In 1971 Wire and Plastic Products PLC made shopping baskets. In 2022, now known as WPP, they are the biggest advertising firm on the planet. In 2018, Mark Read became CEO of a firm in crisis. On the latest episode of Leaders with Lacqua, Mark Read joins Bloomberg's Francine Lacqua to discuss a new age of advertising and how to run a business fit for the 21st century.
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