Why are narratives, or stories, important? As humans, we make sense of our lives by way of story. The way we think about the world- our worldview grid- is based on the overarching stories of our culture. Things like values and morals come from our worldview.
When we are sharing God’s word cross-culturally, we need to remember we are speaking into cultures that are familiar with narratives. Give someone a proposition and they will find it hard to memorize. Give them a story, and they will have it forever.