Marketing Management | Concept, Features and Philosophies | Part 1 | Business Studies | Class 12
In this video we will cover :
1. Concept of Marketing Management
2. Features of Marketing
3. Marketing Management Philosophies
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Class 12 Macroeconomics One shots (23-24)⬇
bit.ly/3U5heNa
Class 12 Business Studies One shots (23-24)⬇
bit.ly/3GfACkX
Indian Economic Development One shot Class 12 ⬇
bit.ly/3GEXNWe
English ⬇
bit.ly/3ZyNKZ1
Notes are available on my telegram channel ⬇
NY Classes by Neha Jangid
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Пікірлер: 131
Features of marketing 1. Need and want 2.Creating a marketing offering 3.exchange mechanism 4.Customer value Philosophies of marketing 1. Production concept - large scale production and inexpensive 2.product concept-good quality product should be produced whether they are expensive 3.selling concept - to sell by whether using intensive production techniques 4.Marketing Concept - Product should be produced acc. To the need of customer in short customer satisfaction 5.Societal Concept - customer satisfaction within ethical and ecological boundaries of our environment
Productions concept - large scale of production to reduce the cost Product concept - good quality of product Selling concept - to sell whatever is produce by hook or crook Marketing concepts - attract consumer satisfaction Socital concept - consumer satisfaction with in eco logical and ethical boundaries of society
1. need and want 2. Creating the marketing offering Consumer valuable Exchange mechanism Concept 1. Production concept - focus on large scale production , reduces the cost of production 2. Product concept - good quality, add on feature 3. Selling concept -to sell whatever the firm produce 4. Marketing concept - customer satisfaction 5. Societal concept - consumer satisfaction with in the ethical boundary of our society
Philosophy of marketing 1.production concept-large scale production which leads to inexpensive and readily available product 2.product concept- high quality product with some extra and distinct features in it. 3.selling concept-sell whatever is produced by hook or crook 4.markering concept-satisfy the consumer needs 5. Societal concept-satisfy the needs of consumers within the ethical boundaries of society,dont sell those products which harm the customer or environment
Need and want Create a customer Customer value Exchange mechanism 2 ) production concept Product concept Selling concept Marketing concept Social marketing concept
features of marketing 1. need and wants 2.creating a market offering 3. customer value 4. price mechanism philosophies and main concern 1. production concept - focus to do production on large scale for low level of production cost per unit. customer will buy goods and service's when they are easily available and at cheap rate 2. product concept- focus on production of goods and service's with premium quality's 3. selling concept- to sell customer whatever we have by undertaking aggressive marketing striges 4. marketing concept - to produce good and service's with the motive of satisfy customers want. what customers need and as per their wants 5.societal concept- not to blindly follow customer satisfaction, that must lie with ethnical and ecological boundaries of society
@NYClasses_NehaJangid
8 ай бұрын
Keep learning 👍
Features of Marketing :- 1. Need & Wants 2. Creating a Market Offering 3. Customer Value 4. Exchange Mechanism Thank You So Much Mam ❤✨
1 Need and want 2. Creating a marketing value 3. Customer value 4. Exchange mechanism
Features of marketing are : 1) Need and want 2) Creating a market offering 3) Customer value 4) Exchange mechanism Philosophies of marketing management : 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal concept
Philosophy 1.production 2.product 3.selling 4.marketing 5.societal concept
Features of marketing Need and wants Creating market offering Consumer value Exchange mechanism 😊😊
Features of marketing 1. Need nd want 2. Creating a market offering 3. Customer value 4. Exchange mechanism Thanks mam ❤❤❤
Features of marketing 1.need and wants 2.creating a market offering 3.customer value 4.exchange machanism
1.production concept (large scale production to decrease the cost) 2.product concept (good quality,added features in product) 3.selling concept (sell whatever u produce in intensive promotional techniques) 4.marketing concept (customer satisfaction) 5.societal concept ( customer satisfaction with in etichal and ecological boundaries of our society)
Ma'am you actually gives the real knowledge of each chapter which students really wants❤
Superb mam ❤
Acha concept he mam
Features of marketing 1need and want 2 creating a marketing offering 3 customer value 4 exchange machanism
Feature of maketting Need and want Market creating offer Customer value Exchange of mechanism
Features of management 1. need and want 2. creating a market offering 3. customer value 4. exchange mechanism thankuuuu soo much maam 😍😍😍
Best teacher ❤
Need and wants Create market offering Customer value Exchange mechanism
very good chapter
features of marketing 1) needs and wants 2) creating a market offering 3) customer value 3)exchange mechanism
Needs and wants . Creating market offering Customer value Exchange mechanism
production concept - large production to minimise the cost product concrept - good quality selling concept - to sell whaterver is produced marketing concept - customer satisfaction societal concept - customer satisfaction witin ethical and ecological boundaries
18:00 production concept
Need and wants creating market offering Customer value exchange mechanism
Best Way To Score Highest Marks in THEORY -😎 1) Play ▶️ Neha Mam's Playlist and Make Short Notes 📝 or say write ✍️ What you learn In Your short words (don't use is am are) 2) After Completing 1 Chapter Again Play ▶️ The Video and Understand ( keep ur notes 📝 📋 aside) 3) At Last Teach Yourself Every Single Topic loudly 🗣 , Close Your notes And You Will Find That You Remember 🧠 Every Single Word 👀👍 THANKS 😊
@NYClasses_NehaJangid
9 ай бұрын
Yes, after understanding the whole chapter if you will explain to ur friends or will sit in front of mirror and teach yourself, you will remember everything. It leaves lasting impact.
@user-ru3ko9nr9m
9 ай бұрын
What about case study.,
@CUET-mb2kr
9 ай бұрын
@@user-ru3ko9nr9m ye trick try kro tumhe puri book yaad ho jaayegi book kholne ki jarurat bhi nhi padegi. Phir Case study slove kya tum case study khud bna loge. Baaki phir bhi satisfied nhi ho pao to ch k end m case studies di hongi vo kr lena 80/80 jarur aayenge 😊 All The Best👍😄
@user-ru3ko9nr9m
7 ай бұрын
@@CUET-mb2kr bro how to learn headings and bro how to revise?pls help
@CUET-mb2kr
7 ай бұрын
@@user-ru3ko9nr9m use mnemonic (sorry for spelling) technique for heading and if u have poonam gandhi then there is keyterm for every topic for feature imp etc it will help alot 💯
Exchange mechanism Needs and wants customer value creating a market offering
Waiting for account's lectures
@Prabhthind447
7 ай бұрын
Yes ma'am
Features of marketing management are as follows; 1.keep in mind need and want of the customer. 2.creating products according to the market offer for the customer . 3.customer value (means that the product should be of different features so that the consumer will give its valuable price) 4.exchange mechanism (there should be two parties consumer and producer so that the trade will be possible) philosophies of marketing management : 1.(PRODUCTION CONCEPT ) main motive ;increase the production so that the cost of production will be low and hence inexpensive in the market 2.(PRODUCT CONCEPT)main motive; good quality and different feature 3.(SELLING CONCEPT)main motive; anyhow sell the product to the customer by advertisement ,banners and promotional efforts 4.(MARKETING CONCEPT)main motive; produce according to the demand of the customer 5.(SOCIETAL CONCEPT)main motive ;produce according to the demand of customer but within the ethical and economical boundary .
Features of marketing Needs and wants Creative a market offering Castomer values Exchange machanism
Need and wants Creating a market offring Countomer value Exchange mechanism
Need and want Creating a market offering Customer value Exchange mechanism
Need and want Creating a market offering Consumer value Exchange mechanism
Needs and wants Creat marketing offering Coustomer value Exchange mechanisms
Features of marketing management Needs and wants Exchange mechanism Creating a market offering Customer value Marketing management philosophies 5 concept Production concept Main focus large scale production to decrease the cost Product concept Main focus quality of product good and add extra features in product Selling concept Main focus Selling whatever produced in the market by using intensive promotional techniques Marketing concept Customer satisfaction Societal concept Customer satisfaction with in ethical and ecological boundaries of our society.
Features of marketing 1)need and want 2)creating market offering 3) customer value 4)exchamge mechanism
@NYClasses_NehaJangid Mam, eak video revision or jo pending syllabus hai use sath sath kese kre, Pe bna dete. Bhut help ho jati... (eak app schedule de dete ki week mai ean days ean-ean ch's ko kre, Idea lag jata) ❤ Thank you mam..
Feature of marketing Need and wants Customer values Exchange mechanism Creating a market offer
features of marketing management 1.Need and want 2.creating a market offering 3.customer value 4. exchange mechanism
Features of marketing 1. Need and wants 2. Creating a market offering 3. Customer value 4. Exchange mechanism
Need and want Exchange mechanism Customer value Creating a market offering
Features of marketing 1.need and Want 2.creating a market offering 3.customer value 4.exchange mechanism
features of marketing :- 1-Need and want of customer 2-creating market offering 3-customer value 4-exchange mechanism
Feature of Marketing Need and want Creating marketing offering Customer value Exchange machanism Philosophy of marketing Production concept Product concept Social Marketing concept Selling concept Marketing concept
Customer is always the king according to Bio Psycho Politico Demographical.
Production product selling marketing socittal
Feature Needs and want Creating a market offering Customer view Exchange mechanism Philosophy:- Production Product Selling Marketing Societal
Production concept Product concept Selling concept Marketing concept Societal concept
26k.....❤️🔥🎉 Congratulations.....🎉
1..Production concept = large scale of production & reduce cost 2..Product concept= expensive & super quality goods are sell to consumer 3..Seeling concept= sell anything to consumer by influence them through advertising. 4..Marketing concepts= sell goods and services according to the consumer needs & wants .( Coustomer is the king of market). 5..Societal concept
@NYClasses_NehaJangid
7 ай бұрын
Good!! 👍 Societal concept : Satisfy customer's wants but it should be within ethical boundaries of the society.
@nischalagarwal9078
7 ай бұрын
@@NYClasses_NehaJangid thnku mam for this best sesion me bst apke alava kisi se phad hi nhi pta liker apkaa btaya hua point to point hadd ho jata hai or meerko ye channel meriii frnd ne recomend Kiya tha uske bad to bas apse hi phadta hu 🥹🤌🏼
@user-ru3ko9nr9m
7 ай бұрын
@@nischalagarwal9078 case study solve kha se karte ho
Thanks mam 😊😊❤❤
@NYClasses_NehaJangid
9 ай бұрын
Most welcome ❤️
Thank you mam thank you soo soo soo much aapse best teacher koi nahi mam ❣️
@NYClasses_NehaJangid
9 ай бұрын
Thank you so much ❤️
Gjbbb
Mam plz make bst revision series
Need and want Exchange mechanism Customer value Creting market offering
Mam aap iss chapter ke notes kab provide karoge?
Features of marking management 1. Need and want 2. Creating a market offering 3. Customer value 4. Exchange mechanism Philosophy of marketing management 1. Production concept 2. Product concept 3. Selling concept 4. Marketing concept 5. Societal concept
We want the teacher like you in our schools
Ma'am i could not find the notes for this chapter on telegram
Need and want
Ma'am plzzz notes provide kar dijiye es chapter k bhi plzz mam kal paper hai ji aapko bhi pta hai mam kar dijiye plz notes send... Consumer protection ke bhi kardo mam ji plzz...
Need and want Creating a market offering Customer value Exchange machanism
5 concepts a) production concept b) product concept c) selling concept d)societal concept e) marketing concept
Philosophies of marketing Production concert Product concept Selling concept Marketing concept Social concept
Mam marketing management h syllabus m topic and marketing and selling
Features of marketing management like choosing a target market are in our syllabus 2023-24
Mam you're looking beautiful ❤
@NYClasses_NehaJangid
7 ай бұрын
Thanks a lot ❤️
We are waiting for 1st book all fledged questions detailed explanation
PDF bhi de diya kijiye na please
Mam background green kaise ha
Production concept Marketing concept Selling concept Societal concept Product concept 😊
Agar bst or macro ke very important questions nd mcq series aa jaye to maja he aa jaayega😊
@NYClasses_NehaJangid
9 ай бұрын
Uploaded important questions of India eco and macro + Uploaded MCQs of indian eco. Last 3 chapters MCQs are left. We will complete that too and then we will start macro MCQs. Pls check respective playlists. Link in description.
@VikasSingh-qu1to
9 ай бұрын
@@NYClasses_NehaJangidMam, eak video revision or jo pending syllabus hai use sath sath kese kre, Pe bna dete. Bhut help ho jati... (eak app schedule de dete ki week mai ean days ean-ean ch's ko kre, Idea lag jata) ❤ Thank you mam..
Mam plzz provide notes of this chapter, consumer protection ke bhi notes provide kar dijiye mam plzz kal exam hai mam plzz jaldi kardo ji....
@NYClasses_NehaJangid
4 ай бұрын
Uploaded on App. Link in comments. Free content mai available h
@tanveergill3771
4 ай бұрын
@@NYClasses_NehaJangid okh mam ji
Features of Marketing Management need and want create a market offering customer value exchange mechanism marketing philosophies production concept large scale production to decrease the cost, acc to production concept company believe that inexpensive and easily available product or services can easily sold product concept premium quality product, extra feature in comparison with competitor company selling concept selling what u have with promotional techniques marketing concept design, produce and sell that product which satisfy consumer need customer satisfaction is prime motive societal concept customer satisfaction within the ethical boundaries of society
Mam iska pura vedeo 2 din me aa jayenge kya aur mam last wala pls aap one shot bana dijiyega plssss ❤❤❤❤❤❤❤
@NYClasses_NehaJangid
9 ай бұрын
This chapter in parts. Last chapter one shot.
@Gauravranjan9305
9 ай бұрын
@@NYClasses_NehaJangid thank mam🥰🥰🥰 aap bahut aachi hai sab ka reply karte ho 🌹🌹🌹
Mam this is to inform you that your notes are being uploaded by other telegram channels...I don't know whether they are uploading the pdf of your notes with or without your permission...please do check 😊
@NYClasses_NehaJangid
7 ай бұрын
I don't have any idea. Pls share link.
@preettalkz
7 ай бұрын
@@NYClasses_NehaJangid mam I pasted the link twice but don't know how its getting deleted again and again
@preettalkz
7 ай бұрын
Plz do let me know if the link is visible to you or not
@NYClasses_NehaJangid
7 ай бұрын
Not available. You can email or send on insta. Link in description
Seriously mam this lecture is full of comedy and jokes but aside of its your great
@NYClasses_NehaJangid
8 ай бұрын
Thank you ❤️
Please ma'am account ke oneshots bnaiye .....usme booht problem ho rhi h 😢
1needs and wants
@Tractor_lover_8000
8 ай бұрын
2.Marketing offerings 3.customer value 4.ezchamge maechanism
Part 2
@NYClasses_NehaJangid
9 ай бұрын
Uploaded.
Mam please case study 😭
@NYClasses_NehaJangid
9 ай бұрын
There is a separate Playlist for case studies. Pls check.
Per main toh parle-g ki deewani hu 😢20:07
28:14 lipa poti😂😂😂😂
PPssm
Mam ham log jaldi se 1m subscribe kar wa day gay 🙏🏼🚩
@NYClasses_NehaJangid
9 ай бұрын
Much love ❤️
Ma'am accounts ke video kub aayenge ch 2
@ayushayush277
9 ай бұрын
Ha na... Abhi tk yhi sb chl rha h... I don't think mam accounts krwa paenge
@NYClasses_NehaJangid
9 ай бұрын
On channel I teach only eco and business. But this year I thought of starting accounts too to help you guys and uploaded detailed and best lectures of chapter 1. But didn't get good response. Students demanded to complete eco and bst first. So, I discontinued. If you guys will support,would love to continue after completing bst.
@ayushayush277
9 ай бұрын
@@NYClasses_NehaJangid mam ik that... U told me last month too... U have our full support... I badly need the lectures... U said after 15th oct.. But it's almost November now... And now I'm loosing hope... I don't think u will continue even after completing bst... I don't wanna put any burden on u... But pls... I need some realistic response now... Not this copy paste pls mam
Mam aap kho pata ha kya rajat Arora sir ne bhut aacha series pata ha gupshup and grade series ha aap bhi kuch naya layo
Hlo
28:13 😂
Cosmetics means :- lipa poti😂 28:12
Leepa poti 🤣
@NYClasses_NehaJangid
8 ай бұрын
😂😅
features of marketing - 1. Need and Want 2.Creating a market offering 3.Consumer Value 4.Exchange mechanism Philosophies- 1.Production concept 2.Product concept 3.selling concept 4.Marketing concept 5.Societal concept