Jeff Staple Breaks Down Nike x Pigeon Dunk, Streetwear Culture & His Top 5 Sneakers | GQ

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"Let me get this straight. You design the FADER, you write, you're a sneakerhead, and you have this brand called Staple that is catching fire in New York?" Starting out as a graphic designer, Jeff Staple asked around the front of Japanese sneaker shops in order to get in front of Marcus Tayui of Nike in the 90s. From that first fateful meeting to sparking a Lower East Side sneaker "riot" when the Nike x Staple Pigeon Dunk was released, the designer takes us through the birth of resell culture he saw burgeoning in Tokyo and Hong Kong, the evolution of the Pigeon Dunk, and reveals his top five sneakers of all time.
Director: Josh Jun
Director of Photography: Brad Wickham
Editor(s): Gerard Zarra
Celebrity Talent: Jeff Staple
Executive Producer: Traci Oshiro
Producer: Jean-Luc Lukunku
Associate Producer: Camille Ramos
Line Producer: Jen Santos
Production Manager: James Pipitone
Production Coordinator: Jamal Colvin
Camera Operator: Devan Davies
Audio: Sean Paulsen
Production Assistant(s): Griffin Garnett
Associate Director of Post Production: Jarrod Bruner
Post Production Supervisor: Rachael Knight
Post Production Coordinator: Ian Bryant
Supervising Editor: Rob Lombardi
Assistant Editor: Ben Harowitz
00:00 Jeff Staple's Life in Sneakers
00:28 Sneaker Journey
01:18 Building a Brand
03:10 FADER Magazine and Nike Japan
05:21 Pigeon Dunk
06:48 Sneaker Riot
08:43 Top 5 Sneakers
08:50 Nike Jeff Staple x Dunk Low Pro SB Pigeon
09:22 Nike Jeff Staple x Dunk Low Pro SB Panda Pigeon
10:22 Nike Dunk Low Premium Nordic Pack
11:05 Nike Considered Chukka Boot
12:06 Air Jordan 3 Black Cement 2018
13:10 Narrow It Down...
13:55 Not Just Sneakers
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Пікірлер: 110

  • @AS-fd9jc
    @AS-fd9jc Жыл бұрын

    Jeff Staple changed the game... that one shoe started the whole sneaker reselling hype/craze

  • @citrusbitrus
    @citrusbitrus Жыл бұрын

    "There were no kids that looked like me" That hit hard. Kudos for not letting that hold you back. Keep giving those behind you something to look forward to. ✨️

  • @cyberal23
    @cyberal23 Жыл бұрын

    Well deserved respect, can’t believe they took this long to feature a OG streetwear legend like Jeff.

  • @Dantega415
    @Dantega415 Жыл бұрын

    A goated video that needed to happen. Much love to the man behind the pigeon, appreciate everything you’ve done for the community 💯🙏🏽

  • @gregoryklein7323
    @gregoryklein7323 Жыл бұрын

    When I was working on And1's creative in 2005 Jeff Staple came in and worked on the creative with us, he was way ahead of his time in regards to his footwear knowledge. Him and Bobbito Garcia know sneakers!

  • @leonidasrozon2201
    @leonidasrozon2201 Жыл бұрын

    As a former New Yorker resident, I’ve been wanting a staple pigeon dunk it’s like a grail I may never be able to get.

  • @alejandroramirez4470
    @alejandroramirez4470 Жыл бұрын

    Before I knew the guy, I knew only the dunk that still is loved. He was on Full size run last week and knowing more about his rise through this video is inspiring.

  • @alessio4761
    @alessio4761 Жыл бұрын

    This kinda inspired me more than most of the Ted talks

  • @davnguyen7880
    @davnguyen7880 Жыл бұрын

    he shouldve mentioned the warren lotas incident ! im curious to hear his side

  • @donovanvelez7469
    @donovanvelez7469 Жыл бұрын

    I'm loving this recent Jeff Staple spotlight 💯

  • @yolothatrolo3577
    @yolothatrolo3577 Жыл бұрын

    I once knew a kid who had sold a pair of his black pigeon dunks for like $300. Lol

  • @DoJoStan

    @DoJoStan

    Жыл бұрын

    Oh no LOL.

  • @cupmanwun9984

    @cupmanwun9984

    Жыл бұрын

    L

  • @jdfromda80s

    @jdfromda80s

    Жыл бұрын

    🧢, you just tryna get top comment lol. JK JK

  • @likeanantelope1842

    @likeanantelope1842

    Жыл бұрын

    They never dropped anywhere near that. Did he skate a bunch of holes through them?

  • @yolothatrolo3577

    @yolothatrolo3577

    Жыл бұрын

    @@likeanantelope1842 it was the black pigeon pair and this was in 2017/2018 he got utterly ripped off

  • @giff74
    @giff74 Жыл бұрын

    I've followed his shoes for a long time, but never been close to owning any. I still love his self made story and how he still sounds like a real sneakerhead!!!

  • @jasper-hc1pw

    @jasper-hc1pw

    Жыл бұрын

    The Puma s you can pick up for a couple buks

  • @giff74

    @giff74

    Жыл бұрын

    @@jasper-hc1pw I appreciate the heads up, but one of the few luxuries I've been able to afford in life is rocking Nike footwear product. Just not the really expensive ones LOL

  • @danielg.1365
    @danielg.1365 Жыл бұрын

    Wow, amazing list and interview!

  • @EmilTheoneandonly
    @EmilTheoneandonly Жыл бұрын

    so crazy, love it!!

  • @kevintong5872
    @kevintong5872 Жыл бұрын

    Dude this is so inspiring!

  • @Fabo100
    @Fabo100 Жыл бұрын

    90’s tennis was amazing especially for the U.S. miss those days! Loved Chang, Agassi, and Pete Sampras was my favorite

  • @dankjank1236
    @dankjank1236 Жыл бұрын

    This series is so sick!

  • @cpkay33
    @cpkay33 Жыл бұрын

    Great interview.

  • @amirimranz
    @amirimranz Жыл бұрын

    This video was legendary. Thank you GQ

  • @laurameakin
    @laurameakin Жыл бұрын

    Loved this video and have immediately gone and bought his book!

  • @jordanleban8312
    @jordanleban8312 Жыл бұрын

    This vid just makes me 😊…also the fact that he went with black cements for the reason he did…love it 👍🏼👍🏼👍🏼

  • @gothamgalleria
    @gothamgalleria Жыл бұрын

    NYC streetwear legend. Thx Jeff

  • @thtboiilit
    @thtboiilit Жыл бұрын

    Truly inspirational 🙏🏽

  • @IH8AI
    @IH8AI Жыл бұрын

    This was a really cool interview

  • @ronrondrewthat
    @ronrondrewthat Жыл бұрын

    Knew that’s why I love & rock Staple! Tennis 🎾, Sampras & Chang were my idols growing up and playing.

  • @C.J..1992
    @C.J..1992 Жыл бұрын

    Mine is the Supreme Black Cement SB Dunk, a mix of his 2 favorites

  • @no40
    @no406 ай бұрын

    Disappointed that him and Nike did not want to re-release the pigeon dunks. There are people that truly want to enjoy and wear those sneakers instead letting them sit just so that they could potentially resell as high as possible.

  • @jayratjayrat
    @jayratjayrat Жыл бұрын

    Wish this interview was way longer

  • @ASVP5
    @ASVP5 Жыл бұрын

    I remember when the city series were around 1000-3000. And they were the only shoes really commending that 1000+ price tag.

  • @BoondockGore
    @BoondockGore Жыл бұрын

    Never seen these in person ever and I seen some classics in the wild growing up in Santa Barbara County and hitting the strip a lot.

  • @VFRVxMVB
    @VFRVxMVB Жыл бұрын

    Good Job GQ - good Job Jeff!

  • @leomcgrail863
    @leomcgrail863 Жыл бұрын

    Jeff seems so passionate about the culture and his business props to him for keeping it real for New York!

  • @heddy1546
    @heddy1546 Жыл бұрын

    Such a great amazing story

  • @justmatt9296
    @justmatt9296 Жыл бұрын

    The video we didnt know we needed.

  • @ssways
    @ssways Жыл бұрын

    What a legend

  • @Censoredbaggah
    @Censoredbaggah Жыл бұрын

    Wow never heard this story before...

  • @1hundredz
    @1hundredz Жыл бұрын

    I remember making the line for them back in 05. And gave up halfway down the line. Didn’t know they were gonna sky rocketed in value. I believe they only made 500 pairs.

  • @puffnstuff02

    @puffnstuff02

    Жыл бұрын

    150

  • @arvrinperalta
    @arvrinperalta Жыл бұрын

    13:15-13:21 he didn’t cross out the Nike Considered lol c’mon GQ I saw that error

  • @Klaudes
    @Klaudes Жыл бұрын

    Amazing guy

  • @svrzic5498
    @svrzic5498 Жыл бұрын

    Legend

  • @M4NA5
    @M4NA5 Жыл бұрын

    My all time favourite sneaker was and will always be Air Max 90 “Bacon”.

  • @alejandroserrano7755

    @alejandroserrano7755

    Жыл бұрын

    Same here. Such a beautiful colorway.

  • @danielmcduck
    @danielmcduck Жыл бұрын

    never get enough pigeon talk!

  • @Teejworld_
    @Teejworld_ Жыл бұрын

    I still got the staple puma fresh in a box

  • @mellow-jello
    @mellow-jello Жыл бұрын

    Got to agree, I have my Georgetown AJ 3, is my grail.

  • @itzmearavedits3046
    @itzmearavedits3046 Жыл бұрын

    this guy knows his stuff

  • @markesqueda8302
    @markesqueda8302 Жыл бұрын

    Respect

  • @bottomfeed
    @bottomfeed Жыл бұрын

    Empire dunks sound crazy tho ngl

  • @Devananta-Rafiq
    @Devananta-Rafiq Жыл бұрын

    That is such a clever title

  • @Alejandro-xz9kd
    @Alejandro-xz9kd Жыл бұрын

    ayyy shoutout jersey

  • @rhysrhysrhys
    @rhysrhysrhys Жыл бұрын

    Crocodile Dundee had a knife, mate.

  • @sammylindsay9236
    @sammylindsay9236 Жыл бұрын

    The pigeon was a Todd Francis bite. Antihero.

  • @tsgrimey
    @tsgrimey Жыл бұрын

    When will Jeff do another dunk

  • @kevinwinter6298
    @kevinwinter6298 Жыл бұрын

    Is that a Kaws pigeon on the top of the clothing rack? All the way to the right

  • @Lrj530
    @Lrj530 Жыл бұрын

    👑

  • @enegmatixerebro
    @enegmatixerebro Жыл бұрын

    Do they come in a different color? I like me some dark colors on me shoes

  • @TalkTalkTalkLikeLike
    @TalkTalkTalkLikeLike Жыл бұрын

    Jeff you should do a Reebok collab with Michael Chang

  • @thedeeprot
    @thedeeprot Жыл бұрын

    👍👍👍

  • @heron-aaronbrito3179
    @heron-aaronbrito3179 Жыл бұрын

    Wish I experienced this lol

  • @lucasino8
    @lucasino8 Жыл бұрын

    I made an hommage to the panda pigeon with my ID dunks.

  • @lucasino8

    @lucasino8

    Жыл бұрын

    Mainly cus I'm broke

  • @16soccerball
    @16soccerball Жыл бұрын

    Jeffs dunk is the ONLY panda dunk i acknowledge, the other can go to the garbage

  • @alejandroramirez4470

    @alejandroramirez4470

    Жыл бұрын

    makes sense too with his reasoning.

  • @Kixclusive666books
    @Kixclusive666books5 күн бұрын

    Roger that

  • @jjdecember15
    @jjdecember15 Жыл бұрын

    He forgot to mention his warren lotas trash dunk

  • @holgaholic
    @holgaholic Жыл бұрын

    another pigeon dunk interview

  • @chennelrep
    @chennelrep Жыл бұрын

    yo they just shoes g

  • @andreshurtado9243
    @andreshurtado9243 Жыл бұрын

    Only 53k views…

  • @Bravonewyork
    @Bravonewyork Жыл бұрын

    Oh lord again with this story 🥱

  • @Fivedeuce
    @Fivedeuce Жыл бұрын

    Im tired of all the 2 disrespect they are nice there I said it better than nice

  • @benh.2853
    @benh.2853 Жыл бұрын

    wonder when Jeff Staple would stop talking about the his pigeon dunk riot. after that his design actually kinda sucked. Hope he could bring something new. (No beef I am a big fan of him)

  • @billcaddelljr.217
    @billcaddelljr.217 Жыл бұрын

    Slammed , Alot Salt

  • @zohanthecspro
    @zohanthecspro Жыл бұрын

    First!

  • @jasonvegan5761
    @jasonvegan5761 Жыл бұрын

    Lol shoes aka zapatos 👟

  • @userlost919
    @userlost919 Жыл бұрын

    If he says "true heads" one more time smh

  • @YakaLaminatov
    @YakaLaminatov Жыл бұрын

    es

  • @user-qk5ft8eo8t
    @user-qk5ft8eo8t Жыл бұрын

    :)

  • @andyt3343
    @andyt3343 Жыл бұрын

    Doesn't look like a Staple.. more like a So

  • @tammurray8576
    @tammurray8576 Жыл бұрын

    I'm not sure any leather shoe can ever really be an "eco shoe"

  • @josiahdavis7708
    @josiahdavis7708 Жыл бұрын

    1st or second?

  • @flamingice3085

    @flamingice3085

    Жыл бұрын

    Nobody will remember you for either

  • @logicoveremotion3321
    @logicoveremotion3321 Жыл бұрын

    I just laugh and think NIKE would be so different if JORDAN went to another brand... the ripple trillion financial impact was ridiculous

  • @ryadhasanahmed5443

    @ryadhasanahmed5443

    Жыл бұрын

    Adidas wouldn't been the biggest rather than the 2nd biggest if Jordan went with Adidas after the Air Jordan 2.

  • @kristinchong629
    @kristinchong629 Жыл бұрын

    The repackaged indentured servitude. Guys. If you saw this dude on the street what would you say in your brain. As Sam sanders on his podcast obsess better.

  • @aliali-ce3yf
    @aliali-ce3yf Жыл бұрын

    I'll just never understand sneaker culture. Its fascinating, but it makes no sense to me. I barely notice what shoes other people wear................and to pay more than $50 for shoes seems ridiculous especially when they cost a few bucks to make, the rest is just upcharge. It seems like a sucker deal/speculation.

  • @Tonybologne805
    @Tonybologne805 Жыл бұрын

    This story more played out than your lady

  • @RUY2323
    @RUY2323 Жыл бұрын

    Old news, who cares 🙄

  • @antneedahitta3027
    @antneedahitta3027 Жыл бұрын

    They ain’t hate you black culture is what started sneaker culture that’s a fact🖤💯

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