Don't worry, the lamp got a job at Pixar.

@v.dargain1678

7 жыл бұрын

Inkan1969 yippee ! it looks like a die hard .

@arshsingh1984

4 жыл бұрын

Nah this one's red. Those racists hired a white guy

@julierobichaud6393

3 жыл бұрын

🤣🤣🤣

@donotthink

2 жыл бұрын

Luxo is Norwegian, IKEA is Swedish. Have some sensibility.

@velixhyper

2 жыл бұрын

@@arshsingh1984 they coloured it 😆

this lamp feels nothing and i felt everything

Brilliant direction. The "POV" shot as the lamp is being carried from its only home, the way it seems to shiver in the wind; the whole thing's a beautiful lesson in manipulation. I was on the verge of crying when the big Swede waltzed in and started chewing me out.

@ninjaguyYT

Жыл бұрын

Wow, manipulative. The swede wasn't big, and he wasn't chewing you out. He just made a valid observation.

@Kaileeee17

Жыл бұрын

@@ninjaguyYT ninjaguyyt with the 14 year late response

@ninjaguyYT

Жыл бұрын

@@Kaileeee17 ah, but I came

@Kaileeee17

Жыл бұрын

@@ninjaguyYT i just came

@souldry

6 ай бұрын

@@ninjaguyYTthey do say it’s better to come late than to never come at all

Trying to analyze what makes us feel for the lamp: -it's red, so we see it right away -the first musical note is a strong, sad thump as we see the lamp -the light was on, showing life, turns off when woman unplugs it -there was nothing wrong with the lamp; it worked -head of the lamp moves side to side as it's brought out, like it's alive -the weather is gray and windy and rainy -she throws it out with trash, equating it with trash -it looks at the new lamp from outside -the music is scored It plays on the universal sense of betrayal.

@gamerstheater1187

2 жыл бұрын

and then realizes that it's a goddamn lamp and the newer one is better

@3abdangry

Жыл бұрын

also being carried like an infant

@selket51

6 ай бұрын

I think it sends a message that just bcuz it’s an inanimate object doesn’t discount how you feel about it. I’m a visual person and it might have something to do with the way I feel about things in general, some of us feel more deeply than others and I have a very humane heart!

Year 2024, and I still feel bad for this lamp.

The fact that the person gave the new lamp a loving touch before leaving

Pixar would like to have a word with you ikea.

@Taospark

7 жыл бұрын

This was still a better movie than Cars 2.

I wish there was someone saying 1 in every 5 lamps, is brought out onto the streets every week. Help these lamps, by giving them a home, and some love.

That heartless bastard at the end.

@duquetteroxx

8 жыл бұрын

Peace Love Bunny *härtless fjixed that för you

@Banzay27

8 жыл бұрын

The lifeless lamp's obviously heartless, but _bastard_ is uncalled for.

@MrLawrencemayo

8 жыл бұрын

Banzay27 The lamp is evil.

Who is still out here, crying and feeling the feels for this lamp in 2019?

@williambarfield2606

4 жыл бұрын

dorkydancer11 right here

@bfitz5610

Жыл бұрын

idk i got some very helpful reaffirmations from a norweigan friend

@OmegaEnvych

Жыл бұрын

it's 2023 and I still have feelings

@ayalabazak8525

5 ай бұрын

I’m here from 2023😭

Apparently "hi res" = 240p.

@Gogetaa

9 жыл бұрын

In 2007 it was.

@duquetteroxx

8 жыл бұрын

***** Then you realize 1080p came out in 2005.

@Gogetaa

8 жыл бұрын

Dan Duquette holy shit

@Derrickstare

7 жыл бұрын

1080p came out in 2005, but that doesn't mean it was easily accessible to everyone's wifi router. Loading up a 1080p video on a smart phone from 2007 would be painfully slow.

@hobbified

6 жыл бұрын

Wi... Fi?

Year 2017: I still feel bad for the lamp.

@Rockshredder

5 жыл бұрын

2019 and I feel bad for the lamp too!

@SamExler

4 жыл бұрын

That is because you're crazy🤷‍♂️

@tanzkoyolforever7743

3 жыл бұрын

2020 and I still feel bad for the lamp

@binkymagnus

3 жыл бұрын

2021 and air still couldn’t care less about the lamp. The new one is better.

@ddintroducaoaprogramacaouf6544

3 жыл бұрын

But there is a sequel where the lamp got a new family

Corteeeeeeex

@mattvillegas6355

3 жыл бұрын

Hello fellow Cortexian

@lp-qf4yu

3 жыл бұрын

I swear the starting chime played in my head

I dont care about some stupid waste or consumerism that lamp didnt deserve this

@judythompson5253

5 жыл бұрын

sniffle. yeah. It gave it's life and then got tossed, just like the Little Christmas Tree. (reaches for another tissue.)

Nothing hurts more than trying so hard to be good enough and being replaced by someone better.

@nertervern

2 жыл бұрын

But the new one is much better

@selket51

6 ай бұрын

Yes, I think that’s what the message was trying to convey in this video. It wasn’t so much about the lamp, it is more about the situation with the circumstances in the video!

I still feel terrible for the discarded lamp.

Joseph Anderson got me here from his Ghost Trick playthrough lol

Mono no aware. Translation: “The pathos of things”, or “an empathy toward things”, or “a sensitivity to ephemera.” A Japanese term used to describe a state of awareness of the impermanence or transience of things, as well as the associated feeling of gentle sadness or wistfulness at their passing.

That lamp would've been snatched up for reuse/gone in minutes in my neighborhood. Even if rained on, lamps and many electronics can work just fine if allowed to dry out for a few days or even several hours.

@cymond

Жыл бұрын

Most lamps are incredibly simple: 2 wires, a switch, and a socket. There's really nothing to be damaged by water, except cosmetically.

why is it so easy to personify lamps? is it the humanlike posture?

@RamchandPhagoo

7 жыл бұрын

I love lamp.

@richellel456

7 жыл бұрын

because ones like this look like they have a neck/head

@LaNoir.

4 жыл бұрын

The question is why is it so hard for humans to see a living and feeling being in animals...

@Random_Guy682

Жыл бұрын

@@LaNoir. ok Ms/Mr. Eating-animals-is-wrong-McDonalds

Thanks IKEA, now I’m crying.

But why the hell her throw up a perfectly good lamp?!

@guardianoftheduat

5 жыл бұрын

How do you know it wasn't faulty?

@gamerstheater1187

2 жыл бұрын

the new one's better

@cymond

Жыл бұрын

@@guardianoftheduat There's no evidence or indication that it was faulty. It seems that it was replaced just for aesthetic reasons.

2019 AND THE LAMP WAS FINALLY SAVED!!!!!!!!!

I will take the lamp please and will give it a good warm home! It didn't deserve an ending like that!

@XanderKuro

Жыл бұрын

It doesn't deserve love either, it's just a lamp, in the end it doesn't "deserve" anything one way or another.

It is 2021 and I still cry about this lamp

@RobertAndruszko

4 ай бұрын

2024 and I just showed my partner this because it’s timeless and still makes me feel.

This ad must've been made pre-Green/Recycling era. Ironic, because Ikea now has a take it back/resale section. Don't know if it includes lamps, but it should.

And now there's a sequel, and it's awesome.

@caitlinstampfer6878

Жыл бұрын

What’s the sequel called??

It did conger up feelings of sadness until that guy showed up reminding me that the lamp is an inanimate object and doesn't have feelings. But, that doesn't matter, I have feelings and am influenced by things. This was a well done video.

@CertifiedDoc

6 ай бұрын

That's because you crazy.

@selket51

6 ай бұрын

@@CertifiedDoc ad hominem attacks again! Obviously, you’ve never been a mother.

2021 and I still feel sad for this lamp. Crazy

@TurnAGundam

2 жыл бұрын

As am I, apparently.

16 years ago when 240p is called Hi Resolution.

This advert really put me off shopping at IKEA. It's an uncomfortable feeling being encouraged to throw things away for no good reason not to mention the ethical and environmental concerts of doing that. Also what you're likely to buy to replace it with will most likely fail due to planned obsolescence built into the design so you have to keep buying the same things again and again. I still use an old anglepoise lamp that used to belong to my grandparents and it's still going strong.

Hi res my ass.

@AndorianBlues

10 жыл бұрын

This was hi res for 2007 youtube.

Well people who die don't have any feelings anymore either, but i can still feel bad for them

@Banzay27

8 жыл бұрын

Alas, you feel bad for the person who died, not the corpse that remains.

240p really high res

@Fastotec9

8 жыл бұрын

XD

I came from Robert Sapolsky's class.This commercial make me sad.Damn empathy

This deserves a million subs

@weihou0

4 ай бұрын

on god man

The sadness is over waste and consumerism; not over the lamp.

This lamp was in a cartoon movie called the Brave Little Toaster. He goes on an adventure with his friends.

Brave little toaster disagrees with you.

Spike jonze masterpiece

Glad this got a sequel.

I didn't remember this commercial at all. Then I heard, "Many of you feel bad for this lamp," and I remembered that I used to love this.

this is beautiful

thus created the pixar lamp, and his revenge for new lamps

Monster!

ppl care more about a damn lamp than actual human beings without a home.

love this commercial

Hilariously well done.

I dont know how you guys, but after this ad I only think of keeping my old lamp with me for the rest of my life and yet to give it to my grandchildren

I just put a television on the curb. It was a wonderful television it had a DVD and VCR. It was a CRT that did high definition. I'm so sad that she died.

Hi rez in 2007 Potato art

I loved my mom's reaction. Because "She's crazy." ;)

It reminds me of the light in the pixar movie intro.

This is so cool

I could swear that when this came out, it was an asian guy at the end in a white room or something that yelled "Why you feel bad for the lamp!? It has no feelings! You crazy! Go to Ikea and get a new lamp!"

2021. Still feels bad

Please, don’t worry! They released a sequel to this in which the lamp gets a happy ending! Please, go look it up!

Somehow this commercial has only gotten more relevant as unironic emotional ads have gone rampant.

I guess this is the one Joseph Anderson was talking about

well played, Mr. Jonze...well played.

I want the lamp. Hehe! Poor thing!

Y’all I came here to find this commercial thinking it was only like 5 years old, tops. I was very confused to find this pixelated ass video claiming to be made in 2002 😭😭 no way we’re this old?!?

This is beautiful. *sniff*

@v.dargain1678

7 жыл бұрын

Brinley Fisher LOL .

Spike Jonze…🎬

year 2020 and I still feel sad for the lamp :(

@atenrok

3 жыл бұрын

I'm from 2021. Invest in GameStop. Quickly! ☝🏻

He brings up a good point lol,

@judythompson5253

5 жыл бұрын

And may he get a head cold to end all headcolds.

Who the hell throws out a perfectly good lamp?

@v.dargain1678

7 жыл бұрын

laroldenator The guy at the end wife threw it out .

@Anubis90k

Жыл бұрын

Someone that is impulsive and lacking in executive functioning skills.

Sympathy for a lamp for a decade plus commercial. From Ikea. Who would've known

She could of at least sold it and gave it a good home :-)

There’s no way this is better than Honda’s ‘COG’ advert. This should not have won at Cannes, no way.

"Hi Res" must have meant something different in the dark days of 2007.

You know there was a part 2. It was 10 years later.

The sequel ad missed the point do this ad, this one hilarious.

Actually I thought this lamp is super cute looking and I want it and now I'm sad it's not actually an Ikea model 😭 I loved the red shade

When was this commercial produced ? I so remember it

This was posted before you were able to post HD videos to KZread.

"Hi Res"?! This video plays at 240p max. 😂

That was a perfectly good lamp. And you got rid of it.

Poor lamp

I just litteraly pull the old leaking kettle from my rubbish bin. Cannot help not to feel bad for it. I blame J.Ch. Andersen and this adverb.

Apparently the people who made this commercial are long-time readers of "VG Cats"

This is like the iron crying in front of the dryer.

grey sent me here

What is the concept of this commercial?

That man is a total troll!

It means Resolution said Hi when it passed by.

I would have taken himbs 😭

240p was never 'hi res'

@Gogetaa

9 жыл бұрын

In 2007 it was.

@CaptainScumbag

9 жыл бұрын

***** Maybe in 1939 it was, but certainly not in 2007.

@TheSammy58

9 жыл бұрын

This commercial first aired in 2002.

@pierregabory8772

5 жыл бұрын

There isn't even a lower standard. But you can fit it on a CD!

Our message today: it's perfectly ok to be wasteful and buy new shit just for the hell of it

I remember the sequel. Reusing is much nicer.

This is Bob Barker reminding you to help control the lamp population. Get your consumer spayed or neutered!

the accent only makes it better

i feel bad for the consumerism

"Hi Res" lmfao

These days, someone would capitalize on your emotional pain for the lamp and create a fund for you to donate and save underutilized lamps. We’re so weak.

Noooooo, lamp goes sad((

Would've been a good touch if they'd taken the bulb out of the old lamp and put it in the new lamp

I prefer the classic lamp.

2007 360 was hi res.

High res? Dude, I can count the number of pixels on the screen