Komunikacijski stručnjak Krešimir Macan govori o kriznoj komunikaciji - kada je ona potrebna, koja su joj načela, koja pravila, a koje česte pogreške. Možemo li se u kriznoj komunikaciji osloniti na umjetnu inteligenciju i koje su razlike u komunikaciji AI-a i čovjeka. Kresimir is a Croatian public relations professional and business consultant specializing in crisis management, strategic communication in politics, and social media. He runs his consulting agency - Manjgura (manjgura.hr/en/), one of the first Croatian public relations agencies founded in 1997. Kreso brings years of experience in communication management to every campaign. He led public relations and communications for numerous domestic and international investments, successfully worked on many election campaigns in Croatia and the region, advised two Croatian prime ministers, and helped build the reputation of numerous domestic brands.
He was awarded the Grand PRix of the Croatian Public Relations Association (HUOJ) for his overall work in public relations and an exceptional contribution to the development of the profession on March 13, 2019. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx