1. "What does your hero want?" -> "What does your customer want?" - conserve money, make money, save time, increase status, connect with others 2. "Who or what is keeping the hero from getting what they want?" -> Position the item/service as weapons they can use to defeat their enemy. 3. What's at stake? -> What's the cost of doing nothing? Fear + Hope. Promise a positive transformation.

Your content is so valuable. Thank you for doing what you do. - Relatable analogies and effective illustrations at its best!

why does this video have so few views? it's priceless info... To position this video better change the current to a high resolution thumbnail, heart any comment and pin any comment.

@nicomule5094

3 жыл бұрын

I actually only found out about this from watching another summary of this book with a better thumbnail and in the comments of that video it said to check out this one lol

@Martincyborg

2 жыл бұрын

This

@supadupafupa

10 ай бұрын

That’s exactly how I got here too

You did an excellent job in wrapping up the core message of the book in a concise and convincing way. Very useful. Thanks!

Great review. Concise as heck. I just started this book. I'm excited to dive in after your review. Your 3 points make a lot of sense.

Your videos have helped me so much both in my personal life and as an entrepreneur. By far the best .

Thank you so much for simplifying and summarizing this book!!

One of your best videos. I think I can really put this into practice. Thanks!

This book was probably the best one I read in the last couple years. I read some of Donald Miller's others, but this was the best in my opinion. I highly recommend the audible version of it.

I've been debating whether to buy this book for a while. Now this video has pushed me to do it.

One of your best - thank you for your work, it has immense value!

This was such an eye opener! Thank you so much!!

Another Well produced Productivity.. Thank you so much..

Fantastic video! I gained a lot from this, thank you! 🙌

Great video as always. Keep it up. You are doing a great job!

Man, i am in love with your channel! you are a genius.

Thanks for your videos. I have watched so many I have lost count. Very helpful content!

One of my favorite books so far. I highly recommend !

Thanks bunches!!! You completely resolved a major problem were having.

Excellent summary! Well done and thank you!

This is an excellent summary, thank you so much!

Fantastic summary! Thank you!

Great video. So valuable. Thank you. Keep it up. 🙌🏼🙌🏼🙌🏼

I’d describe this book as marketing through tactical empathy. Letting the customer know, you know their struggles/wants and have a unique solution catered just for them.

This was very helpful in helping me breakdown my storybrand. Thank you!

Oh my! This really awesome stuff.

Great summary, THANKS !

Definitely going to check this book out!

Always great!

How helpful, thank you so much!

This video is Astronomically amazing 🤙🏻

Love your work!

Absolutely fantastic👏thank you very very much

Great Summary!

Yes! Please keep it up.

Great content!

Thank you. I am currently taking Tai Lopez's SMMA and am doing research out of the course to learn more. Good content will for sure be reading this book.

Great!!! Thanks!

Fantastic summary. This is great....Thanks for sharing

OH MY GOSH, this is soooo important

Highly valuable content!

Great video!

Well done. Thank you

Always some interesting books

you sir are doing gods work!

So great information!! Thanku so much!!!!

Great video.

Well done. Good summery.

I loved it

Thank you

Who in the world would dislike such video?

Thanks for new e-book "5 steps to find your work flow "

@gazza5232

4 жыл бұрын

can you share it with me ?:(

Amazing

Could you do a summary on “Marketing made simple” - Don Miller?

Great video. Can you do "Disrupt You" By Jay Samit please?

Great summary. Thanks. Really opened my eyes and seems a very achievable formula to implement.

Plz how to apply this to fashion?

Want the productivity project book's summary

2:15 OMG THAT MADE ME LAUGH SO HARD.

This is good, and it's relevant, what I struggle with is, convert it into an example. Aka, Blockbuster BLEW IT. They let Netflix, kill them. How does it translate. Aka, give me an example of a brand that set the example of how, to do all three things, so I can real life this. Thanks.

🙏

Make the customers hero

Hi I am not able to download te summary. Great Video

Is there any book about selling to businesses?

@collinclem4783

4 жыл бұрын

Businesses are just a collection of individuals. Sure, they might act a little more rational than your average consumer, but at the end of the day, a strong, compelling message and the quality product/service to back it up is all you need

How do I get the PDF ... tried link no email came through ☹️

👍

May i ask for the summary PDF? The link isn't working

Donald miller

You failed to even mention the 7 parts of the StoryBrand Framework (SB7), the main part of the book.

Hero is a he, heroine is a she. Apart from this a brilliant video

Why didn't you use this rules in your video?

The Lord is my Shepard. I shall not want.

Amazing