So what’s been interesting in the world of Augmented Reality?
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At Google I/O 2024, new Geospatial AR features were launched for Google Maps, allowing users to explore locations with augmented reality via Street View and Lens.
Partnerships with the Singapore Tourism Board and Google Arts & Culture bring immersive experiences to key landmarks and historical sites.
developers.googleblog.com/en/google-ar-at-io-2024-new-geospatial-ar-features-and-more/
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Marvel released a groundbreaking Immersive experience for Apple Vision Pro that goes beyond just watching a movie - it lets you step directly into the Multiverse, interact with characters like Wong and The Watcher, collect Infinity Stones and experience the story almost as if you were Dr. Strange himself.
www.marvel.com/articles/culture-lifestyle/marvel-studios-ilm-immersive-what-if-an-immersive-story-apple-vision-pro-exclusive
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Ericsson ConsumerLab released a new report called Augmented Tomorrow looking into AR experiences beyond smartphones and AR filters.
They surveyed 10,000 XR users across 10 countries and revealed four pivotal insights.
1. Consumers combining smartphones and AR devices will double in the next five years.
2. Consumers are hungry for on-the-go AR devices and willing to pay 20 percent more for the portability.
3. As AR technology advances in adapting to geospatial surroundings, the range of experiences will become more diverse and demanding on 5G.
4. Bystander privacy still looms large, hindering device adoption
www.ericsson.com/en/reports-and-papers/consumerlab/reports/augmented-tomorrow-ar-experiences-beyond-smartphones-and-ar-filters?trk=public_post_comment-text
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Augmented reality comes to regular glasses!
This is a bold claim made by researchers at Stanford University.
They accept that ​​current headsets have to be bulky because of optical systems. And they explain that in this new system, instead of seeing the world through optical lenses, the user gets the image projected to the eye stereoscopically.
news.stanford.edu/stories/2024/05/3d-augmented-reality-with-regular-glasses
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