One popular theory is that the whole video is a coming-of-age story. To be specific, it's about a relationship between a k-pop group and their fans. The protagonist symbolizes the fans. Her name is "Ban Heesoo" which is a play of words of "Bunnies" (the name of NewJeans fandom.) NewJeans used to be a big part of her life. Actually, she was addicted to them to the point where her classmates thought she's weird. However, as she grew older, she found "more important" things in life. (Scenes such as choosing the boy over NewJeans, ignoring phone calls from Minji etc. I believe the deer represents NewJeans.) NewJeans became one of her childhood memories and all those memories are inside a small dusty box. Revisiting the past brings back the joy of the good times.

@RasheedahMonai

Жыл бұрын

Yes!! I love this theory so much because honestly it makes sense for all of us as kpop fans and tbh it’s a little emotional.

@knhki

Жыл бұрын

Omg, it's makes sense

@TKK0722

Жыл бұрын

Korean BUNNIES's thinking is this story

@miyalol1862

Жыл бұрын

wow omg

@mariaakawai

Жыл бұрын

YES I BELIEVE IN THIS THEORY. IT'S THE BEST ONE SO FAR

I have this theory too..either they are ghosts or the girl with the camera is imagining them. Thats why side A and Side B.

@user-abcdefghijklmnopqrstuvxyz

Жыл бұрын

I think she's just imagining them

@robobo9071

Жыл бұрын

She's imagining them. Side B she encounter them at night dancing, and she looked at her cast. So she probably imagined them as her friends because she was maybe envious of them having fun together. Or my theory is that this is a form of coping of the lost of her friends. She has a cast, the deer is probably a Bambi reference, and the way the girl acted as if no one was around her excepther friends. Almost as if she's ignoring everyone around her. The ending transition of NewJeans threw me off, but it makes sense.

In the story the girls were dead. Someone said that they and the girl filming were in an accident, and film girl was the only one who survived hence the cast. In reality, she was filming no one which is why she was getting strange looks. Either she imagined them or they were ghosts who were worried about her coz they write a heart and 'don't die' on her cast. The guy was a love interest who helps her move on. In the end, she watches a tape that was actually a part of her reality coz it was filmed before the girls died. People says the deer has some spiritual significance or is related on the passing if a loved one. I guess she rewatched the tape in the end coz she believes they're still with her even tho she moved on. This was what I've gathered from other comments. Another thing I noticed. Film girl painted Minji's(?) nails but when she woke up, it was her nails that was painted... And her cast was also clean. Another Edit: I think the order of watching this was indeed like how Bris did. Someone said Side B was released 10 mins(?) earlier than Side A so... 🤔

@thedragonegg669

Жыл бұрын

Wow I never saw it like that. 👍 I definitely can see it now

@sakurasai781

Жыл бұрын

Wowwww

@purpletima4769

Жыл бұрын

Now this theory make more sense absolutely correct

@vanessaharrison4152

Жыл бұрын

you really summed it up, didn't you. i would've never been able to gather up all that information and actually make it make sense

@eratichumidity3843

Жыл бұрын

It’s Minji

Hybe really said we bouta have all the supernatural. Time travelers? We got it! Werewolves? We got it! Vampires?? We got it!!! Ghost?! WE GOT IT!!

@bornskinnybishxx6432

Жыл бұрын

Hahahahha

@bobbyface

Жыл бұрын

They are coming up with witches and superheroes/villains next on upcoming girl groups/boy groups next year! 💜 #hybeartistsdomination

@taeminem_ssi

Жыл бұрын

Dang I'm choked 🤓

@tylertakamori2541

Жыл бұрын

Time Travel, Got Them Vampires, Got Them Werewolves, Got Them Ghosts, Goddam (Referencing RM’s verse in “Run BTS”)

@wincup

Жыл бұрын

No, they are 'idols' for that lonely girl. So imaginary ones- as she grows, she leaves the group. And the final scene of B means the girl became a woman and recalls the new jeans.

the name of the girl with camcorder is Ban Hee Soo, which comes from Bun-nie-s, the fandom name of NewJeans. you can easily inteprete this MV with this hint. this song is about the relationship between NewJeans, its fans and their lives. someday, the passion toward NewJeans of its fans will dwindle and disappear like depicted in this MV and their lives will go on with real love(the guy in MV)

@beni2045

Жыл бұрын

Niceee its for fans ive search the ceo said that also that 6th member are represent the fans

@FactCheck_127

Жыл бұрын

What about the black cat & the deer?

@avoboy662

Жыл бұрын

@@FactCheck_127 maybe the deer means something that they lost but still miss it

@mike_theskinny8646

Жыл бұрын

We're parasocialing hard and they're putting up a warning for us then!! Thank you for the caring message :)) and now for that i will parasocial harder than ever before ❤

Y is nobody talking about that boy actor. I’m obsessed with that man. He is in WEAK HERO CLASS 1 and a whole lot of popular dramas.

@taarrrrrrrr

Жыл бұрын

Yes! He was also in racket boys and 2521

@l0vef00lish4

Жыл бұрын

@@taarrrrrrrr what’s his name?

@jenn_nyyyyy

Жыл бұрын

@@l0vef00lish4 Choi Hyun Wook

@l0vef00lish4

Жыл бұрын

@@jenn_nyyyyy thanks

@herchannel1355

Жыл бұрын

He also in kdrama twenty five twenty one ...

New Jeans topped the Korean charts within two hours of releasing Ditto's sound source. This is the second highest record ever. BTS' 'Yet to Come' topped the chart in an hour.

@Zerin666

Жыл бұрын

They will become one of the biggest gg mark my words

@mikoyski8261

Жыл бұрын

@@Zerin666 FACTS!

@HKLUVRR

Жыл бұрын

@@Zerin666 the crazy thing is they already are. I mean look at their success now, the future will be so bright for them🥹☝🏼

@nk2012

Жыл бұрын

@@HKLUVRR sorry to rain on your parade.... but they are not the biggest gg or even new gg. They have a bright future no doubt. This track is not as good as Attention or Hype Boy imo

@jamaisvu3621

Жыл бұрын

@@nk2012 you just sound bitter. No offense

I love their music vibe, it's different with others kpop gg.

It's coo to see you still doing these reaction after all these years.

same thing happened to me xD side B popped up first in my recommendation and the ending of side A was just... blockbuster plot twist

@sobtsisgoingtobeanarmytoo3824

Жыл бұрын

No cause me too😭 I'm glad that I watched side b first

Park Jihu who played Onjo in ‘All of us are dead’ was a guest cameo in newjeans ‘DITTO’ MVs. Maybe she was bullied and started imagining the girls being there to get away from reality and Choi Hyunwook noticed something was off.

Another point that proves that She was alone the whole time is When she was painting the pinky nail of MINJI But when she wakes up she actually painted her own pinky not Minji

@uriuruiru

Жыл бұрын

But she injured her left hand.

I think I get this, and here is my theory. Heesoo and newjeans were best friends, they six were always together. Newjeans liked to dance, and Heesoo always did the filming work for them. But one day an terrible accident happened, newjeans the five girls didn't survive, only Heesoo survived and had her arm injured. Since that day, Heesoo went back to school on her own but always watching everything through that video recorder, because inside that recorder, she could still see her five friends talking and playing with her at school, and other classmates thought Heesoo is getting weird and crazy. At the end of the story, Heesoo grows up, and she can finally move on, but when she watched the old video of her five friends, she feels like it was just yesterday. 💔

@Minnie123.__.

Жыл бұрын

actually i didn't think that at all but it makes sense. I thought newjeans is newjeans and the protagonist is meant to be us (the fans). The song is called ditto which means same. LIke if i say "i want a mango smoothie" and you say "ditto", you are asking for the same thing. So the lyrics keep reiterating this idea of that "We are newjeans and we love you, our fans", but do you love us too? the lyrics, "Do you think about me now? Yeah" and "say it back, oh, say it ditto". "Stay in the middle, Like you a little," is their insecurity and so " Don't want no riddle" is them asking do you love us, etc. And so i thought they were portraying that they feel that insecurity much like you do when you have a crush, thus why the protagonist and the boy are this video. Like when you have a crush its really unbearable to be left is suspense or wonder if they like you back. So in a way newjeans is "confessing" their love and respect to their fans and want to know if we love them too. "oh say it ditto"! AT LEAST THATS WHAT I THOUGHT LOL

this m/v is really good 😭❤️

INFORMATION: The movie that this MV is presumed to be a reference to (I used a translator because my English was bad.) First of all, all interpretation is basically individual freedom. I'm just writing down what the motif of this MV is for those who are curious. Perhaps this MV brings a lot of references from the classic 90-00s horror film '여고괴담(女高怪談, Whispering Corridors)' in Korea. The Girl's High School Ghost Story(a literal translation of a 여고괴담)is a series of movies, and in this MV, the atmosphere and emotions of the first and second episodes of the Girl's High School Ghost Story are felt a lot. series 1: 여고괴담1(1998)(女高怪談, Whispering Corridors) series 2: 여고괴담2(1999)(Memento Mori) For your information, rather than focusing on horror, this series focuses on psychological descriptions and anxious atmospheres of adolescent girls such as anxious psychology, relationships, stress and anxiety caused by schoolwork, and although ghosts come out, there are not many cruel or disgusting directions. So people who can't watch horror movies can watch it without any burden. (And as with many other series of movies, up to the third one was fine, but then the movie gets a little ruined. So if you want to watch it, I recommend that you only watch the previous series.) Then, why did PD Min Hee-jin use this movie as a reference among the many Y2K elements? I thought about it. That's our "school life as teenagers wasn't always happy." Perhaps most people have stress behind their friendship with friends because of uncertainty in their relationship, anxiety about grade management, and various other reasons, so school life was a happy and sad, fun but terrible place. That movie looks at school from this 'adolescent point of view' like this 'love and hate'. Also, that movie is a representative work that focuses on girls' stories better than other movies from the 90s. (In Korea, it is very symbolic and famous in many ways.) And in fact, many Koreans thought of "여고괴담 girls' high school ghost stories" while watching this music video, and if you look at the MV's Korean comments on the NewJeans channel, you will be able to easily find references to "여고괴담 girls' high school ghost stories." (So did I. I was born in the '90s. I'm the one who's seen all the works mentioned above. And now this music video is surprisingly similar in mood and content to that horror movie.) There are many other reasons, but for these reasons, I think PD Min Hee-jin chose this movie as the main reference and directed the MV. I'm sorry that the writing is long. I hope it will help you interpret or appreciate the MV.

This MV shows the relationship between NewJeans and fans called bunnies. The girl with the camcorder represents a fans. N the male student represents realistic problems, the scene of getting rained is too. At first, she cheered for idols hard, but as she live, it weakens or stops. But When they come As if playing a video tape, NewJeans would become a memory that welcomes fans whenever they come Then like the Members said, Ditto is a fan song It is. The Masterpiece~!

👻Her name is Ban-Heesoo. This name means NewJeans’ fandom Bunnies🐰. NewJeans is Heesoo’s fantasy in school days. And Heesoo’s reality is the Boy she loves. She is in between NewJeans and the Boy❤️. But Heesoo went to the Boy. And NewJeans became the old memories of school days. And NOW will be a nostalgic MEMORY at last with NewJeans😊

6 = fan, 1~5 = artist. This song is about memories of our fans and those days.

Finally, Side A 😭🤣

Sorry my English is not good I have 2 theories for this MV 1/ Maybe the girl filming was bullied or she is autistic, and all NJs members were just her imagination because she always wanted a group of friends like that. But then she accepted her true self and she decided to move on (she dropped the camera and the guy helped her to move on). 2/ The girls were dead and the girl filming was the only one who survived. She always remembered her friends but in the end she decided to move on to a better future. The deer has some spiritual significance (you guys can search “when a deer stares at you spiritual meaning” on Google) and one of the primary symbols is protection. NJs members were her protectors and they were there for her during the most difficult period.

The sixth person is the their fans, bunnies. So it shows how much NewJeans has become part of their fans without actually ever be there in real life with them.

Danielle's voice is so precious, somehow I feel hugged 💕

oh the way u watch it is making sense too, watching side B and then side A is making the story kinda more interesting too

I was recommended Side B first too, and I agree that that was a better way to watch the MVs

This makes me cry so much and is sad because this happened in real life and she was very really lonely.

I love your reaction thanks for reacting!!! 💙💜💙

Hee-soo means Bunnies, the fandom of New Jeans, and most fans can only get in touch with the singer through media (ex. the camcorder that Hee-soo keeps carrying in the music video), as shown in the video. Fans and singers are always difficult to be together in reality, but singers are always there, and sometimes people look at fans who follow singers in a strange way. I think it is. Haha Fans and singers who have always been together like that, as time goes by, the fans start to focus on other things in reality, and the distance in their hearts (I think this is expressed as a deer in the middle) will become farther away, and later on, the fans This situation of leaving will eventually come, but looking back over time, it seems to mean that during school days, the ones we were always with were our favorite idols at the time, and those idols were always in place.

This music video reminds me so much of Clannad. Especially the snow scene and when Hanni got the pudding breads🥺🌨

It’s mysterious and freaky, right up my alley 😂 I love reading all the fan theory. Maybe you can make a video reading all these theory shared in your comment section

If you freeze it at 6:47, after finishing the red heart her hand lifts to reveal 죽지마!! or “Don’t die!!” written on the cast. Just another creepy touch that gives a slight horror vibe to the mv.

@Luffydmonk-qi3ip

Жыл бұрын

Wow thank you

Like a melody from heaven 😇😇😇

Great reaction video. Very natural

This video gives me Whispering Corridors vibes. Love it!

that man is choi hyun wook, an actor that is getting a lot of popularity, he did Twenty Five Twenty One

Hybe need promote new jeans globally specially on US UK Japan because they're is POP for me, too big to put on K-pop box . Their song concept style is unique

@yoonhae898

Жыл бұрын

It should not be a big problem for them as well, all of them have the capable to speak english in a way i think won’t be that hard for them to suit up communication wise

@royal_bee4534

Жыл бұрын

Hybe doesn't rush things. They'll soon be introduced to the west. Probably when the last BTS member goes to the military camp.

@Euphoria965

Жыл бұрын

I agree. Newjeans music style is very similar to American music aka pop. And pop is very popular at uk and japan. So if they promote newjeans there a lot of people are gonna like them. And the girls deserve it! I hope hybe is thinking about this.

Re: 8:22 They released Side B before Side A btw so I think they intended us to see them in that order. Plus ‘Ditto’ is just the B side on their new album. The title track is coming next. So we are doing the same thing with the songs on the album.

@kenjii9626

Жыл бұрын

it's just a B side not a title track? now I'm expecting good stuff on the title track that's for sure.

We love this girl so much and I love this song

Omg, again, I TOTALLY AGREE!!! I saw the Side B reaction first and its true!! If i had watched this reaction first, the effect wouldn't have been as great!! I would've felt anti- climatic about the plot. Fun concept! I need more from NewJeans. 5 songs is not enough for me, they're so good!!!

The girl behind the camera is Park Jiho from All of us are Dead.

mix with side B, i think these girls were like the imaginary friends. the cam girl was enjoy playing with them, but other people thought shes strange made her felt embarrassed, so she left them and went live her life normal way having a boyfriend and such. the fawn was like her innocent side, left her when she decided to "grow up". and i think watch side A first is better cuz i wasnt expecting this at all, so i realized they not really there i immediately tear up... the shock.

Maybe it's the vision of a fan who watches their idols everyday every moment but not everyone understands it.

What an amazing music video! Wishing them the best of luck..

이 뮤비는 귀신이 나오는게 아닙니다. 학창시절 누구나 좋아하는 가수가 있습니다. 카메라를 든 소녀=new jeans의 팬. 불안하기만 학창시절은 기쁠때든 슬플때든 new jeans는 함께합니다. 하지만 소녀는 성장하고 연애, 취직 등 사회 생활을 하면서 점점 new jeans를 추억으로 간직하게 됩니다. new jeans는 카메라를 든 소녀를 HEESOO라고 부르는데 실제로 new jeans멤버들은 팬들을 bunnies->ban hee soo라고 부른다고 합니다.

A good song with some kind mysteriious videos.

SAME! I watched Side-B first! Just found out about Side-A today :D

Hype is full with supernatural concept and Im lovin it!!!!​

i watch the videos but im only hearing the music i cant pay attention to the video u just opened my mind to what the music video is about

I was very sad with the end of the clip, but I loved it, it was beautiful, and the music is good.

The mv was actually inspired by the korean movie named Ditto. And I just realized that the girl who plays haesoo is onjo from all of our dead and the guy was from tge show twenty five twenty one

NewJeans is pop!

NewJeans concept is a throwback to late 90's to early 2000's, hence the instrumentals sounds like a house/rave music mixed with mellow vocals. Edit: The instrumental sounds like from UK Garage

Ditto and omg is prob 2 of the best quality kpop mv ever debuted. They both have a story to tell and at the same time, they neglect eachother. Ditto came out before omg but if u look closely, they were doing the "omg" dance in Ditto. Pretty sure no one expected that the choreography in Ditto with be their next song. Next jeans and theory teams slaying

I never follow any theories on kpop mv, but newjeans music is so amazing, and the mv looked different than any other kpop mv.

Newjeans songs🔥

The best theory for me is the whole story gives us a side of bullying at school. The girl with the camera is the victim. She is a quiet kid and it seems like everyone in the class thinks that she is a weird person. They abandon and ignore her. You can see that she gets hurt too. Because she can’t make friend with anyone so she created her friends ( Newjeans) in her imagination. In side B they showed that she tried to get the imaginated friends out of her head and be with that boy. It’s like she realised that she has been fooled by herself for the whole time

Side A gave me the feels fr

There’s a lof of theories in twt! And it’s all mind blowing 🤯

The mv and song is based off the Korean movie Ditto. If you watch it it’ll make so much sense

@sugarcandy732

Жыл бұрын

is that horror movies or?

It’s his first listen and he is already feeling the music (6:06) But for real I love your reactions! You nice keep going!

New Jeans never disappoints their songs are so catchy

I LOVE THEM

What a great song 😭😭😭 thanks min hee jin and NJ

Brisss I really need to see ur reaction too Under the skin by &TEAM and Scent of you!!!!😩😩😭

My only theory is that it is her older at the end of side B/beginning of side A re watching videos from her past. But while most of the time Nostalgia is shown as a happy thing this video shows that it can also be said when you really miss those times. She's imagining herself in all of these situations just like when she was younger. It also further supports that their concept is based on Nostalgia. (Idk if that explains why NewJeans wasn't really there and it seems like she imagined them but it's the best I got😭 maybe it's because she's no longer in contact with her old friends? That can support sad Nostalgia.) I agree 100% that they already have a sound tho. This video was beautifully made, the song is also gorgeous. They seem like they really have fun. I wouldn't be surprised if they start a trend with calmer title tracks/pre releases and more of this concept.

I did mistake too I watch side B first and yeah when I watch side A after side B it make me goosebumb

the 6th girl is the fans and it's about idols and fans relationship because we are just together with our idols through lenses and some normal people might find the fans weird for attaching to their idols and that's us draw in line to kpop idols

This is a fan song of New Gins. The sixth girl took a video of the new gins that became a ray of light in her depressed school days as a fan, but as time passed and she got older, she forgot about them. But she still have happy memories about singers and actors that I liked in school

@stefanianoto4372

Жыл бұрын

This is the explanation of Korean reactors, also. They added that the school is featured in the series Ghost Story of a High School Girl. HYBE insiders said the album relates with Alice in Wonderland concept, with the girls evolving into bunnies, like in the new logo. All controversies aside, Min Hee Jin confirms she's a genius.

That camera girl representing Min Hee Jin (NewJeans's Godfather/Maker). Her dream was making and producing a girl group and she was dreaming about this before and the MV shows it.

OMG IM SO EARLYYYY❤❤

I haven't watch Side B cause this is the first vid I watched with "Ditto" and it's your reaction. Just predicting Side B is the alternate universe where the camcorder girl is the ghost and New Jeans are the real ones. Just got to New Jeans recently because of an IRL Twitch streamer addiction (though he won't admit it) to all New Jeans. NGL I'm becoming a fan.

goose bumps~~~~~~~~~~~~~~~~~

This song has grown on me sooo much

💜

yaaa, and luckily i saw side b first

I also watched Side B first by mistake, and then watched side A. Have to say it was more shocking and mind blowing almost lol

I literally clap after I know all the stories behind the mv

You definitly need to look a second time the mv Side B beacause the side A change the vision that what you look

i’m so glad that you’re understand they are GHOST!!!!!

If you look closely .. When she's filming the front of the class .. the second time when she filming alone .. They are different students ....

its SURVIVOR’S GUILT. being the only one who survived in an accident. reliving memories of her friends whom u though would grow up with you.. but didnt.

mystery cam girl Heesoo is you !! newjeans's old fan in future yourself !!! not an ghost but bitter n sweet one's long fan mind your future memories themselves 😍

i did the same thing. I watched side B first not even realizing there was a side A lol

My theory is.. this video tells about a person who really lonely and having her “imagination friends” that is NewJeans.. Deep inside she knows this isnt real, but she believe it. No one sees like she saw in her handycam. If this true, gosh this is so sad but so deep because NewJeans always accompany her everyday,everywhere no matter what.. but in the end she has to move on and hang out with a real person, who always watching her… yes that is the boy, the real one. The point is when you feel lonely, remember you are not alone ;) Thank you NewJeans for always here at our loneliest & happiest time

SAME HERE, I WATCH THE SIDE B FIRST 😭😭 AND THEN THE SIDE A GOT ME LIKE WTFFF????

It turns out that I was the sixth member of newjeans, but I was always a recorder. I always felt that I didn't fit in. So I smashed the camera recording of other people's beautiful youth and unreached first love. The deer in my heart fled from youth and to grow up quickly and become a group of adults with regrets again

NewJeans different all KPOP group, they are best

The guy oon the video is Drift King from F&F Tokyo Drift but Younger 😅

"Bro they are ghost!!" Bro didn't know this will be dark 😂

Thank god i watched B first too lmao coz A's ending got a more clearer/heavier ending

did side b come out before a? or at the same time? i also got recommended side b first

hanni character in this mv is sus she the only one who's wearing a black uniform like heesoo, and the camera glitchs whenever hanni's in the frame every certain scene

can you react to ‘Rolex’ by TripleS? That’s the group that had the song ‘Generation’

Please reaction Newjeans - hype boy

A. The girl is into an idol called New Jeans. Carrying a camcorder and taking pictures of New Jeans. But in the middle, the existence of a male student starts to come into the eyes. Still, I have New Jeans. I'm happy when I'm taking pictures of dazzling girls. If I'm with them... I'm sure they'll need at least a friend like me who shoots for them... It's raining (ordeal)...I have an umbrella, but I choose to get in the rain with them. They scribble on the cast on my injured arm. I fall asleep with them. When I woke up, New Jeans was gone. I am left alone and the cast is clean. Traces of memories remain in the little finger I shoot a camcorder, but there is no New Jeans. My friends look at me strangely like this. (I am addicted to idols) I have an umbrella, but I will get in the rain with them. We will overcome the ordeal together until the end. Minji erased the girl's legs. (The girl doesn't go anywhere)

To ease moments around 3:53 to 4:00 Dear BRISxLIFE Sir, A.R.M.Y. and any viewers, i would like to suggest a neat desktop KZread advantage to scrub through within a video...as below : the keyboard's angle brackets' keys lets the above mentioned function work for frame-wise video skipping, its handy for picking out mini moments as compared to 5 sec. or 10 sec. rewind or fast-forward. Peace. (,:

ELAS TAO INCRIVEIS

형 너무 스피드해 ^^

Lmao 🤣 yeah this kind of videos actually make u think 🤔 and pay attention to the whole music video

THEY DIED in her cast they wrote 'plese don't die'

I feel like it's about the parasocial relationship between a fan and a group/solo artist. It's like Eminem's Stan but theough a more modern and east Asian perspective. The girl is obviously an outcast and all that keeps her going is NewJeans. She has a crush on the boy but is afraid he might not like her obsession with the group. She jumps off the school building but survives and then has to decide to either embrace her being an obsessive fan or move on and face reality