Inside NYC’s Hottest Vietnamese Dessert Pop-Up | NYT Cooking

Тәжірибелік нұсқаулар және стиль

Meet Lauren Tran. Her pop-up bakery, Bánh by Lauren, started as an Instagram account in 2020 when the pandemic shut down restaurants like Gramercy Tavern, where she worked under the pastry chef Miro Uskokovic. During the pandemic, she sold weekly “bánh boxes” that featured Southeast Asian flavors in the form of classic French pastries and desserts. They consistently sold out within a few hours. Now, she organizes pop-ups at different locations throughout the city, featuring flavors like Vietnamese coffee and condensed milk, as well as her signature pandan coconut chiffon cake. They attract scores of people willing to show up early and wait in long lines for a chance to try her creations. Follow along to see how Lauren and her husband, Garland Wong, make it happen.
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Пікірлер: 467

  • @vikingsruleU
    @vikingsruleU7 ай бұрын

    I quit school to pursue my passion and my Vietnamese parents reacted the same way lol. Jimmy Yang, a Comedian said, " It's better to disappoint your parents for a couple years than to disappoint yourself for the rest of your life". I love hearing stories like Lauren. I hope she knows she inspiring people

  • @0_0juiced

    @0_0juiced

    7 ай бұрын

    Where did he say Jimmy Yang was Vietnamese?

  • @0_0juiced

    @0_0juiced

    7 ай бұрын

    Stop trying to be a smart ass

  • @vikingsruleU

    @vikingsruleU

    7 ай бұрын

    @@0_0juiced reading comprehension can be tough for some people lol looks like that person deleted the comments

  • @gloriaxia5784

    @gloriaxia5784

    7 ай бұрын

    Jimmy is Chinese

  • @duydo6924

    @duydo6924

    7 ай бұрын

    It's Jimmy O. Yang. His surname is Ouyang (歐陽) .

  • @chardizard
    @chardizard7 ай бұрын

    "When we got married I told her we could do anything." - POWER COUPLE

  • @ellosteve

    @ellosteve

    7 ай бұрын

    FRR

  • @umdangt

    @umdangt

    7 ай бұрын

    What a beautifully edited video. That line really hit hard in the most beautiful way.

  • @neverresign7248

    @neverresign7248

    7 ай бұрын

    The real American dream.

  • @jackhammer078jack4

    @jackhammer078jack4

    7 ай бұрын

    The problem is there are far and few of those around. All what people want is status and money. It is all about who has the bigger than the other.

  • @Jenny-tu9fc

    @Jenny-tu9fc

    6 ай бұрын

    @@neverresign7248YESSS!!!! The true American dream ❤️😊😊

  • @ttrnet123
    @ttrnet1237 ай бұрын

    Her partner is like a rock. Every couple needs someone like that.

  • @uzomaokafor8384

    @uzomaokafor8384

    6 ай бұрын

    Honestly, I thought the same thing. He was already helping her so wholeheartedly before marriage. They married well.

  • @BriansBitchinBakery
    @BriansBitchinBakery7 ай бұрын

    This gave me so much hope and inspiration in a time I didn’t know I needed it. I’m from Houston too and left veterinary school to pursue baking. A few months ago I was hosting a pop up and had a few Vietnamese moms come by my booth and questioned why I threw away vet school and asked “how does your mom feel about that?” My mom was actually there and came up to them and said “as long as my son is happy, I’ll support him.” I cried in my car after the pop up thinking about my moms words. Thank you Lauren for sharing your story 🥹 I’m hoping to manifest a fraction of y’all’s success and happiness 🥹

  • @LegacySB

    @LegacySB

    7 ай бұрын

    You're an inspiration too and your mom is amazing! Goodluck with everything! Stories like yours inspire others!

  • @bijoudeaux1

    @bijoudeaux1

    13 күн бұрын

    how far were you?!

  • @karenm5129
    @karenm51297 ай бұрын

    As a daughter of immigrant Filipino parents AND a pastry cook/baker...this made me so emotional. Truly inspiring. I wish the best for them.

  • @petalss5325
    @petalss53257 ай бұрын

    He is so supportive. It goes to show how great person and pastry chef Lauren is. Really hope there own shop takes off and hope to go to her shop in person one day!!

  • @elenayee3093
    @elenayee30937 ай бұрын

    When I heard about your mom's disappointment, I couldn't help but feel the pain of it. As a person of Chinese descent, I've heard the same - mostly from my father. I'm glad you were still able to do what you wanted to even if mom still wished you went to med school. Also, very, very excited about your brick and mortar in the future. I had visited and taught in Vietnam in the summer of 94 and it was the first time I encountered Vietnamese food, coffee and more. Still have such fond memories of Vietnam and the people I met along the way.

  • @keystosuccess565

    @keystosuccess565

    7 ай бұрын

    @@MrLifeUnderTheScope😂😂exactly!

  • @fastbuckwu

    @fastbuckwu

    7 ай бұрын

    Asian/ Immigrant parents are always like "We didn't escape the homeland so you can grow up to be a chef!"

  • @goldenboy6667

    @goldenboy6667

    7 ай бұрын

    ​@WiggleWiggle454stop being bot weirdo

  • @OceanicPearlz1

    @OceanicPearlz1

    7 ай бұрын

    @@fastbuckwumy dad was like: u could get ready to work at mcdonalds not even mcdonalds would hire you

  • @KyleSeliger
    @KyleSeliger7 ай бұрын

    This is what New York is about. What a wonderful story about two deserving and hardworking people. We can still eat fresh without shareholders being involved!

  • @OceanicPearlz1

    @OceanicPearlz1

    7 ай бұрын

    Yes! As a newyorker confirmed!

  • @YJ-es6su
    @YJ-es6su7 ай бұрын

    Lauren, you are definitely not a disappointment; you are an amazing person and clearly a great baker. And kudos to Garland - together you certainly can do anything together.

  • @lifeandsuchvideo
    @lifeandsuchvideo7 ай бұрын

    Her pandan coconut chiffon cake is the best cake I've ever had in my life. I'm so glad she's getting to open a brick and mortar so more people can try it. Her pop ups are so hard to get into. So proud of you Lauren! Thanks for sharing your talents with all of us.

  • @WhatsOnYourMind.

    @WhatsOnYourMind.

    6 ай бұрын

    Hey, did her location open up yet, and would you know the location? Ty in advance.

  • @MarcusDaGrand

    @MarcusDaGrand

    3 ай бұрын

    @@WhatsOnYourMind. I just read in an article that they will be opening their bakery at 42 Market Street in the Spring of 2024.

  • @mariaermides
    @mariaermides7 ай бұрын

    This made me so emotional! I know how hard it is to feel someone's disappointment when you're really just trying to follow your heart. I admire her journey and hope she continues to do really well.

  • @MelissaK-lh4ig

    @MelissaK-lh4ig

    7 ай бұрын

    I just want to tell you that Jesus loves you and that He only died on the cross for you to give you eternal life ❤️ Matthew 11:28

  • @houchi69
    @houchi697 ай бұрын

    Happy for them! As someone who was an immigrant myself, my parents would also like me to be more "successful". Not for them, but they want it for me. I am sure it is so hard for Lauren to hear those words from her mother. I hope that her mother is watching this, and reading all these positive and encouraging comments, and realized that she raised an amazing daughter. Lauren has this determination and success because of her upbringing. Lauren was shaped by her parents. I hope her parents will realize this and be proud and happy for her daughter's decision, no matter what it was and how different it was from the parents' expectation.

  • @stephennetu
    @stephennetu7 ай бұрын

    This is the definitive American Dream. That level of hard work and dedication, building something from scratch. What an inspirational and brilliant story. Thank you for sharing. I am cheering you on, Miro!

  • @melz4766

    @melz4766

    7 ай бұрын

    @@WoozlewuzzleableSo? I mean any parents are going to be disappointed when their kids decide to do something they don’t “approve of” 😅

  • @maestoso47
    @maestoso477 ай бұрын

    Nice to see cultural NYC vibrancy returning back after a couple of years.

  • @lindalately

    @lindalately

    4 ай бұрын

    For real

  • @culturalhouse2643
    @culturalhouse26437 ай бұрын

    Vietnamese bakeries are underrated. Someone needs to open up a bakery that rivals 85 degrees etc.

  • @jimmyhuynh7563

    @jimmyhuynh7563

    7 ай бұрын

    wait for me

  • @techietam
    @techietam7 ай бұрын

    It's wonderful to see Viet-Am businesses like this sharing Vietnamese culture through delicious food. Wishing them the best.

  • @remimiller1842
    @remimiller18427 ай бұрын

    Garland going above and beyond for Lauren is so amazing and loving. They give each other confidence to chase their dreams! love it and would looovvve to try all of their desserts!

  • @tecamey
    @tecamey7 ай бұрын

    That’s a beautiful and lovely story and such supportive couple. I’m surprise that NYC doesn’t have Vietnamese bakeries like in SoCal. More power to Lauren for introducing her culture in her passion for baking

  • @TheHappybunny671

    @TheHappybunny671

    7 ай бұрын

    From SoCal OC specifically and there just ain’t the Vietnamese or even South East Asian community there. My shock compared to me going to banh mi Cali 3 banh mi for 6 dollars getting one for 15 in New York and they had like chicken? Was so confused lol. It’s mostly Chinese in NYC some Korean very different demographics

  • @aarons5689
    @aarons56897 ай бұрын

    Pandan is a flavor I was introduced to in Vietnam. My first thought was- why do we not use this in the US?? It’s so good!!! I hope to score one of her creations someday soon. They look delicious. Congrats to this couple. Lovely lovely people. I actually got a little choked up watching this. Really touching.

  • @donnaluvsdonuts56544
    @donnaluvsdonuts565447 ай бұрын

    as a fellow vietnamese-american, this brings me so much joy and and makes me so emotional. im so happy for and proud of you guys!! sending all the best vibes for this to continue to flourish 🤍

  • @giatownsend9563
    @giatownsend956328 күн бұрын

    I love how supportive her husband is throughout this whole process! Honestly that’s what makes a great partner! Someone who you can rely on, work on projects together, and make a difference!

  • @cpp8227
    @cpp82277 ай бұрын

    Such a wonderful story!! Wishing them every success!! Thanks for sharing!

  • @An-eb8uk
    @An-eb8uk7 ай бұрын

    She needs to do a pop-up in Philly!!! The Viet community here would go crazy for her pastries 😭😭

  • @ro.3645

    @ro.3645

    7 ай бұрын

    Yes!! I was picking up a few of her boxes in Brooklyn and the amount of people waiting in line from philly (myself included) and dc was crazy

  • @An-eb8uk

    @An-eb8uk

    7 ай бұрын

    @@ro.3645 we literally have the largest Viet population on the east coast!! She needs to come here🤣

  • @vanessaaguilar-griffith1349
    @vanessaaguilar-griffith13497 ай бұрын

    Lauren & her husband are darling! Thank you for showcasing diversity & inclusion. Please share another video of their journey to brick & mortar! We dont see a lot of AAPI representation & this would be truly valuable💖

  • @unicorn_bread
    @unicorn_bread7 ай бұрын

    What an incredible and talented couple. They deserve all the success and recognition that is already coming their way.

  • @fiction_agency
    @fiction_agency7 ай бұрын

    My mum sent me this video (because I love cake) and I lol'ed because my parents said the same sorts of things to me when I left finance. Mum said, "yep always true with Asian parents" haha! Loved learning your story and hope to visit one day. Sending love from a fellow Vietnamese(-Australian though) from Hobart, Tasmania.

  • @elainev670
    @elainev6707 ай бұрын

    Coming from south east Asia, I love the pandan leaves. I love it in rice, in dessert, in curry, in bread, in moon cake, in pastries. All the best to this chef!

  • @Rangoon8

    @Rangoon8

    7 ай бұрын

    Where can you get the Pandan leaves?

  • @elainev670

    @elainev670

    7 ай бұрын

    @@Rangoon8 in most Asian grocery store, frozen section

  • @alyssagriffin5781
    @alyssagriffin57817 ай бұрын

    As a person who lives out of New Orleans, I am blessed to have Vietnamese cuisine. Viet-Cajun is a flavor I love. I love Asian flavors!

  • @jobturkey7418
    @jobturkey7418Ай бұрын

    Garland is the man. I also don’t know why the parents names the dude garland but good on you for making us proud

  • @kat-ip6vq
    @kat-ip6vq7 ай бұрын

    Vietnamese desserts are OUT OF THIS WORLD GOOD!! nothing beats Viet food

  • @cleansingwithheatherkim4910
    @cleansingwithheatherkim49107 ай бұрын

    Wow I’m so proud of her and I know deep down her parents will realize how much she’s accomplished and be proud of her

  • @slodoco
    @slodoco7 ай бұрын

    Hopefully you guys can get your own store when this commercial real estate market blows up. You deserve to have your own place. Those cakes look amazing! I will look into Pandan!!! Looks great!

  • @tommy1334
    @tommy13347 ай бұрын

    Great storytelling, loved the way this was edited

  • @emilywynstra
    @emilywynstra7 ай бұрын

    This was so special! Wishing Lauren and Garland continued success and many more years of baking 🤍

  • @ropro9817
    @ropro98177 ай бұрын

    Wow, what a great story. 🤗 I hope Lauren and her husband do well! Hope to visit one of her popups or a permanent store sometime in the future! 🤞

  • @anachan5953
    @anachan59537 ай бұрын

    what a perfect couple this is what marriage is about complementing each other to succeed

  • @Sam_Fu
    @Sam_Fu7 ай бұрын

    Incredibly happy for them! Well deserved recognition. Can’t wait to visit the bakery!

  • @LoveandGrace22
    @LoveandGrace227 ай бұрын

    LOVE these episodes that highlight the passion and culture that make people cook or bake! Please do more of these.

  • @leddik
    @leddik7 ай бұрын

    I love these types of stories. She is so amazing. I love her resiliency and determination.

  • @peacelife
    @peacelife7 ай бұрын

    Aw! So nice to cover a story like her. Vietnamese childhood's desert ❤❤ yumm. Like a docu with such a warm touch

  • @stephaniemorimoto7768
    @stephaniemorimoto77686 ай бұрын

    Their desserts are amazing and hearing more about their stories and their relationship makes me love it all even more!

  • @chillwithmycats1718
    @chillwithmycats17187 ай бұрын

    I feel very touched while watching this! It's amazing to see this generation of Vietnamese-American pursuing different types of dreams as amazing as this! I loved that this video covered the background prior to and during the beginning of all of this.

  • @LHNguyens
    @LHNguyens7 ай бұрын

    Asian parents do best at what they do, say how dissapointed they are 😘🤪

  • @dedetran
    @dedetran7 ай бұрын

    This is amazing! Congratulations Lauren and Garland!

  • @1will2kill
    @1will2kill7 ай бұрын

    "systems and processes" - the unspoken heroes of operations

  • @functionoflightone
    @functionoflightone7 ай бұрын

    what an amazing couple. So proud of them. Wish them all the best.

  • @TN-ow7yd
    @TN-ow7yd7 ай бұрын

    tears to my eyes....looks so good. anything does with love will always succeed. blessing to all.

  • @mjl5497
    @mjl54977 ай бұрын

    Just put these pastries on my NYC itinerary! Great story, cheering for your continued success Lauren! I’ve never had pandan & can’t wait to try!

  • @ferociousbee
    @ferociousbee7 ай бұрын

    Congratulations on the brick and mortar!!!! Loved watching your journey and growth via instagram in the past three years!

  • @concreteroads
    @concreteroads7 ай бұрын

    What a power couple! Love her determination and his support!

  • @mariadizon7349
    @mariadizon73497 ай бұрын

    So proud of you Lauren for pushing through with your dreams! You’re not alone in those feelings. Garland, you are an amazing partner. Wishing you both continued prosperity 💙

  • @2ndround415
    @2ndround4157 ай бұрын

    So absolutely inspiring and beautiful! Toronto needs a pop up!

  • @1will2kill

    @1will2kill

    7 ай бұрын

    collab with La La Bakeshop

  • @ccj7942
    @ccj79427 ай бұрын

    Loved this and cheering for you both!! ❤

  • @insulaarachnid
    @insulaarachnid7 ай бұрын

    I loved hearing the story behind Bánh by Lauren.

  • @Chaucer129
    @Chaucer1296 ай бұрын

    Good luck Lauren & Garland! I'm proud of you. I teared up hearing your story. You got this!💚

  • @MichaelNicastro
    @MichaelNicastro7 ай бұрын

    This was inspiring on many levels. Shoutout to a great couple, together they are gonna keep growing together!

  • @tigerx22
    @tigerx227 ай бұрын

    Omg love their story!❤❤🎉🎉 their growth & persistance is inspiring. If they are making things happen, so can we! We all start & we arent going to be perfect or have all the answers, but be willing to fail & learn to improve❤

  • @Momsgottaeat
    @Momsgottaeat7 ай бұрын

    Amazing! Such an incredible spotlight. I wish them all the best

  • @kimnguyen1227
    @kimnguyen12277 ай бұрын

    i find myself constantly clicking like button on this story. love it.

  • @user-hf6dv6vy1n
    @user-hf6dv6vy1n7 ай бұрын

    i LOVE banh by lauren i've been ordering for so many years

  • @mtconfer
    @mtconfer7 ай бұрын

    Omg made me cry! So happy for them. Inspires me so much. I work in corporate marketing in NYC and am pouring my heart into music to one day soon do it full time. Thank you for sharing their story!

  • @hemnebob
    @hemnebob7 ай бұрын

    This is such a lovely piece! Thank you!

  • @kimngatran6271
    @kimngatran62717 ай бұрын

    So proud of you both!

  • @carlahall173
    @carlahall1737 ай бұрын

    I need a follow up on the rest of their journey. I’m emotionally invested into the outcome and their success! I’m also Vietnamese sooooo. It’s making my mouth drool on all the flavors of my childhood..there’s that. 😊❤

  • @BrookeKittell
    @BrookeKittell7 ай бұрын

    Love the whole story of this! Wish the best for Lauren and crew!

  • @Poetryspell
    @Poetryspell3 ай бұрын

    He’s her rock and a reflection of her and she’s a reflection of him! I love this 🥹🥹🥹🥹

  • @AllYourBlocks
    @AllYourBlocks7 ай бұрын

    Love this story, great people, amazing food 😍

  • @doreese
    @doreese7 ай бұрын

    This video made me emotional. Congrats Lauren. Seriously amazing.

  • @chelzmerrrr
    @chelzmerrrr7 ай бұрын

    I absolutely love this! What a power couple! True definition of passion, love, and support!! I hope to try some of your yummy eats one day! Sending all the aloha from Hawaii!

  • @marylenehall405
    @marylenehall4052 ай бұрын

    I love this couple and the pastries look beautiful,unique and delicious.Her parents so loving even though she choose a different career path.And shoutout to the friends that took the time to help.

  • @awong12388
    @awong123887 ай бұрын

    An amazing story and an amazing couple!

  • @cheryldailey5310
    @cheryldailey53107 ай бұрын

    I love this story! Go guys! You are amazing!

  • @coachdms
    @coachdms7 ай бұрын

    Love this story - so inspiring !!!

  • @ELEKTRARE
    @ELEKTRARE7 ай бұрын

    Beautiful story , Vietnamese connection yaaaaaaasssss

  • @AnnieBeanie
    @AnnieBeanie7 ай бұрын

    I am so happy Lauren is opening up a store!!! I bought her Kickstarter and I can't wait!

  • @KynaNg123
    @KynaNg1237 ай бұрын

    Inspiring story! Love the bond between this couple and their business pursuits :)

  • @sophitran
    @sophitran7 ай бұрын

    A beautiful story ! I wish them both the best . And that their story is so inspiring ❤️

  • @Retroglamamour
    @Retroglamamour7 ай бұрын

    Love Lauren’s story 🥹💖

  • @madworld1100
    @madworld11004 ай бұрын

    this makes me smiling lot of times and at the same time touches me

  • @ffkeixi
    @ffkeixi6 ай бұрын

    These cakes and pastries sound and look delicious, but what I was really struck by is Lauren and Garland's dynamic as a couple! Her husband seems so kind and supportive, it was really touching.

  • @JULIANFELSENBURGH
    @JULIANFELSENBURGH7 ай бұрын

    I enjoyed this wholesome video very very much! THANK YOU!

  • @user-sl8rm6iq7g
    @user-sl8rm6iq7g4 ай бұрын

    When asked if I prefer vanilla or chocolate, I answer Pandan

  • @lauraphysicsspeer5029
    @lauraphysicsspeer50297 ай бұрын

    You both are amazing, I am so proud of you.

  • @roadrunnerspecialtygroup3584
    @roadrunnerspecialtygroup35847 ай бұрын

    Can't wait to try these amazing looking desserts. Best of luck to you!

  • @pheacroissant
    @pheacroissant7 ай бұрын

    I wish them great success for years to come! For an Asian child, with immigrant parents, to be brave enough to break away from their expectations of you, takes guts. She's already successful.

  • @karengbt3891
    @karengbt38914 ай бұрын

    this means so much to me at this very moment. thank you, you are inspiring ❤

  • @KaCaro38
    @KaCaro3821 күн бұрын

    Love this story! Absolutely inspiring 💚🍵🍰✨

  • @lpc5152
    @lpc51523 ай бұрын

    Luv their story, commitment and hard work. Godspeed.

  • @jenniferKill
    @jenniferKill7 ай бұрын

    Such a beautiful piece and couple. Gave me so much hope.

  • @lexie25a
    @lexie25aАй бұрын

    Good for her! She looks pretty happy and passionate.

  • @katmcevoy8273
    @katmcevoy82737 ай бұрын

    Thank you for producing this! I can’t wait to visit when I’m in New York again!

  • @sittinpretty6153
    @sittinpretty61537 ай бұрын

    I love your cakes, thank you for baking them! I remember picking one up from your husband on the street outside your apartment (?) downtown during the covid times and it felt like such a gift.

  • @tintintravelers
    @tintintravelers7 ай бұрын

    What an amazing story! Thanks for sharing

  • @chris8456
    @chris84567 ай бұрын

    Culture diversity is the future!! Love to see these kind of stories!!🤙🤙

  • @freddyvelasquez4168
    @freddyvelasquez41687 ай бұрын

    Wonderful story. Thank you for sharing your culinary journey with us. Continued blessings for a successful business and marriage. Cheers from Bay Ridge, Brooklyn.

  • @DamnAwesome
    @DamnAwesome7 ай бұрын

    Pandan and Ube are actually the best flavors ever!

  • @SpicyJamCam
    @SpicyJamCam3 ай бұрын

    I am so proud of you! Even if we don’t know each other. Keep living your dreams. You and your husband are inspiring, especially in these crazy times.❤❤❤

  • @greatnose4food
    @greatnose4food7 ай бұрын

    Thanks Lauren, Your story just motivated me to keep on cooking and be adventurous with Vietnamese food, since I have been in the vietnamese restaurant business for so long.

  • @v2pham
    @v2pham7 ай бұрын

    A beautiful and inspiring story.

  • @triyanka6237
    @triyanka62375 ай бұрын

    😭😭Damn, I can’t believe how emotional I’m getting about this. You’re such an inspiration, Lauren🥰🥰

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