I Oversimplified Famous Packaging Designs

Ойын-сауық

Is minimalism all it's cracked up to be? Let's find out in this Design Challenge!
Get 10 FREE Images from Adobe Stock ► bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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In this video I use Adobe Photoshop CC to redesign 5 popular Package Designs from famous brands. Each package design required a unique set of skills to complete. My main focus was on simplifying the logos, colors, fonts, typography, layouts, and overall design style. I created some custom illustrations using Photoshop.
This was a great design challenge, and it's something I recommend everyone try out!
Find Me Here
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Discord: / discord
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.)

Пікірлер: 4 200

  • @BrandonShep
    @BrandonShep3 ай бұрын

    If you're a KZreadr, try my new app ClickPilot 👉clickpilot.app Test your Thumbnails & Titles against your Competition before you upload! Even use it to find viral thumbnail concepts for your next video :)

  • @BrandonShep

    @BrandonShep

    3 ай бұрын

    @@NathanRobinson-cy2ln Who said I was against gas cars lol

  • @thejjshow4876

    @thejjshow4876

    3 ай бұрын

    And colab with me now 😡😤

  • @Rilly_gud_moovees

    @Rilly_gud_moovees

    13 күн бұрын

    @@NathanRobinson-cy2ln’3 months ago’

  • @NathanRobinson-cy2ln

    @NathanRobinson-cy2ln

    13 күн бұрын

    @@BrandonShep Sorry I deleted it I was just wondering. Dove is all like oil is bad. lol They are crazy. I will not reply anymore I don't know why I brought that up. I just made that political. I need to stop watching the news they can make you crazy.

  • @JP-bm4sc
    @JP-bm4sc Жыл бұрын

    My favorite is the Gatorade one. I do always find it odd why they used grey on their packaging. Grey definitely does not show energy but rather lack there of.

  • @BrandonShep

    @BrandonShep

    Жыл бұрын

    Haha, I know right?

  • @RAAZR-

    @RAAZR-

    Жыл бұрын

    That shiny grey was on a lot of athletic sportwear in the 2000s it was the most popular color for football (soccer) cleats in my country, but black has definitely taken over now

  • @jacenjustice

    @jacenjustice

    Жыл бұрын

    That's only the G series. Gatorade labels come in all types of colors. He literally designed a label that basically already exists.

  • @BrandonShep

    @BrandonShep

    Жыл бұрын

    @@jacenjustice Nope, basically all their products use some form of grey for their labels. Even the non-drink items.

  • @wiggard

    @wiggard

    Жыл бұрын

    ​@@jacenjustice ratio

  • @veebxrry2815
    @veebxrry2815 Жыл бұрын

    I thought he was gonna over simply everything way to much as a joke, but the designs seriously look good, the cam bells,and the orbit look especially official!

  • @skeletonking1

    @skeletonking1

    11 ай бұрын

    Yeah I would still by them

  • @Stratelier

    @Stratelier

    11 ай бұрын

    The Gatorade one was the best of the lot, for sure, but the Campbell's one was ... bad. Almost Tropicana-level bad. (Look it up.)

  • @lucapeyrefitte6899

    @lucapeyrefitte6899

    11 ай бұрын

    Those definitely feel like a next step if they wanted to change it up too

  • @christiandavis2207

    @christiandavis2207

    11 ай бұрын

    I agree

  • @jimmyneutron-ex3ys

    @jimmyneutron-ex3ys

    11 ай бұрын

    @@Stratelierit honestly looks like a coca cola can

  • @TheKNIGHTELFMOHAWK
    @TheKNIGHTELFMOHAWK10 ай бұрын

    5:55 that’s actually a genius idea have the lighting bolt be different color based on which flavor it is

  • @Nikolai450

    @Nikolai450

    9 ай бұрын

    True

  • @CircleBoyCastle

    @CircleBoyCastle

    9 ай бұрын

    Yea

  • @AverageHamsterNamedCupcakee

    @AverageHamsterNamedCupcakee

    7 ай бұрын

    yes

  • @ToiletEploder712

    @ToiletEploder712

    3 ай бұрын

    yeah the bottles are already like that

  • @schemesthefox1255

    @schemesthefox1255

    3 ай бұрын

    @@ToiletEploder712they meant the one on the G

  • @user-hd6hh3re5h
    @user-hd6hh3re5h9 ай бұрын

    Now this man does logo simplifying right in my eyes. Actually taking away all the unnecessary mess and fluff from the original and making it neater without removing too much of the personality. The Gatorade stands out as my favorite.

  • @kidcoma1340
    @kidcoma1340 Жыл бұрын

    I have to say I really like the „trashy“ cheetos design and think it‘s part of the brand appeal. Like, you don’t buy cheetos because you want something fancy, you want quick and dirty satisfaction

  • @theragingrodent__

    @theragingrodent__

    Жыл бұрын

    Yeah Cheetos should be something you eat with a monster energy drink after you take a break from snowboarding. It's not a mature snack.

  • @Dylan-fe6tz

    @Dylan-fe6tz

    Жыл бұрын

    Dirty satisfaction lmao, perfectly said.

  • @Ariel0104

    @Ariel0104

    Жыл бұрын

    @@theragingrodent__ or after cutting myself and spending three hours trying to get a OE ball joint out of a 20yr old rusted truck.

  • @eggsalad09

    @eggsalad09

    Жыл бұрын

    ​@@Ariel0104 pardon?

  • @Ariel0104

    @Ariel0104

    Жыл бұрын

    @@eggsalad09 Cheetos are good snack 👍

  • @offlinealyssa
    @offlinealyssa Жыл бұрын

    The Gatorade & Orbit redesign were by far my favorites! I would love to see those in stores one day!

  • @fairypearlxx

    @fairypearlxx

    Жыл бұрын

    Same!

  • @pumpkant

    @pumpkant

    Жыл бұрын

    i said the same, i didnt like the other ones especially dawn, gives off more children bath soap vibes

  • @santicheeks1106

    @santicheeks1106

    Жыл бұрын

    The black just looks weird to me I think it needs a different color for Gatorade

  • @pumpkant

    @pumpkant

    Жыл бұрын

    @@santicheeks1106 i did think so too, but its better than grey and the logo cut out in the middle is fire, I just dont know what colour it could be aside from white that would look better and not like heavy on a flavor color

  • @user-vi4xy1jw7e

    @user-vi4xy1jw7e

    11 ай бұрын

    It's boring

  • @AkMackakay
    @AkMackakay9 ай бұрын

    The “Dawn” one was short but the duck : ADORABLE! You blow my mind how you do things I would never think of doing. Keep up the super work!!!

  • @AverageHamsterNamedCupcakee

    @AverageHamsterNamedCupcakee

    7 ай бұрын

    i love ducks haha

  • @Ourii
    @Ourii9 ай бұрын

    i think the reason the gatorade text is so small is because the logo and bottle itself is so iconic you don’t really need the text to know it’s gatorade

  • @b_megamaths
    @b_megamaths11 ай бұрын

    I think you're honestly just really good at adding *character* to designs. Whether that means simplification or overcomplication, you really make it pop.

  • @EugeneOneguine

    @EugeneOneguine

    8 ай бұрын

    I don't think either of the "oversimplification" or "overcomplication" videos were actually oversimplified/overcomplicated. It's all good designs with important details and a warm approach. If anything, it's minimalistic. If it was oversimplified, the logos wouldn't have any gradation, any shadow, way less colours, way less elements, the text would be normalised and flat without any bending with all letters equal to one another... Yeah, this isn't even close to oversimplified logos. But I understand he used that title to attract more people.

  • @nonexistent-yt9em

    @nonexistent-yt9em

    5 ай бұрын

    ​@@EugeneOneguineI mean yeah but then it wouldn't be better or as good like he said than the original, it is simple, but *oversimplified* ?, maybe...

  • @JERPII
    @JERPII11 ай бұрын

    Brandon’s the only person who can make oversimplification so complex.

  • @BrandonTheOrange

    @BrandonTheOrange

    11 ай бұрын

    I am

  • @shafiqahmed5839

    @shafiqahmed5839

    11 ай бұрын

    @@BrandonTheOrange not you

  • @BrandonTheOrange

    @BrandonTheOrange

    11 ай бұрын

    @@shafiqahmed5839 yes me

  • @shafiqahmed5839

    @shafiqahmed5839

    11 ай бұрын

    @@BrandonTheOrange none of your videos are about designing

  • @BrandonTheOrange

    @BrandonTheOrange

    11 ай бұрын

    @@shafiqahmed5839 i deleted them

  • @blueaxolotl2853
    @blueaxolotl285310 ай бұрын

    This is minimalism done right, i do still prefer some of the designs over yours, but yours are still probably the best simplified brands ive seen. my only real nit pick is that you didnt add some white on the bottom of the campbells soup can, i mean, having 2 colors on the top and on the bottom on a can is pretty much campbells brand.

  • @HetanshuBharadiya

    @HetanshuBharadiya

    10 күн бұрын

    This is literally what my comment was going to be

  • @blueaxolotl2853

    @blueaxolotl2853

    10 күн бұрын

    @@HetanshuBharadiya this reply made me remember this comment and realize that I was somehow extremely profound when I was ten years old-

  • @misterglo1394
    @misterglo13948 ай бұрын

    My only problem with these is the Cheetos one, you made a beautiful papery fire effect, but it looks strange compared to the detailed cheeto, although difficult it would be good for the cheeto to have that papery effect. I absolutely love the Gatorade though

  • @cloudshark8730
    @cloudshark8730 Жыл бұрын

    I think the dawn one is very pretty, but the duck looks more like a rubber duck and it doesn’t evoke that eco-friendly feeling. Other than that, great work! I truly love your design work and your unique style 💕💕

  • @mattiascaccabarozzi

    @mattiascaccabarozzi

    11 ай бұрын

    Dawn's redesigned logo is literally Nivea😂

  • @kenosabi

    @kenosabi

    11 ай бұрын

    Yeah their whole schtick with that is that it's gentle enough to be used on ducks in oil spills. Their commercials back this theory up.

  • @_S_P_A_C_E_M_A_N_

    @_S_P_A_C_E_M_A_N_

    10 ай бұрын

    This was my problem with it too. It looks like a mascot and detracts from the fact that the ducks have a real world connection. It becomes more of random branding noise that doesn't mean much.

  • @Chill1332

    @Chill1332

    10 ай бұрын

    Exactly my thoughts. I loved them all but that that one I thought more of Ernie from Sesame Street than saving the environment.

  • @KingdomOfDaylightsDauphin

    @KingdomOfDaylightsDauphin

    10 ай бұрын

    @@mattiascaccabarozzi I thought the exact same thing. I'm guessing he doesn't spend much time in the skincare aisle. 🤣

  • @radfree9370
    @radfree9370 Жыл бұрын

    The Dawn redesign was soo good! But It's a little too cute, you know? Feels more like a babies shampoo, I think. The Gatorade one was my favorite easily, I really like the lightning being cut out, it's a really cool touch!

  • @BrandonShep

    @BrandonShep

    Жыл бұрын

    I kind of felt the same way. But the ducks on the original are pretty cute too, so I think with a little adjusting, it could probably work. Thanks for watching!

  • @shanthi-the-bard

    @shanthi-the-bard

    Жыл бұрын

    @@BrandonShep Just got to give the duck a little edge. Maybe sunglasses and a leather jacket haha. Just kidding, but I love your videos. You're both very talented as a designer and artist, as well as at creating engaging videos.

  • @kyanite7843

    @kyanite7843

    Жыл бұрын

    Im not really feeling it, I love brandon but im not a fan of that geometric round with shadow art style all the time, especially when the text looks professional.

  • @BlakeTokar

    @BlakeTokar

    Жыл бұрын

    I think if the dawn redesign had kept the original logo it'd be perfect!

  • @abduly.7272

    @abduly.7272

    Жыл бұрын

    Rubber duckies go in bathtubs not on dishes. An over simplified version of a (non-rubber) cartoon duck would probably have been clearer.

  • @tematrixmayhem
    @tematrixmayhem10 ай бұрын

    1:56 I literally was now working on a design with a yellow background that had an ugly black shadow. Thank you.

  • @rianhines8747
    @rianhines87478 ай бұрын

    The techniques and ways of thinking you convey with these definitely are gonna help in my own designs

  • @cyn9614
    @cyn9614 Жыл бұрын

    With your "minimalistic" design you put an emphasis on modernity which the majority of graphic designs in charge of corporation logos miss the mark on. This was where the "simplistic = bad" hate originated from, and it's appreciated to see someone do it right. Instead of just slapping a few elements on the packaging, you apply logic and a theme which ultimately utilizes the purpose of simplism, which is to center the attention to the actual product. Great video! keep it up.

  • @aurilious7726
    @aurilious7726 Жыл бұрын

    I liked all of them! The only one I was a little hesitant about was the Campbell's, I think taking away the half red/half white background made the can a little too unrecognizable. The type where if you were looking for it in the store, you would have to double take at it because it's not immediately standing out.

  • @oncefortwice1389

    @oncefortwice1389

    Жыл бұрын

    That’s how I felt too! The contrast is definitely a need-to-have for Campbell’s, even if it was just a small part. Otherwise, I did like the idea.

  • @minerbryan3701

    @minerbryan3701

    Жыл бұрын

    Yeah. Like with the Cheetos one, he put a red colored object on a red colored background. Having that half red/half white allowed for the tomato to be fully visible, and many other foods would stand out in the white. But any red foods would blend into the background far too much. And the can cannot be white unless the logo/Campbells text changed color or gained some special border or surrounding shape of color. Overall, Campbells is just too iconic and too good to even change.

  • @kassandraofodyssey6475

    @kassandraofodyssey6475

    Жыл бұрын

    @@minerbryan3701 People are gonna confuse Cheetos with Doritos Nacho Cheese if this bag design existed tho

  • @QeedVann_Official15
    @QeedVann_Official158 ай бұрын

    3:53 HE'S TOO YOUNG TO DIE 😭😭😭😭😭😭😭😭😭😭😭

  • @focusmedia2465
    @focusmedia24659 ай бұрын

    Found you on IG and followed you there and came here to give you a sub as well. I’m obsessed with your skills. You make it look so clean and effortless and I know that’s just years of experience and talent. Now I’m just looking at every label of everything and seeing how messy and chaotic it all looks 😂

  • @ProfessorTogglebutton
    @ProfessorTogglebutton Жыл бұрын

    I love that Gatorade redesign. It feels modern and athletic. The Cheetos packaging is very reminiscent of a Doritos package. I could see that being a problem with brand recognition. This was a really cool thought exercise video. I can't wait to see what you do next.

  • @texanarchy666

    @texanarchy666

    Жыл бұрын

    The cheetos one just looks ugly and amateurish. I know he's not an amateur but he made me think he was watching him make the cheetos bag

  • @kyragoold9956

    @kyragoold9956

    20 күн бұрын

    Good good gaa gaa a b c d e f g h I j k m n o p q r s t u v w x y zed P If yo P Understood Any Of That Then you are smart Plz like❤😊

  • @Cheasle2
    @Cheasle2 Жыл бұрын

    the Orbit redesign was my favorite, I really like that artstyle in particular. Nice video!

  • @gamerui0342

    @gamerui0342

    Жыл бұрын

    True , the original orbit design was to much

  • @user-sv5kt8qz3v

    @user-sv5kt8qz3v

    Жыл бұрын

    how that was the worst 1, its like theres medicine in there - 0 personality

  • @gamerui0342

    @gamerui0342

    Жыл бұрын

    ​​​@@user-sv5kt8qz3v its better than cheetos redesign (my opinion ) because cheetos have unsettling contrast from realism to cartoony

  • @AngelShrimpChips

    @AngelShrimpChips

    Жыл бұрын

    i thought orbit was called rbit XD. I didn't realize the o was an "o"

  • @agamingguy9447

    @agamingguy9447

    Жыл бұрын

    It does look really good

  • @PabloLewis-ve6ud
    @PabloLewis-ve6ud11 ай бұрын

    2:01 omg the orange is just... Ahhhh

  • @tiborbreining8369
    @tiborbreining836910 ай бұрын

    I liked whenever you made the dawn bottle more simple.😊It was very cute!❤

  • @juliabuonincontro8617
    @juliabuonincontro8617 Жыл бұрын

    Honestly what was so iconic about the original campbells cans was specifically the red top white bottom look. The new one is ok I guess but doesn’t say campbells

  • @esp371

    @esp371

    11 ай бұрын

    also bears way too much resemblance to coca cola

  • @Majima_Nowhere

    @Majima_Nowhere

    11 ай бұрын

    Yeah, the two tone design has pretty much always been the Campbell's "look." It's how you can spot them on the shelves among every other brand.

  • @Jayvansimilien

    @Jayvansimilien

    11 ай бұрын

    So true I was about to comment the same thing!

  • @wingsoficarus1139

    @wingsoficarus1139

    11 ай бұрын

    With that golden plaque. I was surprised that he kept the tomato and not the logo/plaque.

  • @CountDVB

    @CountDVB

    10 ай бұрын

    That and the redesigned Campbell’s reminds me of generic tomato sauce.

  • @Mr.DodoPants
    @Mr.DodoPants11 ай бұрын

    I dunno about you guys, but to me this guy's designs just feel so much more interesting then other simplified logo's like pringles. Stuff like the hot cheetos and the dawn dish soap stick out to me because they have a sense of style, and you can see that despite the simplicity, other details were taken into account like the shape of the bottle or stuff like that. I dunno. His designs don't feel lazy to me like other simplified logos do.

  • @Martini2007real

    @Martini2007real

    8 ай бұрын

    I think it's because Brandon tried to make it look good while being simple, companies just try to make it more simpler

  • @kurlykayla9013

    @kurlykayla9013

    7 ай бұрын

    Also the Pringle’s logo is just weird

  • @IanZainea1990
    @IanZainea19909 ай бұрын

    7:35 without the drop shadow it actually had a very retro 50s look. Which was nice. Slightly less so with the drop shadow

  • @chipiofficial
    @chipiofficial8 ай бұрын

    Timestamps for finished results: Cheetos: 3:09 Dawn: 4:29 Gatorade: 6:01 Orbit: 7:32 Campbells: 9:08 I hope this helped!

  • @rand0m426

    @rand0m426

    7 ай бұрын

    thank you Trump mug shot

  • @rand0m426

    @rand0m426

    7 ай бұрын

    @@CPdLL376 w h y

  • @warabeldolls

    @warabeldolls

    5 ай бұрын

    3:54

  • @warabeldolls

    @warabeldolls

    5 ай бұрын

    111

  • @Misto_deVito6009

    @Misto_deVito6009

    26 күн бұрын

    The Gatorade is definitely my favorite

  • @TR-wm3sg
    @TR-wm3sg Жыл бұрын

    The Gatorade redesign was definitely my favorite one of this collection. With the Cheetos, I feel like the craziness of the original design appeals to the teenagers who are the main demographic for the product...but then again the simplified design might appeal more to the mothers who are doing the actual purchasing...

  • @DasherStudios

    @DasherStudios

    Жыл бұрын

    As a teen the simplified looks better

  • @wiggard

    @wiggard

    Жыл бұрын

    ​@@DasherStudios you're not the only teen in the world, bud

  • @DasherStudios

    @DasherStudios

    Жыл бұрын

    @AnimaticPotato I know. I'm just saying I'm ONE of MANY teens in the world, and I like the simplified version.

  • @wiggard

    @wiggard

    Жыл бұрын

    @@DasherStudios You know, it's not necessary to introduce yourself with your age before giving an opinion

  • @flop-00

    @flop-00

    Жыл бұрын

    @@wiggard in this case with the point they were trying to make, their age was relevant

  • @abbyzeo4646
    @abbyzeo4646 Жыл бұрын

    i like that you use this trend of minimalism that has made so many brands just look boring and showed techniques for actually keeping the logo interesting

  • @undefeatedEPYClegend
    @undefeatedEPYClegend9 ай бұрын

    Brandon’s Drawing skills are INSANE!!!

  • @PowerTower694
    @PowerTower69410 ай бұрын

    0:40 Brandon: “I’m gonna make it, *WHITE.* White Cheetos logo in the similar images: Am I a joke to you?

  • @flameybox

    @flameybox

    4 ай бұрын

    At that timestamp it also had Ruffles and under neath it said they were Cheetos 💀

  • @Goose_McSqoofus
    @Goose_McSqoofus11 ай бұрын

    My favourite was the Orbit redesign! It’s so much more clean and Modern and easy on the eyes! Although in my opinion the original design for Orbit would probably capture my attention more

  • @arjunsuresh6412

    @arjunsuresh6412

    11 ай бұрын

    Yeahh i was gonna say that!! For me, it's the blue and white ring around the 'O' which always catches my attention and makes it easily recognisable

  • @RafaelMunizYT

    @RafaelMunizYT

    9 ай бұрын

    look at the candy shelves of a market, it's full of flashy colors and "over the top" designs, it's meant to catch your attention. the orbit redesign looks too bland, looks more like something you'd see over the counter of a drugstore

  • @cristinanavas40

    @cristinanavas40

    6 ай бұрын

    Yeah

  • @hz2844
    @hz2844 Жыл бұрын

    I wish this video would never end, the redesigns were so good!

  • @judahvalkenaar

    @judahvalkenaar

    Жыл бұрын

    Same

  • @alextuyi

    @alextuyi

    Жыл бұрын

    True

  • @SomeNinety._.

    @SomeNinety._.

    Жыл бұрын

    we need a part 2

  • @BFWP-

    @BFWP-

    Жыл бұрын

    Yeah We Need A Part Two, So Badly.

  • @Blokythebunny05

    @Blokythebunny05

    Жыл бұрын

    Holy crap, A TWO LETTER NAME, those are extremely rare!

  • @ruslyhery
    @ruslyhery5 ай бұрын

    Brandon is the only one that always nailed their Design, Keep It Up Brandon 😁

  • @octoberling
    @octoberlingАй бұрын

    I prefer all of these! Minimalistic designs just look so pretty to me, and your redesigns don't make my head hurt

  • @Chylord
    @Chylord11 ай бұрын

    I personally think that the campbells can should keep the red top white bottom, as its been a staple of the brand since their second redesign

  • @Dragonking3787

    @Dragonking3787

    9 ай бұрын

    I agree. It also makes me think of Coke as well, which is bad

  • @PancakebatterLuigi

    @PancakebatterLuigi

    7 ай бұрын

    And then he added gold as a “homage” when literally it just looks ugly and golden for no reason. If you got the gold text you need that token thing.

  • @SoggySoup

    @SoggySoup

    2 ай бұрын

    Yeah that was the only one that wasn’t just better.

  • @MaxxDW
    @MaxxDW Жыл бұрын

    I truly appreciate the amount of effort you go through to make a good video, with all the video editing and the designs themselves. Thank you!

  • @BrandonShep

    @BrandonShep

    Жыл бұрын

    Glad you enjoyed it my man!

  • @Santiago-fn7ff

    @Santiago-fn7ff

    Жыл бұрын

    @@BrandonShepIm really happy you started to upload frequently exactly when I had watched all your videos. You’re one of my favourite KZreadrs rn, keep going ❤️‍🔥

  • @TheBreadMansBakery
    @TheBreadMansBakery3 ай бұрын

    My favorite has to be the Orbit re-design. Honestly yeah, it has that clean modern feeling to it and stands out! Great job man!

  • @iconic-galaxy
    @iconic-galaxy3 ай бұрын

    6:00 I think the black is also a bit harsh, but everything else look amazing

  • @wushdishmeen
    @wushdishmeen Жыл бұрын

    Majority of the reason these designs are complex is so they stand out. There is a whole science behind how to make things noticeable on grocery shelves and what shelf they go on and what order so they are recognizable. You can find a bag of Cheetos in a sea of bags easily. Same for the other items they stand out since they are memorable. The Gatorade is the only one that could definitely use a new design as PRIME totally put them to shame with their bottle design.

  • @user-vi4xy1jw7e

    @user-vi4xy1jw7e

    11 ай бұрын

    PRIME?

  • @SEAkuaa

    @SEAkuaa

    11 ай бұрын

    I would not call prime's design good personally

  • @anxsh

    @anxsh

    11 ай бұрын

    ​@@SEAkuaayeah its trash

  • @hyprpoint

    @hyprpoint

    11 ай бұрын

    Prime copied Gatorades design horribly.

  • @wushdishmeen

    @wushdishmeen

    11 ай бұрын

    @@hyprpoint looks nothing like Gatorade’s design. Like whatsoever.

  • @FossilBox
    @FossilBox Жыл бұрын

    I'm honestly not sure why KZread recommended this, but that was the most satisfying video I've seen in a while! It made things that I usually find so corporate and soulless and manipulative into some thing that I actually found beautiful and interesting

  • @arusu1806

    @arusu1806

    Жыл бұрын

    This is the content I needed but couldn’t find.

  • @kioku618

    @kioku618

    11 ай бұрын

    His videos are really great, I love this channel : )

  • @AliAbuZiyad

    @AliAbuZiyad

    10 ай бұрын

    150 likes 2 REPLIES??? let me fix this

  • @bluey-next777
    @bluey-next7775 ай бұрын

    6:38 *RECORD SCRATCH* Wait a second... THESE ARE NOT THE SAME LOGOS

  • @CheddaGV
    @CheddaGV6 ай бұрын

    LOVE all these redesigns. I just feel like campbell’s soup’s golden seal is the ONE part you could’ve kept.

  • @JustFootballEditz111
    @JustFootballEditz111 Жыл бұрын

    Results 3:15 Cheetos 4:32 Dawn 6:03 Gatorade 7:36 Orbit 9:11 Campbells Tomato Soup

  • @cyanstar9118
    @cyanstar9118 Жыл бұрын

    I really loved the Gatorade’s oversimplified design! I’ve always thought that electric orange blends with black well together

  • @siro666sbrahmanarchive4
    @siro666sbrahmanarchive49 ай бұрын

    the fact that you made that fire so quickly and its so good looking is insane

  • @miniposeidon
    @miniposeidon10 ай бұрын

    I’d actually buy this more with these designs, Your oversimplified video, STILL MAKES ME WANT TO BUY IT.

  • @L0rkii
    @L0rkii Жыл бұрын

    8:20 it looks like can of cocacola

  • @user-pi2go7wv4j

    @user-pi2go7wv4j

    7 ай бұрын

    Facts thats wat im talking about

  • @outloud_01

    @outloud_01

    3 ай бұрын

    Facts thats wat im talking about

  • @cogspace
    @cogspace Жыл бұрын

    Awesome video! I don't think the hyper-minimalist approach really works for most of these brands (the Flamin' Hot Cheetos in particular looks like a campfire, which makes me think barbecue rather than spicy), but the Gatorade one is great and the Dawn and Orbit ones are very good as well. Overall, I really like these variants!

  • @TheKittenIsHereForRevenge
    @TheKittenIsHereForRevenge5 ай бұрын

    The Cheeto’s Paper Fire looks too Real to be Real

  • @goldysdv
    @goldysdv9 ай бұрын

    All of them are amazing man, keep going.

  • @btlnono_
    @btlnono_ Жыл бұрын

    this video is the ultimate proof that oversimplifying doesn’t necessarily have to be bad, it’s just about the idea. your ideas are excellent and all your redesigns definitely improved the packagings. well done!

  • @HyperTheKappa
    @HyperTheKappa11 ай бұрын

    I love these videos because they're accessible for everyone, but a designer/artist can still watch and get a deeper understanding of your process. Super cool!

  • @pieter23641
    @pieter236419 ай бұрын

    the part on the top left of the soup design hearts my brain, no hard feelings, I love your videos👍

  • @i_prefer_the_term_antihero
    @i_prefer_the_term_antihero7 ай бұрын

    Got randomly recommended this, and I loved it. The only one I didn’t like more than the original was the Campbells. But the dawn one especially sparked joy

  • @lovelylipbonesouwwwwwwwolv2198
    @lovelylipbonesouwwwwwwwolv2198 Жыл бұрын

    3:14 This looks so much better than I thought it would be... Like I thought it was gonna be completely simplified with just a red background and the name of the chip lol

  • @nomorenotesyreel
    @nomorenotesyreel Жыл бұрын

    4:10 (im using this to keep track dont like this comment lol)

  • @nissim9081

    @nissim9081

    Жыл бұрын

    My goals are beyond your understanding

  • @Cup1dzzz

    @Cup1dzzz

    Жыл бұрын

    too bad! we’re liking it anyways.

  • @nomorenotesyreel

    @nomorenotesyreel

    Жыл бұрын

    @@Cup1dzzz WaaaaaAAAAAaaA

  • @Cup1dzzz

    @Cup1dzzz

    Жыл бұрын

    @@nomorenotesyreel hEhHhEE

  • @M.Corp_Associate

    @M.Corp_Associate

    8 ай бұрын

    Time to spam like and dislike it

  • @ykabrar
    @ykabrar6 ай бұрын

    Every brand needs to hire this man

  • @kwanghochea

    @kwanghochea

    6 ай бұрын

    Nice

  • @razinBangladesh2024

    @razinBangladesh2024

    3 ай бұрын

    Yeah , You are right

  • @goyangi4143

    @goyangi4143

    2 ай бұрын

    abso-f$cking-lutely not

  • @potentious1

    @potentious1

    2 ай бұрын

    *@goyangi4143 Bro can't even* *spell.* 💀

  • @goyangi4143

    @goyangi4143

    2 ай бұрын

    @@potentious1 if I spell it out, then KZread will delete my comment. I need to work around the algorithm.

  • @ArthropodJay
    @ArthropodJay3 ай бұрын

    i really love the dawn dishsoap one tbh, its so cute.

  • @Catplaysfishingsim
    @Catplaysfishingsim Жыл бұрын

    4:33 it looks like its like a kids shampoo.

  • @TDproductions378

    @TDproductions378

    Жыл бұрын

    Bro lol

  • @PotatoeGod

    @PotatoeGod

    11 ай бұрын

    My kid is a dish, so I agree

  • @YouTube.Guest.Account

    @YouTube.Guest.Account

    11 ай бұрын

    ​@@PotatoeGod ayo???

  • @PotatoeGod

    @PotatoeGod

    11 ай бұрын

    @@KZread.Guest.Account what i am a dish

  • @halimahzamanwali2503

    @halimahzamanwali2503

    11 ай бұрын

    ​@@PotatoeGod that doesn't make any sense at all💀

  • @zapphyr
    @zapphyr Жыл бұрын

    9:11 the golden middle coin from the original logo is very important because they kept it since 1895 until today, and you took it off...

  • @BlizZard_real

    @BlizZard_real

    11 ай бұрын

    I don’t really care

  • @hziebicki
    @hziebicki7 ай бұрын

    I love the orbit one. It looks so clean and... Refreshing.

  • @benjaminnelson1014
    @benjaminnelson101410 ай бұрын

    Dude. These were all fantastic and improvements upon the originals. Well done!

  • @nannimwuyep
    @nannimwuyep Жыл бұрын

    I loved what you did with Dawn! 3:27 Well done man.

  • @BrandonShep

    @BrandonShep

    Жыл бұрын

    Thanks brother, glad you enjoyed it!

  • @Game3iscool

    @Game3iscool

    4 ай бұрын

    ⁠over complicate all of these ones it would be very cool to see the difference

  • @mainoffender27
    @mainoffender27 Жыл бұрын

    Brandon: I'm trying to avoid everything being red, orange or yellow. Also Brandon: Why would you use black for the shadow, just use orange! lol

  • @IAmMisterTterevel
    @IAmMisterTterevel25 күн бұрын

    That gold medal is important for Campbell's as it marks the first time they became a recognized name in the world of soup, removing that would strip them of their identity. It'll be like if Pabst Beer removed the Blue Ribbon design from their packaging.

  • @kurlykayla9013
    @kurlykayla90137 ай бұрын

    The Gatorade, orbit, and Dawn were my favorites! You’re so talented

  • @ecomabella
    @ecomabella Жыл бұрын

    A video suggestion; I think it’d be fun to see what you would do with unexpected brand mashups, or unlikely collabs. Like Oreo Tic-Tacs -not so unexpected, but you get the idea.

  • @Nextup-GamingAndFunOOC

    @Nextup-GamingAndFunOOC

    Жыл бұрын

    WERE THERE OREO TIC TACS?!!? OMG LOL

  • @Server2008
    @Server2008 Жыл бұрын

    I love the Gatorade and Orbit redesigns the most, they are just so good! I really like that idea you thought of where the lightning bolt in the G becomes a cut-out so that it matches with the drink color! I think that Gatorade and Orbit should really use your packaging designs, they're just too good!

  • @MarcelE80
    @MarcelE8010 ай бұрын

    These are all sooo good! My favorite is also the Orbit

  • @golem778
    @golem77810 ай бұрын

    Wow these are great! My favs are the gatoraid and the soup ones, I always wish they could be real! The orbit one was neat, I like the 70s vibe with the circle pattern, but it does feel a bit empty, and also uses the sprite color palette

  • @CloudMouth27
    @CloudMouth27 Жыл бұрын

    The redesigns are actually pretty cool and creative

  • @MrJugular

    @MrJugular

    11 ай бұрын

    burghley

  • @TheRedSlime1

    @TheRedSlime1

    10 ай бұрын

    @@MrJugular I WAS GOING TO SAY THAT-

  • @Void_VSD
    @Void_VSD Жыл бұрын

    For anyone looking for the finished products. 3:12 Flaming Hot Cheetos 4:32 Dawn Ultra 6:02 Gatorade 7:34 Orbit 9:10 Campbells Tomato Soup

  • @zikrazaaraborahae9890

    @zikrazaaraborahae9890

    Жыл бұрын

    Thx

  • @UnseenDraws

    @UnseenDraws

    Жыл бұрын

    Love you

  • @Etrezi

    @Etrezi

    Жыл бұрын

    Thanks, I made a similar comment before finding yours 😅

  • @jefftparker

    @jefftparker

    Жыл бұрын

    Or you could watch it.

  • @chichou7

    @chichou7

    Жыл бұрын

    @@Etrezi not a problem

  • @janb3938
    @janb393810 ай бұрын

    Damn, I can't get enough of these videos. Such a good concept!

  • @Marculator
    @Marculator10 ай бұрын

    Please do a part two, I loved that!

  • @pyro-millie5533
    @pyro-millie553311 ай бұрын

    Holy crap the gatorate and orbit ones turned out so nice!! That’s like- minimizing to suit a purpose and making the packaging appeal more to the brand itself- I think the Gatorade one is my favorite because it looks so much sportier and more legible, makes the bright colors pop so much more, and I love the idea of the cutout being a functional design element for the G’s bolt! Well done!! I wasn’t sure about going simpler on a campbells soup can, but you actually made that work beautifully too, wow! And then your “complicating logos” companion video adds so much spice to overly bland and wrongfully simplified ones (not Monster, its design is slick, and complicating that one was just cool fun), and makes some really cool things with them! (I want my butter to look like a gravity falls scene dangit! I want my chips to be flashy!!) I like the vibe of the new cheetoh’s bag, but if you were going for a redesign and not necessarily a minimization, then making it a full campfire scene would be super cute: Crossed cheetoh’s like logs, and Chester wearing his sunglasses at night sitting by the fire breathing more fire on it because he can lol. With a little garish colored camper in the background lol.

  • @know_ledge
    @know_ledge Жыл бұрын

    i was randomly recommended your videos without any design background and now i can't stop watching. you're doing a very good job, thank you for sharing it with everyone. 👏

  • @EVILBUNNY28
    @EVILBUNNY2810 ай бұрын

    6:31 “Get rid of all these EXTRA parts” Ooooh haha. I see what you did there 😏

  • @WD_RatLad

    @WD_RatLad

    9 ай бұрын

    shut.

  • @michelzhou969
    @michelzhou9699 ай бұрын

    Orbit kinda looks like a pharmaceutical drug now

  • @user-wc9ml6zr5l

    @user-wc9ml6zr5l

    Ай бұрын

    Yeah

  • @ENGTAREIF
    @ENGTAREIF Жыл бұрын

    You should communicate with gatorade and tell them to change their bottle design into that 6:05.

  • @arkesh110
    @arkesh11011 ай бұрын

    5:15 a funny story about the gatorade logo, i remember when i was younger my parensts didnt know what the name of gatorade was, so they just called it "G". I didnt know any better either, and once i lost my water bottle im 2nd grade, so i filled a gatorade bottle with water and brought it to school. I left the bottle on my desk before recess and when i came back, it was gone. I tried asking my teacher if she saw it, but she didnt understand what a "G bottle" was. Finally she figured it out after i described the logo, and she said she threw it out 😂.

  • @GreenStuddedLemon

    @GreenStuddedLemon

    10 ай бұрын

    mom can i have some G?

  • @davidfeltheim2501
    @davidfeltheim2501Ай бұрын

    The cut out lightning bolt is super clever.

  • @purpleheartss777
    @purpleheartss7778 ай бұрын

    I really like the dawn one it's so simple and cute I would DEFINITELY buy that if I saw it on the shelves

  • @Vlibba
    @Vlibba Жыл бұрын

    Gatorade was a huge improvement along with Orbit. Hot cheetos and campbells however seemed like a miss and both seemed kinda flat or very very little character.

  • @BrandonShep

    @BrandonShep

    Жыл бұрын

    Sometimes minimalism works, sometimes it doesn't. It was a fun experiment either way!

  • @Bright--Light

    @Bright--Light

    Жыл бұрын

    But ngl, both have the intention to be exactly that simple, but pretty cool. And I think it really is.

  • @Mebiamiu

    @Mebiamiu

    Жыл бұрын

    @@BrandonShep Campbells Soup is iconic for having both that red & white background not just red. I think that if you might've added a white slim line either at the top or bottom, it would've definitely passed in my book for sure. Great job as always man!

  • @bobateasedits

    @bobateasedits

    Жыл бұрын

    i really liked the hot cheeto one tho. the only bothering part is the fact that the cheeto is red and the background too, which makes it hard to seee.

  • @jamsanator0511

    @jamsanator0511

    Жыл бұрын

    He ruined the iconic Flamin’ Hot Cheetos bag.

  • @Eggo_Hates_Eggz
    @Eggo_Hates_Eggz Жыл бұрын

    They actually turned out really well and would probably make me want to go out and buy them if they did exist. Especially the Gatorade one, the grey felt off and the black made a big difference. And the little duck on The Dawn Bottle was adorable!

  • @batata4126
    @batata412610 ай бұрын

    All of them are so much better and more simple, love

  • @the_mike_honcho
    @the_mike_honcho9 ай бұрын

    Adding the gold emblem at the top left of the tomato soup design might have been a nice touch. That area looked a bit empty and that gold emblem connects to the brands heritage.

  • @IvanGamer4658
    @IvanGamer465811 ай бұрын

    2:19 that fire makes me remember paper mario

  • @froggoproductions1665
    @froggoproductions1665 Жыл бұрын

    I loved the cuteness of the dawn soap one! I was in shock at the Gatorade one, you made it amazing. The cut out lightning bolt in the G was absolutely genius.

  • @Dr.Somewhere
    @Dr.Somewhere25 күн бұрын

    I swear this guy should design every brand logo

  • @Enyah_123
    @Enyah_1232 ай бұрын

    My fav was the dawn one❤ the small duck was really cute

  • @AlextheAnimator2020
    @AlextheAnimator2020 Жыл бұрын

    2:34 That fire is amazing

  • @mrblueblood4917
    @mrblueblood4917 Жыл бұрын

    4:29 this dawn one is super cute!!

  • @Aisubun
    @Aisubun10 ай бұрын

    That Dawn one is adorable! I kinda want to get sticker paper to print it out and put it over my bottles at home now, lol

  • @NotLiverspotRobot
    @NotLiverspotRobot9 ай бұрын

    That Gatorade one was such an improvement

  • @robotwars123wiki
    @robotwars123wiki Жыл бұрын

    I'm a graphic design student currently writing a dissertation proposal on minimalism within design so this video popping up in my recommended was a must watch and it did not disappointment. The designs were lovely, especially the chewing gum!

  • @marcomanchester990
    @marcomanchester990 Жыл бұрын

    7:42 souper😉😏

  • @BrandonShep

    @BrandonShep

    Жыл бұрын

    😜

  • @OmniSync

    @OmniSync

    7 ай бұрын

    i love dinner

  • @nukeakkt
    @nukeakkt11 ай бұрын

    Imagine some of the brands copying his work with minor modifications in a few months xD

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