Meet the Billion-Dollar Startup Using AI to Disrupt Media and Advertising

David Jones, Founder and CEO of The Brandtech Group, sits down with Assistant Managing Editor Steven Bertoni to discuss how their platform, Pencil, is leading the generative AI revolution with over 1 million AI-generated ads.
0:00 Introduction
0:40 Major Tech Platforms And AI Development
2:30 AI For Advertising: Brandtech Group Has Hit A Gold Mine
7:58 How Did Brandtech Succeed To Produce Great Ads
12:44 How Will We Look At AI In The Near Future?
16:52 ChatGPT: Where Does It Stand To Help Businesses?
20:03 David Jones On Investing In Technology And Creativity
22:48 How To Know If Content Will Generate Revenue
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Пікірлер: 117

  • @andybaldman
    @andybaldman27 күн бұрын

    So this guy is basically building an AI-powered spam machine. Just what I need.

  • @thebluefortproject

    @thebluefortproject

    26 күн бұрын

    Yeah pretty much, and it's not that hard to create one for yourself. Prepare for social media 2.0, where 99% of content will be just AI spam videos trying to sell you stuff. There'll probably be some sort of moderation by the platforms themselves

  • @ExperimentalDisposition
    @ExperimentalDisposition26 күн бұрын

    The whole interview could have stopped at the host’s question “Is that good for the world?”

  • @BenCaesar

    @BenCaesar

    24 күн бұрын

    The only question that matters rn 👌🏾

  • @hitesh6245

    @hitesh6245

    2 күн бұрын

    Well they will probably learn the hard way... Once they get to a point where internet is dominated by plain crappy content and that's the same garbage they start feeding to ai, the results won't even be good enough and a lot of clients will just start rejecting this type of content. It's karma in play quite literally and figuratively.

  • @Greg_Chase
    @Greg_Chase27 күн бұрын

    When the highly qualified interviewer (Steve Bertoni) asked several questions, Mr. Jones was too evasive for comfort. ONE EXAMPLE: time 17:49 , Mr. Jones volunteered "We created the world's first AI chatbot for an influencer in 2015" and when Mr. Bertoni asked "What was the chatbot like?" The response was evasion, Mr. Jones never answered the question. And there was a pattern of that with other questions posed by the interviewer. It sort of undermines someone who evades simple questions, particularly when they themselves offered up information that, when pressed on it, behave evasively. I don't trust the guy. He does not come off well. The fact is, you CAN be in the sales/marketing profession and be forthright and reliable. 100% can be. .

  • @rahmi.digital

    @rahmi.digital

    27 күн бұрын

    This!

  • @theresakain7837

    @theresakain7837

    27 күн бұрын

    Very intelligent! People are watching to spy on them . ❤

  • @SeekoGT

    @SeekoGT

    27 күн бұрын

    I also noticed this. This feels similar to a lot of crypto scams in the way people always promise to be "the next bitcoin", when in reality, they just want to use the biggest buzzwords to pump and dump their scheme onto bag holders.

  • @LilBigDude28

    @LilBigDude28

    26 күн бұрын

    This is going to be MK Ultra 2.0. Buckle up...

  • @axlemeister1670

    @axlemeister1670

    26 күн бұрын

    NDA maybe?

  • @cdes68
    @cdes6827 күн бұрын

    That's pure leeching.

  • @threlonmusketeers9371
    @threlonmusketeers937125 күн бұрын

    As soon as I heard the first words, I knew you were talking about a scammer. Thanks for the freee alpha!

  • @BenCaesar
    @BenCaesar24 күн бұрын

    The problem with ads isn’t the tech, it’s the people approving them.

  • @J...JustTheLetter

    @J...JustTheLetter

    15 күн бұрын

    💀

  • @J...JustTheLetter
    @J...JustTheLetter27 күн бұрын

    These AI ads are only good (for now) in a very specific type of digital ad.. Feed based, "Product catalog" type ads. Dynamically changing the creative around the product photos instead of a white background. Ai cannot (yet) effectively create quality standard awareness or consideration, brand focused "story-telling" type ads. This is the bottom of funnel, last step, "buy-now" type ads you see after all of that. Which is great. But don't get it twisted with the type of ads most of us viewers are thinking of.

  • @handfuloflight

    @handfuloflight

    25 күн бұрын

    Yup.

  • @julesxjoules

    @julesxjoules

    11 күн бұрын

    Yeah i just checked their platform he talked about and i can tell that we are a few years away from ai producing the actual ads that we are thinking( story telling ads)

  • @noviloba
    @noviloba27 күн бұрын

    How are people going to buy from companies if they don't have jobs? How do you pay for AI services if AI takes your work?

  • @jpark91

    @jpark91

    27 күн бұрын

    There’s needs to be another Great Recession to reshape capitalism and how these companies are thinking. They’re too focused on making money and forgetting the people who give them money in the first place.

  • @DueceSpice

    @DueceSpice

    27 күн бұрын

    98% OF AI IS PROPAGANDA..JOBS ARE BEING CUT AND ITS NOT BECAUSE OF AI..

  • @Tonyklover

    @Tonyklover

    27 күн бұрын

    @@jpark91 I'd prefer it if we reshaped how we think about life period, because we now have a tool and some adjacent ones coming via the progress in robotics and biotech that could really make it practical for us to make things better for everyone. Reshaping how capitalism functions would be the realistic and slightly optimistic version of events that I hope comes to pass though.

  • @Tayo39

    @Tayo39

    26 күн бұрын

    buy ??? lol what part of "all services & goods for free" dont yall understand ?

  • @chestnutters9504

    @chestnutters9504

    26 күн бұрын

    @@Tayo39that’s going to take serious pressure to be legislated. Pressure that isn’t in the system yet

  • @rafaelpayumo9066
    @rafaelpayumo906622 күн бұрын

    Basically removing the whole marketing team in spam of 1 AI advertising.

  • @dexterrity
    @dexterrity24 күн бұрын

    how long are the prompting skills going to remain relevant when they themselves are a natural language task suited to LLMs? For example, if a bad prompt is detected, simply get the model to ask the right questions to help the user build a "good prompt". Edited cos typos

  • @dexterrity

    @dexterrity

    24 күн бұрын

    and yes to anyone reading, you can steal this idea and build a business from it if you wish. I'm not the only person who's thought of this, not by a long shot.

  • @jms6599
    @jms659927 күн бұрын

    Thanks forbes, for creating content for social media, so young people can consume you…if tradicional media did al least once a week videos specifically for SM thet would get an awesome reward from it in terms of money and brand

  • @yourfutureancestor
    @yourfutureancestor6 күн бұрын

    I never thought I would miss old TV and magazine ads, but people like him made me do it. This is terrible for both the consumers and companies. If every piece of content we see is an ad, we will not buy it anymore, people get overwhelmed with choice and tired of getting spammed. We desperately need an ad-free space on the internet again.

  • @SeekoGT
    @SeekoGT27 күн бұрын

    What’s stopping the advertising platforms from implementing this themselves and cutting them out? The endgame would have to be to become an advertising platform themselves, right?

  • @Greg_Chase

    @Greg_Chase

    27 күн бұрын

    You're right. Look at what simple websites did to the old-time legacy TV channels - particularly the news. A simple website can 'disintermediate' a large TV broadcast. It has already happened. There are many websites with news feeds and the "cutting the cord" issue with TV is well known. Here's where it's headed. Everyone will have their own AI system creating content for them/about them and their business, and collecting information for them. Your personal AI system will be set up by you: 1) "here is what I want published online over the next 7 days: this stuff for my personal life, and this stuff (ads, offers, etc) for my business" [THIS IS YOUR AI-GENERATED OUTPUT] 2) "here is what I want collected over the next day/week (list of things you need info on, summarized in a 'Cliff Notes' style) [THIS IS YOUR AI-GATHERED/COLLECTED/GENERATED INPUT to your life] Many large businesses can be neutralized, just like the TV broadcast stations have been/are being neutralized (disintermediated) It seems unlikely that marketing agencies can escape this. Can anyone create a website today in under 1 hour? Yes, if the person teaches themselves how to do it, and the free tools to use. AI will enable a full menu of options for anyone to do anything online: buy, sell, advertise, create interesting content. if the person teaches themselves how to do it, and the free tools to use. .

  • @juanchojack

    @juanchojack

    27 күн бұрын

    I’m sure that is part of their long term play, good call out

  • @chazhovnanian6897

    @chazhovnanian6897

    25 күн бұрын

    This is likel the path going forward. There's no unique algorithm or service that this company is providing other than aggregation, however, for smaller businesses/brands that can't afford to create it in-house, the app will serve fine. It's like AWS: if you're a large corporation, you have your own servers, but if you're not, they've got you by the balls

  • @handfuloflight

    @handfuloflight

    25 күн бұрын

    This is what will happen, because they won't be able to compete with the performance data that the ad networks have

  • @raredreamfootage

    @raredreamfootage

    22 күн бұрын

    Democratization is the general trend. We went from a centralized ice making to home freezers. The same will be true with AI services and is a simultaneous separate race. The innovation though will first come from the centralized cloud computing like what this guy is doing because AI is best in the cloud for now. But as the hardware manufactures race to meet the needs of edge AI, then what this guy is doing will move to the edge. Then when this happens, centralization will normalize back to just data again.

  • @Glance852
    @Glance85222 күн бұрын

    Good question asked about future prospects for university graduates

  • @yvesisalive
    @yvesisalive27 күн бұрын

    This interviewer was not the best person to pull information out of him regarding machine learning in media.

  • @logananderson9834
    @logananderson983427 күн бұрын

    Anyone use Pencil before? For the company that seems to be on the forefront they seems to not use the platform themselves. Their Facebook has the most recent post from 2021 and I would love to know how they have actually been implementing the new cutting edge Ai. I’m willing to bet they have used the same one since 2020

  • @logananderson9834

    @logananderson9834

    27 күн бұрын

    I would actually really love to try it out because this sounds amazing but I’m skeptical.

  • @thebluefortproject

    @thebluefortproject

    26 күн бұрын

    @@logananderson9834 How would you use it? I'm building something similar for my own content!

  • @Glance852

    @Glance852

    22 күн бұрын

    AI can be just all talks cause it’s AI. It automatically generated.

  • @Official_Kosha

    @Official_Kosha

    22 күн бұрын

    Yep I use it

  • @Official_Kosha

    @Official_Kosha

    22 күн бұрын

    Yep I use it

  • @Hadi007t
    @Hadi007t16 күн бұрын

    16:06 i want to see this AD

  • @justmouche
    @justmouche26 күн бұрын

    🔥🔥pay attention

  • @vitaliylahno
    @vitaliylahno26 күн бұрын

    David Jones might be onto something with this generative AI revolution-now we can look forward to a world where ads know us better than our own mothers. 00:00 - Meet David Jones, eco-warrior on a city bike! 00:38 - Generative AI: the biggest thing since sliced bread, says every tech CEO. 01:05 - Nvidia and Microsoft in a trillion-dollar tango, all thanks to AI. 02:02 - Brand Tech's $4 billion valuation - so, how does it all work? 02:37 - Pencil: the Swiss Army knife for advertising. 04:59 - 10x faster, twice as effective, half the cost - AI ads' triple threat. 06:55 - Generative AI's evolution: from seven-fingered images to art masterpieces. 07:56 - Future forecasting: AI's role in your job - it'll change everything. 09:44 - Hyper-personalization: goodbye annoying ads, hello tailored content. 11:35 - Social media was the big disruptor; AI's impact is a close second. 14:46 - Humans and AI: a creative partnership with some risks. 16:10 - AI-generated TV commercials: ranked #1 in the UK. 17:12 - Early adopter secrets: David’s been in the AI game since 2015. 22:43 - Generative AI: the great horizontal revolution - it’s everywhere! 24:33 - Keeping up with AI: play with tools, stay curious, don't burn out.

  • @sltho
    @sltho26 күн бұрын

    Yea I don’t want to meet another ai guy

  • @t7eenehkofta868
    @t7eenehkofta86826 күн бұрын

    advertising people are full of BS

  • @amonifinau4048
    @amonifinau404827 күн бұрын

    Thank you!

  • @WilhelmPendragon
    @WilhelmPendragon24 күн бұрын

    It’s Forbes

  • @leadgenjay
    @leadgenjay26 күн бұрын

    Great insights

  • @krisprollspirate
    @krisprollspirate22 күн бұрын

    Reading the comments is more interesting than the "Advertising guy speech". 🍿

  • @kristofszabo9800
    @kristofszabo980024 күн бұрын

    ok...

  • @wholeness
    @wholeness27 күн бұрын

    Wow 4 billion for that 😂 nothing remarkable

  • @handfuloflight

    @handfuloflight

    25 күн бұрын

    he said so himself lmao

  • @noviloba
    @noviloba27 күн бұрын

    AI: I can write prompts better than humans too...

  • @voiceofreason5893
    @voiceofreason589326 күн бұрын

    Fantastic job of interviewing.

  • @vp5335
    @vp533524 күн бұрын

    So you are telling me I need to pay you as well as the social media as well 😂

  • @dongea-fx
    @dongea-fxКүн бұрын

    Good

  • @TheMrbeirao
    @TheMrbeirao25 күн бұрын

    spent some time testing the tool. have to say unfortunately not impressed at all..

  • @AbdiAbdella-zd2td
    @AbdiAbdella-zd2td26 күн бұрын

    Fantastic job of interviwing

  • @sanvirbipulpersad4603
    @sanvirbipulpersad460324 күн бұрын

    He is building another Canva

  • @DerDudelino

    @DerDudelino

    23 күн бұрын

    Canva has very little AI though - it requires a lot of skill to actually get a good ad out of it. Once they fire up on all AI cylinders, Canva will be their biggest competitor :D

  • @moroccobama
    @moroccobama27 күн бұрын

    He’s trying sooooooo hard to be a hand-talking guy

  • @chikanojuarez816
    @chikanojuarez81627 күн бұрын

    👏🎧👏

  • @SeagramPearce
    @SeagramPearce23 күн бұрын

    The way the question around "what is this going to do to people who USED to do this work?" was so blatantly avoided. Illustrators, photographers, translators, etc. You only think this has no downside when you're at the top of the food chain and make enough money to retire and let the rest of the world burn.

  • @SalsaColombiaUS
    @SalsaColombiaUS24 күн бұрын

    This is the best ad to use their product

  • @sanvirbipulpersad4603
    @sanvirbipulpersad460324 күн бұрын

    Brilliant guy!

  • @GoDuffdaddy
    @GoDuffdaddy23 күн бұрын

    Bollox. Cheaper. Faster. Better. Pick two.

  • @Mari_Selalu_Berbuat_Kebaikan
    @Mari_Selalu_Berbuat_KebaikanКүн бұрын

    Nam myoho renge kyo can help make your life better 🙏 Chant Nam Myoho Renge Kyo everyday and see your life change positively

  • @Oth_meech
    @Oth_meech27 күн бұрын

    So I just watched 26 minutes of two guys talking about AI who don’t know anything about building AI 😂😂😂

  • @thebluefortproject

    @thebluefortproject

    26 күн бұрын

    yeah, 95% of people talking about AI know nothing about it. Just clows trying to impress you and take your money

  • @ahbe9232

    @ahbe9232

    26 күн бұрын

    @@thebluefortproject taking VCs/investors money lmao that's why they broadcasted on Forbes channel & not on a general news media. Just grab people's money making them believe it's the next facebook

  • @salihawouda2992
    @salihawouda299227 күн бұрын

    21:47 The METAVERSE is a great tool for exploring the immersive realm and possibilities of AR,VR and other social platforms 😉

  • @samsonsoturian6013
    @samsonsoturian601327 күн бұрын

    Scam

  • @tikkivolta2854
    @tikkivolta285426 күн бұрын

    00:00 Introduction and Guest Welcome 00:38 The Explosion of Generative AI 02:02 Overview of Brand Tech and Pencil Platform 04:01 Creating and Testing Ads with Pencil 05:31 Example Campaigns and Social Media Focus 06:00 Evolution of Advertising and Digital Media 07:25 Rapid Progress in AI Capabilities 08:24 Impact on Brands, Creatives, and Consumers 10:09 Future of Media and Hyper-Personalization 11:04 Challenges in News Media and Potential Changes 12:31 The Neutral Impact of Generative AI on Media 13:01 Skills for Future Content Creators 14:23 The Role of Prompting in AI 15:15 Predictions and Human Involvement in AI 16:10 Effective AI-Generated TV Commercials 17:12 Early Adoption of AI in Advertising 19:07 Investing in AI and Learning from Early Adoptions 20:05 Evaluating New Technologies 22:17 AI's Impact on Various Industries 23:39 Generative AI as a Horizontal Technology 24:33 Staying Current in the Fast-Moving AI World 25:50 Conclusion and Final Thoughts

  • @HimanshuSharma-oy9ss
    @HimanshuSharma-oy9ss27 күн бұрын

    That interviewer is a true professional.Well thought out, straightforward and insightful questions.

  • @sutats
    @sutats4 сағат бұрын

    AI, it's the way of the future, for now.

  • @tkzsfen
    @tkzsfen25 күн бұрын

    Put AI in the name of any product and charge money. This is the new get rich quick scheme.

  • @AbdiAbdella-zd2td
    @AbdiAbdella-zd2td26 күн бұрын

    Dolar award yutub

  • @AbdiAbdella-zd2td

    @AbdiAbdella-zd2td

    26 күн бұрын

    Dolar award

  • @ashleyblanchard8993
    @ashleyblanchard899319 күн бұрын

    also who wears their oura on the thumb ?!!

  • @mariamathews5312
    @mariamathews531224 күн бұрын

    More AI nonsense. No one wants to see any advertising at all

  • @DJjussi1
    @DJjussi123 күн бұрын

    I met this guy once, he’s a really nice dude

  • @EcomCarl
    @EcomCarl27 күн бұрын

    David insights into generative AI's role in advertising are eye-opening! As the industry evolves, those who master prompt engineering and understand AI-driven analytics will likely lead the next wave of innovative content creators 🚀.

  • @formxshape
    @formxshape27 күн бұрын

    the result will be templated AI nonsense.

  • @JJ-tn2kl
    @JJ-tn2kl21 күн бұрын

    To me I see AI like not organic thought. I kinda just want real raw people input. I'm scared the two will mesh together quickly and we won't have a choice. My searches, views, and tools available should allow me to turn off AI easily. Plus the jobs lost, our minds will not need to work that hard, something else can do it for us. I am not saying AI is bad, I'm saying my view sees one side for now. It doesn't look good to me. But I don't know everything, I know that.

  • @DreamAgainNetwork
    @DreamAgainNetwork27 күн бұрын

    🫡💎📈

  • @ashleyblanchard8993
    @ashleyblanchard899319 күн бұрын

    this guy looks like he belongs in the woods not office and certainly not advertising

  • @SeekoGT
    @SeekoGT27 күн бұрын

    9:02 Is that good for the world?! Well maybe not! 💀

  • @AC-id5ow
    @AC-id5ow27 күн бұрын

    He’s good at persuasive talking. Not necessarily successful with it. Lots of on trend buzzwords and phrases. Very little substance. Could easily be replaced with AI 😂

  • @thebluefortproject

    @thebluefortproject

    26 күн бұрын

    true lol

  • @mulalomasindi6839
    @mulalomasindi68394 күн бұрын

    Is the anyone in 20 , who which to start billion dollar startups with me

  • @Ma-pz5kl
    @Ma-pz5kl27 күн бұрын

    con artist

  • @neanda
    @neanda24 күн бұрын

    he seems like a scammer, keeps evading questions and talking around the points being raised, it's like he's trying to only stick to a script. way too many buzzwords and obvious anecdotes to seem agreeable. no substance, and his wig is slipping back

  • @trylenecarr8854
    @trylenecarr885411 күн бұрын

    Thank you, Jehovah, God for your creation.👦🏿🧘🤸

  • @yomajo
    @yomajo6 күн бұрын

    Just another scammer, stealing from VCs

  • @LagoLhn
    @LagoLhn26 күн бұрын

    This interviewer is nauseating. Just stop.

  • @alexeykulikov2739
    @alexeykulikov273927 күн бұрын

    Do you trust this guy? Is he a father?

  • @PeterOriolo
    @PeterOrioloКүн бұрын

    Charlatán

  • @virbhansaini4395
    @virbhansaini439524 күн бұрын

    I wouldn’t invest in his business

  • @laxmankafle1650
    @laxmankafle165027 күн бұрын

    Social JI Does That ALL & Upgrading EveryDAY, i am a solo entrepreneur , if i can get funding , i can solve it better with my 12 years + Media & Marketing Advertising - Creator Economy ./

  • @wholeness
    @wholeness27 күн бұрын

    Wow 4 billion for that 😂 nothing remarkable

  • @ahbe9232

    @ahbe9232

    26 күн бұрын

    taking VCs/investors money lmao that's why they broadcasted on Forbes channel & not on a general news media. Just grab people's money making them believe it's the next facebook