Panasonic has been a technology partner with the Petersen Automotive Museum providing display and projection solutions to enhance their visitor’s experience. Through the use of Panasonic’s LinkRay technology, Petersen can provide an easy to use, targeted, immersive experience through mobile devices. LinkRay uses LED light sources - spotlights, digital displays, or backlit signboards - to transmit ID codes via visible light so that virtually any camera-equipped smartphone can capture it. Smartphones with the LinkRay app read and interpret these “Light IDs” which instruct the phones to download content and information from the internet. From there, the system can provide virtually unlimited information and experiences. Since Panasonic LinkRay transmits data via LED light sources, LinkRay devices can be everywhere!