Recorded live at RestaurantSpaces in Los Angeles, 2024, Joe Abbruzese and Keith Anderson took a deep dive into the exciting things underway at the beloved Brazilian steakhouse chain.
Fogo de Chão has experienced a remarkable brand transformation journey over the past 45 years, showcasing its ability to seamlessly adapt to diverse markets across the world. Fogo de Chão creates curated restaurant experiences in any setting from ground-up designs to captivating conversions. Learn about the experiential design transformation that has lifted the brand from a previous old, dark steakhouse model to a warm, timeless, and approachable restaurant.
Fogo’s Chief Development Officer, Joe Abbruzese, and CEO of global architecture, design, and branding agency Harrison, Keith Anderson, will highlight how this transformation came to fruition through key brand pillars such as a layered Market Table attached to an open-air churrasco grill in the front of the house, inviting social gathering spaces, enclosed patios and much more. They will also preview innovative experiential design elements like the Next Level Lounge, Butchery, and dry-aged meat displays, which elevate the Fogo de Chão dining experience for its dynamic guests in diverse markets.
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