This was an amazing talk. It's so great to see how a company like IKEA has a path to Spatial Computing at scale.

That was the least cognitively loaded presentation about this topic I have heard!

Very cool! I remember seeing a oresentstion, perhaps in 2010 orso. Already they were using 3d to make setups. It was already chesper than actual photography. Pretty insane if you think abiut the time it takes to model. But once you have thatz you gain so much speed and freedom to do with it, which can take hiurs and perhaps even days doing it with photography

Rendering the furniture and spaces is sort easy, if you compare that to rendering food and its sophisticaed materials and forms. I thiugh they eould photo retouch those parts. This would perhaps be such a great job. But i wonder how the work presure and turn around is

Wonder what their take is on usong unity. Its perhaps to low res for print and print medium. But really could speed up rendering

Sorry for all the posts. He marked at @15:00 he wanted to make their material editor as a standard. But that doesn't define good renders. It's the engine and how it handles that data. Wonder why he skipped of that part

Kinda funny in terms. That big pool of companies he showed all have their own format, they do support open USD but not as main. That's what they should be doing.

Ive been using and doing 3d since 2007. Ive never hea4d the term, definitions per meter?!? I really wonder if 0.05mm accuracy matters on an inage. I doubt their own peoduction of the actual furniture is that orecise. You wont norice a .5mmm differemce in a render of a room or even a close up

I don't see ar Nd vr actua5become hot soon. As they have been both out their for over a decade and hardly got better. The power needed for VR is still outrages and graphics still look crappy. AR seems to be a bit hot again as like qr codes. They have been here already since early 2009 orso, but didn't get picked up. It seems they now become more popular, but can handle huge amount of data yet