In this episode, we talk about the pivotal role of a well-designed website in driving marketing success, complemented by targeted Google Ads campaigns. Mike underscores the importance of mobile-friendliness, concise messaging, and user-friendly design in website optimization. Additionally, Mike emphasizes addressing client needs, highlighting specific client groups, and explaining therapy approaches to enhance website effectiveness. By leveraging Google Ads and tracking conversions, therapists can optimize their campaigns for better results. Mike stresses the importance of balancing Google’s suggestions with customer-focused ad content and incorporating a personal touch for resonance. While acknowledging the role of AI in marketing, he underscores the value of human expertise in crafting effective advertisements. For more info go to: practiceoftherapy.com/google-...