Four years ago, I decided to become a full-time artist. I chose my themes in art, developed my visual style, found my materials, and tested them for a long time.
I studied what art is currently popular, how the art market works, what strategies are effective, how artists can promote themselves, and how to manage projects and collaborate with institutions. I constantly visited museums, galleries, and contemporary art fairs, studied the works of my colleagues and their pricing, and launched limited edition posters. Despite all this, I ended up losing £5,000. The money spent on training, materials, advertising, and printed materials, along with the long hours of work and learning, did not pay off.
But I didn't give up. I met a curator, and we organized my first group exhibition, where I sold one of the five displayed paintings within the first 15 minutes of the opening. Encouraged by this, I decided to take a risk and rent a booth at a fair in Copenhagen. At the same time as my first group exhibition, I sent the remaining works from my Flover series to the fair.
It worked out for me: I sold another painting and several posters. By November 2021, after the fair, I signed my first contracts with two galleries in Copenhagen and received invitations to three more galleries in Sweden, Switzerland, and France.
My exhibitions and sales started to grow, but I continued to invest all my income in training and promotion. Now my paintings are known worldwide and are in private collections in America, Germany, Russia, Spain, Sweden, Denmark, Norway, and other countries.
This year, I have my own studio in central London, and I am participating in the London Biennale of Women in the Arts. And this is just the beginning!