Hope you guys enjoyed this one! A big thanks to everyone who submitted a design, and if you'd like to submit your work for the next video, send me an email at bscritiques@gmail.com. Which logo was your favorite?

@mylodzn8842

4 жыл бұрын

The Troop Detroit redesign

@BrandonShep

4 жыл бұрын

Definitely had fun with that one!

@omphalos85

4 жыл бұрын

Troop is my favorite too but all of the logos are clear improvements! Please keep doing these.

@dalisobandatv3924

3 жыл бұрын

I have sent you on your instagram

@officerwolfgaming5762

Жыл бұрын

I like all the originals but not the green eggs and ram

The only issue I had with the third one is that the entire personality of the design was taken away and replaced with some simplified version, I have no issue with good looking simplified logo’s , but I really do miss back when logo’s had more personality, great work on the other ones man!

@phonotfound

Жыл бұрын

I'd have to agree with you on the third one.

@AndreAnimatesStuff

Жыл бұрын

Mhm yeah agreed

@retrogamesrevived1189

Жыл бұрын

Agreed here too 👍

@DmitriDmitri

Жыл бұрын

I think part of it is that in the original, the girl is sort of looking at the camera, she's tilted a little, but in the redesign she's just looking off to the right like one of them bored ape nfts.

@JamUsagi

Жыл бұрын

I really expected him to make the font thinner and more handwritten-looking, and I think it would have been the right call if the design would have been implemented. Ultimately though he chose his more extreme idea, which is more informative for the company’s owner.

I think with the Green Eggs and RAM logo, a thing that also symbolizes a computer could be the mouse. And mice tend to kinda have an egg shape as well.

@ryanmauricio2323

Жыл бұрын

Yeah the Green Eggs and Ram logo was kind of a miss for me, wouldn't have the text inside the egg or anywhere at all. Would look way better as just a playful egg shaped mouse as you said.

@theworm7156

Жыл бұрын

@@ryanmauricio2323 I think it looks really playful and fun.

@craigleverenz

Жыл бұрын

I kind of agree with this comment. I didn't mind the Green Eggs & Ram text inside the egg, but once the circuit board elements were added, it took away the negative space and made it too busy. The egg could have been made to also be a mouse by adding a little bit of mouse cord coming out the top.

@IsaacMyers1

Жыл бұрын

@@craigleverenz not to mention that yellow is, well, a pale yellow. I always think gold, not yellow, when it comes to circuit boards.

@zacharypadron783

Жыл бұрын

@@ryanmauricio2323 for me, I actually really loved the redesign. Came to the comments to see if anyone else did and was shocked to see this comment and that it had so many likes lol Also, it kinda already looks like a mouse tbh. The only reason you’d 100% think it’s an egg is if you saw this video and heard him say it’s an egg. It’s pretty cool imo that it could be interpreted as an egg or a computer mouse lol

I like the og troop logo, I think making the glasses solid black but keeping the cat eye shape on the new one would’ve helped maintain the sass

@Vincentoist

Жыл бұрын

Also making the mouth straight horizontal instead of giving it slight angle

@jackmackenzie6721

11 ай бұрын

I disagree, the original is a little too empty colour-wise, and the overall shape legibility would be lost at a distance.

@DanielDettlaff

11 ай бұрын

@@jackmackenzie6721 i thought the third lacks the badass/femme fatale vibe the first one has. Mainly because of the mouth and glasses

@VoTion1

9 ай бұрын

I like the new one. It's more modern. But it should say bakery somewhere...

I think the reason so many people (including me) feel that Troop's oiriginal personality was lost in the redesign is that instead of changing the text to fit the illustration, you changed the illustration to fit the text. The illustration is what gave the logo its personality, not the text. It could have been improved of course, the necktie should have been a solid color, using a different color for the hair would have framed the face a lot better and given the whole illustration a more defined silouette and the collar wasn't necessary (though I do really like the extra flair it adds but I could be fine with it going or staying as well). I also think that although the variety of line weight is a large part of the illustration's personality, some more careful attention to where exactly the lines got thinner and thicker could have made it look a lot cleaner. But the main thing is, I definetely think the font should have been adjusted to fit the illustration and not the other way around. Of course I'm not a graphic designer, I have been doing art basically since I could hold a pencil so I have some translateable knowledge but obviously the two are entirely different beasts, but I do still think shifting your basic approach to the redesing could have preserved the original's feel a lot better, even if the specifics are definetely best left to you.

@AidanBueling

10 ай бұрын

This was exactly my thought, and I was really surprised when he changed the picture to fit the text rather than the other way around. I just thought it seemed so obvious that the text needed to be changed to fit the illustration that I hadn't even considered the other option. Definitely a poor choice.

@fanOfMinecraft-UAs_channel

9 ай бұрын

​@@AidanBuelingI also thought like that It felt kind of wierd that he did it that way, especially after talking that text could have been more similar to the picture

@mixer1014

9 ай бұрын

I’m a major In Graphic design and I completely agree, having varied stoke weights in the illustration gives a more organic look. It’s much more appropriate to adjust the text to fit the illustration because we should also take into account that the logo may need to be applied to other packaging items or stickers where the text won’t be very legible or necessary, so the illustration is what gives the brand it’s main identity, if there are going to be scenarios where text isn’t applied the illustration has to be carefully considered which I think it definitely was.

@Gface.

6 ай бұрын

yap city

@JosephJoeseph

6 ай бұрын

@@Gface. It's so sad that we yappingtonian citizens still have to face such discrimination on a daily basis 😔. Do better.

For the troop one i liked most improvements but the sunglasses and the outline on the scarve. The original sunglasses have much more of certain vibe to them.

@themournin

Жыл бұрын

I agree

@cookiemonsta2047

Жыл бұрын

I like the og logo better on the last one

@paulkanja

Жыл бұрын

tbh halee's logo was better,, the other redesigns were solid,, brandon's improved alot since then so it'd be a great video idea to revisit these old videos

@kyinhiding

Жыл бұрын

Yeah, no offense to him, but the Troop redesign did not work out

@DJSlimeball

Жыл бұрын

And he ruined her chin BRUH WHAT IS THAT???

I loved all the redesigns! I think the redesign for the last one lost a bit of the "adult" flair the original one had with the thinner lines (?), but this is coming from a consumer only standpoint with no art background. Your creativity and thought process is amazing to watch.

@Coeurlarme

Жыл бұрын

as someone with an art background (but not a graphic design one), i also liked the first one better. The illustration was giving me vintage vibes which i thought fitted the topic better, and as a whole it just felt more "ornate", which while i understand the need for simplicity, is still something I feel is somewhat missing with the redesign. Also the pastel colors felt a bit more feminine, which is something i associate with bakeries more.

@Zbanowany_

Жыл бұрын

I also feel that first obe is better, because the redesign lose the scout vibe in my opinion

@theresahoelzl

Жыл бұрын

As someone with a graphic design background I can tell you the original illustration looks really good as an illustration, but for a logo tiny and slim lines like that are often a Problem, imagine you want to print it out smaller (put the logo on the head of a letter or whatever) for exampel the white lines on the glasses could look like an "error" from the printer because they are just to slim. If you squeeze your eyes while looking at the comparison of the logos you can tell that the yellow of the cloth around her neck is not as visible in the original version. Overall I really like the design! (both original and "redesign") But for a logo changes of that sort would make sense, its also really helpful to print out a design, you can really tell which lines could be problematic since a printed out image looks really different compared to your screen. I hope my english made sense at all. :')

@AmalieLinden

Жыл бұрын

As another person with graphic design background who can't shut up, I'm going to agree that the first absolutely looks better. Now as the other person mentioned, it *is* more impractical because of the thin lines, and so truly, it'd only really work on a higher scale. But the redesign takes out all of the vintage and more mature vibes that the original logo has, and turns it more corporate looking (I felt that the ice cream logo also turned too corporate as well). It's usually in cases like these where you then talk with the customer about what they want/need to use the logo for, as, if you only need it in a big and medium sized format, you could just settle on making the lines a little thicker, removing anything excess, and call it a day. I would definitely try to keep it fun, keep the hair blond, and try to keep it looking vintage if it was me 😌 Though this is also just a testamony of how you get a different result by hiring different graphic designers lol. I became a graphic designer due to my background in art, so my brain automatically turns to "How do I preserve the artistic feel of this" when redesigning logos, versus Brandons approach of "How do I turn this logo as optimal to print as possible". It's crucial to think of both! But it's *when* you start thinking about those things that drastically change the results lol. Hope my comment didn't bore you !!

@theresahoelzl

Жыл бұрын

@@AmalieLinden Very well said! You are absolutely right, in the end it always depends on what you need it for and what the client wants, I think since I am currently studying gd and I only had a small amount of "real" work with clients my brain is a bit to locked on the "optimal printable" fact (what is most of the time wanted in our projects for uni), which is not always what we have to go for! Thank you for your nice answer, always interesting to hear different views on a topics like that :)

This is quickly becoming one of my favorite design channels. Thanks for sharing your knowledge Brandon!

@BrandonShep

4 жыл бұрын

That makes me smile :)

@premanjitachowdhury5897

5 ай бұрын

… …

@premanjitachowdhury5897

5 ай бұрын

1:29

@premanjitachowdhury5897

5 ай бұрын

1:30

@premanjitachowdhury5897

5 ай бұрын

1:31

This is fantastic! I love how respectful you are when critiquing. You seem like such a kind person. I have been doing Brand Design for 3 years and it's really fascinating hearing someone talk about the process aloud (it's usually just all in my head! lol) Can't wait for Ep.2!

@BrandonShep

4 жыл бұрын

Thanks so much, Hayley! It's strange how hard it is to find people discussing their actual design process. Most design videos I see are just step-by-step tutorials about how to make one thing (which is certainly helpful). But, I'm trying to make some content that helps fill in the gap! Do you have a website? I'd love to check out your work

@HyperTheKappa

Жыл бұрын

@@BrandonShep That's a great way of putting it and I totally agree, I love seeing someone discuss their process with actual design vocabulary and getting to the root of why they are adding certain things.

6:38 reshaping the letters around the leaves is a good idea - i didnt expect that😀

@Yozo_official

Жыл бұрын

Same

For the first one Banook and Timber, the original in my opinion made me have more joy. Your version was still good though I’m not saying it’s bad. Green Eggs and Ram you nailed however. The third one however was good, but too simplified. Also the Bakery Pop Up helped the description of it. Still great work though your amazing. Keep it up!

3:08 Whoa okay the colorblind section just warmed my heart so much INCREDIBLE!

I like both of the ice cream logos, however I feel more drawn to the original as it is more complex giving it the look that I has probably been designed back when these logos were like this in the 1900’s. This gives it a sense of originality and personally think it would look great with a “since 1937” tagline or something to make it seem like it’s existed longer. The new one yiu made is more up to standards with the 21st century and also works great for modernity

@_S_P_A_C_E_M_A_N_

Жыл бұрын

I agree. I feel like it lost some of the "retro elements mixed with modern design" aspects that it had before. It just feels more modern now

@leondelafonte

Жыл бұрын

For a logo it was too busy. It would make more sense as a label on the ice cream tub.

@kioku618

Жыл бұрын

I still think all the parts looked really nice but it was far too much in such a small space. As he said you can bring back other elements like the animal banners (which I liked a lot) on other parts of the packaging and marketing.

@clairegoodman5356

11 ай бұрын

​@@kioku618yes I loved the animals ❤

@solinus7131

9 ай бұрын

@@leondelafonte The textures did need to be toned down but I wish he did keep at least some aspect of the original logo, maybe even a pinch of texture

The text on the last logo was a great improvement, but I really enjoyed the original illustration better. The other 2 logos were very much improved, and overall you do great work Brandon!

I like how these aren’t “fixing” designs, but specifically just taking a different approach

I might be biased due to being a massive nerd, but the Green Eggs & Ram redesign is by far my favorite. You were given pure, 24 karat gold with that brand name, and made diamonds out of it. **chef's kiss**

Wow, saw this on Reddit and am shocked to see you only have 1.5k subs! Your design skills are fantastic and your presentation is top notch. I love how you go through the thought process. Please do more of these, this is so useful.

@BrandonShep

4 жыл бұрын

Thanks for heading over here to check out the video! Appreciate the kind words, and I'll definitely be making more of these :)

@aitor.online

Жыл бұрын

2 years ago almost 80k. what a glow up! especially for a channel in this niche thats huuuge!

@tiyanaalanei

Жыл бұрын

@@aitor.online Now it’s 122k 😮 love his work!

The first two logos I could see the positives and all.. the last one felt like a total transformation. That was real art! I thought the FIRST one was really good already.

I loved the Green Eggs and Ram redesign. I was really wondering how you'd incorporate the computer part and was super delighted with how you did it!

Love your work bro! But I will say, the moment I saw the original Girl Scout bakery logo I was going “don’t change it it’s perfect!”

@RushFan-2112

9 ай бұрын

Agreed. I love the original Troop logo and would totally wear it on a t-shirt or something.

This is the way to simplify logos. I feel like with simplified logos these days they are repetitive and bring aspects away from the original design, I know this was made 2 years ago, but great stuff man!

@Captain_zyke

9 ай бұрын

Now 3

A new episode! Dude you’re going to be huge if you Keep at it! Wishing you all the best

@BrandonShep

4 жыл бұрын

Thanks my man! Really appreciate the support, and I'm definitely going to push on

Banook & Timbers was beautiful and excellently done, Green Eggs and Ram was pure fun genius, and I actually think I preferred the outcome of Troops original design better but understood and learned a lot from your decisions about the design. Great stuff!

More UI design, please! PS: Banook & Timbers was my favourite.

@BrandonShep

4 жыл бұрын

You got it, Leon! Will certainly be making more UI stuff

@TimBryan

10 ай бұрын

Unfortunately he totally missed that the name isn’t Banook & Timbers, it’s Banook & Timbers’. The logo should have incorporated the bear and beaver because the whole idea is that the bear and beaver own the creamery.

Thanks so much, Brandon! You did and awesome job on all three!! Your tweaks made total sense and finally put into words what felt kind of “off” about it.

@BrandonShep

4 жыл бұрын

Super happy you liked it, Halee! You did a great job on the first version, which made this redesign a breeze :)

@fraserfernandes8766

3 жыл бұрын

I liked the glasses u had on the illustration. Think it gave it a good feminine personality.

the first 2 that you tweeked and changed looked REALLY good! but i think i prefer the old logo of the troops

you are so wholesome and relaxing to watch. I just like watching your videos to calm down, it's so satisfying to see a design take form because I feel like I'm right there learning from you. Thanks!

16:40 wow... the filling made all the visual difference, you really balanced its weight.

Your voice is pleasant to listen to. So friendly and chipper. I love learning from this channel. I’m a designer and it’s so useful seeing videos.

i'm shocked i'm just now finding out about your channel! most def binge watching all the videos you have so far. i really enjoy this video bc i struggle with logo designing, & to hear + see your process is so helpful. thank you for taking the time to make & edit these videos for us, i highly appreciate it! (:

I love the redesign of the Troop Detroit logo, bc by using shapes instead of strokes, you can get a variety of skintones into the logo and make it more diverseby just changing the colors and background. The OG defenetly looked a little dated back in the mid 2010's, but this new has a lot more personality, and defenetly looks more grown up.

You are actually amazing! I love watching your videos, you are so kind in the way you deliver critique, I respect you so much!

Great work on these Brandon. Always good to see how someone else would tackle a redesign.

@BrandonShep

4 жыл бұрын

Thanks a bunch, Mike! I love seeing how other designers work as well. Definitely helps me think differently and grow

I'm so glad I found this channel. Love the music and your character. These videos are so enjoyable!

@BrandonShep

4 жыл бұрын

Glad you enjoy it, Chandima! Appreciate the support 👍

This is such a great critique! Also, love the Logo Lab reference!

@BrandonShep

4 жыл бұрын

Thanks, Lindsey! When we first made Logo Lab, we were hoping people would get some good use out of it, and it seems like many have :)

This is great, thank you for taking us through the thought process and the design theory behind ! :)

I appreciate how you show your editing process, all the thought behind it. Just one guy's opinion: for the ice cream, the original logo was pretty good, almost like a beer logo. I agree it's too busy... Just needed to remove the shapes with the mascots in them. The wide shield is better. The original speaks with pride, the new one is unsure of itself. Okay just one opinion, again I love the video, thank you Second logo is great. I felt a kind of nostalgia for the style of the original, the Cooper font, spelling out the word "and", and your version is very different and does not bring forth nostalgia, but it is still better than the original, and I love how you humanized it, that made all the difference

Troop transformation was very helpful. Taking off the outlines really did it

This has quickly become my favorite design channel. Hankering for more content.

Fantastic! Just find this video randomly and now this is the best channel of design for me, thank you!

Awesome video! Would love to see more videos like this. Great job on the Troop Detroit and Banook & Timbers designs.

@BrandonShep

4 жыл бұрын

Thanks a lot! Those were my favorite as well :)

You massively improved them all!

Mind blown! 🤯 That was incredible Brandon.

You inspire me to create more! Amazing video. I picked up a lot of useful techniques. Keep up the awesome work!

@BrandonShep

4 жыл бұрын

Super great to hear that, Raven! Get out there and make something awesome :)

i´so glad youtube recommended me a video from your channel!!!you deserve much more recognition!

Oh, man! Already watching your videos for two days and I must tell you... I like your style and the way that you explain the information that you share. I'm a professional photographer but in love with design 48 years old. :)

Love what you did with the Logos. Keep these coming pleasee

My man went 0 for 3 here. Number 2 didn't give you much to work with. That being said, I've learned more about design from this guy in 2 days of watching than I ever knew in my life.

Man I always look forward to seeing your videos! Love it man please do keep them coming I need more!

@BrandonShep

4 жыл бұрын

Thanks, Vinnie! More on the way very soon

Logo lab is genius!! Definitely gonna try it soon. Fantastic job as usual!

I’m loving these videos man, and so well explained I’m getting my kids watching them as an insight into this career. Thanks!

@BrandonShep

3 жыл бұрын

Wow, that's great to hear! I hope they enjoy them and learn a few things too :)

love your channel! I haven't subscribed to anyone as quick as I did to yours. Your explanations are great and super helpful and I love your designs as well! Thank you so much for your great content

@BrandonShep

3 жыл бұрын

You're very welcome! Glad to have you here :)

This really helps me think through the design process. Thank you.

Your channel is my favorite. You have your own style. Thank you so much.

Your are a genius at this man! Love the green eggs and ram design!

Excellent redesigns! I really enjoyed seeing you work. Hope to see more redesigns soon!

@BrandonShep

4 жыл бұрын

Thanks, Nestor! New Logo Redesign video coming this week :)

Great job! The last one was super cool.

Very tempted to redesign the original Troop illustration with thick contour lines and thin cross contour lines to make it visually more cohesive. Otherwise, the original looks pretty good to me; it reminds me of an old school stamp. Even the text on the sides of the illustration look good (though my graphic design professor would pitch a fit over having text aligned from top to bottom).

This was great! Excited for more of these

@BrandonShep

4 жыл бұрын

Thanks, Johnathan! More coming soon

the "Green Eggs and RAM" could be called "GEAR". it fits with the tech that the company is based on, and would look good on an app display/icon.

So cool dude!! Amazing work!

im in love with the video and the website damn!!! great work

@BrandonShep

4 жыл бұрын

Glad you enjoyed them, Pedro!

You are a master! Great content and would be interested in taking a class from you. Your work is greatly appreciated!

Loving it as always.

@BrandonShep

4 жыл бұрын

:)

These are awesome! Love what you did!!

@BrandonShep

4 жыл бұрын

Thanks so much, Chris!

I like Green Eggs & RAM, because it shows that you adapt to the customer. It would look odd in a portfolio, but in video form where you explain your process, it is awesome.

You're a genius! Glad I see you in KZread!

Notification squad! This is great, I'm excited for more of this series!

@BrandonShep

4 жыл бұрын

That's right!!! Will definitely be making more of these :)

Your very talented at making little things stuck in a box

Logolab looks awesome - adding to my toolbox of design goodies - great work

Masterclass, these videos keep getting better!

@BrandonShep

4 жыл бұрын

Great to hear! Thanks for watching, Josh

Best logo redesign channel out there

I like your website, Logo Lab, will surely be using it. 1st & 2nd logos were really challenging and I love what you did. My favorite was Green Eggs & RAM. More UI design Please.

@BrandonShep

3 жыл бұрын

Thanks a lot, Bajirao! Appreciate you watching :) More UI will be coming in the future!

Please do more of this!!

For the banook and Timbers ice cream I believe it was meant to look like a Boy Scouts wilderness badge which I really liked, getting rid of the stitching and cross hatches kinda took away that vibe and I still prefer the first one. You also got rid of the bear and the beaver which were an enjoyable mascot

Thank you so much for another amazing video! You are the best thing to happen in 2020!

@BrandonShep

3 жыл бұрын

Lol, thanks a lot, Dwiki!

All of your designs are better than their originals. It’s awesome.

the last one is so good omg

12:26 bro really just did my favorite font like that.

WOW all of these are amazing!!! please do more very helpful of you to walk us through the process

@BrandonShep

4 жыл бұрын

Glad you enjoyed it! Thanks for watching

@buttcheeksguy

4 жыл бұрын

@@BrandonShep my pleasure :)

I didn't realize how cool logo design is until I found this guy and the one who redesigns people's business adverts for free. But it is like magic, it's so cool !

This is great designing overall, great job. One thing I would change in the last one is to make the letters a bit taller and maybe elongate the T and P downwards to make it more rustic/vintage just to give a more girl scout-ish vibe. That's just me though

I think one of the major issues with the troop redesign is the face shape. There was a cool confidence to the original sketch which is lost in the new one, but I do appreciate that some changes need to be made. The thick glasses tint is definitely a concrete example of something I would not have included. (The first logo redesign is very good)

First two were great but I prefer the OG of the last one. Amazing work as always tho! 🙌🏻

Overall, they all look fantastic! I only recently got introduced to this channel and Brandon, you're fantastically talented. It's such a joy to watch you work. 🤩 1st felt a little too simplified, I feel like somewhere in between the original cluttered design and the newer simplified one would have been perfect. 2nd completely baffled me, I did not like the original logo, but somehow the new logo, which looks great, is similar to the original 3rd is aweome, I like the new one more, but I felt like a bit of the identity changed, maybe instead of going down the thicker route, thinner could've kept the original feel more

this is very inspirational and educational at the same time.

@BrandonShep

3 жыл бұрын

Happy to hear it :)

Amazing redesigns!

This deserves a round of applause.

Now I wanna see what the flavor designs for the icecream one would look like, with cute bear and beaver as mascots

I’m surprised a lot of people are preferring the original troop logo, I think your redesign is a big improvement and feels much more established

@noodless

Жыл бұрын

ikr he snapped on it 💯‼️ he needs his props. the redesign is way better

@robmaelstorm23

Жыл бұрын

It does, but it feels like a clothing logo rather than ice-cream. It reminds me of the Timberlands logo. Simple, expensive. I don't fancy the original logo but I would pick up the original one because it's distinct and clear on its message. The redesign feels hidden and corporate but sellable because it's aesthetically pleasing, simple and modern. That's just me probably tho

@wiggard

Жыл бұрын

@@robmaelstorm23 Banook and Timbers was ice cream, TROOP is *cookie*

Wow so good! Really helpful

Awesome, very nice and quality logo critique.

@BrandonShep

4 жыл бұрын

Thanks, glad you liked it!

you made a perfect job, you took the 3 designs and launched themm

You're fucking awesome, I love your explanations and your voice is really calm to listen. I thought that you would redesign them making just some adjustments and advices, not completely redesigned them with even different versions, that's a lot effort invested on this video. Congrats

@BrandonShep

4 жыл бұрын

Thank you so much! This one definitely took some work, but will all the great responses I've gotten so far, it's certainly seemed worth it :)

the original green eggs and ram logo has such an old flash vibe, i love it

I think the Green Eggs and RAM logo needs a longer version too - if the name is on the storefront, it'll probably be on a squat, wide panel. Obviously that would be as simple as putting the text in a line and putting a textless version of the egg next to it.

I think a clever idea for the Green Eggs and RAM logo wouldve been the fried egg image + some representation of RAM sticks mimicking eggs and bacon

these are really good

For the Troop logo, in the color changing part at the end, I think it would be better to add a white outline and keep the face with the intended color palette, because they don't look very good when you change them around like that.

I love the 1st redesign!!