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陈欧是国内第一个和明星一起做广告代言自己企业的CEO。聚美优品的广告一出现就吸引了大众的眼球，各种议论和评价。陈欧对此却很坦然，他觉得他要做的就是一个事件营销，让聚美进入大家的视线。聚美优品如此快速的成长与他的市场营销能力不可分割，本期节目陈欧与您一同分享如何进行品牌营销。陈欧，聚美优品CEO及联合创始人。16岁留学新加坡就读南洋理工大学，大学期间曾成功创办在线游戏平台Garena，26岁获得美国斯坦福大学MBA学位。2010年，陈欧牵手人气小天王韩庚推出聚美优品地铁广告，其新颖的"双代言"模式受到热烈追捧。此外，他亲自出镜为公司拍摄的"为自己代言"的广告视频引起80后强烈共鸣，在新浪微博掀起"聚美体"模仿热潮。【文化丝绸之路】Chen Ou is the first and the star with advertise their business CEO. Jumei Youpin advertising attracted the attention of the public appearance, various comments and evaluation. Chen Ou was very calm, he feels he needs to do is an event marketing, let us enter our line of sight. Jumei Youpin such rapid growth and his marketing ability are inseparable, this programme Chen share with you how to brand marketing. Chen Jumei Youpin, CEO and co-founder. 16 years of study in Singapore to attend the Nanyang Technology University, university period once successful online gaming platform Garena, 26 years old to obtain the United States Stanford University MBA degree. In 2010, Chen hand heartthrob Han Geng launched Jumei Youpin subway advertising, the novel " double-voicing " warmly pursued. In addition, shot himself in for the company's " for their endorsement" advertising video caused a strong resonance in the 80s, Sina micro-blog a " body " imitate upsurge.