Ever since the first of the new generation of small battery-cell powered motors hit the market, we have seen a wave of new products and ideas. One company that is literally riding that wave is JayKay GmbH. They have already delivered a revolutionary combination of performance, functionality and design with their e-truck that electrifies any long or skateboard. And continuing with an all-in-design approach, their most recent innovation is now making waves in the Stand Up Paddleboard (SUP) industry.
This young team from the shores of Lake Constance on the German-Swiss border have at their core a focus to challenge design limits with an ethos of innovation, passion and responsibility. They aim to create products that technologically push boundaries while at the same time minimize plastic use, reduce waste and are as carbon neutral as possible.