Keyword Research Part 1 - SEO Unlocked - Free SEO Course with Neil Patel
Welcome to another day of SEO Unlocked. Today is very exciting because we're going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That's how people find you.
RESOURCES & LINKS:
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Download the Musketeer Persona Worksheet: neilpatel.com/training/
SEO Unlocked Course Playlist: • Welcome to the SEO Unl...
Ubersuggest: neilpatel.com/ubersuggest/
Google Search Console: search.google.com/search-cons...
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Are you getting the right traffic?
As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you
You can use Ubersuggest, It's a tool I built, there's a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what's most likely going to convert and generate you revenue as well. And there's tons of reports in it and I'll show you how to use it over the period of this course.
When you go to Ubersuggest on the left-hand navigation side, you'll see a link that says Keyword Ideas. When you type it in a keyword that you're trying to go after anything related to your space such as like shaving or razors, it'll tell you what's popular, the cost per click, the SEO difficulty, that's the word SD you see the abbreviation there or PD is paid difficulty.
When SEO difficulty is under 40 it's easier to rank for, when it's over 40 it gets harder and harder to rank for.
And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?
And this will give you ideas of if a keyword is good, right?
In addition to that, if you don't want to use Ubersuggest there's many other ways you can go and find keywords out there.
Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.
You want to rank because you not only do you want traffic, but you need to be able to solve the customer's problem. If you solve their problem, you're much more likely to rank.
There's really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.
So first building a keyword list, you go to neilpatel.com/training and you'll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.
Second, you need to research your target musketeer right? It's all about researching that individual.
The other thing that I like doing is Ubersuggest, right? It's a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you'll see a list of suggestions.
You don't want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.
You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren't thinking about them and yes they don't drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.
Then of course there's Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there's a navigation button called Content Ideas.
So people are like, Hey Neil, it's easy for you but hey, when you're a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.
The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor's website.
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• Keyword Research Part ...
#SEO #NeilPatel #DigitalMarketing
Пікірлер: 885
Thank you so much, Niel, for creating this as a free resource! Mind blown. This is amazing!
@neilpatel
4 жыл бұрын
My pleasure! :)
Neil! You never dissapoint me, on the contrary, I usually arrive at the end of your videos with a feeling kind of "what a awesome advice" The muskeeter intent, cool! Thanks!
@neilpatel
4 жыл бұрын
Thanks so much, my friend :)
Neil: your videos are great. I am new to SEO and keywords with a site we are about to do a UX/SEO revamp, and it's been a great intro while not being overwhelming. I saw you give a talk at a conference online, and so I just wanted to say thanks. We have a lot to learn, but you got us started on a good foot.
@neilpatel
2 жыл бұрын
Sounds great! I'm glad to help :)
You putting this up for free is actually clutch - praise to you
Dass du das kostenlos zur Verfügung stellst, ist wirklich klasse - Lob an dich
So this guy here is giving this information out for free ?!!!! Angels do exist ! Thank you! I took a course on SEO and none of my teachers explained the keyword factor so well and finding the right keyword is the soul of SEO! Thank you so much !
@neilpatel
2 жыл бұрын
I'm happy to help :)
Hey Neil, Man its no wonder why forbes put you in the list of influential marketing persons. Just a day ago I went through your pdf about marketing and let me tell you I have been getting positive results and my KZread channel is getting much higher click rate than ever. You are an inspiration man. Really a big thank you
@neilpatel
4 жыл бұрын
That's awesome to hear :) Keep it up, my friend!
@bilaal2951
Жыл бұрын
can you please name the pdf about marketing you went through? @suhail Ahmad
Neil you’re objectively one of the best out there.
@neilpatel
3 жыл бұрын
Wow, what an honor! Thank you!
This post was very informative and helpful, as your posts usually are. Thank you, Neil!
@neilpatel
4 жыл бұрын
You are very welcome, friend :)
this is awesome, Neil, thank you! At 8:00 when you mentioned Beard People and Clean Shaven People...I think Clean Shaven People would be the target audience of the Shaving products company because the fact that they shave, and Beard people don't shave, they would buy the Shaving products companies' razor products because they are constantly shaving to be clean shaven. But also Beard people need a trimmer, so could also market to them too, if the company sells trimmers as well as razors.
Hi Neil, You're doing an excellent job by helping people to understand SEO and enhance their skills
@neilpatel
4 жыл бұрын
Happy to help :)
Thanks Neil, this clarified a few things I had been wondering about. Looking forward to the next one.😀
@neilpatel
4 жыл бұрын
Glad it was helpful!
I'm getting a lot of value from this training, I can wait to see the results this training generates to me. I'm getting really new concepts and terms from this training.
@neilpatel
4 жыл бұрын
I'm so glad you're enjoying it :)
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Everything is clear. Brief and clear. No water. Thank you)
@neilpatel
9 ай бұрын
Glad to help.
No water, fast! Way to go.
Dear Neil: you are following precisely the advice of giving value with your lessons, so that in compensation, a lot of blessings come back to you. Thank you very much for helping people and small businesses to rank better. We surely will hire your services as soon as the results of this hard work unlock the resources to do so. Best regards.
@neilpatel
Жыл бұрын
That's great :) Look forward to working with you someday!
Thank you very much Neil. I really appreciate your efforts. You are providing very useful info to us. Just keep it up. May god bless you!
@neilpatel
4 жыл бұрын
Many thanks! Same to you :)
Thanks for your free SEO info course I am learning from the beginning and I appreciate your input and detailed work and free PDFs
@neilpatel
4 жыл бұрын
You're very welcome!
At 1:40, I’d love to know what was the company competition and the strategy that allowed them to convert so effectively?
Great Video Neil.. Thanks for all the knowledge you are sharing for free. You are the SEO king! Hope I can implement all these tactics in my KZread and Blog. Cheers! 👍
@neilpatel
4 жыл бұрын
Cheers to you :)
So much solid info on keywords. Step by Step. Best way to learn. Great video!!
@neilpatel
4 жыл бұрын
Glad you think so!
Thanks Neil ! God bless you Sir.
@neilpatel
4 жыл бұрын
Same to you!
Awesome vid Neil. I need to re-watch this multiple times! How much does it take you to do Keyword research?
@neilpatel
4 жыл бұрын
It can take weeks depending on the client!
Thank you for this training. I am taking steps to apply everything I have learnt to my business.
@neilpatel
4 жыл бұрын
That's wonderful :)
It's fantastic! I'm going to come back and listen to it again thanks
@neilpatel
4 жыл бұрын
Enjoy! :)
I can bet this is the best content available on the internet for keyword research...
@neilpatel
3 жыл бұрын
I appreciate that :)
I'm so thankful for all your knowledge
@neilpatel
Жыл бұрын
Glad to share it :)
Thanx...I am inspired through your videos...I was not that much active at youtube before..but now I am active and the credit goes to you..thanx again
@neilpatel
4 жыл бұрын
Welcome back! :)
Great idea on the SEO online course, Neil, this is really helpful for so many smaller companies. Lots of really useful information.
@neilpatel
3 жыл бұрын
Glad it was helpful! :)
Neil, Thank you so much for the training it is very timely for me. One Question I don't see the Keyword List PDF link You mentioned in this video on the training page. Did I miss something?
thank you so much Neil Patel, this has been a great help!
@neilpatel
3 жыл бұрын
Glad it helped!
I never comment on the videos I watch, but hats off to you. This video is amazing and educational.
@neilpatel
5 ай бұрын
Glad you found it useful
Hi Neil. I'm sorry to bother you with the same stuff again, but the PDFs aren't complete in your link of training. I don't know why but, at least in my case, I'm only able to see some of them whenever you or your team upload new files; right now I'm. missing the one related to how to build the Keyword list. I really appreciate your time and help.
@JulesLife
4 жыл бұрын
Yeah I don't see any of them.
@meatcuttingskills3967
4 жыл бұрын
right
@jyotidixit7776
3 жыл бұрын
Same here
@kainatzia9424
2 жыл бұрын
sameee
@blackhole3198
Жыл бұрын
That is business secret!
Sie erklären es sehr gut!
Certainly has the best services yet no traffic. Thanks again
@neilpatel
2 жыл бұрын
You're very welcome.
Awesome Content Neil!!!! You the man! 👊🏻🌎✅😎📖👍📚
THIS IS AMAZING! THANK YOU SO MUCH
@neilpatel
3 жыл бұрын
No problem!!
hey, Neil your awesome content is rocking out lives😄😊 🙏💕 , it has made me addictive 👏✊👍👏
@neilpatel
4 жыл бұрын
Thank you so much 😀
I've found the Musketeer persona worksheet and profitable keywords PDF, but there isn't a PDF about building a keyword list with instructions as noted at 8:55 in the video. I've even Googled it and can't find it. Can you assist? It sounds like it's very helpful. Thank you!
Superstar in world of keywords research fantastic tool Ubersuggest at good price & deliver more value then its price I appreciate
@neilpatel
3 жыл бұрын
Excellent :) Thank you!
Your training are amazing and i learned lots of hacks about seo. This is the best seo traing course rather than paid seo services. God bless you sir.
@neilpatel
4 жыл бұрын
Great to hear! :)
Great video. Thank you for the value!
@neilpatel
4 жыл бұрын
My pleasure!
Hi Neil! I hope you're doing well. Thanks for the lesson. One thing I'm confused about is using the forums for customers' intent. I have new blogging site which focuses on personal development and travel blogs & products. And I'm not being able to find the forums for these. Can you please help me? Thanks in advance. Waiting for your reply!
Thankyou for the video, yes very handy! Look forward to implementing into my projects.
@neilpatel
11 ай бұрын
Happy to help :)
Hey neil, How r you able to crank out such an amazing and helpful content day by day 😊 Thanks🌹
@neilpatel
4 жыл бұрын
I listen to my audience and what they want to learn :)
Hey Neil! Thanks for your tutorial. This is really helpful and informative.
@neilpatel
3 жыл бұрын
Thank you so much!
Thanks a lot neil, you are a blessing
@neilpatel
2 жыл бұрын
Happy to help :)
Thank you Neil. You are awesome
@neilpatel
4 жыл бұрын
You are!
Thank you Neil Patel
@neilpatel
2 жыл бұрын
You're very welcome.
Thanks, Neil for this. Before watching your video. I don't do keyword research in the prescribed format. I just go and write the article and publish it. But after this, I will insha'Allah apply the steps. Thanks a lot.
@neilpatel
Жыл бұрын
Fantastic! Happy to help :)
Hey Neil sir, After the SEO course....You should continue another new course on some important topic related the Digital marketing....You are awesome..👍 keep continue
@neilpatel
4 жыл бұрын
Thank you, my friend :)
Thanks for the tips! Will definitely try this!
@neilpatel
3 жыл бұрын
Hope you like it!
You explain it very well!
@neilpatel
9 ай бұрын
Thanks!
Hey Neil, Kindly tell me should I go for Wordpress or HTML or PHP for making a static website like a university website.
@neilpatel
4 жыл бұрын
I like Wordpress personally :)
Hey Neil, I have a serious question here. I enabled lazy load on my post which has some images, but does that mean google search or google bot won't be able to see the images included in my blog post?its a design related post containing 50+ optimized images . Please help me out with this. I have been thinking about it a lot
For your going hard. Love your content.
@neilpatel
4 жыл бұрын
Glad you 're enjoying it :)
Hello sir, just went to the training page, there is no keyword list pdf
Super information with symmetrical linked up with semantic style
@neilpatel
2 жыл бұрын
Glad it was helpful!
Hi Neil, Thanks for providing valuaable content on keyword research.
@neilpatel
4 жыл бұрын
My pleasure!
Thank you, Sir! for this lecture, it will really help me
@neilpatel
4 жыл бұрын
Most welcome!
such a great resource! thank you!
@neilpatel
3 жыл бұрын
You're very welcome!
I don't see the Keyword List PDF link on the training page. Does it have another name?
thank you very much, sir, you really have given valuable keyword research strategy which will definitely help
@neilpatel
4 жыл бұрын
You are most welcome!
So insightful!
@neilpatel
Жыл бұрын
Thank you!
The video is great, informative!
@neilpatel
8 ай бұрын
Thank you!
Thank very much neil for helping us for seo
@neilpatel
4 жыл бұрын
No worries! :)
Proved Helpful Revolutionary knowledge
@neilpatel
4 жыл бұрын
Awesome!
Awesome Neil. Thanks a bunch...........
@neilpatel
4 жыл бұрын
No problem :)
You're doing a good job.
@neilpatel
9 ай бұрын
I appreciate that :)
Great brother Love from Nepal 🇳🇵
@neilpatel
4 жыл бұрын
Thank you!
Thank you for detailed video!)
@neilpatel
2 жыл бұрын
You are welcome!
Great person *******amazing job deliver huge value I enjoy it very much
@neilpatel
3 жыл бұрын
Glad you're enjoying it :)
Outstanding Information Sir
@neilpatel
4 жыл бұрын
Many many thanks :)
Thank you for such an amazing videos
@neilpatel
3 жыл бұрын
Glad you like them!
Great training 👍 thanks Neil 😊
@neilpatel
4 жыл бұрын
No problem 👍
Hi Neil, Thank you for the awesome and actionable content ! I got some questions here : What does the Target Musketeer mean? Is it the same concept with TA ?
@neilpatel
3 жыл бұрын
It's essentially your target audience persona
Thanks Neil.... Thanks a lot
@neilpatel
4 жыл бұрын
No worries!
Very help full video thank you
@neilpatel
4 жыл бұрын
Most welcome :)
Amazingggggg content. You nailed it. No one can never explain SEO like you have explained. I am your new subscriber.❤
@neilpatel
3 жыл бұрын
Welcome aboard! Thanks very much :)
Liked and commented just because you deserve to be paid for the content. Thank you !
@neilpatel
3 жыл бұрын
Much appreciated! :)
Thanks Neil!
@neilpatel
3 жыл бұрын
You're very welcome.
Neil bhai saras kaam...keep it up...
@neilpatel
4 жыл бұрын
Will do :)
Neil thank you for this amazing course, it is helping me sooo much! And for creating an amazing tool for marketers. I looked for the material you suggest on the video but I was not able to find some of the documents listed. I could not find the musketeer sheets. Thank you for your help! :)
@neilpatel
2 жыл бұрын
It's here just scroll down :) neilpatel.com/training/seo-unlocked/keyword-research-part-1/
@raoufbourregaa1718
Жыл бұрын
,@@neilpatel I really appreciate the work u do but I can't find the other pdf about building a keyword list !!
Thank you for creating the video - likes Unequivocally !!!!
@neilpatel
8 ай бұрын
My pleasure!
So helpful thank you !!!
@neilpatel
2 жыл бұрын
You're so welcome!
Thank you for this course 😊
@neilpatel
4 жыл бұрын
You're welcome 😊
Thank you sir its once again amazing video, i liked exploring keywords idea!
@neilpatel
4 жыл бұрын
Most welcome! :)
Ohh yeah .again valuable and knowledgeble video .
@neilpatel
4 жыл бұрын
So nice of you :)
Love it! Thank you!
@neilpatel
2 жыл бұрын
You are so welcome!
Great Course.
@neilpatel
4 жыл бұрын
Thanks!
neil patel sir you r doing great job thanks alot sir
@neilpatel
4 жыл бұрын
It's my pleasure!
Thank you 😊 it is valuable information that one could have.
@neilpatel
4 жыл бұрын
Yes it is :)
Thank you very much.
@neilpatel
3 жыл бұрын
Welcome 😊
Hi Neil! Great video! 🙏👏 I think creating a content plan based on keyword research is a crucial first step for any online marketing endeavour. It’s a great way to better understand the mindset of the people you are trying to serve. I just released my first video about an easy way to do keyword research on KZread and it’s the same thing - before making a single video you have to do some research ono understand what your audience wants and what keywords are best to target! PS. Love ubersuggest! Great tool!
@neilpatel
4 жыл бұрын
Keyword research is critical! You can't just create content willy nilly if you want to rank :) Thank you!
@yoursourceyourchoicegroup5284
Жыл бұрын
@@neilpatel Can sharing my website on platforms such as this and Social Media be consired as backlinks?
Thanks for the lesson i will try it
@neilpatel
4 жыл бұрын
Great! :)
Thank you very much for your content! I have an SEO question, if my correctly written keyword has an accent mark, but people search for it without an accent mark, what should I do? Should I place within my pages, meta tags and so on the keyword as people write it when searching on Google?
Dope brother google king
Hey Neil, thanks for these videos! I was wondering if the same research also applies to KZread? My dad runs a Chemistry channel but we haven't done much keyword research yet, so traffic is low. But also that it seems to be an already populated domain.
@neilpatel
4 жыл бұрын
Yes it does :)
Thanks for sharing.
@neilpatel
4 жыл бұрын
You bet :)