The story of the Ladurée macaron starts in the middle of the 19th century with Pierre Desfontaines, who first thought of taking two macaron shells and joining them with a delicious ganache filling. The recipe has not changed since.
Ladurée’s refined atmosphere, charged with history, drew David Holder and his father Francis Holder, founder of the Holder Group attention.
In 1993, they decided to buy this Parisian institution, and to promote and enlarge the famous “Maison”.
In September 1997, Ladurée opened at 75, avenue des Champs-Elysées. Francis Holder and David Holder, President of Ladurée, sough to create a refined, authentic location on the most beautiful avenue in the world in keeping with the image of the tea room on the rue Royale.
Ladurée is a veritable song to sweets and pastry innovation. Every moment of creation is an intense experience, that is why, twice a year, like fashion designers, the House imagines news desserts such as the Rose Religieuse, the Rose- Raspberry Saint Honoré, the Liquorice Millefeuille and the Blackcurrant-Violet Macaron.