Bandit Running Co-Founders, Tim West & Nick West sit down with Shopify Masters host Benjamin Gottlieb to discuss the viability of word-of-mouth marketing in 2024 and the significance of community-driven brands.
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The Power of Community and Word-of-Mouth Marketing | Bandit Running Co-Founders' Strategy
Join us as we explore the dynamic journey of Bandit Running Co-Founders, Nick and Tim West. Discover how they harnessed the power of community and word-of-mouth marketing to build their successful athletic wear brand.
In this insightful discussion with Shopify Masters host Benjamin Gottlieb, the West brothers share their unique approach to business, focusing on community before sales. They delve into their experiences as part of the vibrant running culture in New York, and how it inspired the ethos of their brand.
Learn about the importance of customer feedback, the challenges of balancing full-time jobs with a burgeoning side business, and the strategic use of events as a marketing tool.
Whether you're an aspiring entrepreneur or an established business owner, this conversation offers valuable insights into creating a brand that resonates with its audience. Tune in to discover how Nick and Tim West turned passion into a thriving business.
Here is what we’ll cover in this video:
0:00 Intro: Community & Word-of-Mouth Marketing
0:06 Meet Bandit Running Co-Founders
0:30 Running Culture in New York
1:45 The Importance of Community
5:05 What is Community Branding in a Company
7:55 In Person Community vs. Online Community
10:20 What Makes a Brand Special
12:40 Product Branding done different
15:00 When to Go Full-Time With Your Side Hustle
16:30 When to Take the Leap into Full-time Entrepreneurship
17:55 Why Choose Shopify?
19:40 Storytelling in Business
24:40 The Importance of Retail Space
26:40 Retail Space as Marketing Strategy
28:00 The Importance of Customer Feedback
29:10 Events as Marketing Tool
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📚 Resources
► Shop Bandit Running utm.guru/ugx19
► Bandit Running Instagram utm.guru/ugx2c
► Shopify Masters Podcast utm.guru/ugx2d
► Nik Sharma Podcast Interview utm.guru/ugx2f
► Dieux Skin CEO Podcast Interview utm.guru/ugx2h
► Podcast Interviews on KZread utm.guru/ugx2i
► Luke Belmar - The Millionaire Mindset utm.guru/ugx2k
► The Ecom King Interview utm.guru/ugx2m
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