Moses set out to transform the high end sneaker buying experience, because he realized, after being unable to receive even a plastic bag for rare sneakers at a convention, that there needed to be change! He rethought the shopping experience and scaled the brand via unique collaborative exposure opportunities and the best in class service out! He was able to raise a multi million dollar venture round and brought on well respected sneaker collectors like PJ Tucker too. Recently, The Edit LDN was acquired and he shifted to Executive Director. Moses shares how he came up with the idea, how he created an audience for his brand, why they got acquired, and what is next!