Nike Go FlyEase | Behind the Design | Nike

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If you could make a hands-free shoe, how would you do it? This simple question is where the Nike Go FlyEase design team started. See how they met the goals of building a shoe that changes the way we get in and out of the day.
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Пікірлер: 436

  • @xianvincentgubat3840
    @xianvincentgubat38403 жыл бұрын

    This is actually genius the shoes is actually good for all disabled people that can't put on their shoes by themselves. Props to Nike by doing this innovation

  • @furTron

    @furTron

    3 жыл бұрын

    You're right, but sadly it was a side effect. No one was thinking about disable people

  • @Babyblast3r

    @Babyblast3r

    3 жыл бұрын

    @@furTron actually Nike has been thinking about individuals with disabilities for a little over 8 years now. A young man with cerebral palsy wrote out to Nike to ask them if they could design a shoe for people with disabilities like himself. His name was Matthew Walter if you would like to look into yourself, he actually had a little role to play in the color design and structure (not the mechanism itself).

  • @Babyblast3r

    @Babyblast3r

    3 жыл бұрын

    It’s just disappointing that it took them 8 years to do so, making it seem that it wasn’t the highest priority

  • @MasonvilleYards

    @MasonvilleYards

    3 жыл бұрын

    The only problem is with people accidentally step on the heel and make you trip over, making you disabled or more disabled

  • @alfdjones

    @alfdjones

    3 жыл бұрын

    @@Babyblast3r Yes, I read the journey about FlyEase and it was also inspired by Matthew Walzer who was 16 years old. He has a cerebral palsy and had a problem to tie his shoes. He's been working/collaborating with Nike to design several of FlyEase family.

  • @corie875
    @corie8753 жыл бұрын

    This is perfect for my 91 y/o grandfather who can't bend over easily to put on his shoes. Please make one in all black so that people who have difficulty (physically) doing simple tasks like that, could have an everyday shoe!

  • @JAK85E

    @JAK85E

    3 жыл бұрын

    There is an all black colourway with a Little Red on the hinges part

  • @gladitsnotme

    @gladitsnotme

    3 жыл бұрын

    Good luck buying a pair Corie, Nike notoriously only manufactures 12 pairs of popular new shoes. So you'll never get a pair unless you go on stockx and pay $800.

  • @nakornleelahakunakorn7483

    @nakornleelahakunakorn7483

    3 жыл бұрын

    It’s coming 19/3 only for 120$

  • @ashleyvaughan9636

    @ashleyvaughan9636

    3 жыл бұрын

    Imagine thinking Nike is only making 12 pairs of shoes that were specifically designed to help people 😂 This is not one of those times.

  • @Eden_Fire
    @Eden_Fire3 жыл бұрын

    This is actually the greatest shoe design ever. Forget self lacing sneakers, forget laces entirely. This is the shoe of the future

  • @Oshitzitsme93

    @Oshitzitsme93

    3 жыл бұрын

    Lmao you trippen

  • @Oshitzitsme93

    @Oshitzitsme93

    3 жыл бұрын

    Adapts are sickk

  • @MasonvilleYards

    @MasonvilleYards

    3 жыл бұрын

    The Nike Adapt team is all fired

  • @harveyscottz

    @harveyscottz

    3 жыл бұрын

    @The Thirsty agreed. I was supposed to point that out. One of the functions of a shoe is to protect your feet from getting wet or dirt. So that defeats it's purpose.

  • @lonelyberg1316

    @lonelyberg1316

    3 жыл бұрын

    Nike aqua rift

  • @pelotontherapyy
    @pelotontherapyy3 жыл бұрын

    i take off my shoes at work underneath my desk... but it's a pain in the ass to put them back on. this is perfect

  • @MikeStavola
    @MikeStavola3 жыл бұрын

    I could really use this. I can't reach my feet easily due to spinal injury, so it can be a long and painful process to lace up my shoes every day.

  • @PaulHo
    @PaulHo3 жыл бұрын

    Longtime disabled, newly post-op surgery with more to come. I cannot wait for this to be an option open to the public. I live in Minnetonka moccasins and Allbirds slippers, but have to put on some Pegasus or React Visions for physical therapy, and what a literal pain.

  • @bakht1140
    @bakht11403 жыл бұрын

    WHAT ARE THOSE!!!!!!!!!!!! 🔥🔥🔥🔥🔥

  • @drmrsthemonarch9727
    @drmrsthemonarch97273 жыл бұрын

    This is so amazing for people with disabilities. My Mom who lost the use of an arm after a stroke would really like this design idea.

  • @MasonvilleYards
    @MasonvilleYards3 жыл бұрын

    This shoe is going to be LEGENDARY

  • @clawson1206
    @clawson12063 жыл бұрын

    My kid has dyspraxia. It messes with his motor skills so tying his shoe laces has always been a battle. We’ve been waiting 16 years for something like this ❤️ Super excited!

  • @nicolaslenerand7571
    @nicolaslenerand75713 жыл бұрын

    I'm really amazed by all the engineering behind it

  • @crystaldaymon4551
    @crystaldaymon45513 жыл бұрын

    Absolutely Brilliant!!! Congratulations Nike!!! Form, function, brilliance all wrapped into one. No germs putting these bad boys on!!!

  • @tripperwest808
    @tripperwest8083 жыл бұрын

    Pushing the limit in what defines a “sneaker”. Well done Nike team

  • @tiffanymanning1745
    @tiffanymanning17453 жыл бұрын

    That amazing I love watching the process

  • @joshuaheathcote2116
    @joshuaheathcote21162 жыл бұрын

    Its so crazy! So simple, elegant! Its genius!

  • @Cosmicgalll
    @Cosmicgalll3 жыл бұрын

    Kudos to the team

  • @ishan101
    @ishan1013 жыл бұрын

    Great piece of innovation and design work from the designers 👏

  • @anwinalex
    @anwinalex3 жыл бұрын

    Great Design,Cant wait to give it a try.Keep up the good work Nike

  • @tovobo7
    @tovobo73 жыл бұрын

    This design is absolutely genius 👏 🙌

  • @Zonua
    @Zonua3 жыл бұрын

    Thanks for making this video and for sharing publicly - I showed this to my students today, who are doing an Design Sprint. I loved how Haley's "always design for the most extreme cases" is rooted in Empathy. It's a brilliant video - you tell us the problem, the current solution, show your prototype - and then convince us that it's the best!

  • @samsizzle89

    @samsizzle89

    2 жыл бұрын

    Your class sounds like BS buzzword bingo. Design Thinking was created by white guys (creative reaction labs workshop)

  • @Zonua

    @Zonua

    2 жыл бұрын

    @@samsizzle89 lol I never heard any of my classes called that, you should come along and you'd see it's not BS Buzzword Bingo! But you definitely made me laugh, great alliteration that I think I'll use again. :)

  • @vanoticoalu9401
    @vanoticoalu9401 Жыл бұрын

    A shoe for your daily activity, I love it

  • @hollystorm
    @hollystorm3 жыл бұрын

    Oh my god these are badass! Love this sooooo much! All of my sneakers have busted backs and this would totally solve the problem of having to get in and out of them quickly.

  • @zs92024
    @zs920243 жыл бұрын

    So looking forward to getting a pair of these!

  • @Leotique
    @Leotique3 жыл бұрын

    Love it, had this idea for years, but didn't think of the rubber band stretch, I was thinking of a click ( I was a kid playing with leogos bionicle at that time)

  • @furiouhuzzah
    @furiouhuzzah3 жыл бұрын

    I'VE BEEN WAITING MY WHOLE LIFE FOR THIS...!!!!

  • @manumaravilla
    @manumaravilla3 жыл бұрын

    this is actually a brilliant idea... most people have a hard time to get down and lace the shoes.. not to mention that some people do not want to spend time lacing .. hope they are comfortable like react midsole

  • @equivi
    @equivi3 жыл бұрын

    Great innovation. Congrats.

  • @Whompa02
    @Whompa023 жыл бұрын

    I’m so ready to grab a pair. Looks dope as hell

  • @ttt773
    @ttt7733 жыл бұрын

    Genius!!!! Great job!

  • @SentinelPrimek
    @SentinelPrimek3 жыл бұрын

    Incredible job, great problem statement by Tim

  • @DesignRhythm
    @DesignRhythm3 жыл бұрын

    So cool, well done.

  • @trilesheajones112
    @trilesheajones1123 жыл бұрын

    It’s beautiful!!!! Can’t wait to purchase

  • @Van_Dan
    @Van_Dan3 жыл бұрын

    Los quiero ya !!!

  • @G98Gaming
    @G98Gaming3 жыл бұрын

    So dope!! A utility version for health workers would be great!!!

  • @nordiclongboarder6615

    @nordiclongboarder6615

    3 жыл бұрын

    And one for office workers!!

  • @fabricdragon

    @fabricdragon

    3 жыл бұрын

    OOOOOOOh yeah

  • @dhanjipatel931
    @dhanjipatel9313 жыл бұрын

    Amazing

  • @bevin716
    @bevin7163 жыл бұрын

    Love it!!!

  • @ReachingRicci
    @ReachingRicci3 жыл бұрын

    incredible

  • @kiefervandenberg
    @kiefervandenberg3 жыл бұрын

    A great way to make life one step closer to becoming lazier but non the less a great design and really beneficial for older people

  • @mjbarien
    @mjbarien3 жыл бұрын

    I'm excited for the future of laceless shoes :) this is gonna change the footwear industry

  • @mariel_luv_bm
    @mariel_luv_bm3 жыл бұрын

    awesome👌👀

  • @roblee222
    @roblee2223 жыл бұрын

    I'll def be getting a pair

  • @keithhedley1392
    @keithhedley13923 жыл бұрын

    Can't wait to get a pair look amazing

  • @kaemincha
    @kaemincha3 жыл бұрын

    I want these shoes! I hope the prices go down a bit and they make more. These would also be pretty great for people who have difficulty with getting in and out of shoes. Obviously not gonna pay 200 dollars or more, but if these go a bit more affordable, I would absolutely pick a pair up.

  • @edwingata
    @edwingata3 жыл бұрын

    Aside from helping people with challenges this would probably sell like crazy in countries like Japan and South Korea where people remove their shoes before going into their living rooms or inside restaurants. Nicely done Nike!

  • @meadecountylocal
    @meadecountylocal3 жыл бұрын

    Yee yee great upload team

  • @BatteredWalrus
    @BatteredWalrus3 жыл бұрын

    yes, yes a thousand times yes. I usually don't go out of my way to buy shoes (unless they're wearing out), but if this comes to market these are an instant buy for me, it'll help Autistic people like myself immensely. Thank you for these, I look forward to the updates on this concept :)

  • @GhostSamaritan

    @GhostSamaritan

    3 жыл бұрын

    What difficulties with putting on normal shoes have you encountered?

  • @trisha_paytas_1_fan904

    @trisha_paytas_1_fan904

    2 жыл бұрын

    How do you struggle with putting on a shoe? Don’t wanna be rude just curious

  • @janinebogden407
    @janinebogden4073 жыл бұрын

    I need these in my life!

  • @dvh3113
    @dvh31133 жыл бұрын

    I NEED a pair of those!!

  • @brissvalenzuela3153
    @brissvalenzuela31533 жыл бұрын

    Me encantaron

  • @Lakhany07
    @Lakhany073 жыл бұрын

    1:26 -- make that. That looks awesome.

  • @thex9165
    @thex91653 жыл бұрын

    yes please. That design perfectly matches my need

  • @antjudge599
    @antjudge5993 жыл бұрын

    Brilliant!

  • @kujichaguliaself-determina7388
    @kujichaguliaself-determina73883 жыл бұрын

    Since I don't have $45,000 to buy a pair of Nike MAG Back to the Future (2016) from StockX I might as well buy these!

  • @smfoster98
    @smfoster983 жыл бұрын

    I work in a high school - I loved seeing the page of math equations. Nice for non-STEM teens to see an application of mathematics that may interest them.

  • @Musiclover6404
    @Musiclover6404 Жыл бұрын

    I came up with an idea like this in middle school that was early 2000. What's really mind-blowing is how do you even pitch or get Nike to even look at an idea? How do you even find the materials or the someone who can craft a shoe to even show them?

  • @CyrilleYouTube
    @CyrilleYouTube3 жыл бұрын

    Great idea !

  • @Moyi_85
    @Moyi_853 жыл бұрын

    A must. Nike did it again

  • @tinateh
    @tinateh3 жыл бұрын

    This is finally the step to the ultra-cool self-lacing and auto-conforming sneakers in Back to the Future. Wonder about the sizing to get for someone with AFO - wider all around never fits with the foot length.

  • @themrmarkprior
    @themrmarkprior6 ай бұрын

    Love these shoes, been wearing them for years, and now getting hard to find. @Nike when you dropping a fresh batch???

  • @roserdick9889
    @roserdick98893 жыл бұрын

    NIKE Genius!!! It's BOMB!

  • @niodix

    @niodix

    3 жыл бұрын

    One week gimmick

  • @dlee6985
    @dlee69853 жыл бұрын

    Very cool. Would love to pick up a pair when the general release happens. My concerns: durability of the portion of the outsole that creases when the shoe is bent. How many times can it be folded before the material starts to split or breaks? How long before the tension band starts to permanently stretch? Great idea though. Looking forward to trying them on.

  • @emma70707

    @emma70707

    3 жыл бұрын

    I'm certain they considered this given the footage of a robot bending it back and forth. I expect they calculated the number of times in a year or two someone might put in the shoe and have picked material that exceeded that.

  • @joelintl2226

    @joelintl2226

    2 жыл бұрын

    well every conventional shoe has a flex point (usually at the widest part of your foot), that folds with every step, so in a way this area has to endure much more stress. And since this doesn't pose a problem really I wouldn't expect it to be a problem with this particular Nike shoe either.

  • @dongwooistim
    @dongwooistim3 жыл бұрын

    This is science, I would take a pair. definitely

  • @boboly1987
    @boboly19873 жыл бұрын

    Genious! I have to buy them 😍

  • @israelalvarado1701
    @israelalvarado17013 жыл бұрын

    It took us like 5k years to finally remove the shoelaces

  • @alon-so

    @alon-so

    3 жыл бұрын

    i mean shoes without shoelaces have been around now but yeah, cool ig

  • @daddyelon4577

    @daddyelon4577

    3 жыл бұрын

    tf bro havent u seen loafer shoes schmuck

  • @israelalvarado1701

    @israelalvarado1701

    3 жыл бұрын

    @@daddyelon4577 at the end is the same thing

  • @daddyelon4577

    @daddyelon4577

    3 жыл бұрын

    @Destroyer of Worlds omfg lol

  • @mohamedr3w
    @mohamedr3w3 жыл бұрын

    Best shoes everrrrr ❤❤❤❤❤

  • @Ayan44
    @Ayan443 жыл бұрын

    this s soooo kewl

  • @Bloodcrave87
    @Bloodcrave873 жыл бұрын

    that black one is form AND function props to nike

  • @rumblechick73
    @rumblechick733 жыл бұрын

    Nifty idea but I have questions. How good is the tread for slippery surfaces? What kind of lifespan does the tread have? With that bend in the middle, how good is the arch support? Will there be a way to adjust the fit for high arches or wider feet? How much slippage is there with that piece in the back, enough to cause blisters during longer walks? Is the toe box wide enough to allow for a firm use of the toes for grip and stability?

  • @RomboutVersluijs
    @RomboutVersluijs2 жыл бұрын

    The idea looks really cool! Wonder how fit they stay while working out. Also how long that band will hold its compression strength

  • @MrStanko287
    @MrStanko2872 жыл бұрын

    Vous êtes des génies Nike ✌️

  • @teleguy5699
    @teleguy56993 жыл бұрын

    Great for elderly, TSA checks etc. I need these.

  • @ladannabanana3179
    @ladannabanana31793 жыл бұрын

    Los quiero ya

  • @LaiO1009
    @LaiO10093 жыл бұрын

    Nice, more colors.

  • @rhapsodee5230
    @rhapsodee52303 жыл бұрын

    Thanks Jimmy....

  • @parasuraman4886
    @parasuraman48863 жыл бұрын

    Nice

  • @sweetmali27
    @sweetmali273 жыл бұрын

    The face expressions on the models are killing me.

  • @PinoyRetroPicker
    @PinoyRetroPicker3 жыл бұрын

    This is awesome!! Great for Dads who have a big tummy and having a hard time bending to put on their shoes lol!

  • @osopolar756
    @osopolar7563 жыл бұрын

    the best ones I hope I can try them they are beautiful I hope I can try them, let's support Nike, Nike will undoubtedly be the best brand. I take this shoe.

  • @leogotv
    @leogotv3 жыл бұрын

    This is the closest to a Dart Sock. I love the Dart Sock, own 4 pairs. Im definitely considering getting a pair of Go Flyease.

  • @newkind_203
    @newkind_2033 жыл бұрын

    nice!

  • @bozidarskobalj3166
    @bozidarskobalj31663 жыл бұрын

    Nice video I like it is high tech except voried if lace is gonna hold pressure run play basketball or tenis !

  • @carlosmethodfitness
    @carlosmethodfitness3 жыл бұрын

    I love Nike kit, I wear it in all of my KZread workouts. Nike clothing and their trainers are the best. Carlos & Bex

  • @VIVI-if8gl
    @VIVI-if8gl3 жыл бұрын

    best shoe

  • @barballers5038
    @barballers50383 жыл бұрын

    Love them! When & where can I buy them?

  • @556fitness
    @556fitness3 жыл бұрын

    Genius! Can't wait to get a pair

  • @kovski___1
    @kovski___13 жыл бұрын

    Именно за смелые разработки, люблю Nike.

  • @YourGrandMomy
    @YourGrandMomy3 жыл бұрын

    Want want want!!!

  • @jet44444
    @jet444442 жыл бұрын

    I got these for my senior mom who just had hip surgery, she was having a hard time putting on her shoes.

  • @armanke13
    @armanke133 жыл бұрын

    Genius..

  • @const6134
    @const61343 жыл бұрын

    prayed for this design since 10)

  • @kevin-wo4rs

    @kevin-wo4rs

    3 жыл бұрын

    Lmaoo

  • @elnino7822
    @elnino78223 жыл бұрын

    I'm in love with the overreat shadowberry. Can Nike please stock it on the South African website. We only have one style and sizes are always an issue. I'm a uk10 / us11

  • @frankenviews4069
    @frankenviews40693 жыл бұрын

    I would definitely buy these over Balenciaga or Yezzy or Dior Jordans, at least I see where all the money is going to. Just be careful with the elastic band. If it tears, the shoe is dead.

  • @GhostSamaritan

    @GhostSamaritan

    3 жыл бұрын

    Shoemakers are rubbing their hands like Birdman right now.

  • @yusofplayed
    @yusofplayed3 жыл бұрын

    This is incredible, I don't have any disability but I need these (in that beautiful white and green). Non-disabled people will love this too!

  • @lauraanndekker7396
    @lauraanndekker73963 жыл бұрын

    Super cool for those of us with disabilities. It will be expensive, which is also a major problem for people with disabilities.

  • @Mowguli
    @Mowguli3 жыл бұрын

    This is real inclusion. Thanks to everyone involved in this project. I hope I can get a pair or two.

  • @JohnAdmiralAwesome
    @JohnAdmiralAwesome3 жыл бұрын

    I need them

  • @ashumz88
    @ashumz883 жыл бұрын

    Amazing! Wish the video wasnt so quiet.

  • @gregbntyn8943
    @gregbntyn89433 жыл бұрын

    wow

  • @paulgabrielboss
    @paulgabrielboss2 жыл бұрын

    When are you guys gonna put it back on the market though?

  • @TerriblePerfection
    @TerriblePerfection3 жыл бұрын

    I want them.

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