Despite challenges in group visas, India has become the sole market for the United States to have exceeded its pre-pandemic figures, says Jackie Ennis, Vice President, Global Trade Development of Brand USA. Ennis, who was in India recently for the annual Brand USA India Sales & Media Mission, says that a phenomenal response by FIT travellers from India has taken the Indian market in 2023 to over 1.76 million visitors, 20 pc above the 2019 figures. Besides the gateway cities, the Indian travellers are now seeking more offbeat destinations all across the USA, she adds.
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