What do you think about my thoughts about the e commerce fight and the race to the bottom with price wars. They are full of inventory with no demand right now

@cup_and_cone

2 ай бұрын

A market correction is desperately needed. A Dura Ace groupset should not be $4500 USD. A Far East made frame like the SL8 should not be $5500. A single tire should not be $300 because it's a special edition (Corsa Pro Gold).

@Sweetskis

2 ай бұрын

Something that may help e commerce move their inventory is the high price that people paid for bikes during Covid is inflating the asking price of used bikes. If manufacturers will support the discounting and close the new/used delta, people will spring for a new bike.

@michaelsherwin4449

2 ай бұрын

For almost a year I've been looking for desirable bikes in my price range, $2,000 and less. Canyon says coming soon and they give a date but months past their given date and they have a new date weeks or months in the future. They do not want to sell $2,000 dollar bikes. They want to sell $4,500 bikes and above. It is an upsell technique. Let's look at the Trek Domane Gen 4 right now. I have not looked for awhile. Domane AL 2 Rim YES all sizes and they are on sale $300 dollars off $999.99 but the buyers of this bike cannot be upsold. Domane AL 2 Gen 4 NO except one size only. Anyone else will have to buy higher. Domane AL 3 gen 4 no listing gen 3 one size 44cm Domane AL 4 gen 4 NO none available in any color. Domane AL 5 gen 4 No none available in any color. If someone can afford $1999.99 for an AL 5 gen 4 they can come up with the money to buy a Domane SL 5 gen 4 for $3,499.99 is their thinking. Domane SL 5 gen 4 YES all colors and all sizes except one, Matte Deep Smoke in 54 cm. And it is the same in half a dozen other bike companies I have looked at. It is not that the low end market is collapsing, it is because their is no stock. I was able to buy a Trek Domane AL 5 gen 4 after months of trying even though there was never any stock listed on the web site because I told the store owner that I will not be upsold and that I will cancel my order and demand a refund on my deposit. I had my Trek Domane AL 5 gen 4 in less than two weeks after that. The Domane AL 4 & 5 would be great sellers if there was stock to sell. They are just playing a bait and switch game with the public. That is the way I see it.

@Sweetskis

2 ай бұрын

@@michaelsherwin4449 I think Giant was selling a full carbon rim brake 105 TCR on their site for $1800. That’s a pretty good setup for $1800.

@aaronburela432

2 ай бұрын

Is it a bad idea to get a job in the bike industry now?

These are not discounted prices. These are the REAL prices of the bikes.

@dominicbritt

2 ай бұрын

No they are not.

@Ryan.T89

2 ай бұрын

@@dominicbrittcycling industry has been operating on 40/50 percent profit margins. So these prices are still not as low as they should be.

@savagepro9060

2 ай бұрын

@@Ryan.T89 thank you, I was still being generous

@cgriggsiv

2 ай бұрын

@@Ryan.T89 Very true a $3,000 bike is technically top tier and they want close to 9 or 10K and in rare cases for an e-bike they went up to 15,000

@Necromonger69

2 ай бұрын

@@dominicbritt You must be Big Money, good for you

BIKE PRICES ARE FUCKING RIDICULOUS

@ivanteo1973

2 ай бұрын

Decathlon bikes are cheap and affordable.

@ilovephotography1254

2 ай бұрын

Interesting enough, new/used motorcycles sometimes are about the same price as bike/e-bikes.

@ride4funnomg103

2 ай бұрын

@@ilovephotography1254I just checked my local listings, and you’re correct. A small motorcycle is cheaper.😂

Consumers, who were bent over and begging manufacturers and retailers just to pay retail price (or sometimes over it) because it was a sellers market, are now supposed to be sympathetic... "You get what you f-ing deserve."

@TenFalconsMusic

2 ай бұрын

Definitely👍

@Hambini

2 ай бұрын

Couldn't agree more.

@jevgeniardassov

2 ай бұрын

@@Hambinihi Hambini, good to see you sir, acknowledging the truth. 🫡

@roddas26

2 ай бұрын

That part.

@GCPerformance18

2 ай бұрын

I can happily say we never sold for over whatever the advertised price was..... we would never do that shit, it is just dirty, when the price raises first happened with the sworks tarmac sl7 from 12,000-13,000 and customers had sold backorders with us we ate the 1000 upcharge because it was not right business for the consumer

I think Trek, Scott or BMC will be next for the chop. All of those companies that thought the covid demand increase was forever got it crazily wrong. They hiked the prices up and thought the demand would remain - it hasn't and now they are toast.

@eamonbarrett7627

2 ай бұрын

Of those three I would see BMC as the weakest. Trek seems almost ‘too big to fail’ and the Koreans can probably afford to keep Scott going although it will probably end up being a much small entity over the next two years.

@cgriggsiv

2 ай бұрын

Hello my good man I do watch your videos Now that being said The new company that buys up all these small bike shops I forget its name but it used to be a car place From overseas And they are part of the Democratic society Who are actually legitimately destroying everything that they can Just my opinion So us peons have no way of escaping Not even my bikes Again my opinion Good, bad or indifferent

@reinholdachleitner2069

2 ай бұрын

​@@eamonbarrett7627I agree,I think Trek is to big of a brand to be on the chopping block.

@harleypurcell7766

2 ай бұрын

Pinarello ks also too nig for its boots

@Handletaken4

2 ай бұрын

Trek Store down the street looks like a Nevada ghost town. I'm a shop owner and it's looking bad for big players. Glad I'm freaking tiny.

The pricing needs to be reset imo, it's really starts to get ridiculous when a fully decked out giant tcr costs more than a byd family sedan. i don't know the analogy with this when comes to specalized and American made car, but the problem stands.

@reinholdachleitner2069

2 ай бұрын

True,it's a damn bicycle,I'm riding an old Peugeot Monaco circa 1988 and it's great.💯💪🏻🚴✌🏻

@chadwells7562

2 ай бұрын

The pricing will get reset nicely with a massive industry contraction. This is a needed clean out.

@scott5088

2 ай бұрын

It’s an industry normalization after three oddly enforced abnormal high growth demand years.

In 2020, I walked into a bike shop looking for a new gravel bike. I found a Specialized Diverge Comp, for $2500 in size 56cm at my local shop. Aluminum frame with a Sram APEX 1x drivetrain. I couldn't believe an aluminum frame bike with ONE SHIFTER AND ONE DERAILLEUR and heavy, house-branded parts was going for the price of a really nice carbon road racing bike from the previous few seasons. I refused to buy. Rode my Trek Domane 2.1 which had 2x10 105 groupset, carbon post, fork and wheels, and weighs UNDER 17 pounds for the next 3 seasons. I waited 3 more years before I found a bike on sale at the end of 2022, early 2023, which was a full carbon Orbea race bike with Sram Force AXS 2x groupset, discounted from $4699 to $2998. Put it on layaway and thought long and hard about it before cancelling the sale 30 days later and taking a full refund. $3000 for a road bike seemed a little ridiculous to me, even though as an avid cyclist I've never bought a bike for more than $1200. A road bike might be light and might be made of carbon, but who the hell thinks in REALITY (where I try to live MOST OF THE TIME), a road bike (TWO TRIANGLES, always has been always will be) should cost as much as a motorcycle? A comparable mountain bike with SHOCKS, SUSPENSION FORKS, DROPPER POSTS, EXTRA MATERIALS AND ENGINEERING costs WAY LESS!? Two weeks ago I finally pulled the trigger on a Canyon Spectrail with FOX 36 FLOAT and FOX EVOL rear shock, Full Shimano Deore groupset, Dropper Post, Race Face Rims and Maxxis Tires, on sale for $1899 plus tax and shipping. Best decision I ever made, and the bike is ACTUALLY WORTH IT. I'm done with these bike companies gorging themselves on the consumer and BLAMING the consumer for their "willingness to pay" Screw them all.

@bagofchips55

Ай бұрын

I've got 2 canyons, you made a good purchase!

We (consumers) are out of money (disposable income). We are being hit from all sides (cost of living, inflation, medical expenses, childcare, etc.). The last thing on our minds is an expensive hobby. The consumer is letting the industry know how they really feel, with their wallets. The industry would be wise to listen.

30% off is nothing. When you see the whole store going on sale for 80% off then you know there's trouble.

I refuse to even pay the sale prices.

When you have motorcycle manufacturers selling their ebikes at higher prices than some of their motorcycles, that says to me there's something not right there. In an ideal world the bike industry and some you tube channels would tell us you need to spend at least £5k on a bike and you need a road bike, gravel bike, trail bike, enduro bike etc etc, people are waking up and saying no.

price gouging has conequences as we are seeing now

@cgriggsiv

2 ай бұрын

Man did they ever do a price gouging And now they're in deep s***t

@Democratsknowbidensucks

2 ай бұрын

No athletes worth watching in the US on the bikes. Dont want to see some euro fruitpuff or 87 lb south american ride a bike. They used lance armstrong as a scapegoat and ended up hurting the sport when he fell on his sword.

30pc discount at best for a shop that's closing down isn't even going to get me to look it up. Official retail prices are often so absurd I feel I'm being trolled half the time.

@gravgrav

2 ай бұрын

30% is almost the whole margin on a bike.

@kellrockets101

2 ай бұрын

Yea..I went on the site for like 10 seconds and saw the discounted prices and immediately clicked off. Still doesn't seem like useful discounts

First real spring day here in Scandinavia on Sunday. Lot of people riding old bikes. Rim brake bikes that’s 15 years or older. My five year old disc brake road bike is still considered to be modern and I get frequently asked if the bike is new. Only ones riding new road bikes are the 30-44 dentists or engineers. Salaries in Scandinavia are high, but still people don’t think it’s worth spending so much money for electronic shifters and disc brakes.

Prices have g😮otten ridiculous. Back in the day, an all Ultegra road bike was doable for most people who wanted a serious bike. Around the year 2000, the cost of a full ultegra bike was 1500. Now, average salaries have not kept up with the crazy prices big names are asking for. Now the bubble has burst and manufacturers will need to adapt. Yes, the 1 percent keeps buying, but I dont think The cycling industry can survive with that attitude. Cycling doesnt need to be or should be a fashion show on the weekend rides.

@stanislavkindiakov6334

2 ай бұрын

You are right, social ride in every big city is a fashion show 😅

@claybowler751

2 ай бұрын

Yup, I paid $1600 for an Ultegra-equipped Giant TCR in 2003, which was a step down from the top offering with Dura Ace. Before that I was riding a Colnago with Campy Record 10 for just under $3000.

@michaelmappin4425

2 ай бұрын

In early 2018, I bought a carbon frame, all Ultegra bike for $1400. In fact, I bought one for my wife, too. Yes, it was mechanical and rim brakes, but it still sprints at 38mph.

Typical fuck around and find out situation for cycling industry. At the same time - all the managers/CEOs of large bike brands who thought that the demand from covid times would last indefinitely simply lack common sense and should not be CEOs in the first place.

@Sweetskis

2 ай бұрын

The CEO’s knew 2020/21/22 sales levels wouldn’t last forever BUT if they say that to the private equity or board that represents the shareholders they will be fired. They are expected to deliver growth EVERY YEAR in order to get paid their bonuses and that means have the sales reps pack the retailers to the gills with product even if it means the retailers and the brand will be bankrupt in a couple years. The CEO’s don’t care. They’ll hit their bonuses, resign, and be on to the next company. Investors don’t want to hear a CEO say, “I’m going to manage down our production and sales so that we are still alive in 5 years and then we can explore a growth strategy when other brands have exited the market”. Investors want their return NOW.

@bonbonflippers4298

2 ай бұрын

​@@Sweetskisdamn that's the simplest explanation that I have read in the whole KZread about how companies work. Thanks for this. So in the end it's the board of directors and investors that screw over the consumers

@Sweetskis

2 ай бұрын

@@bonbonflippers4298 Pretty much every employee below the C-Suite are also victims to some degree. Middle management can see these things coming too and have to decide if they are going to find a new job or ride it out. I’ve been there and had to change industries. The private equity and boards of directors have EBITA or share price expectations and will hire CEOs that deliver them, for better or worse. Sometimes they hire a growth and vision CEO and everyone is happy. Sometimes, in private equity particularly, a strip it and flip it CEO is hired on the tail end of a period of growth to get the company as lean as possible so the sale price is maximized. After that happens, it’s a tough road to rebuild and grow.

@Sweetskis

2 ай бұрын

@@bonbonflippers4298 Yes. It’s the demands of the board (that is elected by the shareholders) and the private equity (if the company is owned by private equity) that drive this unsustainable behavior. The consumer and the company employees feel the pinch.

@dangurtler7177

2 ай бұрын

@@Sweetskis One correction, while BoDs in public companies are elected by the shareholders, it isn't really an election with multiple choices. The CEO or the Chair of the BoD nominate the people to be members of the board. So the BoD is beholden to the management or in some cases to a major shareholder that control less than 20% of the shares. You only get to vote "yes" or "no" on the nominees. It is the same for the auditor, one is proposed by management and then approved by the shareholders. If you don't like the auditor, it is best to sell your shares. I generally look at who is doing the auditing before buying shares; but even the big accounting houses have presided over frauds like World Com and Enron. The auditor has to walk a tight line between doing a proper job and not being fired by management; so there is always a bit of a conflict of interest with the audit process.

I operate a store in Maryland that is solely focused on everyday bikes for everyday people. We are having a banner year and continue to grow while blatantly ignoring industry trends

@GCPerformance18

2 ай бұрын

thats amazing!! usually great business survive because of the people and team surrounding it, those type of people will always bring people to the store.

@GoustiFruit

2 ай бұрын

Focus on maintenance too. Everyday people like to have "clean" bikes and probably don't want to do work themselves on them. Selling is great, but providing a good service will make customers come back.

@walterbostwick4618

2 ай бұрын

Sometimes I think those superhigh end pieces go to people who don't have a Corvette or toy like that in the 6 figures, but doesn't mind 5 figures for their bike. They know they'll never have an ultimate car, but they can have an ultimate bike! I have a little shop, so I like your insights.

@rosssmith9870

2 ай бұрын

You hit the nail on the head. Good for you. The road bike I ride is a vintage Kabuki I found at goodwill for 60 bucks probably 10 to 15 years ago. It was mint and a tall size. Years later when I inquired at a bike shop about getting it serviced they weren't the least bit interested in working on it. All they wanted to do was sell me an expensive new bike that I didn't want. If the bike shops would get rid of their snobbish arrogant attitudes and embrace selling and working on walmart type bikes and accessories that people actually buy and ride they would probably do better.

Toyota, Subaru and General Motors announced new pickup trucks starting at only $8,000. Yet $12,000 for a road bike...

@theripper121

2 ай бұрын

$8,000 new pickup trucks?? What are you taking about ?

I hope my LBS survives. They sell a few high-end bikes, but they mostly offer mid range and affordable ($400-1000) “hybrid” or “comfort” models. I think they got into a little trouble with some very high-end e-bikes that took a very long time to sell, but have since diversified their offerings. Service is about half their business as they will work on any brand, and will work on the mechanical components of any ebike they don’t sell, unlike many bike shops, who refuse to even touch e-bike brands they don’t sell, even if it has nothing to do with the electrical systems.

Have zero sympathy for any of them. We’ve been getting ripped off for the last few years and now it’s coming back to bite them. When a high end road bike, costs nearly as much as a Yamaha R1 something is wrong. In the end one is a precision piece of Japanese engineering, the other is a more than likely a Chinese made push bike which is as complicated as pen.

@markn866

2 ай бұрын

How does one get ripped off when not required to purchase?

@Ryan.T89

2 ай бұрын

⁠@@markn866How does one know I am not required to purchase? What criteria does one need to meet before its classes as a required purchase?

I hate to say it but this was coming. Camper industry, Boat industry, Bike industry all taking it in the rear after all these companies got greedy. The worst part is the second hand market still trying to get top dollar. People are stupid. Hoping to not eat their stupidity but they will too.

@GCPerformance18

2 ай бұрын

yup I bought a camper which I love and do no regret lol because of the memories with the kids but I bought it in 2021 and it was 36000 and now I tried to trade in for a bigger one like a year ago and the value was like 12 grand lol

@markn866

2 ай бұрын

It's not just companies getting greedy, it's also they dealt with unprecedented demand due to fairly obvious reasons. Of course you need to downsize when that demand goes away and if you dont then risk folding entirely.

@notanomad9320

2 ай бұрын

@@GCPerformance18 reminds me of the old joke, How do you make a million dollars in the bike industry? Start with 2 million😂😂😂. Good luck though.

$10000 to $20000 for a bicycle, anybody with brain realized this is ridiculous. Is there more recreational cyclist commuting cyclist or professional racers willing to pay those ridiculous prices.

@TenFalconsMusic

2 ай бұрын

The spandex wearing riders who cosplay being professional are less than 1% of cyclists. The actual professionals make up an almost immeasurably small number. One in a million at most. The rest of us who aren't professionals or plastic surgeons in LA are extorted because the brand-name manufacturers think we will forego rent & food to over pay for their Chinese made products.

@dominicbritt

2 ай бұрын

Absolutely no one needs to or is being forced to buy a $10000 bike.

@evsta100

2 ай бұрын

@@dominicbritt Even if I had a billion dollars I would not pay that much. Manufacturing is dialed in. Just asking here. Can one get a custom carbon fiber bike. If I wanted to throw down a bike that probably would last me forerver is a Custom Seven.

@cgriggsiv

2 ай бұрын

You are not kidding 10k to 25k is absolutely ridiculous And anyone with a quarter of a brain should know that this is not correct Some e-bikes they want 46,000 for Something that should only cost anywhere at maximum 3,500

@GCPerformance18

2 ай бұрын

thats not the issues for the bikes that are not selling the bikes that are not selling are the low class and middle class bikes 1500-7000 bikes are not moving

I have a couple of modern Steel Adventure forever bikes that i bought during the pandemic for low prices. I'm set for the rest of my life as far as needing a bike. Tires, pedals, drivetrain parts, etc. will need to be replenished here and there, but I've never paid more than $1,100.00 for a complete bike. 5 figures for a bicycle is laughable.

@GCPerformance18

2 ай бұрын

fair enough

Planet Cyclery also had a brick-and-mortar shop in Broomfield, CO, which is closing - so yep, staff there as well … announced through their weekly shop ride Meetup this past week

@GCPerformance18

2 ай бұрын

that is horrible I never like to hear this type of stuff

@justinofboulder

2 ай бұрын

@@GCPerformance18 I have been in that store a few times in the past three years and their customer service was always so awful! I Ended up just buying what I wanted through their online store when I need something they had.

I know prices of bike coincide with inflation, but I couldn’t imagine getting into cycling now and trying to convince my with that that $2,500 is a great deal for entry level bike. I wonder what the rate of new people coming into cycling is compared to 10 or 15 years ago?

Bikes being sold now offer horrible value for the money. It's insane. The industry did this to itself.

The bike industry has screwed us for years now. The implosion has been a long time coming and i have EXACTLY zero sympathy. It’s unfortunate for the indie LBSs but the price gougers can get screwed

The industry needs to get more asses on saddles and people on two wheels. What is the industry manufacturer association doing to promote cycling? The roads are unsafe and cities need to be shown the way to building more bike paths. I live in a small city that build a 24mile paved dedicated bike/jog path and the city supports 20 bike shops! Which manufactures are going to show leadership and work together with other brands to advocate for leisure and fitness cycling?

@rosssmith9870

2 ай бұрын

I see people riding bikes all the time. But most are riding walmart type bikes. Especially families with kids.

The cost today for bicycles and parts has escalated way beyond what the normal Joe average can afford. Even lower end merchandise is ridiculously expensive. I own a Merlin carbon fiber frame and fork with all 90s Campy Chorus and Record components for 2500 dollars that I'll put up against what is 2day an 8000dollar cost.Utterly ridiculous!

Vintage might make a comeback. Lot of buyers and sellers.

In a specialized shop in Switzerland a non sworks SL7 14.000 chf marked down to 9.000 brand new. Shit is way overpriced and we are getting ripped off.

@pierrex3226

2 ай бұрын

Lol these prices are so stupid it feels like specialized is trolling

@GCPerformance18

2 ай бұрын

I mean they are loosing money on that but they need to sell it for bills to pay it back

@Sweetskis

2 ай бұрын

@@GCPerformance18 I hope brands do the right thing and offer LBS rebate deals on the frames to help move them out. I don’t know if they offer frames on consignment or you have to pay for them albeit with terms that allow you to get some of them sold before the invoice is due.

@Jean-jk4zv

2 ай бұрын

NX spec Epic 8 5200€, the older model with GX 3000€… what a scam

Great insight, GC has a way of cutting through the non-sense and delivering the information. Stinks to see the industry in this state. Would love to hear GC solution ideas.

@GCPerformance18

2 ай бұрын

I mean the solution ideas are shitty because it means loosing a lot of dead weight companies, the market is too saturated and just holding out for a while until the economy itself corrects which the inflation right is not going down anytime soon

@stephenbrown1136

2 ай бұрын

@@GCPerformance18 seems like it might get worse before it gets better. Interesting how the high-end market goes unaffected. Appreciate the insight, as always.

The problem is that bike parts are crazy expensive.

. Perhaps the name-brand manufacturers going under due to excessive greed will teach upcoming manufacturers how not to treat their customers.

Do you all know you can get a brand new motorcycle for around 10k?

@marcinstyle85

2 ай бұрын

yeah and this is shocking ,such simple push bike cost more then advance machine like yamaha,kawasaki,suzuki,honda...

@petebusch9069

2 ай бұрын

@@marcinstyle85 Its true, I don't get it. And when I buy a new motorcycle I still feel like I'm paying too much. Just bought a new dirt bike for 10K

@kevinbarkema1666

2 ай бұрын

true but bikes still have R&D, engineering, tooling, and marketing. There was a podcast a few weeks ago with the founder/owner of Factor bikes. Several hundred dollars right off the top of each bike go to support professional racing. I think that's crazy but companies wouldn't do it if the effect wasn't tangible in consumer sales. Heavy tech items with lots of R&D and going to generate a lot of overhead. High end bikes just don't have the quantiles being sold to absorb all that overhead. My guess is brands found out a long time ago that nobody is willing to settle for outdated tech no matter the savings because if consumers were willing to accept less for savings some brands would dip their toe into that pool. You can get a carbon road bike with electronic shifting for $4,000-$4,500 which I don't think is that awful. Electronic shifting costs more, disk brakes cost more, so you are never going to truly roll prices back to rim break, wired shifting. If there was still demand for wired shifting and rim brakes manufactures would still be pumping them out. A lot of the complaining is about the ultra high end bikes. I don't think pricing is that crazy in the $3,800-$4,500 range give the advanced in tech. The best deals seem to be found by researching LBS's with online inventory and finding something they are trying to unload that is a year or two old.

@tat2zz68

Ай бұрын

​@@kevinbarkema1666 keep wasting money on those lies.

Sale for $6,999.99 Msrp $13,749.99 for an Emonda SLR 9. Crazy. Wonder what the cost is on this bike. By the way, it’s at Trek Holly Park in Raleigh, NC.

I'm buying most of my stuff from China now. Lots of quality stuff for accessible prices. Don't care about the big brands anymore.

@mikec8815

2 ай бұрын

China will put your money to good use funding cyber attacks on US infrastructure.

@charliebradshaw1078

2 ай бұрын

Yep, and they actually have the stock, I spent ages looking for 165mm shimano cranks, jumped on AliExpress and had some delivered to Aus in 7 days

@GCPerformance18

2 ай бұрын

hopefully the big brands see this and start to compete with lower prices here

@Democratsknowbidensucks

2 ай бұрын

Yeah seeing the carbon 105 bikes with aero cockpits for 1600$-2K make me not even want to shop from these big brands. just no 60cm +

@theyorkshirewheeler

2 ай бұрын

Heck me too. 2 carbon bottle cages for like £11 instead of £50+ for branded ones. I’m even considering a 3D printed saddle next for £20-30. I have the £300 Fizik 3D printed one currently but would never spend that again on a saddle 😂

I think here in Australia supply chain delays are killing the industry. In my recent experience I purchased a new bike, which was readily available, However, I needed to change the stem and handlebars and the crank size. It's now three months and still waiting for these parts to still turn up. When paying top $ for a bike with top tier componentry to get dicked around over these issues is a total put off. It is literally make the sport of cycling so finicky and so hard to pursue that it's easier to bail out of the sport altogether. The big cycling companies need to take note that instead of focusing on moving their crap stock , they should focus more on maintaining their market share

Great info man. We are selling hub drive e bikes like crazy here in north CO. But hardly any high end real bikes anymore. 😢

@GCPerformance18

2 ай бұрын

yea ebikes are selling for us but the lower tier ones and the margins arent the craziest, but the Canadians buy them, but there is so much competition inn that price point with online sales and also hard to stock the right brand

I dont think this is the end of the bike industry, but I think it is the end of the traditional method of how the bike industry has existed. Anyone can now easily buy bikes and parts directly without having to go to a bike shop, and many times those bikes and parts will be on average cheaper (canyon, ventum, van rysel, etc.) than bikes that you can only buy new through a bike shop. No bike shop can compete with how much cheaper a top spec canyon vs a top spec trek or bmc, and I think @Mapdec on youtube is the first to where the bike industry is going to go. His shop is based around the fact that everyone is sourcing parts themselves, he is just there to do the custom building and maintenance of the bikes themselves, and in my opinion this is where everyone is going to go. I own 3 bmc bikes, love them all, but I noticed that what once was a bike shop exclusive, you can now buy any spare part/component bmc produces directly from their website without having to go through a bike shop. All bike prices can most likely drop 20-30% if they went direct to consumer minimum, and if all bike shops convert to bike maintenance shops vs shops that are selling bikes, things would start to normalize.

Very scary times, seems like everything is collapsing when you just look around.

@ronm9357

2 ай бұрын

Oh so scary 😅

@GCPerformance18

2 ай бұрын

yea literally today tiajuanna flats just filled chapter 11 and also red lobster closing too, everything is going under

@barfo281

2 ай бұрын

Businesses have been shuttering for many years; it's not new under Biden, it wasn't new under Chump, wasn't new under Obama/Bush/Clinton/Bush, and so on.

When you keep raising prices and think people will just keep paying these prices, it will come to an end. Unless these companies start lowering their prices they will lose a lot of business

I love bikes. I love bike shops and the enthusiasts that work in them. Sure, plenty of dbag anecdotes when visiting a shop. The same is true of every industry. Having said that, the product offerings and prices are ludicrous. A high end road/endurance bile shouldn’t require me to buy more batteries, complexity and weight. I live in CO. Its dry. I dont need the weight, complexity and less comfortable frame that comes with it. Give me a 15-16lb ish bike that rides great with 11 or 12 and that my simple lawyer brain can handle maintenance…and is quiet. I dream of a new Time endurance. With disks? Pass. 2lbs Heavier than my 2013 Look and 5k more…hard pass.

@GCPerformance18

2 ай бұрын

yea I hear you on this

Actually, Colorado Cyclist has a couple of "brick and mortar" stores in the state. I went to the Colorado Springs location looking at purchasing a Douglas titanium road bike years ago. Unfortunately the showroom staff were too preoccupied talking BS with their riding buddies to offer any assistance. I walked away never to return.

@justinofboulder

2 ай бұрын

Yep, same with Excel sports in Boulder every time I went in to the store to try and make a purchase. Their online is ok, but service in the store not.

@brianwarshow129

2 ай бұрын

The snobbery in their shops is unreal. It is no surprise that most do not go back a second time. They shut themselves down and nobody will weep for them.

@charliedillon1400

2 ай бұрын

@@justinofboulder I used to live in Boulder and shopped at Excel often. They were the most elitist, douchebag racer snobs I'd ever met. I would troll them with stupid questions. My buddy raced on their Cat 1/2 team, but he didn't have to work there to get free stuff. Still like their online, though..

Mr GC I see many other KZread posts...chasing the clicks on the Kona story. But you are #1 on KZread for reporting industry news. Thank you for your service.

@GCPerformance18

2 ай бұрын

I just give what I have heard when this type of news breaks not only do we talk about it within the store but also other retailers talk to each other and the big brands talk back and forth. so we get insight from everyone and everyone seems to ad a little bit of information

Looking at adjusting MAP for a retailer and buyer is a necessary way to get balance back but it will just drive more of the smaller retailers out of business because they cant chase to the bottom. But as more of these retailers blow out inventory way below MAP because they close shop, buyers are just stocking up for the future and squashing any demand. Buyers and manufactures make out, retailers get absolutely screwed and its just another step towards more B2C.

@GCPerformance18

2 ай бұрын

yea it is fucked we are sitting there with our dicks in our hands while they are like yea just lower the price but they are dumping online and we are just stuck with it..... lose money in more ways then one with like that

It’s wrong to say lack of demand. It’s over supply. There’s a huge difference

@GCPerformance18

2 ай бұрын

but also the demand fell of completly from what it was and they were ordering off those demands from previous year... there is no demand

@rosssmith9870

2 ай бұрын

No, supply and demand determines what price people are willing to pay. It is brutal and unforgiving. There simply isn't any demand for grossly overpriced bikes so the supply part in this instance is irrelevant.

Cycle clothing store near me closing down after 3 years. They had high brands like assos, santini, velocio.... all way too expensive. Just can't compete when all the other 'cooler' brands like Rapha, Maap, Pedla etc have constant discounts.

Great Video! It would be great to see some videos on bikes from $2500to $4500? I am definitely locked in at the" low class" statistic!LOL!

@GCPerformance18

2 ай бұрын

for sure I wil focus on those once I get my hands on them right now lol

@rosssmith9870

2 ай бұрын

Dude, get real. You ain't low class until you roll up on some roadies riding a vintage Kabuki wearing Jean shorts, a tee shirt, tennis shoes and wearing a Walmart helmet. Lol

Honestly, the middle market in nearly every retail area is getting crushed. Macy’s department store just announced that they are closing a ton of stores - so they can concentrate on their “high end” offerings. Retail has turned into cheap commodity or really pricey desirable. Nothing in between.

@GCPerformance18

2 ай бұрын

yea I know honestly it is this economy literally today tijuanna flats just filled for chapter 11

As a consumer, I feel like I am to blame for some of the prices. I once bought into hype over reality. So if something new came out, I was willing to buy it at whatever cost. The industry loves us for enabling them to keep taking a paperclip amount of weight and minimal to any gains. I no longer buy new. I look for people who were like the old me, that wants to upgrade every year or two.

If you crash replacement a sl7 frame the spcialized will tell you theres is nos sl7 stock and they cant give u a sl8. Basically the crash replacement doesn´t exist

When there is no buyers, I'm sure they will make the price more reasonable. Just stop buying bikes for 1year, I'm sure they'll be panicking!!! People powers!!!

I am six feet four inches tall. Ok, at my age, maybe I've shrunk a little. In 1979, at the age of 22, I had a custom frame built. Columbus SP italian tubing. 66cm, if I recall. Bright Metallic Blue Dupont Imron paint. She was a beauty. Cost was $325 total. Campagnolo headset included Slowly, I built it up, over two years or so, as I could afford it. A crankset here, some new wheels there, and eventually I had a complete bike that was well tuned in. At first. I just transferred a lot of parts from my old Gitane, just to get on the road. But when she was fully built up, what a machine. At the age of 67, I STILL HAVE THAT BIKE! It has never been crashed, never bent. Not even scratched. It has a real hodgepodge of equipment; Campagnolo front derailleur, Shimano brakes, can't remember who 7cog freewheel, etc. I love that machine. More than anything I own. Unfortunately my bike riding hobby ended 4 years ago due to a dissected aorta. If you don't know what that is, just know that it is bad, and you don't want it. So at the age now of 67, my riding days are over. And eventually I will sell the bike. I'll probably end up selling it for around $1500-$1800. FOR THE WHOLE BIKE!!! My point is this: I don't even recognize most of the companies involved in making bikes and components now. All this supposed "high tech" crap is just that. Electronic shifting? disk brakes? If you can't reach down and find the lever on the down tube to change a cog, your lazy ass does not deserve a derailleur bike. If a set of Campy or Shimano brakes (you know, with rubber blocks that run against the rim), are not good enough for you, well then I would have to say you've lost the whole point of the sport. Feeling the wind in your hair on a 30 mph descent, and a 10 degree drop in temp as you get to the bottom of a valley is what it is all about. I urge everybody, just ride your damn bike. I raced my bike in criteriums and road races up to 60 miles. We did 100 mile training rides. I must say, with a full lubrication, maybe a chain, and upgrading to sewup's(I ran clinchers), my bike could be very competitive in any Cat 4 race today, whether road or crit. I wish I had the time, space, and arm strengrh to keep raging here, but I don't. This sport used to be about riding a bike. Alone, with friends, doing a long tour, or entering a race. THAT'S the point. Not spending 8 or 10 or 12 thousand dollars for a bike. That is utterly insane. Stick to the basics, the tried and true. Buy a basic Reynolds or Columbus steel frame, equip it modestly with parts that are reliable and usable, and go ride your bike. My bike probably weighs 22 pounds with all the crap I have hanging on it. In a 30 mile criteriun, on a flat course, using an ultralight weight set of wheels, it could compete with any 18 pound bike. End of rant. Go ride a bike!

Ive been looking for a bike. I going to wait until fall or winter. Prices yuk.

@GCPerformance18

2 ай бұрын

yup

It just does not make sense. If from 224 comments are saying that they are not up to buy/pay more than $9000 for a bicycle. How is it possible that a $15,000 will sell? Mathematics are correct my friends and numbers do no lie. Less jobs, less money.

@growlith6969

2 ай бұрын

A Ferrari is not marketed to Camry buyers, but Camry buyers still know they exist. You may not be their target audience but they do still exist. The problem here is a lack of affordable options due to margin. There are no affordable pickup trucks, or boats, or bikes, because manufacturers discovered that selling less high margin bikes beats selling more low margin bikes. Sucks, but that's the truth.

So, I’ve visited planet cyclery just now. Their prices are still not where EU prices are as of today.

@GCPerformance18

2 ай бұрын

yea I have a feeling this is just the start of the sale, kind of like bed bath and beyond did, they start out 30 percent and then lower as they get closer to the date of closing

R7170 Di2 105 group without rotors can be bought brand new for US$800 in Asia. That’s how oversupplied the market is

Thanks for the heads up. I went to look and didn't see any great deals yet. Maybe the deals will get better if/when they get closer to shutting down. I saw a few decent tire deals, but nothing that makes me want to jump all over it.

Saw 80% of the field racing with USWE packs this weekend at sea otter. Talk about domination!!

These are difficult times except for those people who are making money out of these difficult times..banks, supermarkets, corporations, utilities..so 10-15k bikes will always have a market. Below that most people are hanging on to the bikes they have and getting good at repairs. I literally can’t imagine ever being able to afford a new bike ..and TBC.. they are way too expensive.

I have another week before I close the doors on our 40yr trading bike shop. It's just not worth continuing. The online competition is about who is willing to lose the most money to gain a sale because their stock levels are too high and people aren't buying. We controlled our stock levels yet have still suffered because others haven't. We decided to leave the trade because the next year or two are going to be even tougher.

@GCPerformance18

2 ай бұрын

Yea it has really dropped off crazy with sales lately and there is so much competition with people who are just dumping product

@gregmorrison7320

2 ай бұрын

Wow, genuinely sad for you.

I just can't find an ounce of sympathy for the biking industry. To the manufacturers that close their doors -- SEE YA!

They want massive orders but then cut prices/ cost without notice or communication. If you carried over bikes from 2022 you are almost selling them at your purchased cost now. Leaving you holding the bag as you sell bikes at a loss. Not a single brand listened to their risk management teams. Now "New Retail Price" is on everthing, NOTHING IS ON SALE

@GCPerformance18

Ай бұрын

yea honestly no one listened like you said, they all just wanted to make sure they had more inventory even though things were slowing down

I was browsing replacement tires for my cargo ebike a couple weeks ago. I was taken aback at how many bike tires cost almost as much as car tires, and they ship twisted into a pretzel, unlike car tires.

Well explained insight of what has led to todays bike industry.

Australian stores still keep their prices high, most stores largest discount is only 15-20%

A close friend of mine worked at Stages, and now he and all the other employees are unemployed!

@GCPerformance18

2 ай бұрын

it is so sad

Been waiting since 2003 to buy a new bike!

@GCPerformance18

2 ай бұрын

maybe this is your year

I have started looking at ebikes as an alternative to my car - "e" because I am old, out of shape, and the last leg of any meaningful excursion would be up a steep hill. I am experiencing sticker shock. I am expected to pay what I used to pay for a good used car. I am looking at a massive tax bill. I don't think I can swing it.

@chow-chihuang4903

2 ай бұрын

Look for stores that sell more affordable brands. Many DTC brands are starting to work with local bike shops, such as Aventon, Denago, Izip, etc. The LBS I usually use now carries ebike models starting at $999. You could also look for a LBS who will service DTC e-bikes. They’re rare, but they exist. They may not be able to repair one you cobble together from parts bought off eBay or Alibaba, but if it’s a model from a more-established brand, diagnostic and repair information and parts are readily available as they’re used to supporting users remotely. It’s more a question of will than ability. Some shops refuse to touch any brand they don’t sell, which is their prerogative. I’m fortunate mine will work on the non-electrical systems of my DTC e-bikes.

You know something is wrong when some bicycles cost more than motorcycles!

@ColoCX

2 ай бұрын

Some?! Surely you mean most.

Happening in Australia years ago

@GCPerformance18

2 ай бұрын

ypu

The bicycle manufacturers they know bad times are coming the market is going to crash, I purchase a Bike during COVID For $1350 if I sell this bike now a may get $350 market is going down with out stoopping. This is the beginning of a recession🙄

@vashon100

2 ай бұрын

sell vs sale , stopping vs stooping

@MrKing1961

2 ай бұрын

@@vashon100 Thank you appreciate

lots of vendors will be going out of business. They only have themselves to blame

Pricing matters.

@GCPerformance18

2 ай бұрын

this is true

its like a forest fire to be honest. yeah its sad but necessary, and helps on the long run.

@GCPerformance18

2 ай бұрын

yea you see the cannondale news today that they cut off like 1% of there company to reorganize

Crazy pricing currently! Just bought a 23 epic evo pro for 52% off

@TenFalconsMusic

2 ай бұрын

Translation: It was insanely overpriced, so they reduced the price to something somewhat reasonable.

@tombola4046

2 ай бұрын

@@TenFalconsMusic all bikes are insanely overpriced, that’s another reason why the market is in such a state

@GCPerformance18

2 ай бұрын

sounds like the store needed the money for it

@tombola4046

2 ай бұрын

@@GCPerformance18 the store don’t have them in stock and buying in direct from Specialized, they are buying up the remaining stock of Epic Evo pro that Specialized UK have

The value that local riders want is service from local mechanics. You can’t get this if you buy bike from online only sellers.

Ebikes are selling well.

I never moved to the more proprietary sport bicycles. Hate index. Focussed on better Japanese & euro bike boom leftovers. There was a ground floor of component quality, huge interchangeability.

Dealer markup 30% distributor markup 30% sale price - 30% off 🤣 still expensive

@GCPerformance18

2 ай бұрын

always gonna be expensive no matter what cost of livivng through the roof and my paycheck has stayed the same for the past 10 years lol

Over Priced Bicycle built in Asia are coming to grips with the reality of the competitive big box stores' bicycle sales.

I've been buying components from Aliexpress brands. I think the value you get from those brands might play a part in this situation. The major western brands just simply don't offer a competitive price point when compared to Aliexpress brands.

@GCPerformance18

2 ай бұрын

yea I think this is needed to get these guys in check and compete

Also, Pole announced they'll go out of business sadly :/

@GCPerformance18

2 ай бұрын

yea I saw the video, it was not a good video to watch and alwasy sad to hear

I'd say start your own bike manufacturing and cash in but they don't want to buy non prestige bikes made in somebody's garage even if they were spectacular. It's like a massive circle jerk for wealthy people

@GCPerformance18

Күн бұрын

agreed

Is now a good time to build up a bike? I wouldn't mind some of that Sram Red for a gravel build.

@GCPerformance18

2 ай бұрын

I mean there are a ton of deals right now you can find

I don't wish anyone bad, but I think some market recovery is needed. The sad thing, though, is how uncompromising this business can be (I'm referring to how stock orders work). I wonder where the cycling industry will be after 2024...

@GCPerformance18

2 ай бұрын

I hope we just hand in there

Kids don't bicycle anymore, they device. We probably have more adults biking around than kids.

TO ME l still see em all trying to sell lambo priced bikes to people who can only afford KIA AND sell toyotas for BMW MONEY . good luck

Very good finally 💪

ill buy Kona for a buck. i know for sure that Aliexpress is selling off. i keep seeing items getting sold out and restock on a monthly basis. no one in the bike industry can compete with their pricing. their Sensah and Ltwoo brand are good enough and III Pro as well. They make good rims too.

The e-commerce sites deserve this fight to the bottom, and a general lowering of prices would be welcome...saying this as a small shop owner and appreciater of common sense

@GCPerformance18

2 ай бұрын

I couldnt agree more but also this is going to kill retailers lol

@4ndyc74

2 ай бұрын

That's true, will also push out some decent distributors :(

It's not tomorrow that I will buy a NEW bike. Only going for second hand. Just got myself a VAN RYSEL ULTRA RCR CF Ultegra Di2, almost unused. Cheaper than any NEW heavy alu bike/mechanic groupset/standard wheels.

Yall are talking about the bark and not looking at the forest…. The whole worlds dropping, all industries are unraveling… all around. Better to be ready….

@GCPerformance18

2 ай бұрын

I got a video on this today dropping at 12 speaking on the economy

couldn't happen to a nicer bunch of swindlers

@GCPerformance18

2 ай бұрын

I mean this is not jsut the bike industry this is alot of the groups out there right now

That says a lot about Kent outdoors state of finances, if you want to extract the most value out of something you're about to sell you just go on as if everything was all good. They're bleeding cash ...

@GCPerformance18

2 ай бұрын

yea honestly, it just shows that needed the money way more

@barfo281

2 ай бұрын

@LaurentiusTiarius Kent Outdoors just received a $100 million investment from a capital fund, so you're wrong. The real story is that they bought a bike company and didn't know what to do with it. The Kona sale is part of the conditions of the investment they just received, because the investors want them to stick with what they know, which has always been water sports.

more about bike brands, not retail sites: i wouldnt give two shits if specialized or trek or santa cruz filed for bankruptcy. gimme Spot and Propain and Banshee any day.

I think there's a big e-bike movement happening. Young and old love them. That's what the middle class are going for.

The people who have bikes are keeping them. Plus buyers dont want things like cable tourism.. obviously the prices. I'm willing to bet most people cant afford them. No bike should cost more than badass motorcycle.

$100M credit to Kona bikes - how many bikes you need to sell to repay it? Even if you make $400 profit on each it is 250,000 Kona bikes. But if you make $1000 profit, then it is only 100,000 bikes to sell, right? $800+ groupsets, $3K+ bikes, $1K forks, $100 tires, $500 handlebars are not selling well? Ask me why, I can tell you

@GCPerformance18

2 ай бұрын

Lmao