Kadence is an ecosystem that can really set your business up for good performance when it comes to search engine optimization. In this presentation, we will go into detail on our Kadence-specific tips for building a WordPress site that will rank well for local and broad topics.
After working on thousands of photography sites and building and migrating many of those to Kadence, I’ve got numerous methods that have worked well. I’ll share some of the ones that have worked best with specific examples so you, too, can build sites that rank well in the search engine result pages.
0:00 Intro
2:03 What we’ll learn today
2:25 What is SEO?
3:14 Relevant content creation
3:42 Performance and technical optimizations
4:00 Building brand and link authority
4:59 How does Kadence help?
6:21 Non-Kadence SEO tips
6:26 SEO plugins
8:55 Verify search console
9:54 Use the site: search operator
11:07 Kadence tips
11:15 Table of contents block
12:02 Posted and updated date
12:46 Single post breadcrumbs
13:20 Section row / section HTML anchors
14:00 Better heading structure via advanced text
15:21 Image SEO
16:52 Building a better footer
17:50 Building a better header
18:35 Building a better homepage
21:50 Building a cornerstone page
22:45 Building a better about page
23:21 Building a better contact page
24:12 Fuel your photos membership
24:40 Q&A Hyphen or pipe for page branding
24:59 Q&A Block performance
25:50 Q&A Testimonials and SEO
26:25 Q&A Branding in image alt tags
27:18 Wrapping up
This presentation was a part of the Kadence Amplify event:
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