Thank you Malcom Gladwell.

One of the most convincing discussion about proper segmentation and common (all too common) mistakes when preparing focus groups strategies. THANK YOU VERY MUCH FOR SHARING AND CONGRATULATIONS!!!

I really like Malcolm. But love his hair. I'm envious.

Thanks a lot for sharing. Really loved it 🥰

No people do not like variety, but people have varying tastes i think is the point. Food companies concentrated on the small majority ignoring other people's specific tastes and that affected their sales (opportunity cost), and he also points out that people may be subconsciously unaware of their preferred tastes which is interesting. This man is a genius read some of his books,

@HuntingTarg

Жыл бұрын

There is a variety of preferences about most things, even about variety. Some like a little, some like a lot, and some want nothing to do with it.

Explains what happened with toilet paper a few years ago. I don't want to have to figure out how "hearty and absorbant" differs from "fluffy and robust", only to find out neither one is TP. MD still makes a decent 2-ply. Charmin and Northern can kiss .... well, you know.

human taste sits on a horizontal plane. There is no good or bad just this one just suits me :). Diversity is good and providing for this is an art. Malcolm just focuses on that aspect. I'll be also interested in the question if too much choice (36 sauces ??) is a distraction and the nuances are lost.

@andrewboyd5540

10 жыл бұрын

Interesting , in application development we look at the 'best, single' way of producing the desired result, perhaps with closer investigation there may be user sets? 3-5 (perhaps many more) ways of achieving the same result. In a simple view we have the 'ribbon' vrs right hand mouse. Perhaps when we process develop a change we need to look at a set of solutions to achieve the same result?

I like my coffee, strong, mild roast, with a buttload of cream.

@Bodragon

5 жыл бұрын

...and salt and sugar. Trust me...

I'll admit it, I like a weak milky coffee.

I truly miss Sanka Ground Coffee in the can , So Mild

me too!

I am trying to work out if this is a profound message about the human condition or just fluff. I too like his hair though.

@HuntingTarg

Жыл бұрын

The use of Moscowitz's work and being dramatic about the food industry is fluff. There is really a profound insight here (even a few): 9:44 "A critically important insight to understanding our own desires... is that we cannot always explain what we want deep down."

hmm....interesting

@vncnzo I voted you down by accident! but I agree with your comment

Did u just say "small majority"? "People like variety" is not the same as a "person likes variety", so I got the point. I think its great that companies branched out with diff varieties of their products how they did. I understand that they USED to just emphasize their ONE product, & realized they should have more. Though now, its gotten a bit ridiculous with the proverbial Coke flavored M&M's on the way eventually. I wonder if hes actually a genius or ppl need to feel like their reading one

@n00nday

5 жыл бұрын

What is the problem with the term "small majority"? 100 people in a room 51 vote for something that's a small majority of the room, 100 people and 81 vote for something that's a large majority. Not a hard concept.

@HuntingTarg

Жыл бұрын

No, it's a lesson that food purists (the 'authentic' acolytes) kept food practicalists (industry scientists and executives) from seeing for a long time: That there is no 'one right way' to do something that is based in personal preference, vs. universal principles. 'There is no accounting for taste' ; but varying tastes & preferences can, and from a business standpoint ought, to be accomodated.

15:10

Where did he learn about Italian authentic ragù? Because clearly he needed to do more research, we already diversifies ragù in Italy, there’s ragù in chunks.

It seemes so obvious that you shouldn't ask people what they want.

@HuntingTarg

Жыл бұрын

Because they often don't truly know themselves.

So this is how food became so amazingly disgusting.

How very wrong you are. It's not fluff at all, but the story of a brilliant conclusion in marketing and the food business. If, like you claim, this conclusion was so simple then why did it take so many decades and the statistical sampling of a massive a country by a man with a Harvard doctorate to figure it out. It sounds simple to you because you never knew a world without tens of varieties of everything. Instead of an quick, thoughtless rebuttal, why don't you just think about it for a while.

This shows people with way to much time to think and lots of money to waste can do things,what about people that dont have that and yet have much better ideals,they are forced to give up and just try to survive.

I wonder how this would apply to politics.

@mikelloyd2013

5 жыл бұрын

We have been told that we are either republican or Democrat, but more and more people are deciding that they are not being served well by either party. Many people are already longing for a different flavor in politics also!

@cuzz63

5 жыл бұрын

@@mikelloyd2013 After I posted I read more about it and his ideas and it does apply. You are correct about the 2 parties.

What a load of materialist bollocks. Happiness through diversification of the pasta sauce market? Like hell.

@joehawkins3823

5 жыл бұрын

Hahahaha

@HuntingTarg

Жыл бұрын

You got so hung up on his use of the word 'happiness' treating as a universal or ideal concept, when he was using it in the (IMO inferior and perverse) marketing sense of 'being happy with the product that they purchased', that you absolutely missed the sociological point he was making. Substitute 'enjoyment' for the word 'happiness' and try again.

This thing can work in a country with no food culture at all.. Being italian I can't even consider buying anymore a ready made ragù or tomato sauce. I've tried it, and found so weird and disgusting. If you are educated to real fresh food you won't be able to be fooled by marketing ppl... even the ready made thing that creates the perfect taste for you, still after a few times u have it, leaves you with a strange aftertaste of pre servants and shit that it's just disgusting

@simonshawca

5 жыл бұрын

It seems you've missed the point... what if a Chinese food supplier wanted to be successful in Italy, performing these kinds of tests would help find the local favorites.

@HuntingTarg

Жыл бұрын

@@simonshawca I think you were each talking about different things: Fresh food is fantastic, I worked in a restaurant where the owner/manager had gone on a European walkabout and learned to cook - I helped him make pizza dough, fresh bread, ravioli, tortellini, soup, and 'ranch sauce', all from scratch & in-house. The problem that manufactured food solves isn't a quality problem, it's a time problem. People with schedules & responsibilities & personal priorities don't have time to prepare, or wait for, fresh-made meals every day. Differences in lifestyle produce differences in culture. I once heard a speaker illustrate a point by talking about the differences between fresh, canned, and frozen carrots. They all have practical advantages and disadvantages. I give 0% fault to someone from another culture who sees what Americans do to food and scoffs or balks. In the aggregate, Americans miss out on about the best bread & pasta dishes and fast cars in the world. And Italy misses out on projecting military power around the globe and going to the moon. It's not a question of 'better' - it's a question of what a person or a nation treats as important. And that goes right back to what Moscowitz discovered about variability.

Did I really just watch a lecture about data analysis? Human sensory perception? What am I missing? And why wasn't Howard's first question, "what the fuck is aspartame, and why are you putting it in everything?!" I'm so unimpressed by this it's unsettling.

@HuntingTarg

Жыл бұрын

He was giving a lecture pertaining to the food industry, not the medical industry. A person who puts one priority above all others all the time (health, art, their favorite media franchise) and can't see life outside of that lens is, in psychological terms, properly called a maniac.