Joy Talbot is the Principle Economist at Magic Numbers.
In this fascinating webinar, Joy gives us a brilliant explanation of how Marketing Mix Modelling (MMM) really works and how it can be applied in 2024.
Marketing attribution (how you can attribute your efforts to the goals and outcomes) is at the heart of getting budgets signed off and measuring success for campaigns.
You'll come away from this webinar with a clear understanding of how better to measure your efforts and what MMM can do for your business.