In this episode of the Beyond Beauty podcast, we interview Madison Bowes, a digital marketing manager at Hyatt Hotels. Maddie shares her career journey from the CPG industry to hospitality, discussing the evolution of digital marketing and the importance of adapting to new platforms and algorithms. She highlights the significance of data in marketing and the balance of personal data management with its benefits. Maddie reflects on personal growth during the pandemic, emphasizing work-life balance, intrinsic motivation, and the need to reduce screen time. She advises on career pivots and networking, and encourages engaging in hobbies and offline connections.
About Madison:
Madison Bowes is a digital marketing manager at Hyatt Hotels, where she manages paid media for Hyatt's hotel collections and the World of Hyatt loyalty program.
Timestamps:
Welcome to the Beyond Beauty Podcast (00:00:01)
Introduction to the podcast and guest, Madison Bowes, a digital marketing manager at Hyatt Hotels.
Madison's Journey in Digital Marketing (00:01:09)
Madison discusses her career in digital marketing, her transition from the publishing industry, and her start in digital media.
Shifts in Digital Media (00:03:56)
Discussion on the changes in digital media over the past six years, including the rise of social media and the impact of recent events like TikTok's expansion to out-of-home advertising.
Educating Clients on Digital Marketing (00:04:59)
The conversation shifts to the understanding of digital marketing among clients and the importance of continuous education in the dynamically changing digital space.
Impacts of Travel and Hospitality Industry Changes (00:08:06)
Madison discusses the changes in travel trends post-COVID, the shift towards luxury vacations, and the impact on digital marketing strategies for hospitality brands.
Data Utilization and Privacy in Digital Marketing (00:12:21)
The conversation covers the positive aspects of data utilization in digital marketing and the importance of understanding and managing personal data privacy.
Problem-Solving and Critical Thinking in Career (00:14:23)
Madison shares career advice she received about problem-solving and critical thinking, emphasizing the value of these skills in professional and personal life.
Personal Growth and Reflection (00:17:37)
Madison reflects on her experience during the COVID period, discussing personal growth, career changes, and the importance of taking proactive steps to improve her well-being.
Work-life balance and self-improvement (00:19:18)
Discussion on maintaining work-life balance and self-improvement during the pandemic.
Intrinsic motivation and career pivots (00:20:00)
The importance of intrinsic motivation and advice for making career pivots.
Networking and career navigation (00:21:10)
The significance of networking and expanding one's network for successful career navigation.
Seeking discomfort and networking (00:23:04)
Encouragement to seek discomfort, expand one's network, and leverage networking for career advancement.
Screen time and finding joy outside work (00:23:28)
The impact of reducing screen time and finding joy outside work, such as engaging in hobbies and networking.
Critical thinking and stepping away from screens (00:25:40)
The importance of critical thinking, reducing screen time, and finding hobbies to meet new people and hear their stories.
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