The messages in the MV aren't even subliminal, they're pretty obvious. I don't know why people find it hard to understand. She's literally portraying how far one can go for attention on social media and how they lose themselves in the process.

@Bunpuffy

5 жыл бұрын

Lmao ikr. It's not that deep tbh. What you see is what she's trying to convey.

@sunnybrightskies

5 жыл бұрын

You’re pretty dumb if you don’t understand the MV like it’s literally the whole concept

@MyLast2Braincells84

5 жыл бұрын

Hrm idk how, about for us people who don't speak her language... 99% of the lyrics make no sense, and half of it looks tacky as hell.

@desislavabozhinova906

5 жыл бұрын

@@MyLast2Braincells84 I wasn't talking about the lyrics, but the Music Video.

@dianamarin4903

5 жыл бұрын

STAN NCT DREAM STAN NCT DREAM those two things go together lol

She's eating mini hearts. Like the ones you get from Instagram, Vlive and other social platforms. She's feeding on them. The hearts.

@8KenzaMusic8

5 жыл бұрын

deniz karasu and getting high on them,cant stop eating them slowly going down into madness

@youam7864

5 жыл бұрын

Yep, i think that means that she slowly become addict to social media....to how much she gets likes and things like that. She's warning us about social media.

@ihavenonamesigh3798

5 жыл бұрын

woah I didn’t think of it like that, thanks

@monoko1992

5 жыл бұрын

It is like extasis

@gigiemma3192

5 жыл бұрын

Best comment on here

I don't think this song just means how fake people are on the internet. I think it also means like they are always smiling and doing things on camera but off camera they are sad and hurting . As sunmi got up she was wearing the shirt that says "unfollow" and hair clips that say "anxiety" i guess this could mean people see what they want to see but it's not enough and people can act happy but really be sad and hurting inside.sneak peek inside of a celebrities life.

@NataliaMoon29

3 жыл бұрын

And also talks bout what people could do just for likes and views, EVEN kill themselves on a live

@Blackkxcat

3 жыл бұрын

I thought it played on her borderline personality disorder too. The image she wanted to keep for her fans vs reality. Maybe the candies she was eating represented medication for that disorder. 🧐

@coral8363

3 жыл бұрын

yeah it's always bothered me a bit how much people misinterpret this song/mv. i feel like a lot of mentally ill people can really connect with the message. i really admire sunmi for the way she's able to create such cohesive and creative portrayals of problems that are pretty complex/hard to explain. and it's in a way that's not only digestible to the general public, but also comforting to those going through similar things

@celestialmaiden4606

3 жыл бұрын

@@coral8363 I mean people can interpret a song how they like. The song/video has a different meaning to everyone. To me , it was about social addiction and wanting to be validated to the point where they hurt themselves or do something crazy to get attention.

@snowandhouse

3 жыл бұрын

Right now everyone like this they fake no one is honest

i hate the fact that this song ends

@Riri-ej8tf

3 жыл бұрын

Same

@atchalylorena_4075

3 жыл бұрын

We both :'/

@_stan.loona_1872

3 жыл бұрын

Yeah I feel like there should be more of an outro or like an extra chorus at the end

@chuu3974

3 жыл бұрын

same :/

@tblmoon

3 жыл бұрын

me too

It's really cool how the producer of this mv was able to work in a lot of darker imagery while keeping the majority of the video bright and colorful. The contrast of bright and innocent looking colors with the darker meaning and concepts is really awesome and honestly brilliant. 10/10

@ZootedKitty

5 жыл бұрын

I feel like that's adds that creepy touch to it. She looks adorable, sexy, and lifeless. She is doing all of these things that put her life at risk. The brightness could be a representation of the persona that she puts on for everyone.

@deadevon

5 жыл бұрын

Like Russian roulette by red velvet 😌

@maride95

5 жыл бұрын

The amazing part is that: this is actually how it is in life. We always talk about "dark" things (for example, gothic) as if it is a bad influence, but people who show their life in the most perfect way without being sincere are the most toxic ones. Is not even about the intention, is just how psychology works. People avoid dark people like hell saying "its too much negativity, it makes me uncomfortable", but while acting as if they have the perfect life they are being suffocated by this fake happiness. I guess its something like "too much positivity". Maybe because you don't expect it to be bad, you can fall deeper in it. Or maybe is because closing your eyes to problems don't make them go away? Well, no matter what. Is great to see such an up to date art.

@KyokoRain

5 жыл бұрын

I totally agree! Brilliant!! I love her and I love this team too. Great done everyone!

@abilemon7276

5 жыл бұрын

@@ZootedKitty j no kkkn .pppllq1u

*The metaphor with the heart-shaped candies really got me. She literally shows how some people on social media are literally feeding their self-esteem with those 'candies' and keep themselves 'alive' because they're so obsessed with numbers and popularity. It's really sad.*

@elli2k19

5 жыл бұрын

changbin's grr omg I didn’t even notice that

@chaimaeelarfaoui5199

5 жыл бұрын

Oh didn t think about that thanks

@jasminestones9536

5 жыл бұрын

changbin's grr ohhhhhhhhh I was wondering

@buffdaddddddddy

5 жыл бұрын

not some... all of us on social media are programmed to act that way. social media and the way it is designed is the problem. stop blaming and deflecting to others please, it does no one any good. the system is the problem, individuals are just symptoms. the real noir is extreme loneliness in a world more connected than ever,].

@aannoyurslef4855

5 жыл бұрын

😒😒😒😒

I just realized why her eating the tomatoes would fit this concept and be considered deadly. The tomatoes are on a plate that is seemingly made out of lead, a very dangerous substance to ingest. Tomatoes will actually absorb the lead from the plate making them deadly if eaten. (I don't remember the term that was used to describe this.) This whole thing is a call back to the past when people thought the tomato was dangerous since people supposedly "died" because of it, when it was actually the lead plates the tomatoes were on. This level of detail, especially since it's rooted in history, is amazing.

@agnesmeow

2 жыл бұрын

Thats so cool woah

@imnosy965

2 жыл бұрын

Holy sht

@astroverse8120

2 жыл бұрын

wow

@shinyemi

2 жыл бұрын

Wow !

@hushhush85

2 жыл бұрын

🤯🤯🤯

This is just my theory that I'd like to share. I feel like this song is about wanting fake people to stop acting like they care when something bad suddenly happens. The character Sunmi is portraying is like a celebrity that does concerning things to get attention. For example, Sunmi eats tomatoes despite being allergic to them. Tomatoes are known for giving people youthful skin so Sunmi eats them for that purpose although she is allergic to them. Another instance is when Sunmi takes a picture with pretty flowers even though she is also allergic since she was sneezing in the music video. The lyrics are like a message for people that only care when something bad occurs. Like how people pretend to pity a celebrity when they're involved in some kind of scandal. The line, ''There's nothing more with you," and "Now let go of me" is like saying someone should stop knowing people as someone who did something and they don't want to be remembered as that one person who did that. Like, "Oh you know that one girl that did ________ for attention? I pity her for trying so hard to be loved (An example only),". Sunmi might be saying how those people should let go of celebrities (in general) being known for a thing they've done in the past and wants others to move on. I don't know if this really makes sense but it's just my theory. In no way am I claiming that this is the meaning of the song. it's just a theory I had. I hope you enjoyed reading this though! Stay safe and have a great rest of your week!!

@alexb8953

3 жыл бұрын

:o

@hoori.

3 жыл бұрын

She’s allergic to tomatoes?

@chewy7815

3 жыл бұрын

@@hoori. I don't know if she actually is allergic but after eating them in this music video, you could see her vomiting which might shows her desperation to be beautiful by eating tomatoes despite not being able to eat them

@svtminghao

3 жыл бұрын

@@chewy7815 i love your theory :0.

@chewy7815

3 жыл бұрын

@@svtminghao Thank you so much!

Sunmi is exposing how fake the world really is while still giving a bop ♥︎

@softsoull8870

4 жыл бұрын

YOU RIGHT

@miguelangelortiz-yepiz7515

4 жыл бұрын

STAN TALENT

@v8244

4 жыл бұрын

u mean social media

@connorisme5084

4 жыл бұрын

nevaeh lukmani and the world. its sad but true.

@v8244

4 жыл бұрын

•Čøñńör• •Ñ• true.. :(

Wow this really feel like Sunmis situation. People "Like" and "follow" her for this fake perfect image, whenever she shows her sad or off day side people freak out and bash her. Everyones been hating on her calling her an attention seeker since she cried on her livestream. And before that Sunmi was hated for not having the perfect body or attitude or face or makeup, the dumbest stuff. So no matter how bad things get, she smiles in front of the camera, because it's all people care about :( Even if she's dying on the inside

@cloverhan

5 жыл бұрын

Good opinions about this song' concept about recent actual life happen

@jgames7423

5 жыл бұрын

I wish the idol culture in Korea would be different. They have to be perfect to please their fans, which we all know eats away at them. I love her making this to describe her pain, and how every idol feels about the "happy and perfect" requirement that comes with being an idol. Go sunmi! I hope you get better treatment soon!

@jamilaali9014

5 жыл бұрын

I love u

@Minnielb

5 жыл бұрын

ShannonLeighArtwork Yeah :( I feel sorry for her. I really love her personality. I follow her from the beginning. She is such a sweet heart and i am worry about her sometimes... when she is to tired and sad, i just want give her a hug like "don't worry everything is okay"

@sylviethefairy3960

5 жыл бұрын

This sums it up. Sunmi is a queen

This song is basically about how people would literally do anything to get the perfect posts and likes on their posts and attention from people on social media and IRL as well and end up losing themselves or getting in trouble or hurting themselves or even dying in the process it looks so bright and happy in the MV but in reality, it's so dark and sad and it has a deeper meaning when you really think about it it also has another similar meaning of Idols having to go through this kind of thing as well that's why it has a double meaning lol XD!~ 👀😱😱😱😱😭🥺💔💔💔💔

@chaai171

Жыл бұрын

yah that's absolutely done with that meaning!! thank u for information!

Genuine question : why did this flop? This is an incredible song and not really a change of style for Sunmi, so it was right there for her fans to enjoy. And it came out right after her immense success with Siren, she was set up for success. Why did it chart so low in Korea?

@idaruigowon

3 жыл бұрын

probably because it wasn’t promoted on music shows, she only performed it once i think

@poire_cactus8866

3 жыл бұрын

@@idaruigowon aww okay makes sense

@alexb8953

3 жыл бұрын

Opacó el debut de un grupo de una empresa, tocó numero 1 en todos los charts excepto en una plataforma

@alexb8953

3 жыл бұрын

Ah y en este comeback ella estuvo de world tour

@yayalucia7997

Жыл бұрын

It wasn't promoted and there isn't really a choreography to it so it didn't have as much of a CATCHY factor despite being a very good song and music video

I think that Sunmi is talking about the Noir of our century - people doing anything and everything, including life threatening things, just for the sake of likes and followers/subscribers, it talks about how people are addicted to the artificial sense of approval and them willing to risk their life for it. This is a very strong topic and i am proud of Sunmi for talking about this and i am proud to be a fan of her!💞💖💓 Sunmi fighting! 💜💛💞 (not even talking about how an absolute bop is the song itself tho, i love the 90s vibe sm!)

@wyn3214

5 жыл бұрын

Just like the filter, everything is black and white and social media blinds us

@sparktae6595

5 жыл бұрын

That is deep

I also noticed She hasn’t smiled even once, apart from the scenes that imply she’s being watched or on screen! A queen always serves concept.

@EMPRESSALYXIS

5 жыл бұрын

O wow I just noticed

@zaynab7548

5 жыл бұрын

She smiled at 2:06

@alexism4828

5 жыл бұрын

@@zaynab7548 bc she was being watched

@elizabetha1268

5 жыл бұрын

That's kinda the point lol

@namjoonspetcrab7831

5 жыл бұрын

@dunno she was being watched

진짜 누아르 뮤비는 매번 볼때마다 감탄인데... 노래 가사도 그렇고 뮤비도 그렇고 선미님이 전하고자하는 메세지가 진짜 귀와 눈에 때려박혀요. 현재 인스타그램 sns에서 오는 강박증.. 관심에 목이마른 사람들과 관심을 받고자 하는 과한 행동들 정말 ㅜㅜ 모든 곡들이 다 그렇지만 특히 누아르를 듣고 선미씨는 이제 완전한 아티스트가 되셨다는걸 더 느끼네요..!

@user-du1in7wi8r

3 жыл бұрын

선미 자작곡 다 미치도록 좋음......수록곡도 ㅜ

@lumine2867

2 жыл бұрын

Obio que sunmi es hermosa nmms aajakaka

@minatozakisana185

2 жыл бұрын

네

queen sunmi should do acting!!!!

I know this video is supposed to have a deep meaning about social media influencers and self-degradation *But why is Sunmi so beautiful????*

@torment_angel

5 жыл бұрын

Oh gosh too much!!!! 🥰

@jiyoungji

5 жыл бұрын

IKR!!!!!!!

@shinluis

5 жыл бұрын

Rather ironically, your comment getting well over 100,000 likes really confirms and reinforces the entire point of Sunmi making this video and song in the first place.

@aoirie

5 жыл бұрын

SHIITAKE , we love a talented queen

@demy8238

5 жыл бұрын

Mood🤧

I’m glad celebrities are talking about how fake everything is on the internet, after all they know more than a regular person I don’t need to know Korean to understand what she’s saying

@okk3509

5 жыл бұрын

@@yosanosdog Bbi Bbi?

@handproud

5 жыл бұрын

@@yosanosdog Dean - Instagram

@Diego-ms4ts

5 жыл бұрын

omg you just discovered that the water wets

@danaibero7118

5 жыл бұрын

@@yosanosdog There a lot of song like this, even "something new" from Taeyeon is about how fake is everything on the internet.

@niihan

5 жыл бұрын

👏👏

Idk why this song gives me a very weird vibe. Like I've already listened to it somewhere, like it's speaking to me. It just feels weirdly nostalgic

@momooneit7100

3 жыл бұрын

OMG IKRR I THOUGHT I WAS THE ONLY ONE . THAT'S LITERALLY HOW I FEEL . when i knew what the song was about i wanted to cry and i loved the song more and more . And that's it's my favourite sunmi's sing

@yuliaastuty3871

3 жыл бұрын

sameeeeee

@PuripuriDrawings

2 жыл бұрын

The background sounds are really 80s-like, so that makes us feel some familiarity with the song. Sorry for breaking the magic lol

@Buba387

2 жыл бұрын

@@PuripuriDrawings city pop?? :D

@infj1601

11 ай бұрын

@@PuripuriDrawings no it's not that.. the song just has a kind of feeling

This song and MV is severely underrated

@ciaogacha3217

Жыл бұрын

Fr

NOIR is a bop Sunmi is a legend Haters are quacking The Queen has arrived

@yuricci

5 жыл бұрын

quacking- are the haters ducks

@Nedulka

5 жыл бұрын

Wig? In the noir

@wonyoung7775

5 жыл бұрын

Chung ha the real queen

@carumeela

5 жыл бұрын

Sun i is so hot even the cake is burning

@raiptv3393

5 жыл бұрын

3:24 kzread.info/dash/bejne/fIiXqLlvYte1Y7g.html

Sunmi is one of those artists who never release a bad song.

@masakazuhiruko550

5 жыл бұрын

And every concept she slays.

Sunmi literally just describe gen z in a music video lmao

@CherryPie-xd8ql

3 жыл бұрын

Lmaoooooooooo

@PuripuriDrawings

2 жыл бұрын

I hope gen Z could think and ponder about that truth... 😐

@shinyemi

2 жыл бұрын

Unfortunately yes

@beatriceevita8591

2 жыл бұрын

lmao

@M0nster_Addict

2 жыл бұрын

@@PuripuriDrawings I'm gen z and I fucking do you decrepit millennial, also don't you dare come at me for insulting you since you literally insulted every person in gen z

this song truly shows how dark the internet can be. anxiety and the stress of always having to get likes, follows, and etc... eventually makes her go crazy. such a sad song :(

I really like that Sunmi chose to go with this concept. These days people don’t even care about having talent, they just want recognition/to be famous and they are willing to do anything to get attention. Sunni is an aesthetic queen 👑

@arisanightingale2566

5 жыл бұрын

This also reminds me of the song Doctor by Chunmina! You should check it out cause not only is it a high key bop, it does have a similar message about social media 😁

@wywooyoung

5 жыл бұрын

She is queen but not underrated though.

@jennferley8854

5 жыл бұрын

She is not underrated at all. But that's true solo artists can concentrate more on the music they like and they have the oppurtunity to express themselves. Other in groups they focus on what the public likes to make profit.

@avrahamvidal4255

5 жыл бұрын

Crystal Yun I Agree ☝️ A 💯 Percent

@basicessence1432

5 жыл бұрын

@@arisanightingale2566 omg same. When I was listening to the song I thought about doctor

We need more legends like Sunmi. Shine bright queen

@doaahmdi5070

4 жыл бұрын

We need sunmi forever

@saki885

4 жыл бұрын

We don't need anyone we just need sunmi

@asmin538

4 жыл бұрын

we have so many amazing legends like sunmi, you guys are the ones sleeping on them 🙄

@ember6814

4 жыл бұрын

@@asmin538 Who are you referring to and why would you assume we sleep on other artists?

@asmin538

4 жыл бұрын

@@ember6814 you said "we need more legends like sunmi" we have many more amazing soloists but people are sleeping on them and they still say "we need more ____" it kind of annoys me. im sorry i sounded rude..

2 years ago, I never relaised how dark this was. Now I am older, I understand EXACTLY what this was about. I kinda wish I didn't mature. Things were so easy back then.

@PuripuriDrawings

2 жыл бұрын

Never regret of being wiser! You can be really happy now, your previous happyness was just ignorance. That's my philosophy though

@Annnabannanna

2 жыл бұрын

@@PuripuriDrawings i know, but now I can't jam to songs like this :((

here after tail teaser and shes still the queen of deranged concepts

@lalalay9981

3 жыл бұрын

YAAS

@alondraleos1017

3 жыл бұрын

Same

*Sunmi is one of the most creative, beautiful, open-minded, talented, intelligent and versatile artists I know. it's your loss if you don't stan this amazing human being.*

@lu095

5 жыл бұрын

FACTS

@user_blueyes

5 жыл бұрын

WE STAN

@krplum22

5 жыл бұрын

changbin's grr yes oh my god preach!!!!!!!!

*The message of this music video is so powerful. That's the sad reality but she created art through those situations taken from real-life.*

@171EDDY

5 жыл бұрын

changbin's grr yes you are right

Even though the years pass by, this song is still perfect.

The social criticism in this MV is very strong and necessary. SUNMI is very talented, she deserves more recognition!!!

y'all slept on this comeback and im mad edit: thank you for 8k likes omg that's crazy anyways continue streaming her music!

@hualeah985

4 жыл бұрын

Mood

@21minute

4 жыл бұрын

Theu probably expected something more upbeat and quirky like Gashina, Heroine, and Siren. This one is more mellow and artsy.. That's kinda sad really. But then again, we now have Lalalay.

@strgirl3740

4 жыл бұрын

@@21minute we have lalalay but I'm still upset that they slept bc I still listen to this song everyday

@Haarknoten96

4 жыл бұрын

timmy the agent it’s really a amazing bop! I love it... but I just found out today! 😂 listen to it now on repeat because it’s so great!!!

@adrisoa

4 жыл бұрын

21minute but the meaning in this song is very deep especially the tomato part

im pretty sure the message behind this mv is that social media harms your mental health. like you see how densensitised she looks through the whole song, even in extreme situations such as the cake and the car setting on fire. it also highlights how much harm people can potentially cause to themselves, mentally and even physically, just for the likes, follows and all around social media clout (the knife game and then you see a chopped finger later on in the mv). i also adore the references to a bunch of trends in this like going live all the time, the ice bucket challenge, the finger knife game challenge, the heart shaped pill shots that look like health sponsors and ads etc anyways stan a woke goddess 🤘😔😤

@TisaMai

5 жыл бұрын

The hearts remind me of ppl feeding off likes or doinf things for clout

@pepperpops2737

5 жыл бұрын

yes! the ice bucket challenge was initially for a good cause/awareness but it started being used for clout... this is definitely calling to cell phone addiction and unhealthy use of social media. social media doesn't start becoming unhealthy unless you start using it as an escape for your problems, similarly to alcohol addiction- this parallels sunmi's reaction to any dangers seen in the mv, as well as her weighing likes and dislikes over her own safety

@boonotlou9818

5 жыл бұрын

It could have done with a suicide warning...

@ABLEXU

5 жыл бұрын

꧁alicia꧂ no its about people making themselves look ridiculous for likes.

@reveluviee

5 жыл бұрын

Tbh this makes me want to delete all my social media

This song was ahead of its time

she is the best

she just described 21st century, that's all. stan the right queen.

@gayasfhelp99

4 жыл бұрын

Under 4 mins, wonderful isn't she?

So that's why she's been so active in her twitter account, she probably observed a lot of her followers and the jnternet in general She even incorporated the knife song which trended years ago It's nice that an influencer like her actually uses her platform to showcase how people are too obssessed with getting likes and views that they get decensitized and lose themselves just for the sake of the attention

@Valerybr02

5 жыл бұрын

true- she’s even one of those few idols I see that even reply to their followers and she’s even learned “stan” & internet slang I think it’s so cool that she added internet phenomenons from freaking years ago

@hobihobi6948

5 жыл бұрын

What’s the knife song

@masakazuhiruko550

5 жыл бұрын

Thatz why she posted those advils and cried in livestream she givinv hints to the concept. We stan influential queen

@chaexic1939

5 жыл бұрын

which knife song? (asks someone who is on the internet 24/7..)

@fitrinurulaqila8163

5 жыл бұрын

@@chaexic1939 1:09 , this one

진짜 존나 세련됨 노래 언제들어도 좋음 10점 만점에 11점

I WAS OBSESSED WITH THIS SONG

Honestly I’m still not over siren and this is literally going to be replayed from now on so much. It’s so good thank you Sunmi for blessing us with such a good song and concept

@daniella380

5 жыл бұрын

I'm in love with that song

@areoia2896

5 жыл бұрын

Same!! I love Siren so much.. And then this!

@ale-ze4kv

5 жыл бұрын

I'm still not over Gashina:)))))

This mv and song is so underrated. People sleep on Sunmi so much. She has such a unique, retro style of her own and her stylistic vocals is so gorgeous like she herself.

@Ariel-md8xo

3 жыл бұрын

You right, I feel the same. I like this "everything" from her songs and videos. Sunmi is real Queen.

@adrijac

3 жыл бұрын

@@Ariel-md8xo Absolutely 🌟

@sierraburkhart

3 жыл бұрын

exactly!! this song is so good!! also can you guys check out my cover? it would mean the world kzread.info/dash/bejne/oaGIyJR7e6nFn7A.html

@user-dm2wo9pr2d

3 жыл бұрын

ikr, i only recently found out sunmi exists and absolutely love her music and unique concepts. i'm kinda sad no one told about her earlier :(

@alexanderolena

3 жыл бұрын

Totally agree. This is so underrated!

Says noir as she’s in different bright sets wearing bright flashy outfits. Constantly hurting herself while trying to get followers and likes. Social media isn’t as bright as we’d like to think it’s actually dark and there’s a whole world behind the photo or video. Important message and personally one of my favourite song of hers

The vocals, storyline, angles. This is one of Sunmi’s best songs, she’s thriving and puts so much work into her craft.

in sirens music video a lot of people bullshited sunmi because she sneezed in her bare hands, and in 0:49 she picks up a paper and sneeze on it. queen

@yachishairclips2250

5 жыл бұрын

Wow, people today are really perfectionist.. like, that sneeze part in siren is sudden and no tissue was near her.. it is more harmful to hold back sneezes

@tirzakharisma3566

5 жыл бұрын

...What the hell. Bashed because of a sneeze? People need to find something better to do.

@MiLe-ql9ol

5 жыл бұрын

I didn’t know this, people are so dumb xd it literally was acting a part of the MV, it wasn’t even a real sneez and people complained? I’m losing my faith in humanity...

@alannac.7392

5 жыл бұрын

Ana Luísa The Queen Sunmi

@davidmorales2859

5 жыл бұрын

Ana Luísa why does she even sneeze 😂

A beautiful dark masterpiece. That is the sad reality of today's generation. Miss sunmi did THAT.

I love this song so much. The undertone of the instrumental and the way it's pitched gives this song such a distorted and unsettling atmosphere, and obviously the glitched voice clips as well during the song. The instrumental goes in different pitches which makes the song have a feeling of being off. The way that the mv is portrayed and also how Sunmi is singing, and the lyrics also gives that sense of feeling. Sunmi's delivery is on point. The way she sings has this sense of being tragic. She puts her soul into every word and you can really feel the way she's expressing the character in this mv. There's so much thought put into this song and mv, and you can clearly tell. Sunmi's genius is always a level beyond

Noir is the best song she made imo

@mysteriousastrolabe

Жыл бұрын

no cap

this is why I don't do social medias. there's too much pressure to show perfection and contents. I'm glad sunmi touched on this matter. I can't wait to hear more interpretation on this mv.

@trapqueen976

5 жыл бұрын

Anynomous Ahgase youtube is a social media lmao

@crystallymoon

5 жыл бұрын

@@trapqueen976 well I'm not one to post videos sooo I'm good😊

@preach6787

5 жыл бұрын

@@crystallymoon same, I stopped using other social medias because I thought I could somehow get carried away by All these strong emotions online

@kholidamsolikhah0373

5 жыл бұрын

I tend be jealous of people education,rich bcs of social media,i try to dont do social media as well,i eant to make a friend in social media but i got inferiority complex bcs of it

@emvy2249

5 жыл бұрын

@@kholidamsolikhah0373 same!!

This really has a deep meaning, despite not knowing what she is exactly saying she sent her message through this song clearly.

@viedinternaute8132

5 жыл бұрын

I recommend searching Sunmi NOIR explained DKDKTV on KZread uf you want to know what she says

@Rida_06

5 жыл бұрын

vie d'internaute I already did but thank you anyways.

i cant believe she rly pulled out this insane song ily

My favorite song from Sunmi

in every Sunmi's video there's a message and this got one too. it's TRUE that today people are so obsessed with like and follow norms of social media that their real life is messed up .. people so desperate to get those likes and follow that they can exceed any limit.

@jerry-em4sl

5 жыл бұрын

THE Z's CHANNEL Is this why sunmi posted the advil one is it supposed to be a spoiler

@rhbmn

5 жыл бұрын

@@jerry-em4sl yes

@itsgatao

5 жыл бұрын

wrong,in every sunmi video,it begins with a cake

I never knew social media awareness could be interpreted in such an aesthetic way. Love the mv!

@GeaCanete24123

5 жыл бұрын

i know right

she is one of the few true visual artists in kpop. the consistency and creativity of her videography is incredibly unique.

숨은 명곡

SUNMI never disappoints. The Mv is about people who put their lives in danger doing dangerous or weird things to get likes, hearts and attention on social media. Such an amazing and meaningful message❤️

@nayeonoona7353

5 жыл бұрын

social not soical 😄 btw i agree with you

@SetMeFree9

5 жыл бұрын

•nayeonxx• I didn’t even notice😂 Thanks

@manasvishekhawat8291

5 жыл бұрын

YOU ARE EVERYWHERE!!

@youam7864

5 жыл бұрын

True. People are too concerned about their social page, about how much people are following them,.... they give too much attention to these things. Some people do,like you said, crazy things to become famous. They don't care about their health or their life.....(like these challenges which are trending, some of them are dangerous). And at the end, you can see that she totally went mad and crazy, that she became.....a bit mentally instable (with her face expressions). I love this MV because it's so meaningful....it's not about being pretty or badass (no offense to girlgroup who use these concepts) but it's to give a message and a "warning". She's an idol so she knows how it's hard to deal with social media.

@oncextwice6680

5 жыл бұрын

Is Likey but deeply

I will never not be impressed by Sunmi. I just simply adore her. She is world class. She just has IT. She is the best soloist in Kpop period. She puts western artists to shame. Love her so much ugh.

@itzel1489

5 жыл бұрын

QUEEN

I feel like this MV is about how people see trauma and tragedy on the internet as entertainment for them; entertainers/influencers are pressured to share any and all gnarly details about their life to be seen as “genuine” and to give viewers the “connection” they want, but then viewers and “fans” turn around and demand more or do not handle the trauma correctly. This is a great way to talk about parasocial relationships that fans have with celebrities and how people consume trauma p*rn and think they are being compassionate while they watch someone break down very publicly.

The music video ever and the song ever

I think she talks about the sad Truth about social media in general like how people does whatever they can to get some likes and views on their social media regardless of their health.... And that's exactly what she is showing in the mv and lyrics..

@raiptv3393

5 жыл бұрын

3:24 kzread.info/dash/bejne/fIiXqLlvYte1Y7g.html

@seranyte7248

5 жыл бұрын

Yes it's kinda obvious x3

@ceciliab3724

5 жыл бұрын

I know this comment will be put down, but please lets get her win on Idol Champion! The link is here mbcplus.idolchamp.com/app_proxy.html?type=vote&id=vote_1071_489 Pick the Champion Song of this week~! (for global fans)

the message in this mv is so deep. people do stupid things just to be famous. it really shows the reality today.

sunmi please come to singapore... i really love this song

her voice is the prettiest

The thing that separates sunmi is she has TASTE. She knows what's trending among younger generations (culture and music etc) and uses it to her advantage and makes it totally her OWN.

@raquelgarcia3253

5 жыл бұрын

She even knows what "stan" means. a queen

@lucycr5761

5 жыл бұрын

She even used an actual urban dictionary definition of Noir to tease this comeback.

@abc92800

5 жыл бұрын

Lucy Cr what was it?

This is one of the best kpop music videos of all times

@cherrynicole

4 жыл бұрын

*_I.CAN'T.AGREE.MORE._*

@zaynabchowdhury7413

4 жыл бұрын

Say it LOUDER for the peeps at the back!!

@jaden-rs9vt

4 жыл бұрын

With one of the best meanings

@hengsovanmakara379

4 жыл бұрын

Just_a coUCh P0tAt0 the best meaning in vdo it’s can call “ best music vdo “ too

@aohimeblueprincess0202

4 жыл бұрын

True

I just started getting into Sunmi because everything about her screams amazing. From looks to perspectives that she does with her songs. And to be honest this is actually really scary on how this is such a good depiction of how things are right now. It's how people do anything for views or acting like they are actually happy when they aren't. It just shows the reality that we are in. And the century we are in. People will do anything for views and clout now in days. Sunmi is such a good artist. I have always stanned her but I am diving more deeply into her music and personality. She is not afraid to show what she stans and does not stan for. I respect her a lot as a human and a celebrity. She truly is underrated.

근데 이게 현실이라 반박불가 처음엔 호기심으로 시작하다가 그게 유명해지고 많은 사람들한테 사랑과 관심 받고 하지만 대중들은 점점 더 자극적 광적인거 더열광하고 그에 따라서 점점 더 미쳐가고 좋아요가 뭐길래

the meaning behind this song is actually pretty deep tho.

@ORANGE-ib3jd

5 жыл бұрын

Can you let me know please

@hualeah985

5 жыл бұрын

@@ORANGE-ib3jd It talks about people who are ready to do anything, hurting themselves or the others for fame and likes

@x_astrid_x

5 жыл бұрын

@@hualeah985 Thanks.. She wrote the lyrics right?

@ujeyi

5 жыл бұрын

IKR TT she was saying the song didn’t have that deep of a meaning but... 🤔

@ORANGE-ib3jd

5 жыл бұрын

Thanks so much guys!

The irony of getting a facetune ad before this song

@no-oo3ff

5 жыл бұрын

Bitchhh AJAHSJSHSKSJKSK

@happyleggo9904

5 жыл бұрын

What a coincidence

@vivirights7871

5 жыл бұрын

Literally Rei THOSE ARE SO ANNOYING

@lpsforestfilms1016

5 жыл бұрын

I got an instagram ad

@jinjoonies3726

5 жыл бұрын

i got a tik tok one 💀 love that for me

wow I loved this..kind of creepy yet realistic

This is literally one of the best Korean songs out there, the meaning is amazing. So much meaning put into a song representing the entertainment industry, and what celebrities and even normal people do to simply “stick out,” including dangerous activities which could harm them. But it’s all for the followers and likes, but is it really worth it at the end?

I love that she is making a parody of all the challenges on internet and talk about how empty are the people. She laughed about the backet challenge and don't judge challenge and others. She's so cool and underrated

@old_kpoperz8295

5 жыл бұрын

You don't know Sunmi, she's really famous, why you Judge people underrated 😏

@leticiahebeotermin7005

5 жыл бұрын

@@old_kpoperz8295 In Corea sh's famous, but in the rest of the world no. It's sad because she deserved more

@old_kpoperz8295

5 жыл бұрын

@@leticiahebeotermin7005 almost all kpop in the world must know sunmi-gashina, she is quite well-known by international fans, and my country she is quite famous so it doesn't need to be worried

@FierceGinger

5 жыл бұрын

Actually she's not as underrated as you think she is. She's very famous and well known in Korea, kind of like digimon (digital monster) IU. She's been doing well since her Wonder Girl days. Anyone into K-pop knows her, if not they have their head buried into just one group and aren't really considered K-pop fans.

@biancafazzolari5248

5 жыл бұрын

I live in Melbourne, Australia and heaps of my friends find Gashina iconic. She is just a star!

sunmi said "society" before the joker

@lettuce6321

4 жыл бұрын

Peepee get a whole load of this society

@alexandrahernandezmilian6340

4 жыл бұрын

The Joker exists WAAAAAAY before she was even born lol

@peepee7970

4 жыл бұрын

Alexandra Hernández sunmi could beat the shit out of that old hag

@LiLiKOiOiOi

4 жыл бұрын

@@peepee7970 no

@sully0613

4 жыл бұрын

@@peepee7970 ok boomer

when im sad i listen to this song.

@kauehenry4448

10 ай бұрын

me

"Now iam blind i don't know why" always kill me😂

The MV is about faking your life on social media to be famous and I think she become so obesses about it that she could do everything to keep being famous and popular even if it’s dangerous It remind me of when I was younger and was always on IG and saying who she look so pretty and have such good life but some years after I learn that the girl had personal problem and her life wasn’t as good as what she was showing (hope she is better now) I’m so in love w/ the MV bc they're really ppl like her recently someone was exposed on IG for faking her vacation and photoshop herself on some famous spot like Paris and even more those type of thing can make ppl hate their life and try to do the same *so to the youngest here don’t forget that what you see on internet doesn’t mean it’s their life,everything is perfect etc you can be what you want on internet*

@ebiUsher

5 жыл бұрын

i'm pretty sure most people got what the mv was about tho...

@TheSinged34

5 жыл бұрын

very good

@shayneztaha3462

5 жыл бұрын

ebi k. But I’m sure some ppl didn’t understand (I saw some on twitter or IG asking what the MV mean) so in case some don’t understand I just write what I think it’s about.

Finally, a music which is not about love, but to warn people in too much social media

@SuperKagomefan

4 жыл бұрын

Lol its not just millenials.

@brianne9497

4 жыл бұрын

CayLee.J-Ru Bun I’m pretty sure it’s not only millennials but also gen z and even the younger generations

@shahzarthereal7244

4 жыл бұрын

@@brianne9497 yeah its millenials, gen z, and gen alpha

@nicoleashley3906

4 жыл бұрын

my mum's 50+ and her friends are 50+ and they use facebook like crazy, so no it's not just young people.

@jenniekim-5155

4 жыл бұрын

not even that! my younger 12 year old brother uses social media like 6 hours a day every day

this song is so good omg.

This hits different when you have BPD as well as Sunmi herself. I always loved this MV, but couldn't express why it reminds me so much of my own inner struggles until I got diagnosed with a quiet BPD.

The scenes of her eating the candy hearts literally depicts her “feeding off of other people’s likes”

@triz1076

5 жыл бұрын

actually, i just got the mensage because of the part where the fingers heart changes to her eating the tomato lmao

@kazura9561

5 жыл бұрын

I thought she just ate them to look sexy and because candies taste sweet lol

She actually doesnt produce a single bad song after her solo career

@HawkKing2000

3 жыл бұрын

Yeah. Full Moon was a perfect EP, and she just kept going from there :)...

@carrotsaremylife6771

3 жыл бұрын

100% agree

@yerination8531

3 жыл бұрын

and wonder girls

@_vip6888

3 жыл бұрын

i love her she's the best solo artist for me along with SHINee members actually

@tblmoon

3 жыл бұрын

exactly

sunmi my queen

2023 still my fav song from her

NOIR is a bop Sunmi is a legend Haters are quaking The Queen has arrived Edit: thanks for the likes

@abc92800

5 жыл бұрын

tbh i dont even think she has many haters.

@zer01075

5 жыл бұрын

Hotel? Trivago

@doyouknowbts4106

5 жыл бұрын

Hotel is Trivago

@hwanghyunjeeng4528

5 жыл бұрын

😂

@britaanand6667

5 жыл бұрын

Yasss!!

I don't need the english lyrics to understand what she's trying to tell. That MV is just awesome.

@amelyakassem1029

5 жыл бұрын

Dude your profile pic says it all🤣🤣

@Armyblink4life554

5 жыл бұрын

Same

@jenniekim-5155

5 жыл бұрын

ouch.

@hearmlikemal3935

Жыл бұрын

@@amelyakassem1029 seulgi?

@hearmlikemal3935

Жыл бұрын

@@jenniekim-5155 what?

everything about this song is perfect I will never get over it

I’m going to be honest, those heart candies look delicious

OK, so many things to talk about: 1) She is referencing the monster from Pan's Labyrinth omg 2) Petition for Sunmi to incorporate a sneeze in every video, cause here sneezes are SO CUTE 3) This video's imagery is so powerful, I love the references 4) She is still my ultimate girl crush

@KS-ck8ht

5 жыл бұрын

Agreed on all counts. Case closed.

@morgantaylor514

5 жыл бұрын

Does she sneeze in this video? Also, when/how does she reference the monster from the Labirynth?

@cattram9583

5 жыл бұрын

MADE IN BUSSSSAAAAN

@Zoelletina

5 жыл бұрын

Morgan Taylor 0:59 with the monster

@Zoelletina

5 жыл бұрын

Morgan Taylor and 0:50 she sneezes

This is one powerful dark message, we risk our lives to just live in our fanatasy world of social media✊😔 we all believe social media is saving our lives and expanding our worlds which in a sense it may be doing so but wirh that the consequences are high too.

@terri6939

5 жыл бұрын

At 2:59 that could be a reference to the Momo hack going around?

@ineedac1g

5 жыл бұрын

@@rabeataleb95 There's some hackers in What'sUp that send messages to people and tell them to do dangerous things and threaten their lives. Something like Blue Whale.

@flair8292

5 жыл бұрын

@@terri6939 I think you may be correct

I’m stream butter with sunmi songs

@jmevo

2 жыл бұрын

Me too

@alexb8953

2 жыл бұрын

Gracias 💜

This displays the negative effects of being famous and the sacrificing all to maintain/gain fame. "We are Noir."

she is so socially aware of the issues of this digital generation. i love stanning such a truly woke intellectual.

@kc7515

5 жыл бұрын

And that’s really what it comes down to

In my opinion this MV represents the current situation of our generation regarding social media. The heart candies represents the recognition (likes, hearts from instagram) and it became an addiction (PILLS = Drugs). To sustain the addiction some people will do the extrme even tho that it can cost harm like the tide pods challenge. Edit: Noir means a genre of crime film or fiction characterized by cynicism, fatalism, and moral ambiguity.

@oonlg8959

5 жыл бұрын

I agree there's even the iced bucket challenge at 3:12

@dual_nna2976

5 жыл бұрын

This is so true

@kimtaehyungsliteralgf2451

5 жыл бұрын

Woah this is so accurate

@juandinainggolan6428

5 жыл бұрын

Up!

@irene4633

5 жыл бұрын

Joseph Kim same

I feel like every shot would be an awesome album cover

she's so pretty

*Her lifeless expression is really giving goosebumps, the way she delivers this message really hits me hard*

@xiioh6788

5 жыл бұрын

What message?

@eld1070

4 жыл бұрын

@@xiioh6788 the meaning of the mv/song.

@ttamale1521

4 жыл бұрын

Xiioh *facepalm*

This MV is brilliant. I don't know exactly what the lyrics are (yet) but the MV perfectly shows how people on SNS are willing to do whatever it takes to be in the spotlight, to garner attention, to be talked about whether positively or negatively, it doesn't matter as long as they are the topic of the hour. Whether by doing extreme and dangerous things or by exaggerating their own "sob story" or by marketing a fabricated one to gain people's compassion and affection, some people are willing go to that extent to become "famous". They "fake it, to make it". They get "blinded" by the fame and "high" at the attention they are receiving that they are willing to do whatever it takes to keep it. Whatever it takes, to the extent of faking their own posts, of showing their followers an ideal, perfect life, that isn't remotely close to their own. This is the dark (noir) side of SNS, where people hide behind well thought of personas to attract the attention of the public and believe it or not it works. Whether you hate them or like them, they are succeeding in creating buzz for themselves. Again I'm not talking about all of the influencers on SNS. But you have to keep in mind that, not all that is shown to you is real. Now, back to the song, it's great. Sunmi never fails to release bops.

@excusemetaetaeiscoming.1926

5 жыл бұрын

The Woke Dreamers same

@shivammandloi4349

5 жыл бұрын

I was waiting for such an explanation....... it was a nice one!!

@Mad_orange

5 жыл бұрын

wow now that makes sense, thank you for sharing your thoughts.

checked my old playlists, wondered why i havent listened to this in such a long time.

Wait a minute- Was sunmi telling the death of different people with this MV 0:10 set house on fire for attention but ended up burning with it 0:30 drug overdose 0:47 had am allergy to the flowers which gave anaphylaxis reaction 1:02 felt lonely and unloved, committed suicide 1:21 had a life threatening disease that would kill her soon 1:29 ate poisoned food 1:37 got hit on the head with a wine bottle 2:17 got pushed into a shredder 2:21 stabbed while live streaming 3:16 got electrocuted in the rain

@aishanidiwan4438

2 жыл бұрын

WOAH THANKS

@ongakira

2 жыл бұрын

how did you come up with half of these,,, this is kinda far-fetched lmao

@aishanidiwan4438

2 жыл бұрын

@@ongakira Thats the concept