All 5 principles are spot on. I lnow you have mentioned before, that once you have your colour palate, have a day of try on, mix and match, get the full wear out of an item. I tend to think of 5 outfits at least with one new item that I can create with my existing wardrobe. It really does help you stop waisting money, and feeling a sense of an investment purchase. I'm 57 and just learn more from you than any other influencer. Especially ones my own age 😮😊 Thank you ❤

@lunabear3110

3 ай бұрын

I echo your thoughts in your last couple of sentences.. I’m also 54 that who does not want to dress like a 54 year old if I can help it and struggling to find clothes that I like. This is why I love the advice given by Emma 🙂

Yes!!! 0:00 Intro 0:43 First: I don't follow or buy trends 2:20 Second: I invest in my basics 4:00 Third: I stick to a specific colour palette 6:08 Fourth: I prioritize comfort and feeling confident 8:22 Fifth: I care for what I own 10:00 Outro Very happy with my wardrobe as well -- feeling content is everything.

I do follow these rules myself and I find them quite useful! I also have an extra rule: when buying something, I try to rest the idea for a few days or weeks just to be sure that I am not buying on a whim. I always ask myself “do I need it?” and “am I sure I will keep wearing this for a long time?”. All these tips have definitely helped me curate my wardrobe and get rid of the feeling of “I have nothing to wear” once and for all 😃

Emma, I'm so glad I found you, must be over 4 years ago now. I can't believe that I didn't even own a single plain t-shirt and I used to buy items because I 'didn't have something in rhat colour '. Your advice has completely changed my wardrobe and I love it now. I have so many pieces that mix and match and feel so much more polished and confident in rhe higher quality items that I now possess. Thank you, thank you, thank you ❤❤

I so appreciate the transparency, Emma. There can be this frenzied feeling of “get your perfect wardrobe RIGHT NOW!!”. Or even that you can figure out your own style quickly. It is a process that takes as long as it takes. I did an overhaul of my wardrobe a few years ago and began this process of curating only what I love and what works for me. I did buy quite a few things over the course of a few months but then didn’t buy anything for over a year. Not intentionally as a “No Buy” year. I just paused every time I thought about purchasing something and went through my criteria first and if it didn’t meet those criteria, I walked away. The result was, I just didn’t buy anything. Having that amount of time to really get to know the wardrobe I now have, waiting through those emotional impulses to get something just for the novelty high, I’ve compiled a list of the few items I know truly are missing and that I have consistently been drawn to. Refusing to budge on quality has been the real game changer for me. I no longer “make do”. I’d rather wait and save and search for deals on a good quality piece than assuage the desire for immediacy. The mark that I have indeed made a fundamental change is that I no longer buy cheap shoes lol. Shoes are my absolute weakness. It’s the only item that trends have massive influence over me. I want them ALLLLLLLL 😩😂 But I know now which ones I actually wear and I know the difference being comfortable makes to my overall confidence and I won’t budge on it. You have been a very good influence on me and I appreciate it so much ❤

@EmmaHill

3 ай бұрын

That’s a great mentality to have. It’s always worth saving and holding on for better quality or just to find ‘the right one’ 🙌🏼

I don’t know what I enjoy more, your style content or your home content, both are great❤

@EmmaHill

3 ай бұрын

Thank you ❤️❤️❤️

I’m not usually the type to comment on videos, but I just wanted to let you know how much I enjoy the content you create 🤍 you are one KZreadr who I never get sick of!

Love this! It has been so interesting to see the evolution of your style journey Emma. As a late forties woman I am also discovering what I feel comfortable in and honouring that. Especially as our shape changes as we move on in years and we also generally start to appreciate our uniqueness, it feels so good to celebrate that sense of arriving into our own style! 💃 Also appreciate your honesty and down to earth approach. Thanks Emma 🌺✨

@karelmillard9854

3 ай бұрын

Perfectly stated. ❤

These are all very sensible and I especially agree that comfort is king!

Thank you for mentioning that it takes time and money to build a wardrobe that you truly love. It certainly is a patiemce game working out what looks good on you, what you can afford, and what you're ok splurging on

This is great. I followed you several years back and had to stop as there were so many hauls; colour and consumption. I started following you again recently and didn’t recognize you right away as your hair was shorter / blonder before. Anyway just wanted to say I’m really enjoying your newer content and how you’ve grown in your style - I find it really interesting, inspiring and achievable! I’ve grown too and am also so much happier with my wardrobe and the ease of mixing/ matching pieces.

Emma! You always bring your message home. It's so good to see you back again!😊❤

I'm definitely with you Emma on feeling comfortable and confident, two of the most important aspects for me in able to get on with my day wherever it may take me without having to worry about what I'm wearing. I love feeling happy in my clothes and thinking about the things to wear that make me feel good, even if I'm out walking with my dogs/cleaning/ exercising. Feeling good in your clothes is such a mood booster ❤ Also caring for things, folding them carefully or hanging them and putting them away, definitely helps them looks good and last longer. Also colour pallettes help our lives become easier as we can always put something together quickly without thinking ' but does that go with that?' 😂 Great tips Emma 😊

Entirely with you on this Emma. Although I still have a few random items which I love I know that I can open up my wardrobe at any time and put together a plethora of outfits which I love. I've been working towards this for about 4 years and am always excited to get dressed in the morning. I've actually started to plan the evening before which makes things so much quicker too.❤

So fun to see another KZread content creator use one of your Pinterest pics to recreate!! You’re there girl! Love your style and so do many others!

Been loving your videos this year, I’ve finally got in to building my capsule wardrobe after getting sick of the dresses I was wearing daily for work and constantly looking for new ones. I started with 3 pair of wide leg trousers, a couple of cashmeres of Vinted and going with those. I need some more basic T,s and I have a Vinted trench on the way. But even with the few pieces I have I’ve been enjoying getting dressed each morning for work. Making sure I add my necklace and belt just to add that extra touch.

Great video, Emma! Funny, my husband and I were just talking about this sort of thing yesterday. I taught him to buy the good quality basics over the years, and now we both have pretty solid wardrobes! I’ve inherited a lot of things from my mum, and it’s such a joy to see how many of them are so current looking, and fit into my wardrobe! Clearly, she taught me well. 🥰 I greatly appreciate you encouraging us to shop wisely, and feel fabulous…and comfortable…in our clothes! 👋 to Simon!!

I love your perspective on this topic. I’ve been a follower for a long time and have enjoyed observing how you’ve got to this point with your confidence and your wardrobe. I love a basic neutral wardrobe too. Classic and longevity. And every bit helps in our quest to help the planet ❤

Love your style so much! Thanks for sharing your guidelines.

Thank you so much for sharing, and I especially enjoyed your points on taking care of your garments. I still do find that after wearing an item that you bought at a "lower" price point, does tend to lose its form after a few washes, even if I care very much for that particular item. But I guess that that's what you get when actually buying quality items. Things where love and care actually gives you wearability in return.

Yes indeed! I totally agree with your 5 style principales. Thanks for sharing. Best!

I love this. It is something that I've experienced personally and I appreciate that you've articulated it so well.

I completely agree with all principles but especially appreciate #4. I’m grateful for reaching the age of 60 for many reasons and finally do not feel the need to try too hard by following the latest trends. I am now drawn towards an updated and modern take on casual-classics. I still want to be stylish but also feel comfortable and look timeless. That includes wearing my converse sneakers with a “soft suit” look. 😊

@carmengrauwels

3 ай бұрын

In my opinion trends or a source of inspiration & therefor not just to follow. On the other hand: sometimes, specially when you know your own "likes & don't likes" there will be a trend that has written your name all over it . Like the chunky boots (from Dr Martens to lun Bottega) & bc you feel like you wayyyyy before it became a trend you are on with this one .yk? ✌🏻🪻

Cheers luv! Some good advice and really helpful hearing about your "wardrobe journey" Having only recently found my own style, its nice to know its taken you time and effort to build your wardrobe.

Omg emily + coats is my fave videos ❤❤

Thank you for these videos. Your channel was my first you tube dabble (approx. two years ago) and still my favorite. I absolutely love the inspiration you provide along with your honest reviews, which is exactly what I need! Randomly, I decided to click on one of your old videos from 6 years ago the other night, imagine my surprise to find a fellow ‘muff’ girl (I’m actually an Ivy Bird now)😂) but this kinda blew my mind …. I knew there was a reason why I liked you guys 😂

Loved this video, so helpful!

Love your approach to style! Would you please do a video on finding the right dresses for more special events?

Great tips! With each passing year, I agree, comfort is key. It's possible to look polished without the suffering. Cheers!

These principles are so spot on! I dont follow trends as such, but I am aware of them, especially as my colour palette is navy, red, most clear blues, and ivory, so some items are hard to find when these colours aren't trending (there's never as much choice in navy as there is in black, fo example). And whereas in my youth, I may have felt confident in heels, like you, comfort has become way more important to me. I've found out what basics work for me (I don't own a black blazer or plain white tee, but I do own a tan trench and navy chelsea boots), and am willing to invest in good quality versions. I've always tried to maintain my clothes by debobbling sweaters or re-heeling shoes. What I need to work harder on, is letting those things go that don't work for my lifestyle - I already make sure new purchases that may be bought with occaision dressing in mind, can also be dressed down for every day, but I maybe need to de-clutter some of those things that don't get worn often enough. I love how your style has changed over the years (I think one of the first YT videos I watched was one showing your collection of handbags, sharing their pros and cons - the Chloe Faye comes to mind here). We all have our style evolution, and it's always interesting to see and take inspiration from others.

I still love my LV reverse monogram *yutulux* clutch! It's versatile, fits a variety of items, and is definitely a workhorse! I think seeing it everywhere (like the LV speedy) is proof that it's already a classic.

Great video Emma. Going into Autumn here in Australia so will be looking back on your switch over Autumn video. However will also watch out for Spring.

I’d love to wear cream and brown, camel etc but they just don’t suit me. I’ve discovered that patterns spots and stripes etc don’t suit me either. But bold colours look great on me but pastels look awful 😂 it’s lovely how we are all different

@EmmaHill

3 ай бұрын

I couldn’t agree more! If we all wore the same thing that would be boring. I know what I like but I really vibe off any woman that knows their personal style and rocks it with confidence 🙌🏼

Great video, thanks for your helpful tips. By the way, your dark hair with the cute bangs looks so beautiful. ❤

Great video Emma and agree 💯 percent on all your points. We all evolve and go through changes, looking back at things we wore 20 years ago is crazy, but like you say it’s experimentation and wearing the fashion at the time. Unless a trend takes my fancy or actually suits me I won’t follow it, In fact the rebel in me thinks I don’t want to wear what everyone else is wearing 🙊 I am glad that looser 90’s style jeans are in fashion though, love a baggier jean, here for the comfort very important 😉 Your advice has helped me curate a wardrobe I’m still working on, but investing in quality leather bags and shoes, learning more about the best fabrics to splurge on and also fashion sustainability has been so so helpful. Buying classic items that I can wear for years to come that will fit into my wardrobe and also your 3 colour rule when dressing. I also started shopping secondhandbutgrand thanks to you and discovered some real gems. Your advice on using sites like Vestiaire etc have been amazing. Finally side note your hair is freaking amazing in this video 😘

Great reminders on the importance of wardrobe care so it's a delight to wear

I have trouble deciding which of your content I enjoy more- your wardrobe or your home projects!: Both are stellar and this vlog is another example! Xo from Canada ❤️

Thank you! I really I’m trying to follow these principles as well.

This why you are The best on this platform, your honesty and ethics match mine!!! Thank you 😍🥰🤩

Plain basics and the odd stripe is what my wardrobe consists of. Navy is my ' black ' and not a bright colour in sight . I must admit the only thing you got me into wearing is wide trousers at 50 x

Emma a great guide and I’m with you,neutrals are my pallete and I mix in some other colours too im with you im not a bright coloured person 😅

Hi Emma! Love your style and ideas. Would love see a video about your basics collection! Thanks!

I found this post very helpful. Thank you 🙏

Hi Emma Absolutely love it all ❤

You’ve helped me a great deal in what I choose to add to my wardrobe, especially in regard to the fabrics. My colour palette is a bit more varied, but many things mix and match with each other. I have a lot of “secondhand but grand” items thanks to you.

Hi Emma, your absolutely right... I love your tips...❤

Great video.... thanks Emma! 🌾🤍

I agree wholeheartedly. Beautiful work 😅

Thanks Emma, I hope you enjoyed Disney❤

Love your videos! Send love from Japan 🎉

Excellent advice!!!

Awesome principles!

Good video! Thank you!

When I found your Chanel I found my style ❤ Love it because is universal doesnt have ages am 55 years old and i feel amazing! Thank you so.much

@EmmaHill

3 ай бұрын

I LOVE THIS!!! ❤️❤️❤️

Beautiful insights Emma! Super helpful and simple principles yet quite impactful! Thank you for sharing your journey with us, your content has been integral to my own journey as I entered my thirties. It would be lovely if you could do a throwback style of "what's in my bag"! I'm selfishly asking because I'm on a wallet hunt (I saved up to buy a luxury one, but I find myself gravitating towards more masculine wallet styles and along the aesthetics of The Row or COS). I'm still researching and have some potential candidates, but would love to know what you're carrying or if you have any recommendations! You're my ultimate style guru and I'd love to know your thoughts! Thank you 🤍

Absolutely agreed 👍

Great video. I totally agree with your comments. I do have a question regarding caring for our cashmere items. In using a sweater comb on cashmere to eliminate the bubbles, does that process degrade the quality or composition of the cashmere or the item overall? Thanks.

I love you over here from the US. Your new changes came about the time for me when I turned forty 😂😂❤U

@EmmaHill

3 ай бұрын

None of us experience life in the same way, I for example will never experience motherhood because it’s a life choice we’ve made so no one will be on the same timeline 😘

I love the colour palette / chart and would like to create something similar for myself. Did you use an app for that and would you be able to share it with us please? It would help me stick to my palette when I buy clothes. I’m prone to impulse buying and think that having the palette to hand with help me manage that. Thanks so much 🙏

Very informative Emma. 😊

Thank you❤

Great stuff Emma, I think I'm about a decade away from having satisfaction with my wardrobe, your tips will help me along the way x

@EmmaHill

3 ай бұрын

Stick with it that’s all I’ll say 😘

Please make a video on how to create a wardrobe!

Nice to see you xx

Hair 😍😍

Hello Emma You're absolutely right quality and confort are the most important 😉👍 Bises

Agreed 100%❤❤❤

I don’t consider comfort a style criterion, it’s the first hurdle before I consider any style aspects. If an item is unlikely to be uncomfortable, I never take it any further than that, it’s just disqualified from any consideration. The principal reason for dropping or filtering out items is synthetic fiber content, if possible I try to not even look at them. It can be annoying as even searches for “100% genuine mulberry silk” on websites still bring up hundreds of polyester “satin” pieces. I only buy synthetics if they won’t touch my skin, like for rainwear. Footwear is by far the trickiest for me, I’ve bought many pairs of shoes that seemed comfortable at try-on, only to find they’re miserable after a minute or two of walking. I have a dismal success rate with shoes, only about a third do I end of keeping as wearable. Boots are easier because I can size up without them actually coming off my feet as skimpier shoes can if oversized.

Hi Emma! How do you take care of your white t-shirts? I always end up with foundation on the collar...

We have very different styles. I've tried the basic colour palette with clothing, and found myself bored. I think its just the phase im going through, but I'm having so much fun with colour. But the point of cohesion is valid. I have three very different aesthetics. Whiskey grandpa (button down shirts, and pleated trousers) 80s mom on the go (vintage mom jeans and cashmere). And edgy teenage boy ( modern slouchy denim and band ts) One common thing we do have is a sort of androgynous way of dressing, i take a lot of inspo from those types of looks for sure.

@EmmaHill

3 ай бұрын

“Whiskey grandpa” - I LOVE IT! 😆🙌🏼 All of these principles can be applied to any personal style, not just my minimal-lack-of-colour style 😘

I dont follow trends, i wear what i like and comfortable. 😊

I think your style is on point, I try not to follow trends especially these days.

Thanks

Hi Emma, Interested to know if you still get use out of your Cartier watch? Could you maybe do a similar video to this on accessories (like principles of accessorizing)? I'm wondering whether to invest in a 'special' watch... Would appreciate your experience! Thanks

@EmmaHill

3 ай бұрын

I mainly wear that to occasions, weddings etc. I am slightly obsessed with my Apple Watch because I love that it tracks me just in case I get kidnapped 🙈😆 and the health features are cool too so I wear that all the time x

Totally 🫡 Emma seeing your color pallet you know what you need? Is a pair of red /dark red not burgundy flip-flops Seriously, I don't know if you like that color but bc it's a flip-flop there isn't a huge amount of it just that 🤏🏻 little hint of red for spring/summer. With for with all the neutrals from beiges to navies to grays ✌🏻🪻 Yk what!? I'm taking my own idea and going for some red flip-flops (Why red? Red gives that instant interesting, creative vibe. Nothing more nothing less, it is easy , comfy & just 😘👌🏻)

@EmmaHill

3 ай бұрын

As a lover of true time all red reminds me of is blood 😆🙈 It’s just not a colour I would choose to wear I’m afraid but I love your passion for it ❤️

@carmengrauwels

3 ай бұрын

@@EmmaHill ha ha 😂 🤣 ha 😆 🤣 That's a good 👍🏻 one! But it can be another color (orange , not neon orange but true orange or a tone between grass green and forest green, ...) it's just the idea : • simple •minimum color but impact full •on budget if needed or not •versatile

@ConserveMore

3 ай бұрын

@@EmmaHill That's why I don't wear many reds. But I do like an orange-red and a burgundy.

Hey! Emma I am your new subscriber here and I really love your vlogs so so much you are looking too beautiful and I wish you reach 400K Subscribers very very soon!♥️♥️😀✨

❤️❤️❤️

😍😍😍

Great tips Emma! 😊

Mass-apparel market trends are created by brands’ designers specifically to utilize cheap synthetic fibers by making them “trendy”. Every season we see these, this season it’s sheers, lace and mesh fabrics, all 100% polyester. Only those better, often smaller, brands use natural-fibers, so they’re the only ones that get my business!

@kimberlyperrotis8962

3 ай бұрын

Forgot this season’s “satin” polyester trend, it’s ubiquitous!

Hi Emma, I follow your principles, but I'm often not feeling confident due to fit. I'm 5'7" and uk size 10 so sounds like that would be straight forward. Unfortunately it's not. I'm a jeans and T-shirt person. Even if I find something that fits well and say for example I want the same jeans in a different wash, the sizing is off (same brand same size) I've found this with all brands that I have tried that sizing is so inconsistent!

@EmmaHill

3 ай бұрын

You’re not alone, I think regardless of height most women find inconsistencies with sizes these days 🙃 It’s definitely a lot of trial and error but once you find ‘the one’ it’s worth the effort 🙌🏼

How do you wash your cashmere?

@sallyannc3176

3 ай бұрын

My washing machine has a gentle wool wash and I've washed all my cashmere jumpers in it - even the ones that say dry-clean only! - as it's only a 40 minute cycle at 30*C with a 800 spin speed. I always use a little Woolite (they don't need much), which smells lovely. Can do 3-4 at a time. Dry flat afterwards - I spread mine over my airer. You can put a towel underneath to help it stay flat and not get marked from the airer. However I would say that cashmere - like most wool - doesn't need washed very often, being a natural product. So don't wash unless marked/smelly!

Great content.As a hair stylist can I advice a more volume on the top .❤

Emma how can I dress like a classic looking like you in a humid tropical country where I can't wear blazers or jackets. Only pants or shorts with tshirts no blazer then it looks boring

@lucyc3696

3 ай бұрын

Maybe try a linen or cotton shirt over the top instead of a blazer. It can gave a similar effect but is much lighter for hot weather.

@_inflection3209

3 ай бұрын

Don't forget to accessorize! Makes all the difference in the hotter months for me, also look at light breathable fabrics in structured silhouettes, or like a t-shirt with an interesting detail to make it feel fresh and you.

Fantastic video Emma 👏 very helpful and balanced approach. May I say, your hair looks stunning ! and you look stunning! How do you style it? 🤔 The rest i.e. colour and abundance … one cannot copy 😂 sending ❤ from Poland!

@EmmaHill

3 ай бұрын

I made a video a few weeks back sharing how I style my hair, so if you check my uploads you’ll see it there x

@happygoluckystar8069

3 ай бұрын

@@EmmaHill thank you! 🌷🌷

I still can’t get this figured out…..

One of your principles is not to follow a trend just because it is a trend and I try to do that too. But how do you manage that, even after this decade of construction and subsequent decades, your clothes don't look like they were from yesterday, but rather contemporary? Not trendy, but in the here and now?

Amazing😘💋💋💋👄👄😘💋💋💋💋💋

I believe no girl can refuse uzbagx

❤❤❤