Rise and shine peoples. Our guest for episode 11 of Behind The Seams is about that Diamond Life. Cut, color, clarity. Connoisseur of collaborations. Tees, to Nike SB's. We welcome founder Nick Tershay aka Nicky Diamonds. Walk and talk with us as he outlines his upbringing in the Bay. Growing up skating EMB. How the tees took off before the bolt. How all that grew into a world of highly coveted collaborative tee shirts, sneakers, and the awesome individuals in the music world that helped the growth of the brand. Listen to the end because theres a funny story in his role in the development of JSP...