As little as five years ago, a robust Environmental Social Governance (ESG) policy was a way for businesses to communicate a point of difference. In 2023, things have changed. Today, audiences expect the brands they interact with to take a much more proactive stance in this area. They expect more transparency around a brand’s social impact and active measures to reduce its environmental impact.
In our latest edition of The MTM Agency’s Think Tank series, Associate Director Richard Broughton and Head of PR Chloe Buchanan offer advice for businesses to not only maximise investment opportunities, but also engage with increasingly discerning consumers who are choosing to align themselves with brands that reflect their own values. Stakeholders increasingly expect openness and honesty. The most successful communication engages with the challenges as well as the successes of businesses corporate responsibility initiatives.
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