In the Vitral Tamil Podcast's debut episode, hosted by Sharavana Raghavan, a riveting dialogue unfolds with FMCG stalwart Mr. C.K. Ranganathan of Cavin Kare.
This episode is a treasure trove for young marketing professionals and college students aspiring to crack the FMCG code. Sharavana, navigates through Ranganathan's journey, from the inception of Velvet to the heights of Cavin Kare. They delve into leadership, innovation, and the nuances of consumer behaviour in India's multifaceted market.
The discussion is a blend of wisdom and practical insights, touching on the challenges and opportunities in the FMCG landscape, particularly for startups.
It also extends to the digital sphere, examining e-commerce's impact on consumer trends and startup opportunities. This episode is not just a conversation; it's a roadmap for aspiring marketers, full of guidance and foresight, making it a must-listen for those eager to make their mark in the dynamic world of FMCG.
CHAPTERS:
(00:00) - Introduction
(03:47) - Building National Brands
(08:04) - Delegation Made Easy
(11:08) - What is a Brand?
(13:06) - Building an Emotional Brand
(15:20) - Time taken to build a Brand
(17:09) - Establishing an FMCG Brand
(24:53) - Sales Dilemma
(29:12) - CKR’s Leadership Style
(30:25) - Time Management
(31:57) - CKR’s ‘no go’ areas
(33:04) - Evaluating Failures
(37:30) - Why do Brands struggle to expand offline
(41:03) - Can eCommerce build D2C Brands
(43:24) - Why do the large companies acquire brands?
(44:40) - Distribution Priorities
(46:28) - Growth & Success
(49:04) - Fail Fast & Fail Cheap
(52:17) - What Next for Cavin Kare?
CONNECT WITH US:
Website: ⁠www.vitral.in
LinkedIn: / sharavana-raghavan
CREDITS:
Recorded at ⁠Ting Studios⁠ - www.ting.in
Producer: Vignesh LK⁠
Editor: ⁠Arul Gnanasekaran⁠
Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD