Welcome to an insightful episode of h+h Connect, hosted by Darrin Stern, where we dive into the highlights from the third day of h+h Americas. This premier event connects the global crafting and hobby industries. In this episode, Abby Glassenberg, co-founder of Craft Industry Alliance, and industry experts Mark Hyland from Handy Quilter and Jan Hurwitz from Barocco, present valuable consumer research data. Discover trends in quilting and yarn, buying behaviors, and demographic insights that can drive your business and creativity. Stay tuned for key takeaways and actionable insights!
00:00 Introduction to h+h Connect
01:06 Welcome to the Last Day of h+h Americas
01:16 Presentation of Consumer Research Studies
02:09 Quilting Trends Overview
02:53 Yarn Trends Overview
03:22 Introduction of Presenters
04:02 Mark Hyland's Presentation on Quilting Data
06:19 Demographics and Behaviors of Quilters
12:23 Quilting Purchase Trends
14:13 Consumer Spending and Shopping Habits
20:09 Emotional and Social Aspects of Quilting
24:43 Audience Q&A Session
28:07 The Evolution of Shipping Expectations
28:37 Consumer Preferences for Classes
30:00 Shopping Habits and Geographic Trends
30:58 Research Motivation and Industry Insights
32:43 Introduction to the 2024 Consumer Yarn Survey
34:59 Demographics and Buying Habits
38:55 Project Types and Frequency
40:25 Shopping Preferences and Trends
44:34 Yarn Preferences and Accessory Purchases
45:42 Pattern Sources and Social Media Inspiration
47:09 Q&A Session
57:47 Conclusion and Future Directions