One of the greatest short films I've seen. This is definitely one of those topics that not so many people are familiar with and I hope that this will help to reach wider audience and to spread the word.

@patagonia

4 күн бұрын

Exactly! Even if this issue is not on everyone's mind, the potential consequences could mean the end of these wild salmon populations. It's also important that people know where their food comes from! It doesn't just magically end up in the grocery store or on your plate.

I can‘t get my head around how despite all this knowledge about the scale of damage the salmon industry causes in multiple aspects, they can still operate and even expand. It’s a crime against humankind and nature.

@brynjararnarsson1616

3 ай бұрын

Corruption.

@donsinclair7410

3 ай бұрын

Greed

@williamkerr3350

3 ай бұрын

Imo the industry is nurtured because the wild fishery worldwide is doomed ,there is no turning back.I live in Tasmania where these Multinational companies can do no wrong ,they soil one pristine area after another ,the state government grants them lease after lease,they are filth but the common man doesn't seem to care.

@lunkerjunkie

3 ай бұрын

their greed and their corruption and their crimes against nature are all fed by our consumption.

@fetlock

3 ай бұрын

I can't imagine looking your grandchild in the eye while ignoring the calamity they're actively causing.

This requires to be shown on mainstream TV channels so that the wider population of countries such as my home in Scotland, can see the effects of this toxic industry.

Thank you Patagonia for creating this critical film!

11:30 one of the best descriptions I’ve ever heard for the impact of escaped salmon on the wild population. Phenomenal.

This is a must watch for some many people, no matter wether they eat salmon or not. Thank you for your efforts!

Great film- showing that we must fight hard to protect our nature- thanks Patagonia

It's a shame it's taken so long for the clear truth of this to come to light. Forever grateful to Patagonia for all the vital conversation work they do, such a beautiful video. As a fly fisherman, I cannot overstate the brand loyalty this drives.

This is a beautiful and important film. I hope all watchers will now think twice before buying farmed salmon at Costco or at their local grocery. The immediate action we can collectively take is with our wallet: stop buying and hence supporting this industry. Governments take years to implement policies and even when they do, they are not always effective or it is already too late. Very sad to see that little has changed since Patagonia released artifishal.

these short films from Patagonia are really good and interesting

Been a while since I got goosebumps watching a film. Thank you Patagonia for making this film and spreading the word!

Thank you so much for making this film.

I hope this makes a difference and the authorities that allow it to happen actually listen. . . well done to all involved in the making of this!

Have shared on our SoMe outlets.

Wonderful, horrible and important film! Thank you, Patagonia!

Thank you for this, Patagonia

Thank you for this documentary!!!

Great film, will have to look at where I get my salmon

Superb film With a powerful message that needs wider circulation.

@hfern125

3 ай бұрын

exactly- please please can you get this on mainstream TV @patagonia ? It needs to be SEEN.

@Drift-fpv

3 ай бұрын

@@hfern125the government wouldn’t allow it I bet

Beautifully produced, very well written. The message is delivered concisely, with a strong sense of urgency. I hope people share, learn from this story and can take action.

Great advise from Patagonia, like every films he makes. I'm an old salmon flyfisher and, time by time, I always fight against fish farming industry, with no chance. Fisher community wants big fish, easy fish, trophy pics for fb, so people who knows this horrible status spend hours on the web to solve nothing. It's time to react with other ways. The end is very close and speed faster than we think. Nobody talks about the serious poison effects that we, everyday, suffer buying smoked farming salmon. We must stop buy salmon meat. So, probably..my stubborn ideal to practise catch&release policy to save this beautiful fish, could be the worse act that I can do in my rivers. Thanks to everybody.

@peasinourthyme5722

3 ай бұрын

A friend of mine worked (shortly) in the norwegian fish farm industry in the early 2000´s, and since then it has been a no-brainer for me NEVER to accept this atrocity as food. Because of all she told me about how the fish were deformed and suffering from deceases that they were given insane amounts of pesticides and antibiotics for. It´s not as if I´m abstaining from anything, it is not food. It´s insane to me that this industry is GROWING, 20 years later, and not in dicline as the historical embarrasment it should be... I try talking people put of eating farmed fish, but I don´t think I have "converted" anyone...

@marcocipriani9747

3 ай бұрын

@@peasinourthyme5722 Thank you for your tribute. I know very well the situation with consumers. I have converted my friends only, after hours spent to explain what I have seen along the norwegian coasts. The point remains so obscure for me is: why fishers in the remote north Finnmark, kill every salmon caught (I suppose wild in the genetic) from these untouched areas...or are they hatchery salmon also? In my last part of exploration I have stopped to fish in many rivers from central and south scandinavia, because most of the salmon concentration comes from hatchery. Is it true?

@peasinourthyme5722

3 ай бұрын

@@marcocipriani9747 I don´t know much about norwegian rivers (I´m swede), but yes, it is true for many waters in sweden, that the trout and/or char (I don´t know about salmon, only that they are in decline in every river, or gone) come from hatcheries... Not every river or body of water, but for some areas, alot of the "native" fish are transplanted. I don´t know if they use fish that are gentically native, or foreign.

Hats off to Patagonia for this majestic short film. More and more people need to watch this 🙌🏻

If only all brands were like Patagonia!!

Fantastic film. So sad to see the same issues in Iceland that we face in Washington State and BC. Sadly, the same Norwegian companies as well.

Thanks for this Patagonia, hope the Iceland government will wake up before it's too late.. Great work how the docu is put together

Great insane to an industry that destroys a pristine environment all around the Globe . Thanks to Patagonia for creating such high value content . It isn't the first time that Patagonia has shown how disturbing salmon farming is ! Thanks for standing up for this Wonderful Planet .

Please please can you get this on mainstream TV ? It needs to be SEEN by all the millions that buy salmon daily...

Absolute beautiful production. Well done everyone involved. 👏🏻 Important topic that makes you reflect.

From the farm pens in coastal Washington State, USA, fight for your wild fish before it is too late. Set this example and show us it is possible to come back. We will use your story to make the case for our own wild places. Government needs to see the success stories and be reminded of the world that can be.

Thank you so much for this Film!

great film !!! thank you !!! passion for nature is the most important thing !!!

Thank you for showing that happen in Island's seas... I am vegan and this imagines reinforce in me awareness of respect animals, nature and environment...

Superb film and well done to everyone involved in making it 👏 Open cage marine fish farming needs to stop NOW!!!

This is breathtaking footage. Amazing film. Hats off to the production team

Such an important and well-made film. Thank you for bringing this issue to a wider audience!

Grand reportage... Il est temp d'agir avant que ce ne soit trop tard... Merci Patagonia

Iceland is of the most incredible places on earth. There are so many food sources that could define it. I would say that sheep, horse, puffin, and minke whale should be included. I would also say that the world leader in salmon farming is unquestionably the Faroe Islands, which produce the best quality salmon in the world.

great documentary with great people ! inspiring and so true

Thank you for sharing this Film Document....

Iceland is the last stronghold for wild atlantic salmon. They must take the opportunity to ban open pen salmon farming before it's too late for wild fish!

Great Film, beautiful Images and Scenes, very important topic!

I feel desperate to support wild salmon. I am sobbing watching this. I just moved to Scotland, from Maui, Hawaii, after decades of working in Permaculture and Regenerative Farming Community Design. Is there anyone here I can assist in supporting WILD SALMON in Scotland?: I am in Isle of Lewis, West coast of The Outer Hebrides. Thank you for making this film. This is our most sacred Druid food; salmon, so, thank you for caring! Aloha, Love, Claire of Nature Clan

Such a great film! Thanks for all the efforts you guys put into saving these fish. 🙌

My heart goes out to you all as I witness the province of Newfoundland in Canada go down a terrible path.

Human arrogance and ignorance causes so much destruction around the world.. But its good to see so many locals aware of this issue, I hope it truly *is* a popular issue in Iceland, and the people can make the government listen and act in order to protect their nature.

@je4777

3 ай бұрын

very well said

Coming from an Icelander who doesn't eat fish: Consumers also have the power and responsibility to object to industrial fish farming by not buying fish unless they know for sure that it's wild caught. That means most people have to drastically reduce their salmon consumption because most of the time, it's farmed salmon and also, restaurants tend to lie about where their fish comes from. Are people willing to make changes and sacrifices or are they all talk, no action? Sadly, most Icelanders eat a lot of fish, at least 1-2 times a week with little to no care of where it comes from.

Thank you, great film! I sent the link to all my family members that eat farmed salmon.

Amazing documentary, sad story.. If people in 300 years look back at our generation they will think we we're blind. Hopefully this will help people see what's happening.

@patagonia Great film, but why don't you list this film? Please list it.

@patagonia

3 ай бұрын

Listed!

@berndziesche9770

3 ай бұрын

@@patagonia 🙏🙏🙏

Heart breaking, if it's finished here, then it's finished! As a Scot I can empathise, our sea lochs are being treated the same way and it's too late, Norway ditto. Please listen to the plea of these wonderful people.

beautiful film, important message!

thank you Patagonia

Thank you for opening my eyes to this industry , I didn't know it was so destructive and I wrongly associated wild salmon to Norway instead of its mother Island! Thanks, very good job and beautiful movie

@endrebrekkesteen3180

3 ай бұрын

It's not that destructive at all. On an industry level, the Norwegian salmon production is one of the most sustainable meat-productions in the world. It has very low carbon emissions, and emissions from the pens are heavily regulated. The sediments on the ocean floor is controlled after each production cycle to ensure sustainability. Although we have some problems with lice and escaping, the extent is limited, and the number of salmons actually breeding in rivers is only a fraction of the escaped individuals (the picture in this film is extremely biased). Furthermore, it's not correct that the industry doesn't create any jobs. It is the second largest industry in Norway (only surpassed by the petroleum industry), and is the main employer along the Norwegian coast. And when talking about sustainability, the film should have mentioned the enormous positive impact this industry has on global carbon emissions. Currently the FCR (Feed Conversion Ratio) is about 1, meaning that 1 kg of feed equals 1 kg of salmon. No other meat production is near that number. As a comparison, cows have a FCR of 6. In other words, if you eat one kg of cow meat, your carbon footprint is ≈6 times the footprint if you ate salmon. But of course, the industry can do better when it comes to fish welfare and local impact on wild salmon (even though the problem is way more limited than what's implied by this film). Therefore, the Norwegian industry is developing closed pens to avoid salmon lice, avoid escaping and hinder pollution of waste from the fish into the fjord. Best regards, a MSc in Fisheries and Aquaculture Science not currently working in the industry.

Very well done, thank you!

well done Patagonia, a vital topic

Well Done.

We support your cause! Let the wild salmon swim free as they have for thousands of years without these destructive salmon fish farms! Don’t let greed, money and profit ruin generations to come! Please do the right thing! I’ll do my part and buy only wild salmon!

Those poor suffering animals. This is way we need to stand together against any kind of cruelty on this planet we call home. I have been to Iceland. What a beautiful place . I am surprised that I seen such pristine waters in tourists supported areas. Then areas that are destroyed by commercialism. Terrible. Icelandic fishing was almost destroyed in past. Please learn from our mistakes.

Why does this film has to be produced over and over again for literally every country the exact same thing happens. Imagine watching a patagonia production over escaped farmed salmon in Chile in five years or so. So short sighted, so sad.

Awesome work!

Great documentary

Touching.

Commenting to help spread this important message.

Salmon do not produce omega-3 fatty acids. They consume them primarily from micro algae. Farmed salmon eat grains so are less likely to be a good source of Omega-3s. Great update!

AMAZING!!!❤

I will never eat farmed fish again and I will boycott all these companies. I'll tell everyone I know what i saw here...

the husbandry species bit. is fairly interesting. 6:37 unrelatedly, very interesting relatively new song by an icelandic band that sounds like it could be an old american slave song. Vindheim seems like a perfectly competent bean counter. Hopefully the data will convince the icelandic people to do what is right. 17:05 Question for patagonia filmmakers: what is the direct impact of the salmon farming industry? how many jobs created? how much total wages towards gdp? what else is mowi paying to iceland directly or indirectly?

A beautiful and such an important film. The same thing happens in Sweden with the salmon producers in the Baltic Sea. Dead fish in the cages and bords in the safety net. They mismanage both the fish and the sea around them. Smelly and foul-smelling water and a bottom that has never been cleaned in over 30 years. Rules that should be followed do not follow them and yet they are allowed to run the business year after year. The industry should know and do better and consumers should do the same.

Thank you. An extremely well made documentary. I hope you can stop the salmon farming to preserve wild salmon for the future.

The ironic thing was before I watched this film I was l looking for something to eat in the cabinet and noticed a tin of "Faroe Island Salmon" that was gifted to us, I am guessing was Farmed salmon

Close them down immediately! Stop buying Salmon also! Very good Doc.!

Thank you - Only the people together can make the government switch. Unfortunately the fish farming industry itself will continue no matter what to advertise for a sustainable production.

Documentario fatto molto bene.mette in risalto un problema molto importante per l'islanda ma deve aprire gli occhi a tutte le altre nazioni che condividono o hanno altre problematiche simili,dove l'uomo con i suoi interventi artificiali deturpa e cambia una natura che provvede da se stessa da migliaia di anni.le nostre applicazioni il più delle volte recano danno e basta.spero che gli islanndesi lottino veramente con forza e costanza. E servano da lezione e ispirazione per tutte le altre nazioni che vivono situazioni similari.grazie per la realizzazione di questo filmato

日本でもノルウェーやアイスランド産のサーモンをよく見かけます。背景にこのような問題がある事を知ることが出来て良かったです。

Great film to show up the world what is wrong and what people can do to protect their nature and communities. Hopefully Iceland will ban those fish farming and show the world how to do it!

Incredible :(

Saw a farm on the West coast of Lismore, it was like they felt they had to hide it from the mainland. The salmon were just thrashing about and jumping into eachother. Can't have been nice for them.

My son dreams of fly fising for wild salmon in Iceland.....hope he gets there in time 😢

As much as i like fish i very seldom eat it. As much as i loved fishing, i haven't fished in many years. The continuation of fish has implications far beyond our stomachs. Salmon are the reason there is do much plant and animal growth along the streams and rivers of the US and Canadian west coast. They bring the nutrients of the ocean far up their tributaries where their bodies nourish the whole ecosystem there. Sadly, there are so many dams on rivers going to the sea here that there salmon and migratory trout populations barely exist anymore.

Spettacolo, nice film!!Though so sad native species are losing to genetically modified animals like we already did with plants and vegetables. I want to share a little story and ask fellow Canadians for some backup. At least 15 years ago we discovered on a family trip, quote the fridge magnet, "Salmon Head Recovery Program - Fisheries and Oceans Canada". It was incredible what they were doing. Basically, instead of breading stock salmon, they increased native salmon's survival rate by taking care of laid eggs. Fish was bred from 0 to a couple cm, and each pool had water rushing through the streams where the eggs were taken (hints of the seriousness of the program). Then tagged and released back thousands and thousands of small fish in the stream of origin, the survival rate was from 3% to +60% (Dad's story says 93%!!). Many of these facilities were distributed along the coast and rivers. That ensured each Canadian in British Colombia had the right to fish a tagged salmon a day!! I also remember a healthy fish industry with many boats and strict rules as fisherboats wouldn't sell me fish on the dock. Can anyone tell me if these kinds of programs are still active and what are their impact on the environment? And if the programs like these are only government founded is that the only hold back? Thank you

Keep wild salmon alive!

It would be helpful to know who directed, edited and DP'd this film.

How I hope Iceland goes down in history as the nation that proudly turned a corner and didn’t follow the rest over the cliff into a dead sea.

A really harrowing video! Similar to another story told by Patagonia "Artifishal". Stories like this are the only way to make people feel the need for change. Ironic that I received a paid add from HelloFresh for Salmon during the segment.

What about "harmoniously raised" salmon farming efforts taking place in Patagonia, Chile?

Wauw 🙏🥺

que lindo que. luchen. mientra en chile comemos salmon mas contaminados. y nadie hace nada...

Io sto con i Norvegesi ed Islandesi! E con i salmoni! La natura e gli animali vanno rispettati! Stop allevamenti intensivi!

Don’t read this if you’ve already made up your mind about this film being great. My reflections? It seems like a missed opportunity not to showcase: - rate of salmon farming increase (Manolin data cite Iceland has had 1439% increase since 2014 - this was so easy to find and take as hard evidence of extreme scale, likely the root cause of such bad practices) - more data about rate of change and impact of almost all points made - steel-man the other side’s argument (as opposed to straw-man) then show how it categorically does/does not meet the standards the people of Iceland want. It was all very emotive which makes a weaker argument under scrutiny. If this is important - and I believe it is - let’s not leave videos like this easy to cast aside for the industry. Also, there are some better practices under certain certification you can look for on packaging if you or someone you know is having a hard time letting go of salmon in their diet. Look for certifications like the Aquaculture Stewardship Council (ASC) or Marine Stewardship Council (MSC) for more sustainably farmed options.

❤

👍🏻👍🏻👍🏻

Can’t find this film on You Tube ?

One hundred percent on the money, it's criminal neglect of our wild salmon. Salmon farming should only be permitted on land. Never, ever at sea.

Putting any migratory animal in a cage to farm them comes with consequences

If Iceland out of all countries can’t make the right decision.. then we’re all doomed 😢 ❤

Existe t’il une cagnotte pour faire un don pour faire bouger les choses ? Ou autre chose ?

@patagonia

3 ай бұрын

Nous vous recommandons de signer la pétition ici: letsundothis.com/signature

What is the government's response?

Here in the nw pugetsound there are net pens everywhere and more bing added every year. Few years back a net pen broke full of none native salmon,the fish and wild life said to the fishermen please help retain these fish but when you caught one it went against your catch card.🤦‍♂️ these pens are full of diseased fish that they feed to people. I really wish it wasn’t this way but to many people can’t fend for there self nowadays so we have supersized everything to accommodate lazy people.

Im here from a reel on Instagram 🔻

Is someone going to pull an Andreas Malm?