When I started sharing my artwork online, I had to learn this whole new concept colour calibration and reproduction. Basically, you need to calibrate scanners, monitors and printers to match how human eyes see the reproduction of an original artwork on matte paper, glossy paper, polyester shirt, cotton tshirt, website etc. Very fascinating topic and I totally get what Pantone is trying to sell.

@RG_Eph

3 ай бұрын

How do you do this when using procreate on IPad and printing with a local printer?

@_helmi

3 ай бұрын

​@@RG_Eph export procreate projects into PNG/TIFF format. the next step depends on the level of quality that you desire, type of printing media and usage, you need Adobe Lightroom to pretty much assist and simplify your printing workflow. while it is possible to print using your printer's default settings, it is not always accurate (ie. the colour on iPad matches to colour reproduce by your printer). to achieve accuracy, you need to apply the correct colour profile (ICC) that is made for your printer model based on the type of paper you use eg. you want to print on a matte fine art paper, your printer is Epson model xyz, so that's one ICC. some major paper producers do provide downloadable ICCs for various printer models across different type of papers they sell. your printer's manual also offer steps to print using existing softwares bundled. check your manufacturer's support page.

I worked for a packaging company, Multi Packaging Solutions, for over a decade that used Pantone colors regularly based on the requirements of our customers. Every time we had to change over a spot color required by a customer on one of our KBA printing, presses, (much like the ones on the video) it was very time consuming. We instead began blending and mixing colors on press to achieve a very close match. We approached Pantone about integrating it into their standards, and they said no. So we developed our own system called Echo color match and began implementing it at other facilities, and familiarizing our customers with it. By not needing to change colors we saved a great deal of money and pass the savings onto the customers. Pantone realized that this would be a problem for them, and eventually acquiesced and They can now use the Pantone trademark on these mixed colors.

The Pantone Color of the Year: Peach Fuzz, reminds me of the late 1980's. Back in those days, peach, mauve, country blue, tans and browns, were the popular colors. We could buy everything in peach from clothing to bath towels to even peach colored toilet paper (yes, really). Once again, history repeats itself.

@leslie4351

5 ай бұрын

Ah, I remember it well! Our first bathroom was peach with brown accents! Mauve and "country" blue were huge!!! 🤗

@AroundTheWorldWithEase

5 ай бұрын

Peach prom dresses Peach bridesmaids gowns

@AroundTheWorldWithEase

5 ай бұрын

Peach prom dresses Peach bridesmaids gowns

@ubongabasi3599

3 ай бұрын

This is really interesting to learn! Thank you for sharing.

@floodlime8620

2 ай бұрын

Peach EVERYWHERE in the 80's! Love those desert hues

5:06 “Your book is exposed to air and it can oxidize and then what you see in your book can visually change when you look at it so then you won’t accurately know if that’s the exact color that you are looking for. So for that reason it is important to keep getting fresh books so that you can view them accurately.” So, basically, the color mavens at Pantone, the company that sells color consistency, after six decades in that business, _can’t_ come up with fairly durable colors for their books that _don’t_ force you to keep getting fresh ones? Or simply don’t want to, because it cuts into their profits. I wonder which one it is.

@Dream-uu1wr

5 ай бұрын

right??? and the book is so dang expensive.. for that price i expect it to last me a life time

@tingobingo1401

5 ай бұрын

I also thought about it. I think their profit will down if they made those books that last life long😂

@jeff__w

5 ай бұрын

@@tingobingo1401 Oh, sure. There are plenty of reasons for Pantone _not_ change its model of “planned obsolescence” for its books. And even though there _are_ alternatives to Pantone, it’s probably still dominant enough in the “color” space not to change anything.

@levipark9175

5 ай бұрын

It’s not possible to print on paper and not have it change over time. I work for an ink manufacturer and deal with this problem constantly. Their bigger problem is that you can compare two brand new books side by side and they won’t match each other. It is extremely hard to make a color truly consistent over time. Time degrades all. We started to save wet samples and match them every time someone orders. So we are matching the exact same thing over time. That works much better than a printed sample but it still changes over time and even slightly went you have to save a new sample.

@jeff__w

5 ай бұрын

@@levipark9175 That's a fair response. My cynicism might be unwarranted. “Their bigger problem is that you can compare two brand new books side by side and they won’t match each other.” If that’s true, then the entire premise of the books is faulty, which makes the system even worse.

They make it sound like Pantone book are actually constant. They are FAR from consistent. They can’t even keep a color consistent through a series of books printed at the same time. It’s very well known in any industry that has to actually match these colors and seek the same color to the same customer over years. I work for an ink manufacturer. We make the ink for the large printing presses. We had to come up with our own system of standardizing Pantone colors because every book is different. Customers order a specific color, we would match it to our book, they would complain, we would compare our book to theirs and they would be completely different. We would have to start adding their job name to the color number and make it a custom match and save a standard wet sample that we can match every time they order. If your procedure was to simply match to the book you would have non stop customer complaints. Their book is different than yours. All books change over time, like the lady said. It’s ridiculous. I’m sure it was a major improvement from what was done before Pantone, but it’s far from as good as they made it sound.

@chrisreubelt3327

5 ай бұрын

Marketing people rely on the PMS book as their go-to starting point. That's why you have to get new PMS books every year. As a print buyer I found you have to satisfy Marketing's expectations and the book is indispensable. I also to give PMS and CMYK specs with print orders with the note ' Print to match current PMS'.

@finally_dorian

5 ай бұрын

Oop . I was going to say "how did they manage 'planned obsolescence' for damned colors?" 😂😅😮‍💨

@gaveintothedarkness

5 ай бұрын

Well you see, the problem is that you are not buying enough of their books, you should buy their book monthly and maybe buy a few of them at the same time, that way you would have a larger sample size so you can see which books are the most accurate and have the most common colours! This is sarcasm btw :P

@ukpropertycommunity

Ай бұрын

@@gaveintothedarknesstheir books are ridiculously expensive!

There's genuine fascination for colour in that exec, and Pantone is a stellar example of doing focus and marketing right.

An unknown corner of the world for me - Pantone is a company that always existed in the periphery of my awareness! Great video!

We need this level of standardization for clothing sizes...

I think there was a lawsuit between Tiffany and Korean Air, where the latter’s color resembled too closely of Tiffany Blue, I think in the end Korean Air won, cuz one industry is in Jewelry and the other is Airline.

this is fascinating, I wondered how Pantone still made money after digital printing took over. There is nothing like a printed piece that uses a solid color ink Pantone though. Fuji also made incredible inks. Way different than Pantone too.

@___beyondhorizon4664

5 ай бұрын

It's mainly for textile and apparel to confirm at the factory overseas

@vl1180

5 ай бұрын

You have to pay $1000 to access their digital work

@irgenjemand

5 ай бұрын

Because digital pinter work differently (just google CMYK), therefore colours can look differently even at the same printer.

This is real: “This file has Pantone colors that have been removed and replaced with black due to changes in Pantone's licensing with Adobe. To resolve, click "Learn more ".-“ - Why are we okay with a company like this controlling our use of COLORS??!!! (Shades, etc.) NO greedy corporation should have such a right. If this was true investigative journalism, why wasn’t this uncovered/a topic here???

@abrakkehakka1357

5 ай бұрын

Well… You pay Adobe to use colors digitally in the first place. You could as well argue that they (and other software developers) controls the colors. Because there’s a lot of calculations going on when you translate a color from e.g. CMYK to RGB. Or when you simply mix colors digitally. Adobe has had a deal with Pantone before to use calculations (software) that translates a color that has a Pantone code to RGB or vice versa. Now you have to pay Pantone directly if you want that function. You can always use a different system. CIE Lab is an absolutely free system since it is produced by an international consortium of scientists. Or the different RGB gamuts are also free. And many CMYK systems are free. You can similarly find swatch systems to buy of those system in “surface color versions”. Although, besides some who offer expensive swatches of CIE Lab colors, they are perhaps not as good as Pantone when it comes to color consistency and color gamut. Pantone also offers calculations that take UV light and fluorescence into account. Also, you can find the RGB or CMYK codes of Pantone colors readily available for free. You just have to type them in manually. Or you can buy a colorimeter and measure a color swatch to get its RGB code. If you believed that you had access to Pantone coding and calculation software for free, then you can as well blame Adobe who didn’t inform you well enough to understand that this license can be revoked and hence it is a risk to use the Pantone system when selecting colors. One can be upset with all companies making too much money. But Pantone sells color consistency. And has always sold it. It has never been for free. There are alternatives who sell color consistency, but they aren’t for free. Adobe is, according to me, not in any way into the color consistency business. Really… I would argue that even Pantone is weak, even if they likely are the best ones. Because colors are way more complicated than one believes.

@Av-vd3wk

5 ай бұрын

@@abrakkehakka1357 you associated with Adobe or Pantone?

@liv.s.

5 ай бұрын

​@@Av-vd3wk they're an intern who has to defend corporate greed as damage control so they can get their weekly wages

@gus473

5 ай бұрын

​@@liv.s.Go on a few all-night press checks on six-color job with a 500K run for your employer or a $$$$$ client. It'll be educational, I'm sure.... 😎✌️

@jeff__w

5 ай бұрын

I was in fact wondering if that story would be touched upon in that video. Whatever the “changes in Pantone’s licensing with Adobe” I would think that very few customers using Adobe products would have any expectation at all that a certain color used in a file would be “removed” and, instead, would expect that any colors used in files created before the change in licensing would remain unchanged.

This was really interesting. Of course, I know the name but never really knew what their company actually did. Really interesting.

Pantone has always been mesmerizing to me. I could watch them mix colors 24/7

Very innovative and necessary for today's world of custom colors!

I used to joke that 3 janitors deep in the nite throwing drunken darts are how yearly Pantone palettes are chosen.

Fascinating. Color makes life so much better...and happier!😊 I only speak for myself!

Fascinating, love this episode!

But can they explain why their customers will need to purchase Pantone Connect licenses to access Pantone colors in Adobe Creative Cloud products?

Obsessed! I am constanting double checking logo colors for clients to make sure I am using their exact logo colors. I had no idea one man was responsible for my need for color accuracy. This was entirely fascinating! ❤🧡💛

Since I started to learn drawing, I have become aware of the Pantone Color Guides but had a question why they are so expensive. I eventually got the answer from this video.

This is very interesting video to understand regarding Pantone. 🎉😊

Thank you! How interesting and insightful

Fascinates me how journalism is. The narrator is sounding like she's trying to hard to make these asenine ideas like owning the concept of color sound like innovation and not mindless money laundering

Charging rent for colors. Next we'll start charging for usage of individual notes in music.

I would recommend watching any of the LTT videos about Pantone.

I hope this gets the right eyeballs... I work in the fashion industry and have been producing garments using Pantones for over two decades. The question that I always wondered was whats the difference between using Pantone #'s and HEX #'s? Aren't they essentially the same?

@RaymondHng

3 ай бұрын

No. They're not. HEX #s are six hexadecimal digits. The first two hexadecimal digits represent the red value from 0 to 255. The second two represent the green value and the third two represent the blue value. Red, green, and blue are additive colors used in three-color computer monitors and television sets which use the additive color model. They are different from color printers that use the subtractive color model of cyan, magenta, yellow, and black. Color light is different from color ink. When you add red, green, and blue light together, you get white light. When you add cyan, magenta, and yellow ink together, you get a near black ink. White on a color monitor would be HEX FFFFFF while white on a color printer would be no ink at all or HEX 00000000. The Pantone Matching System uses a singular number regardless of the medium. So blue on the Swedish flag is Pantone 301C which would be HEX 006AA7 or decimal 0, 106, 167 on a color monitor and would be 100, 37, 0, 35 on a CMYK printer.

Love the peach fuzz color. It's soft and it goes well with a variety of other colors.

Cool stuff! A problem I didn't know about

I love this year's color

Pantone is for making sure that every factory, business use the exact same color the designer asks for. I work in this industry, and I actually hate this tedious process. I am more like an abstract person; this process takes the joy out of the creativity process. There have been meetings, emails going on and on what which Pantone number use, seems pretentious to me to spend hours on a yellow hue of 25 shades to agree upon. Does an individual spend time at the stores matching shoes and jackets? no. But the factories have to produce exactly what the designer want. BTW, be careful wearing Peach Fuzz color if you are light skin person, like Caucasians, Asians, because if you wear a Peach Fuzz legging, tight dress, you will look like you are naked from a distance lol

Superb info

That is in sane and fascinating. The idea itself sounds impressive, but awful as a business. I'm amazed that they can do something like this.

@EffectiveMuscle

5 ай бұрын

I agree. Entrepreneurially, this is a daunting business idea! But they seem to be executing well.

For digital media, there are hex color codes. I use these a lot, for fun. But the theme started with Pantone and this is a name I heard more in the beauty space recently. Very interesting to learn about.

@barahng

3 ай бұрын

Yeah but two different displays can make the exact same hex color code appear differently. I'm assuming that's the reason most of their business still comes from selling physical books.

1:27 As a Gen X… I would have chosen the box on the left because it looks more authentic 🤷‍♀

I like that they put a video of Chip Kidd in 4:59 minute. It feels like an easter egg for designers hahaha

This is brilliant

Wouldn't the lighter yellow be the older package? (Because it bleached in the shop window longer)

@khj5582

5 ай бұрын

Excellent point.

@alexia5316

5 ай бұрын

That applies to colours being bleached by the sun, but think of old paper (eg old books) turning yellowish/brown. That's because of oxidation over time.

A brand of colours for sure

I'm a painter and a printmaker and I don't need the formulas of colors sold to me.

@RaymondHng

3 ай бұрын

You're not Pantone's target customer. You do not mass produce products that require consistent color.

Bruh bought the company he was working for. What a time to be alive!

so thank wsj to tell you use pantone colour to print your dollars

interesting

Kodak. I bought three Pantone hand towels with crazy price.

The Color of the Year is versatile and adaptable, allowing it to be used across various industries and applications, from fashion and design to home decor and consumer products.

The God of all colors, deciding what we will buy next year

The video was interesting, but I was very distracted by the different pronunciations of the word Pantone (different emphasis on syllables.) I heard both PANtone and panTONE. Please pick one…

Wow

why are the books so expensive... and now we "have" to buy a new copy every couple years?

@Spacemonkeymojo

4 ай бұрын

Only if you care about colour. Really it's just a huge scam.

Bring Back your Tria Markers please!!

I never thought Pantone is a company lol. I thought it is just some random word added related to colors.

the perfectionist company

is this paid marketing by Pantone?

USB 3.0 Pantone 300C

Dafuc, if I’m gonna pay Pantone a monthly subscription just to have the .acb file for their colorbook in Illustrator. 🖕🏼

If I need to I'll use Freetone.

@gus473

5 ай бұрын

Printers and designers generally can't do that. And as a veteran of numerous on-press inspections and approvals, Pantone does simplify an already expensive process. Not crazy about the instrumentation used though. In the end, a knowledgeable person with a loupe is a better bet! 😎✌️

@superpacman1212

5 ай бұрын

good luck on getting consistency with your printing vendor or your printing machine.

Peach Fuzz? Looks like a common beige to me...

@evieshore3270

5 ай бұрын

It's really ugly

@ayoutubechannelname

5 ай бұрын

It’s just light brown IMHO 😊

I need to hire a professional person to redo my entire inside of my house.... I just don't have that kind of money. I tried several times putting different colors on the wall over the years and always turns out ugly😢.

@endgamefond

5 ай бұрын

Ask AI. Prompt well (provide all the data), they can give somewhat accurate result. ChatGPT is great!

@sarahm4877

5 ай бұрын

Go to the local art college? Students always need extra cash!

@r3dp1ll

5 ай бұрын

You can just grab the color references from a photo you like in a paint brand brochure. Printed. Not on screen as your monitor is surely not well calibrated.

@riss337

5 ай бұрын

I would recommend to switch to warmer lightbulbs too. If the temperature of the light is too blue it the prettiest colousr will look like a hospital room. Warmer tones are easier on the eyes.

OK, so how do they decide what colour of the year is?

There books cost ridiculous amounts of money if any of you watch Linus tech tips you'll remember he was thoroughly upset he had to spent ten thousand on a color book

This just technological problem to every led, LCD or not available anymore CRT to show a color with css or html. Most can't have expensive retina displays and current pixel density can't be seen. Can't know exact model anybody has or making it for everybody individually is too expensive. Only wish you have is redecorating your home and having that process, but your home outside also need one in a lifetime repaint.

Mafia Color

The hex color code for Peach Fuzz is #FFBE98

When she said that they cannot patent color I thought I heard regret in her voice

... but which color tastes best? 🥺

bro this is my hyperfixation. i want to work on quality control for pantone

This is so freaking cool I would love to work at Pantone

@Av-vd3wk

5 ай бұрын

Said no one ever…

Imagine a world where Tiffany Blue wasn't Tiffany Blue everywhere you looked. Thanks to Pantone, that nightmare doesn't exist. 😉

So they sell books, tdlr

1:18 - Elley 3:47 - Light 4:28 - Color 7:21 - ****

So does that mean my Tiffany blue room will never be the actual Tiffany blue?

@youaresociety4035

4 ай бұрын

It can, you just can't make it your company logo that color if you sell jewelry

Good morning,thanks everyone.

Your name, your company name, and your company's logo/colors (like mine, which uses 6 different colors), are some of THE MOST IMPORTANT aspects of one's life. Regarding that FUGLY peach color for 2024, I will say this: a few years ago, the color called "millennial pink" shot to the forefront of everything: fashion, home decor, furniture, linens, shoes/boots, paint, office supplies, jewelry, accessories, you name it. Fast forward several years, and this godawful color is still extremely popular everywhere. I _loathe_ this color. And now, Pantone is pushing a similar, but even uglier shade, as its color for 2024. Which means, it'll be around for at least _another_ 10 years, because these things don't just die off when the next Pantone color year rolls around. And Pantone's had some real stinkers over the past recent years.

@patricia7018c

5 ай бұрын

👍🏻😂😂... very similar shades.. very 80's too..

Yoh did you steal this video idea from Phil Edward’s

american dollar printed with pantone

Wait doesn’t someone own the darkest shade of black?

I will see the world more closely now. 🙏🏼👍🏼🤘🏼

Probably all job interviews in this company start with a color blind test.

HA! Has anyone seen the price of a Pantone color swatch book? Yeah, they make big money.

Yeah, until they got into a fight with Adobe Adobe said yeah, whatever and just drop support for them just Dry bone all support no matter when it was done

Family always sells too early

I keep my guide in the freezer.

"no one actually owns color" anish kapoor: *fuming*

Trademarking colors? Really?

I'm a zombie and I like peach fuzz.

Nice job ripping off your ex-employee.

Consistency - Relatively new?? How about how machine screws etc were standardized around the time of the Colt pistol factory (civil war), then Ford auto manufacturing (early C20).. The entire standards industry is active across literally every sector now!!

@yegfreethinker

5 ай бұрын

they mean in the sense of color schemes not standardization in general.

6:25 Oh look, AI videos 😑

I can’t get past the pronunciation of Pantone in this video. It’s PAN-tone, not pan-TONE

@apehat

5 ай бұрын

Oh dear. I have been saying pant-ONE wrong all this time. I blame this on Hermione

.....just don't tell the con$umer$ about the FOREVER CHEMICAL they mix at that wonderful color ....

How is that different from HTML or CMYK?

@SuperPlayz

5 ай бұрын

those are different between screens they only tell how your pixels are lit up

@paillette2010

5 ай бұрын

It's the chemistry of the pigments and the ratios, basically. And the carrier medium.

@SoCalFreelance

5 ай бұрын

and... RGB. sRGB, Adobe RGB 1998, and Pro Photo RGB, DCI-P3, CMYK, NTSC, Rec. 709, Rec. 2020, REDWideGamutRGB, many different color standards.

@AlphaGeekgirl

5 ай бұрын

HTML is not a color model

@donttalkcrap

5 ай бұрын

Hahaha... HTML is a mark-up LANGUAGE! LOL

What a total BS business!

Fourth

@donttalkcrap

5 ай бұрын

But you weren't.

I smell a rip off.

They didnt standardise it, they trademarked and monetized the rainbow. Awful awful company, and im a designer.

@jtgd

5 ай бұрын

They did all of the above

@vacationboyvideos

5 ай бұрын

I wish you could come over to my house and help me with colors for what to put on the wall and maybe even the right curtains. I know it looks good (someone could show me pictures of modern or even Scandinavian IKEA type of... Like those many houses they have in IKEA... Or that magazine dwell... So I would know what stuff to put on the walls and tapestry/ curtains. I'm old now and I just recently had a stroke. I was in the hospital for a month... I'm barely know how to read (and killed that part of my brain) but I know I like modern as well as pastel.. light bright uplifting... The house I live in now unfortunately... Even the cabinetry is so dated but I can't afford a new kitchen. I wish someone could just look over my house and give me ideas so I could at least maybe hire someone not not too expensive that could at least start painting their house. The majority of the house is a ugly tan and I hate tan! But I also suffer from. I'll see you depression and anxiety... And I tried a couple of rooms with a color... I don't know why but one wall I put turquoise thinking it would be nice. But then I found out I really don't even like the color of turquoise. Where is the real? But I do normally like clean, modern as well as bright, hairy and pastel. I did at least do the color of my bedroom green and gray on the other side and that actually turned out pretty good. So I did it in the master. . But I don't want this ugly tan in the living room. And kitchen kitchen?. I don't know. Maybe I should just do a type of white in living room... But the like to entryway? For example I made it a baby blue... And people tell me it literally looks like a room for a baby... It just doesn't go well with that ugly tan in the living room which I painted for years. And with these dated kitchen... I just don't know what color would work with that and then I would really like to have something pastel and extremely bright and airy and cheerful in the dining room (That's the room. I accidentally put one side of the wall turquoise and it just all doesn't work at all) I wish someone could just look at a video and tell me what they think would look good... Then maybe I could hire a cheap painter to paint for me and mostly in the different rooms except for of course the master and my bedroom which is that green and gray which I actually like pretty good.... And then there is two different bathrooms... Maybe something spa-like color in the master bath. And The bathroom that's the main bathroom is actually the smallest... And it's always super dark with no lights... No window.... And I forgot to mention the flooring is awesome dated. But back to what I was saying the flooring in this hole house is ugly but I can't afford the flooring. I just need help with the right colors... That little bathroom that we have here in the house... I so desperately need something bright and cheerful because again not only is it dark, the whole house is dark except for the one master and my bedroom... Maybe if I could just record a video explaining everything and someone could.. Give me an idea of at least what paint... I even thought about scraping down the cabinetry. In. The kitchen but with my medical I can't do that and I don't know how much someone would charge me for that... And I definitely can't afford to do anything with the flooring. I just don't have that kind of money😢

@Lucas-uu3of

5 ай бұрын

@@jtgd Pantone is arbitrary, CMYK or RGB is standard

@100c0c

5 ай бұрын

​@@Lucas-uu3of Did you watch the video at all? You think designers don't know what CMYK and RGB are?

@napostrophen

5 ай бұрын

And now it’s harder with them disbanding from Adobe and need a subscription just to use their color options

Inside pantone, the landlords of color. The rent seeking leeches stuck in the armpits of designers and artists.

we know what gamut means, WSJ.

@khj5582

5 ай бұрын

I'd bet not even 1% of the general population knows what gamut is.

sounds like a scam

what a boring color!

the worry with inconsistent box colors can be solved by including a manufacture date. this company is a low hanging fruit for AI replacement. 👍

Really very expensive and stupidity to leave adobe.