The story is about the lives of a rich business family in Mumbai, the Oberoi family who face difficult and challenging situations from time to time.
Kalyani Oberoi(Daadi) is the matriarch of the family who resides in Oberoi mansion with her sons, daughter-in-laws and grandchildren.
Tej, the elder son, is married to Jhanvi and has three children, Omkara Rudra and Priyanka. Tej has an affair with his secretary, Svetlana which caused Jhanvi to drink. Omkara is a sculptor and self made billionnaire and has a history of drug use. Omkara hates his father. Rudra is a flirtatious guy and a playboy who is a fitness freak. Priyanka whom everyone calls "Prinku" gets nervous easily.
Shakti, Tej's younger brother, is married to Pinky. They have one son, Shivaay, who is the eldest son and the face of the Oberoi's industry. Shivaay is a business tycoon with a strict personality that matches his uncle, Tej. He is arrogant, snobbish and judges people on the basis of their lineage and social status, rather than their personality or work. He got engaged to Tia because of her high class and status but does not believe in love.
Both,Tej and Pinky, want their respective sons to inherit the business and thus end up fighting each other. Even after everything the three cousins share an unusually strong bond with each other.
Shivaay comes across a middle-class girl, Anika, who loves her young adoptive brother Sahil, who needs clutches to walk. Sundari, Sahil's aunt cares only about money.
Shivaay and Anika are always engaged in cat fights because of their differences in opinions and class. Anika is called up by Kalyani(Daadi) to become Shivaay's wedding planner causing them to fight more but save each other too. Anika saves the family from the attacks of Roop, Tej's sister, and Gayatri, Ashok's wife.
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