Coke Cola is considered to be the world’s best brand for 11th year in a row by Interbrand.[1] In 2013 Integrated Report ranked it amongst the top three beverage companies and was under top 10 companies with the best reputation amongst US customers[2]. In 2014 Coke has first position in 100 top Corebrand power ranking and top 10 most respected Corporate brands. It ranks sixth in the world’s most admired campany by Fortune and third in official Top Consumer super brands by The Centre for Brand Analysis. [3] The question is does Corporate Social responsibility play a significant role in improving their goodwill. In this article I want to reflect taking the example of Coke Cola that CSR is a smart and nimble-witted way to bring a social impact and on the same hand to increase company’s profitability or its only Political - Anthropological Concerns. The discourse of CSR that companies adopt and engage with ethics and social and environmental sustainability in addition to making profit was largely constructed by the multilaterals, partly in an effort to fend off political ideological attacks and partly to work around the crisis of legitimation that form a part of the larger derailment of ethics in the public sphere. Even it also reflects the fact that construction of CSR is the interventions that were due to the outcomes of the restructuring of global accumulation.
Read Mora: blog.ipleaders.in/coke-cola-u...
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