"Knowing who you are is the marketing dollar. Unfortunately, the streaming platform and social media are so tightly controlled that you can barely get heard unless you're willing to make a fool of yourself by creating content or have thousands of dollars for the promo and marketing budget."

I’m a white guy who fell in love with hip hop at a young age, at 15 I fell into drugs heavy and didn’t find a way out until I was almost 20. I’m 27 now 7+ years clean and hip hop has been apart of th process through and through. Hearing Marcos story on this one hit home. Masta ace was one of th first rappers I heard that turned me onto hiphop a long time ago and man he’s gotten even better! Hiphop like life itself is beautifully imperfect.. the progression from th ogs both mentally and musically is inspiring. Emcees like I had access to growing up saved a lot of us, simple as that

Coast Contra is a must listen for everybody in this thread. Dont just listen to the albums. Make sure you listen to the radio freestyles all that. Its all on KZread. I found them by accident maybe a year ago. Phenomenal MCs.

@samwoods3430

8 ай бұрын

🤦🏿‍♂️Don't call the jawns freestyles. When the boul next to you is finishing ya bars, with choreography in unison. Stop it. Just stop. They got bars, but I've seen the same alleged "freestyle" in 3 different videos.

@marcushayes6325

8 ай бұрын

@@samwoods3430 Call it what you want them dudes is dope.

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

@MrCharizmatiik

8 ай бұрын

Yes they are dope.

@TheSstretch68

8 ай бұрын

TRUE STORY!!!! The legendary RAS KASS’ twins are on that squad.

I completely agree with Ace. Lots of great music out there

@bakeiacollins-perry364

8 ай бұрын

Yes it is, agree !!!!!

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

A Brueklelen Story is a absolute banger. If you don't have that album get it now

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

I say this all the time: there's damn near TOO much new good music out there. I worry about how much I'm missing; but like Ace said, I find shit from last week I never heard, from two years ago I never heard, and from 25-30 years ago I never heard.

Looking forward to hearing the second installment. Thank You for your longevity and consistency!

Met ace a year ago. Good dude. Made time for the fans.

Facts. No one wants to research anymore. They rely on social media and radio to learn about music. The bad side to that is there's no support or proper platforms catering to older Hip Hop heads outside of listening to new music from older artists.

Speaking to our generation (I'm about to be 53 next month) regarding searching for good Hip Hop music that's out there. IMHO and in my experience it sometimes comes down to the use of technology. A lot or should I say most of the cats I grew up with didn't finish school. They was in the streets for years doing the same thing and technology was moving past them. Never even bothered to learn HOW to use a computer. There's a level of intimidation. I've seen dudes turn down jobs when they found out they had to apply online. It's a real thing. I put my whole former hood up on Griselda early. They couldn't believe there was shit like that out there! Dudes was still depending on the radio. I would say it's a little better now because of the phones being so prevalent. They are almost forced into new technology now. Some still using flips and push buttons though 😂😂

Omfg COAST CONTRA iz like 93 incarnate 😳🔥🔥🔥 Ras Kass Nature of tha Threat taught me more in 8min than 12yrs of indoctrination 😂🫡🙏🏾

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

1:15 exactly what I'm alwayz saiyan 💯 Tha real went back where it came frum... undaground 👌🏾 so if U ain't dign 4 it, U ain't gone find it, period

He's right...that's why I search.

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

@westlymiller

8 ай бұрын

Facts

UTFO - was using BIG WORDS in their RAPS. And. T- LaROCK

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

Coast Contra is dope, Griselda aswell espacially Benny the Butcher 🔥🔥

Much luv Master Ace the god...all them dudes you named I don't even listen to...I'm older and from that ERA so I'm only with the GODS

Chill Rob G. That's a name you don't hear very often. He was pretty dope back in the day.

I've been saying this for over a DECADE!!!

Can we all share here some dope hip-hop websites that showcase new underground hip-hop music from new and old artists? So we can all stay informed and up to date like Masta Ace suggested we do. I used to know some but the good websites seem to be shut down I used to check out to stay current.

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

*Eastside Low Bottoms sh*t !* _Tappin' in from South Central LA_ Salute to Masta Ace ✊🏾 Unfortunately with the advent of antisocial media, people have short attention spans.

@beachcity562

8 ай бұрын

Facts

@lowbo47omsascotave

8 ай бұрын

@@beachcity562 *Eastside Low Bottoms sh*t !* ✊🏾✊🏾

Plus who have these older MCs put on and out here besides themselves?

🔥🔥🔥🐲

This was incredible...

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

That Breuklen Story album was hard 🔥🔥🔥

8 ай бұрын

It was ok

Active Listener here !

Peace!!

I'm going to lie I recently just heard that Brooklyn song by masta ace I never new about it

I can't blame him! 😂

1:50 Ace feel me 🫡 Member how we didn't let media define what waz bangin??! WE told them what it waz smh bring that beat back 😐

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

I surf mixtape sites for new music. It be some gems on those things

Active listener

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

shout out to my elders

No mention of roc Marciano or Griselda, 38 spesh..

I'm the same age as Ace and I agree with him. Back in the late 70's through the mid to late 80's you had to actively look for rap music. YES! radio was playing rap on regular rotation, but what they played was only the tip of the iceberg. There was no internet, but we did have college radio and independent stations and of course the clubs. They would play everything radio wasn't. As a matter of fact a lot of artist & songs got major radio spins because of those other options. The streets really were in charge of what was hot and what wasn't. Now rap music is EVERYWHERE! ...while the music itself still can make you dance. The lyrical skills are non existent; and the content of those lyrics are straight BULLSHIT! There's no quality control in rap music anymore. ...anything goes.

Many people in our generation stopped listening to the good Hip Hop and the cats we came up on. I see many people I went to High School with online and they nothing about the new Ace or ne Boot Camp or new KRS. It is crazy.

Coast!!!!!!!!

Masta Ace is starting to look like Rakim

Joey Badazz is dope!

👑🌹👑

Peace GOD...U have to get Sa-Roc on the G

Brekeulen track is beautiful.

Folk got other shyt they doing now. Kids, job hours crazy, mental health, artist themselves not putting they shyt out there to let others know. Niggas ain't got tapes no more. Are these artist themselves fans? Some of us became artist as well, is these niggas looking for some new unknown shit? It's alot to it yell

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

Coast Contra...JID...Tobe Ngiwe...Rapsody...Lady London...LARussell...Symba...Joey BadA$$...Cordae...Nick Grant...good music is out there...facts

No diversity either that's where we were spoiled because nobody sounded a like different creativity different styles when it went to commercial and the play for pay it changed as well also they tried to and still do try to say the your too old and we let those who don't really know the culture that this is further from the truth but we allow people to dictate what's acceptable just accepting wack content lyrics to not be accused of being a hater or mad because of fame or the financial gain or being blackballed if you are in the industry and also what they push and promote but the game has changed as far as big labels being the only avenue but it still goes to the fans of what you listen to more so what you want to hear and listen to

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

A WHITE RAPPER named - (MARLON CRAFT) is SUPER NICE !!!!!

@samwoods3430

8 ай бұрын

I can't front on young boul. I heard the something wrong in heaven track before I saw what he looked like. I won't buy his album if he does actually make albums. But I got nothing bad to say about boul.

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

@eleazy

8 ай бұрын

Yeah Marlon Craft got skills.

@fukray-cistutub3again847

8 ай бұрын

For you to be on here bigging up a white “rap’r” tells me that you are either from New York or a certain part of California and you are either a Caribbean or African anchor baby. The behavior of submitting and giving ownership to another make are usually the behaviors of members of the aforementioned groups. Just weak!!! Even if you believe a white bot is decent, YOU DON’T POST THAT $hit or mention it!!!

Your music has to be worth buying and good niggas won't just support you to support you and the labels you're sign to are responsible for your music getting out there but at the same time most music Hip Hop r&b today independent mainstream major sucks I have been listening to metal music more than Hip Hop and r&b hell I don't fuck with rap it's not Hip Hop that's the problem we have to separate Hip Hop from rap let these rappers/rappresses have it and we let the MCs DJs real ones take Hip Hop back

Occasionally I’ll dig but nah.. ppl don’t want to dig through piles of music they don’t like especially they don’t like majority of the stuff being released

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

I feel its more of the people that control the media than the listeners cuz they play the corniest bot-like artists with 6 songs in rotation for years. You do have to be an active listener

Listen to Illecism

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

Follow Paka tha Plug 4 tha real 👌🏾💯🔥

@fukray-cistutub3again847

8 ай бұрын

Well of course they’re lazy listeners, particularly in New York!! Rap “hip hop” fans in New York have been blindly listening to Rap/“hip hop” FOLKLORE for the past 40 years. The representatives of New York Rap/“hip hop” are a Dominican ex-stripper/ hot girl and a Dominican red head Little Annie look a like😂 What a shame. New York ain’t serious no more😂 The Fat white Hispanic fat Joe is now considered a Rap/“hip hop” god in New York today and Puerto Ricans are now “creators” of Rap/“hip hop” music and culture😂 This $hit is a joke!!

As a consumer of hip hop, why do I have to look for good music?

@kyle2beats

8 ай бұрын

that’s the way it is

@EmHotep4520

8 ай бұрын

@@kyle2beats well, if its good enough, and or the the kind of hip hop that I rock with, it'll have to find its way to me. Emcees rap not just for the love but it is their livelihood. Want my support (money), then the onus is on them to find me.

@nash06

4 ай бұрын

Because the music that will find you is going to be more commercial stuff with financial backing, people that are just trying to make good hip hop won’t have as much reach

@EmHotep4520

4 ай бұрын

@@nash06 I never had to look for KRS 1, Kool G Rap, Wu Tang Clan, Rakim..., I can go on. Hip Hop, on a whole, is just trash. I've observed the decline since 1996. On a whole, Hip Hop today is trash.

@lsmoothtv

Ай бұрын

​@@EmHotep4520you just named artists/ groups that had a machine/label behind them. The money they had behind them allowed them to be marketed and promoted to the masses. Nowadays it's tougher for an artist to cut through the noise. Labels are pushing the nonsense but the true and traditional hip hop is alive and well in the underground.

Today's Hip Hop sucks and Rap is fucking terrible whether you have radio Internet streaming which sucks

Agree with him but at the same time you all like whack Rap rappers over dope MCs