The behind-the-scenes video for our Brand Manifesto reinforces our belief that everyone is unique and deserves to express themselves in their own iconic way. AS ICONIC AS YOU embodies our brand's commitment to honoring distinct styles and personalities. It pays a compliment to bold styles, attitudes, gestures, and moments.
We celebrate this individuality and what sets us aside from other watch brands. Our bold yet elegant and understated design contains over 70 years’ worth of heritage and is rooted in the official Swiss Railways Station clock. Our minimalist design is instantly recognized around the world due to the easy-to-read face, distinctive clean design and the famous red seconds hand.
Originally designed for the Swiss railway in the 1940s, this timeless classic jumped to the wrist in 1986 and has since become an icon of Swiss design being featured in prestigious museums, exhibits and wrists around the world. In fact, even multinational technology companies have shown admiration for the iconic design of MONDAINE’s clock-face and have included it on their Clock apps. Now that’s iconic!