IKEA's Ecommerce SEO Strategy (You NEED to copy it)
It's not a secret that Ikea gets a lot of its organic traffic exclusively from its brand keyword. HOWEVER what they have done to rank #1 for keywords like "couch" and "mirror" is incredible, and it's what we cover in the video today.
IKEA puts a huge focus on their category pages since that's where most of their traffic comes in from. But once they've ranked for that incredible keyword that's where the challenge begins.
How in the world do you know what someone wants when they search the keyword "couch"?
- Is this person looking for the best way to buy a couch?
- Do they even know which type of couch they want?
- Do they merely want to browse and look at prices?
The actual user intent behind generic keywords like "couch" is very hard to know which is why we need to build category pages thinking about all possible types of intent - and IKEA does that to perfection.
Timestamps:
0:00 Intro
0:20 IKEA Traffic Stats
0:43 Top Pages
1:34 Keywords
2:08 The main problem
3:04 Category Pages
4:39 Internal Linking
5:50 Rooms Category
6:48 Recap
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Пікірлер: 58
Love the details
@JaumeRos
6 күн бұрын
lesgo
Love these vids, really helping with my websites SEO strategy. Keep em coming
I certainly agree with Ros! Never focus on a single keyword for most of your website traffic because Google constantly changes their metrics. Right now you seem fine, next couple of months you'll find yourself out in the wilderness. Aiming to be like IKEA in terms of ranking! *fingers crossed*
@JaumeRos
Жыл бұрын
Totally true!!
hey this video helped me a ton for a digital marketing project i had to do on a furniture store. thank you alot.
@JaumeRos
2 жыл бұрын
Really happy to hear that !! Best of luck with it 🤝💪
Very informative as always. 🔥
@JaumeRos
2 жыл бұрын
Thanks Atul!!
@Fitnessforhealthylife
2 жыл бұрын
@@JaumeRos welcome.
Bro, your content is 🔥. Don’t worry about the numbers on KZread, you’ll blow up soon
@JaumeRos
2 жыл бұрын
Appreciate you big time man!! Thanks for saying that 👏🔥❤️.
Awesome insights. Thanks for sharing Jaume. Not a lot of people want to share their tricks. Appreciate it!
@JaumeRos
9 ай бұрын
Hey Eric! Just to clarify these aren’t my tricks but this is what IKEA is doing to grow their site! Thanks for watching ✌️
@ericleonardiliong688
9 ай бұрын
@@JaumeRosyes, I got that the first time around. I should have phrased my comments better. 😃 I really enjoy your content strategy + keywords research videos so far. Please keep them coming. 7-9 minutes per video is the sweet spot and your video duration is just that. Awesome work all around, Jaume! 🙌
@JaumeRos
9 ай бұрын
@@ericleonardiliong688 Appreciate it!!!
WOW...this makes TOTAL sense. Thanks for sharing this. I run an eCommerce store and think I'll share this strategy with my team. It';s very helpful and totally worth it.
@JaumeRos
Жыл бұрын
Appreciate it!!! Glad it helped!!
Nice 👍
Great stuff!!🔥
@JaumeRos
Жыл бұрын
Thanks Felipe!!
awesome content, thanks Jaume
@JaumeRos
2 жыл бұрын
Thanks for watching!!
you can tell you enjoy talking about this man! keep it up, great channel i just found out about you! Great stuff ... ill be making some mid changes to a client's site! thanks G !
@JaumeRos
9 ай бұрын
Appreciate it man !!
That site is a killer! Thanks for great insights - I learned from this video! Looking forward to more. :)
@JaumeRos
2 жыл бұрын
Thanks for watching man!
cool video, thanks a lot! Curios to see the breakdown of Figma or Notion SEO strategy, especially UGC aspect :)
@JaumeRos
Жыл бұрын
Awesome!! Great suggestions.
Damn. Great info!
@JaumeRos
Жыл бұрын
Thanks for watching!!
Good content bro!!
@JaumeRos
2 жыл бұрын
Appreciate it !!
@ARNBNDL
7 ай бұрын
Hello Ros, what software would you recommend for writing category descriptions, product descriptions for e-commerce? I'm having really hard time finding something decent in terms of results. Thank you for the help.@@JaumeRos
Checkout my course!! - courses.jaume.io/ 🏆 Try the best SEO tool in the Market with a 14-day FREE Trial: semrush.sjv.io/c/4847152/1814694/13053 What did you guys think of this Ecommerce SEO Strategy? Let me know!!
You're insane. I hope you know that, in a good way. Rooting for your channel!
@JaumeRos
Жыл бұрын
Let’s gooo!!!
Dude i just stumbled across your channel. Good stuff man. Hey dude what software are you using for your videos. Screen recording and the cirlce in lower thirds.
@JaumeRos
Жыл бұрын
Hey man!! I use quicktime for screen recording and then i have an editor that fixes up the little circle in the lower thirds. Sorry I can’t be of more help!
@reklessevilkid
Жыл бұрын
@@JaumeRos thats more than enough thanks brotha. Much love from florida! Yatusabe hermano. Barcelona all the way !!
@JaumeRos
Жыл бұрын
El broder!!! Barça siempre ❤️
very nice video! What microphone and camera do you use?
@JaumeRos
2 жыл бұрын
Hey man! Camera: Sony a6400 sigma 30mm lens Mic: BOYA BY-M1 3,5 mm Thanks for the support!
Good video mate. Still missing non auto generated CCs on your videos 😏
@JaumeRos
2 жыл бұрын
We will definitely get there!
Hey Jaume at 2:35 Ive always felt like a visitor to your site can have more than one search intent. What are your thoughts ?
@JaumeRos
Жыл бұрын
Yeah definitely a possibility!
Who's going to Chiang Mai SEO con this November?
@JaumeRos
Жыл бұрын
I’d realllllly like to. You going?
@davidklein4980
Жыл бұрын
@@JaumeRos yeah I'm planning to. You should try and make it, its good fun, also Chiang Mai is a really cool place
@JaumeRos
Жыл бұрын
Yeah man! I went in 2019 and it was by far the best SEO event ive ever been to.
🔥
In same niche as IKEA 😢
@JaumeRos
2 ай бұрын
You got this ❤️
Traffic is useless if most of the users don't buy..
@JaumeRos
9 ай бұрын
Thats the truthhhh!!!
This aged badly ^^ #seofail
@JaumeRos
Жыл бұрын
What makes you say that?