Five years ago, many would have been ready to declare food delivery and ride-hailing winner-takes-all spaces, where speed and cash are the ultimate moats. However, in the wake of Uber, Lyft, and Delivery Hero, a second wave of more frugal companies - ones that focused on getting smaller, more difficult markets right first - are increasingly emerging as the winners. Wolt and Bolt are prime examples. Their founders Miki Kuusi and Markus Villig will share thoughts on fringe markets as a conscious expansion strategy on the path to global success. The session is moderated by Emma Lehikoinen, COO of Swappie.