Jarren Barboza for ODDA No. 25 “It is that ‘Je ne sais quoi”

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When others walk, he’s on two wheels, while others run, he rides. By the time he was 10, Jarren Barboza became mesmerized by the infinite possibilities of the world “On Two Wheels” and hasn’t got off the bike since. His unorthodox approach to a career as a professional BMX rider, has given him and others opportunities within and outside of the sport to pave the way for the future of BMX. Today, his record holds a broad palette of collaborations-ranging from Jennifer Lopez to Tyler The Creator-and a partnership with one of the biggest houses in the field of fashion-Dior. There is no way to predict where Barboza is off to next, but, as of now, he and his bike just got off the plane in Mexico.

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