Monika Shergill Exclusive Podcast w/ Vanita Kohli-Khandekar | Beyond The Box Office | Netflix India
Ойын-сауық
In this conversation with Vanita Kohli-Khandekar, Monika Shergill (Vice President - Content, Netflix India) talks about all things Netflix, what it takes to build such a diverse brand, and the seismic impact Sacred Games had on the Indian programming landscape, noting the noticeable shift it brought about. She then delves into how they, as a company, said yes to something as creatively extravagant as the new Sanjay Leela Bhansali show “Heeramandi.”
#MonikaShergill #Netflix #NetflixIndia
00:00 - Beyond The Box Office with Monica Shergill (Vice President - Content, Netflix India)
02:28 - Breaking with, and into Heeramandi
03:21 - The success of Amar Singh Chamkila
04:05 - The start of Netflix’s journey in India
10:24 - What does Netflix want to be, in the near future?
12:24 - Monica coming from Satyamev Jayate to diverse slate Netflix has
14:39 - “Heeramandi was a creative bet we took”
17:26 - 2022 being the best year they’ve ever had and India’s market complexity
19:51 - How do creators deal with metrics on OTT giants
24:54 - What combination of factors that pushes a show globally?
32:06 - Are there countries that accept Indian stories more than the others?
34:20 - What’s 2024 been like for Netflix?
36:05 - Is Kapil Sharma the start to something new Netflix is doing?
39:58 - How does Netflix expand the market from here?
43:01 - What role does India play in Netflix’s worldwide dashboard?
47:18 - Developing the creative ecosystem
52:15 - Most streaming services being a little slow on producing regional content
54:30 - “Netflix is an aspirational brand”
58:28 - The big shows Monica is looking forward to…
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Пікірлер: 40
Ask her why they aren’t releasing Dibakar’s film they commissioned!
@kauilya314
Ай бұрын
Answer is obvious - there's no rule of law in India. Courts will cheerfully participate in persecuting dissent or anything ruling regime doesn't like.
@Prateek987
Ай бұрын
Cuz it’s a time waste shit
@amodhsaxena6103
Ай бұрын
@@Prateek987 Then why commission it?
It’s extremely hard to believe that we are listening to a VP! There’s no data to support, just hyping and talking like a fan-boy, so disappointing!
@Sarchak
Ай бұрын
True
@shubhamroy4519
Ай бұрын
So true
@sweetvoilet
Ай бұрын
Phew! I was not the only one thinking this interview is so shallow. Big words. Nothing else.
Even though diversity is showcased through predominantly buying movies of other industries, Disney and Amazon Prime do a far superior job with showcasing the diversity of multiple language creative industries in India. Netflix always has leaned towards Hindi content, barring the rare exception of Kohraa and a handful of others...
Hey Vanita, I think your audience would have really appreciated a question regarding the evolution and current state of censorship on Netflix India?
Heeramandi is a hit I am surprised most of my friends who saw say it’s below average
Netflix is nowhere close to Amazon Prime when it comes to rolling out a diverse slate for the Indian market
@naseem1402
Ай бұрын
Thats not true. Netflix releases a lot more indian stuff than Amazon Prime of late
@swarnayanchakraborty4618
Ай бұрын
None of the Netflix shows have broken through in the way Amazon shows regularly do
@VamsiGatamaneni
Ай бұрын
@@naseem1402 so TRUE!!
Netflix started off as a video rental co in 1997 not 2007
Lagta hai Netflix India se cartwheel karte nikal jayega
@neetuhareet9431
Ай бұрын
LOL
Please do series on drunk and drive / hit and run cases in India wherein rich culprit get special treatment by Police, Politicians, courts and many a times rich culprit get Scot free.
The irony is that all of Monika’s responses here, despite being a VP, would fail miserably at a Netflix job interview even at the individual contributor level. Surprisingly unstructured, roundabout, and clichéd.
@bharathr6744
Ай бұрын
100% true! I am quite surprised as well!
How can I pitch my story to Netflix India please tell Monika ma'am
@Akshay-jm4hs
Ай бұрын
pitch to star kids first....
I think Monica needs a workshop for articulating more clearly. Wonder what her feedback would be for poor creators
Vanita Mam, Please do episodes with Guneet Monga, Sameer Nair, Dinesh Vijan. Thank you.
@FilmCompanion
Ай бұрын
We shall pass on the word! :)
I love that everytime Monika became too "verbose", Vanita would ask her to explain with an example!
@FilmCompanion
Ай бұрын
She wants to make it as simple as possible, for us! :)
Not really true. Amazon perhaps does have more success in india, hut so does netflix. Jamtara, hermandi, sacred games, kira factory etc are all successful shows. In documentary zone netflix is way ahead.
The difference b/w Netflix and other OTT platforms is obviously the content, but also how it accurately recommends content based on preferences and taste. Additionally, it provides a well sorted list of movies and web series based on genre..and there is always new content available..
Suitable for the optics as VP at Netflix, some Trivia.....most interesting part of the talk show is when she describes the screening of Heeramandi at the Egyptian Theatre on Sunset Boulevard in LA.. but OTHERWISE one can notice Monika has no straight responses, diverges from questions by Vanita Kohli...repetitive, contradictory at times. Either she is great at her job or taking credit for someone else's efforts or just plain bad at Q&A's like this one
Matlab last 100 year's m hamne kuch bhi nhi banya? netflix k ane k baad hamne international ka series/movie banaya? 😂
Boss always cartwheels to work and bullshits his or her way to work.
This lady should be heading a toothpaste co or some fmcg brand. She will be doing an amazing job there. Not the right fit for a creative business
Netflix focusing in hindi market more but lost its touch in South speaking laugages. Where prime and zee, disney got it......
lot of bs --- i dont think kapil sharma show is hit on netflix
The worst web show I've seen in a long time...utter garbage
80s and 90s is worst era in bollywood