Kellogg marketing professors Tim Calkins and Derek Rucker revisit some of the most iconic Super Bowl ads, while sharing frameworks from their event, the Super Bowl Ad Review, and how it prepares future marketing leaders to create impactful advertising. (Spoiler alert: Many former students have gone on to create Super Bowl commercials of their own.)
Learn more about the Kellogg Super Bowl Ad Review: kell.gg/xwjb