Marketing: Crash Course Film Production with Lily Gladstone #13
So you've made a movie. Congrats! But now you have to get people to see it. How you market your movie depends a lot on what your movie is. Is it a massive blockbuster? That means one set of requirements. Is it a small, Indy film? That's a different set of requirements. In this episode of Crash Course Film Production, Lily talks us through some of the history and methods of marketing a film to an audience.
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Пікірлер: 128
I've watched all of these, but only now just realised how good a presenter this woman is. Such enthusiasm and interest in the subject. Good line delivery, too.
Anyone else try to close that fake ad?
@kennypeterson2615
6 жыл бұрын
It got me good
@minhkhangtran6948
6 жыл бұрын
Nearly, only when it doesn't show the clicking pointer does it show up
@Omniscient87
6 жыл бұрын
Yep
@JossaYT
6 жыл бұрын
Nope. I have adblock on so i knew it was fake.
@rideroundandstuff
6 жыл бұрын
I just realized I totally didn't read it. It should have been pretty obvious that this was a fake ad. Haha. Those ads don't seem to work.
only 2 more episodesssss 😭😭 thank you lily and crash course, these past weeks have been amazing and incredibly informational
@RaymondHng
6 жыл бұрын
What? Where does it say two more remaining?
@crashcourse
6 жыл бұрын
LIly hosted only 15 episodes. Michael Aranda will be hosting CC Film Criticism starting in January :) - Nick J.
@Twinson1
6 жыл бұрын
Something about they way she talks really holds my attention. I hope she host another series or becomes a news anchor.
I tried to click de Fart Cloud ad
@crashcourse
6 жыл бұрын
BWAHAHAHAHAHAHAHA! - Nick J.
It's a shame that the current marketing environment is leading to the decline of the mid-budget movie. It seems that, nowadays, the only way to make back your returns is to be a huge blockbuster or a really small project. They're doesn't seem to be much room in between.
@crashcourse
6 жыл бұрын
That is a HUGE concern that a lot of us have. I, personally, really miss mid-budgeted Hollywood films. We get them occasionally, but they're getting fewer and further between :( - Nick J.
@EvilSandwich
6 жыл бұрын
Thank god we still have Woody Allen and Wes Anderson on the scene, but I'd give anything to see a new David Lynch movie. All the great mid-budget directors seem to be moving to television though.
@howtovideos5297
6 жыл бұрын
Check out our videos one how to market your film!
Fart Cloud. The movie: The silent ones are deadlier!😮
@RaymondHng
6 жыл бұрын
Qui a pété ici?
@Jon.A.Scholt
5 жыл бұрын
It should star Jack Black's character from Tropic Thunder, the guy who made all those fart-themed Nutty Professor-like movies.
@kayleedork6153
5 жыл бұрын
😱🙊😷💀
@ExperimentalHero
4 жыл бұрын
Imma need you to market my movie, LMAO
It feels like I've been waiting for this episode for ages 😭😭
Are we all just pretending Lily Gladstone isn't hosting this video?
Ahh.. I've been so fascinated by this series, even though I haven't watched a "theater" movie in years. This episode reminded of the many, many reasons I stopped enjoying movies. As usual, Crash Course delivering the goods!
Can't wait for next week's episode! Been asking the same question myself 😮
I don't know why I'm so interested in this series. I just like to hear Lily talk on Saturday mornings
God bless you for this series about film and tv production.
Love this series! A lot of the tips could be used for YouTubing. Thank you.
Well done, thanks!
Ooh, I'm finally early on one of your videos!
You know, Fart Cloud would probably be a hit. Spring season, silly comedy type. Yep. Somebody should make that!!
Very helpful and succinct
After we made our film we thought we were done. We were just getting started! Now we're 20 months into self marketing. Its more work to market a film than than to make one!
So far Craig and Lily have been great hosts, but I'm also excited for Michael in a few weeks!
Another great video. And yes, I did try to close the Fart Cloud ad
Cool video!
Awesome
The way things are going, I think "Fart Cloud" will be in theaters by 2025.
This crash course is better than film school
@AnimeOtaku2
6 жыл бұрын
Paty Hernández one day a producer or director is going to end up doing an updated version of a Quentin Tarantino quote “I didn’t go to film school, I watched Crash Course”
Since there is a Crash Course Games, I want to see a Crash Course Game Production similar to this Film Production series.
@grrr1351
6 жыл бұрын
Do it!
@megashley1963
6 жыл бұрын
+
I have brown eyes. I'm gonna wear green. it looks gorgeous! (yea, I saw the black and others.) this episode your "set" is just gorgeous.
Not every blockbuster is a breakthrough, and not ever indie goes unnoticed by the mainstream. That said, I think Infinity War is going to stick around for some time.
i love this girl
Sometimes the marketing is too much. They announce that a movie is going to be made. Then they announce who they got to write and direct. Then they announce who is going to star in it. Then they announce when principal photography starts and wraps. Then the trailers come out, spaced apart so they restart the hype machine each time. Then the actors, director, writers go on talk shows. Honestly, by the time the movie finally hits the theaters, I am sick of hearing about it, and avoid going out. I just want it to be over.
NIce job making me pause the video trying to "close" the faux-ad, hehe.
@crashcourse
6 жыл бұрын
When I was proofing the video, it took my brain a good 3-4 seconds to understand what was happening. Had to give Thought Cafe some props for that :D - Nick J.
This is actually kinda helpful
@crashcourse
6 жыл бұрын
Um... good? - Nick J.
@howtovideos5297
6 жыл бұрын
Check out our videos one how to market your film!
If you haven't seen the 1960 Psycho teaser you should look it up. It's definitely worth a watch. The 2 second clip in this episode doesn't do justice to how sinister and brilliant it is. It rivals the best viral marketing campaigns of the internet age.
Always cool! 8)
nice
that fake movie ad hella got me, i was clicking the x in the corner and it kept on pausing and playing the video till I realized it was fake lol
People get the Breakeven estimate figure wrong all the time. For a movie to Breakeven it must make twice its total budget, that's production & marketing. This is because theater owners receive 30 to 35% of the gross box office and depending on the state you live in there is an embedded tax of about 3 to 9% on each ticket. For a movie like Justice League, that had a total budget of $450 million dollars, break-even estimate would be around $900 million.
@eshesimua
6 жыл бұрын
theylied1776 very true, but theaters are actually receiving more like 45 to 50% of the "nut"
@theylied1776
6 жыл бұрын
eshesimua Yeah, it depends on how the contracts are structured with the studios. We had a client years ago that was thinking about buying some theaters and we researched it and got him in touch with the National Theaters Owners organization. And yes they actually call themselves NATO.
Wish she mentioned Blair Witch Project, it had a viral campaign be there was a term for viral campaigns. It's hard to describe to young people just how different and groundbreaking that was. Also, I never knew there was a movie star named Florence Lawrence; hilarious. And of course like everyone else I want to see Fart Cloud. Perhaps it should star Jack Black's character from Tropic Thunder
Please tell me that you are going to do an episode on music for film.
Actually, a film won't break even if it makes just enough to cover marketing and production costs. Because the cinemas still have to take their cut of the box office receipts. So if a film makes the same as it cost to produce and market, you first subtract the share of the box office that goes to the cinemas, and then the studio is left with less than what they spent to market and produce the film, meaning the have lost money on the film.
Yes This makes or break films nowadays but what can you do your forgot mention the merchandise like T-Shirts and Toys
I think finding your audience is easy, make a movie that would get people's attention or a movie that the peolpe want to see or of a big event that happened recent in history.
What's up with the lighting on this one? It's different than the rest of the videos.
@crashcourse
6 жыл бұрын
Same lighting. New camera/lens :) - Nick J.
@kiddy1992
6 жыл бұрын
That might be it, I was wondering if i started imagining the image quality jumping up to the quality that you'd get by downsampling for example.
@crashcourse
6 жыл бұрын
No, that's literally what happened. We got a new camera/lens. Lily filmed the last 3 episodes on it :) - Nick J.
@kiddy1992
6 жыл бұрын
You mean the natural shine from her hair? It's probably worsened by the harsh white studio lights but it's definitely not grey to me
Aye
Did you get a promotion with Reece's Pieces? Your video has already made me crave them.
@crashcourse
6 жыл бұрын
Ah heck... missed opportunity. - Nick J.
Get this video to the director of mother!
"Godzilla- Size dose matter"
Guy wearing a shirt with the flash logo standing next to a guy with silver hair hahah nice speedster reference.
I'm interested in this movie, "Fart Cloud", please tell us more. Is it the continuation of the sleeper british hit "Fatberg"?
0:26 Anybody else thought FART CLOUD: THE MOVIE was a youtube ad and tried to x it out?
that Fart Cloud stuff should be made into a real movie lol
I've never been so early
Something tells me that _Call Me By Your Name_ will drive up the sales of peaches.
I’m a simple man, I see xenomorph, I watch
"Fart Cloud: The Movie" 🤣
The sudden transition of her dress from other videos is also a marketing tool for these videos....!
Love this series, but they're wrong about movie profitability. A $150 million movie that spends $75 million on marketing does not "break even" at $225 million. Remember that the studio splits the ticket sales with the theater. Most likely, that movie won't break even until about $400 million.
Fart Cloud The Movie sounds like 50 Shades fanfic style version of Cloudy with a Chance of Meatballs.
This is amazing. Is not it????
It helps to be attractive. I'm hooked on this course because I like looking at the pretty lady presenting it
Oouuchi.... 🚲🚲
i did not expect to see steve harrington here
Batman and Robin was a bad movie, but 3 Liner Induction Motor (LIM) launched coasters were made, 2 clones that still operate, and a dueling coaster that rotting in Brazil
The Camera that's on this episode looks way different from the other episodes
@crashcourse
6 жыл бұрын
Yep. We upgraded :) - Nick J.
She is pretty and is talking the truth ..
The lighting in this episode seems pretty dull. I wonder if they made a change.
No mention of ARGs? Blair Witch and Cloverfield made potential audiences jump through hoops to get extra info about the film.
*FART CLOUD* the movie you can't escape it
I would pay money to go see Fart Cloud
The cartoon guy eating kfc is Steve from stranger things eating kfc at dinner.
Is it just me or are the colors really flat in this one?
So that Fart Cloud movie... "F is for Fart" from The ABCs of Death?
"If critics are raving about your film, people might be interested in..." This woman hasn't been paying attention to the last decade, has she?
Mallu boy 💪
I hoped this video will talk about creative marketing strategy but instead i got history lesson.....😠
Now I really want to see fart could the movie
Every one shot I follow her hair to gauge when it ends and the next begins.
Is it me or is the grading off in this episode?
Who else going to watch Fart cloud??
May the Schwartz Be With You.
This is such a great video, I make similar videos that are slightly shorter and concise about science and health concepts. If you have time have a gander 😊
@ronaldmundayjr8748
4 жыл бұрын
Lily, you are so beautiful and knowledgeable, would live to meet ur gorgeous, talented self !!
now I'm scared. marketer's are always looking for a way to exploit you.
Guys I think that they where kidnap
not first
Where my notification sqaud at?
Marketing. Bah.
Anyone else try to close the fake ad? Felt like something out of South Park.
This series of film making is nice. However, the presenter talks way too fast and tries to pack in quite a bit within these few minutes. Akin to the school teachers who dictate lessons and expect you to get every single word down and understand it at the same time.
Come on... S s s s c c s s s LOGOPEDIA pls!
I was not the first
Sorry, did she say something?
@orsonwelles4254
6 жыл бұрын
Yeah, they talk pretty fast on crash course
Big continuity errors going on with her hair.
Its really tough to concentrate on the content, when you have such a pretty face saying it... Goddamm...