"I'm Broke, What Business Do I Start?"

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

Пікірлер: 358

  • @AlexHormozi
    @AlexHormozi3 күн бұрын

    Want to go through this process with a community, tools, and my help? Go here: skool.com/games

  • @zlatkakabaivanova2954

    @zlatkakabaivanova2954

    3 күн бұрын

    It sounds like this community is for online service businesses only, not physical product businesses. Is that right?

  • @MichaelMuthurajah

    @MichaelMuthurajah

    2 күн бұрын

    thanks brother

  • @jzk2020

    @jzk2020

    Күн бұрын

    Great lesson today, Alex. I'll put some of this into practice asap.

  • @user-yd9cx6qj7y

    @user-yd9cx6qj7y

    15 сағат бұрын

    Bibity bobity who's in charge of your yourubw account?

  • @vldimirivanovic711
    @vldimirivanovic7113 күн бұрын

    Bro woke up and said let me drop shit ton of value right here today

  • @mannya_realtor

    @mannya_realtor

    2 күн бұрын

    He made that decision a year ago - created a system and now we’re getting it lol his systems are crazy.

  • @Elijah.Shades

    @Elijah.Shades

    Күн бұрын

    Hahahahahaa. Well said!

  • @_mesabla
    @_mesabla3 күн бұрын

    Bro, turn the TV volume down, i’m watching Hormozi

  • @basedpillclips8814

    @basedpillclips8814

    3 күн бұрын

    And yet you’re still not rich…

  • @YungPickleDaSour

    @YungPickleDaSour

    3 күн бұрын

    @@basedpillclips8814 r u babes

  • @FragmentOfInfinity

    @FragmentOfInfinity

    3 күн бұрын

    ​@@basedpillclips8814everyone's rich, they're just a little short on money.

  • @ManTeera

    @ManTeera

    3 күн бұрын

    ​@basedpillclips8814 jumping into conclusions

  • @consciencetranquille7868

    @consciencetranquille7868

    3 күн бұрын

    I threw it away. It is a waste of time.

  • @dolce1248
    @dolce12483 күн бұрын

    This dude is……just unbelievably knowledgeable. I love listening to someone who makes me feel smarter after just listening to them. Be that type of person, gang

  • @dannycondeii
    @dannycondeii3 күн бұрын

    The future looks bright fellas

  • @edheldude

    @edheldude

    3 күн бұрын

    It's all up to oneself!

  • @ali_sina__._

    @ali_sina__._

    3 күн бұрын

    does it?

  • @levonbigelow412

    @levonbigelow412

    3 күн бұрын

    fuck yeah it does

  • @ashraymallesh2856

    @ashraymallesh2856

    2 күн бұрын

    hell yeah

  • @TanishaMR
    @TanishaMR3 күн бұрын

    The one educator I try to watch passively to absorb the info but end up pausing to write notes. Every video! God blessed me to find you 🙌🏾

  • @lookmanmybad3885

    @lookmanmybad3885

    2 күн бұрын

    That's why you're gonna win my friend

  • @Chad_Thundernuts
    @Chad_Thundernuts3 күн бұрын

    I grew up financially illiterate and don't really know much about business, but listening to this guy speak about his field so masterfully is really amazing. I feel like I'm listening to a business genius.

  • @_mesabla
    @_mesabla3 күн бұрын

    You notice that he most successful entrepreneurs are always creating content instead of consuming it like we do

  • @doodlebroSH

    @doodlebroSH

    3 күн бұрын

    It’s more than that. They are giving away value. We are taking it.

  • @JonnyCotrus

    @JonnyCotrus

    3 күн бұрын

    True but we are not in the Part in our lives in wich we get paid... im learning not earning🙏

  • @stepstogrow1

    @stepstogrow1

    3 күн бұрын

    I see people are giving value and people are learning which is great but its so easy to get stuck in that cycle. Learn. Take action.Learn Take action

  • @millerturq4418

    @millerturq4418

    3 күн бұрын

    @@JonnyCotrusmake sure you’re not using that as an excuse

  • @xolalalo

    @xolalalo

    3 күн бұрын

    Exactly

  • @Mxgtr1569
    @Mxgtr156918 сағат бұрын

    My first reaction when I saw the thumbnail was “If you’re broke, don’t start a business, get a job”. But, I do appreciate Alex’s approach to business.

  • @JoahnyBeatriceGarcia
    @JoahnyBeatriceGarciaСағат бұрын

    My advice to everyone is this : if you want to grow big this year especially in your finances. Be willing to make investments. Saving is great but investing puts you on a pedestal where you wouldnt have to worry about savings as you do now. With Samantha Jack, my portolio is doing really great and im proud of the decisions i made last year.

  • @TeresaGonzalez-qf3rc

    @TeresaGonzalez-qf3rc

    Сағат бұрын

    I think she trades for everyone I meet. I met her twice at a meeting in Connecticut and after her lectures from Samantha I had to personally ask her to be my financial advisor. she is definitely good

  • @JamesHuang-sp3ek

    @JamesHuang-sp3ek

    Сағат бұрын

    Samantha Jack's strategy has normalized winning trades for me and it's a huge milestone for me looking back to how it all started.

  • @AaronBrady-pt9mx

    @AaronBrady-pt9mx

    Сағат бұрын

    Samantha's analyses go beyond surface-level trends. She delves into technical, fundamental, and sentiment analysis, providing a holistic view of the market..

  • @EliseGarnier-oq7go

    @EliseGarnier-oq7go

    Сағат бұрын

    She is all about simple technique that are highly profitable, I really admire her winning mentality.

  • @JoahnyBeatriceGarcia

    @JoahnyBeatriceGarcia

    Сағат бұрын

    You can reach her T

  • @indifferentphilosophy
    @indifferentphilosophy3 күн бұрын

    Was watching older hormozi videos, but now im here

  • @Samyvior

    @Samyvior

    3 күн бұрын

    But I don’t want to learn editing since I want to focus on preparing content and shoot it myself, so I need an editor and we grow together.

  • @redwarf8118

    @redwarf8118

    2 күн бұрын

    were is the bus?

  • @topikproducedit.6549
    @topikproducedit.65493 күн бұрын

    You're a blessing to the world Alex 🌎

  • @yoericktv9610
    @yoericktv96103 күн бұрын

    Major Thanks H and the team.

  • @GRUBB-MUDD
    @GRUBB-MUDDКүн бұрын

    Im fixing to start a buisness online, thanks for the help. Its going to work 4 sure. I will expand on that later

  • @pauliesindacco
    @pauliesindacco2 күн бұрын

    This guy is droppin´pure quality just from the beginning of his day 😅

  • @pauliesindacco

    @pauliesindacco

    Күн бұрын

    @Hormozi-ChanneI sorry I didn't understand (I'm spanish)

  • @mannya_realtor
    @mannya_realtor2 күн бұрын

    It’s actually so impressive how he has all these frameworks wired in his head.

  • @ProfitshubNG

    @ProfitshubNG

    9 сағат бұрын

    He lives it out

  • @QueenJodiandAP
    @QueenJodiandAP3 күн бұрын

    Thank you Alex. 😊😊

  • @HyperUpscale
    @HyperUpscale3 күн бұрын

    This is so much of gold! 🏅 Seeing everything you teach in essence for starting business feels like a present 🎁 THANK YOU, ALEX 💝!

  • @wayofchad
    @wayofchad3 күн бұрын

    The information all the influencers are giving aren't new(including me) , it has always been there . Taking action is more important, throughout history those who've used this information and turned it into knowledge and have taken action , has always achieved

  • @le7ya576
    @le7ya5763 күн бұрын

    Thank you so much Alex, Thank you like it’s from the bottom of my heart hope this comment reach you❤

  • @derrellbiffle2736
    @derrellbiffle27363 күн бұрын

    Thanks Sandy Smith

  • @NCousins-f6v
    @NCousins-f6v2 күн бұрын

    I love your videos and books. You don’t waste my time with fluff and I learn a lot! Thank you!!!

  • @sibstarrr9
    @sibstarrr9Күн бұрын

    I cannot turn it off. The more I watch, the more I want to watch.

  • @niranjanp65
    @niranjanp652 күн бұрын

    This is 10x times better than the new Harvard MBA class video in EQ channel. Hormozi MBA>> Harvard MBA

  • @unconquereable
    @unconquereable3 күн бұрын

    Hormozi out here changing lives frfr

  • @JakesVooDoo
    @JakesVooDoo2 күн бұрын

    Thank you brother Hormozi for always providing such incredible value and positive mindset development for us all.

  • @pocketmacro
    @pocketmacro2 күн бұрын

    You’re an amazing teacher, Alex! Thanks so much for making these videos

  • @robsuarezjr_
    @robsuarezjr_3 күн бұрын

    Hormozi is pioneering the future for millions of people.

  • @air101channel
    @air101channel2 күн бұрын

    I am in a unique niche selling aircraft and helicopter insurance. These videos are amazing. I just sent emails to all my customers asking if they needed anything mid year and I got some many new leads. Thanks Alex for your great advice in every video. :)

  • @IgorIvanchenkoChinese
    @IgorIvanchenkoChinese2 күн бұрын

    Extremely useful and simple! Bravo Alex!

  • @mondlihove
    @mondlihove3 күн бұрын

    Solid information.

  • @Entrascend
    @Entrascend2 күн бұрын

    Simple breakdown...easy to understand. Time to implement :)

  • @karstenlongaquit5310
    @karstenlongaquit5310Күн бұрын

    Now this is the most valuable and straightforward business knowledge than any other content or a college degree

  • @tobaj_
    @tobaj_2 күн бұрын

    The light bulb goes on in my head suddenly. 💡 Thank you for this masterpiece.

  • @luisguerrero4724
    @luisguerrero47243 күн бұрын

    I was the same way first thing every morning constantly checking T nation for new articles!!

  • @firos_kofi6608
    @firos_kofi6608Күн бұрын

    Sandy Smith a real hero!! She was the click!! Amazing content Hormozi. Always a pleasure to listen and learn.

  • @ronretz1797
    @ronretz179710 сағат бұрын

    Awesome quick workshop! Thanks, Alex 🤘

  • @KevserKurt-os8ni
    @KevserKurt-os8ni2 күн бұрын

    i watched this 8 times and created a mind map around it for my business. you're gonna make me rich dude

  • @brandonlifefamily8331

    @brandonlifefamily8331

    2 күн бұрын

    That's the only way to apply it, with a mind map, or it written down in some way because it is so detailed..

  • @mattiaslp9645

    @mattiaslp9645

    14 сағат бұрын

    everyone that watches these videos think they’ll become rich.

  • @KevserKurt-os8ni

    @KevserKurt-os8ni

    8 сағат бұрын

    @@mattiaslp9645 you’re right

  • @QueenJules888
    @QueenJules8883 күн бұрын

    Alex and Leila are always so inspiring and create a lot of informative videos. Thanks for this! The ENTJ and INTJ powerhouse 💪💪

  • @smknaturalorganic5287
    @smknaturalorganic52872 күн бұрын

    I Appreciate ur contents bro!!

  • @mundografgt
    @mundografgt2 күн бұрын

    Excelente, le voy a dedicar 4 horas hoy a este video y empezar a tomar notas y seguir cada paso 💪

  • @steverossiter_
    @steverossiter_2 күн бұрын

    Shoutout T Nation!

  • @bobbysbrilliance
    @bobbysbrilliance2 күн бұрын

    another bag of gems simple and clean!

  • @RollersofWealth
    @RollersofWealth2 күн бұрын

    lol what would we do without this guy im planning on starting my own buisness and i been watching all of these videos lol tooooo much value in them

  • @jasonjosephlee
    @jasonjosephlee2 күн бұрын

    Love your content! I have made a pretty good business in the brokerage space. I sold properties for my clients and then I started buying my own. Now I have over 100 rental units in Southern CA. It all took a lot of hard work and a lot of sacrifice. But it can be done if you are determined.

  • @m1kyyyyyy
    @m1kyyyyyy11 сағат бұрын

    I love your content so much man

  • @Muftiofcali
    @Muftiofcali3 күн бұрын

    I love this! Do more videos around copywriting please!

  • @qtmtribe
    @qtmtribe11 сағат бұрын

    This Is excellent thank you for sharing❤

  • @JohnPretty1
    @JohnPretty12 күн бұрын

    Awesome. Thanks Alex.

  • @user-yz9cr3tv1s
    @user-yz9cr3tv1s13 сағат бұрын

    That without looking cringe line had me on the floor🔥🔥🔥🔥🤣🤣 the stare!!!

  • @osnappoetwoods
    @osnappoetwoods3 күн бұрын

    💪🏾🔥💯 great work bro!!! 🙏🏾

  • @AltCutman
    @AltCutman2 күн бұрын

    your videos motivates me for my channel

  • @autoguidedproductions
    @autoguidedproductions3 күн бұрын

    Imagine your high school putting you through this course at the beginning of every year

  • @Madchris8828
    @Madchris88283 күн бұрын

    Need to download this into my veins. Actually have some ideas for businesses for the first time ever maybe outside of service ones.

  • @bananas585
    @bananas5852 күн бұрын

    Idk why I keep coming back but here I am

  • @Stevenpwalsh
    @Stevenpwalsh3 күн бұрын

    This is actually good advice (only about 5 minutes in). I work in an innovation lab for a large company, I build new products every day, which is kind of like starting a company. The biggest thing you can do wrong is start with "what do I think someone would want". The problem with that is you'll come up with a really good story that sounds like something someone would want... and then you'll go out and build it, and when you get to the market, you'll find that it's not really solving someones "most important problem". That's critical because that's what people will spend money on. If you just lost a leg, you're not going to be concerned with a paper cut, even if it hurts. You'll going to be hella concerned about that leg. So when we interview customers, that's the information I look for.

  • @justincoulter1992

    @justincoulter1992

    3 күн бұрын

    Cool story, bro.

  • @clementmambulasa587

    @clementmambulasa587

    2 күн бұрын

    ​@@justincoulter1992😂

  • @thechuckellis

    @thechuckellis

    2 күн бұрын

    @Stevenpwalsh he actually believes that you should find out what people want before you create it. Continue watching his content and you’ll see.

  • @Stevenpwalsh

    @Stevenpwalsh

    2 күн бұрын

    @@thechuckellis That's exactly what I said. I think the part i'm ephasizing, though he doesn't go on to say it, is you need to validate the market before you make it. I've seen a lot of people start building with improper market validation...

  • @EnricoGhiesmans
    @EnricoGhiesmans2 күн бұрын

    Love the beginner videos

  • @rolandvarduhn
    @rolandvarduhn3 күн бұрын

    I heard this a few times from him. So cool! Thank you Alex. The big question remains: will you do it? why? when? And yes, you can do it without being broke ;-)

  • @riffwithcliff
    @riffwithcliff3 күн бұрын

    Thank you dude!

  • @TrentonErker
    @TrentonErker3 күн бұрын

    Def read T Nation articles back in the day

  • @humbus-capital
    @humbus-capital10 сағат бұрын

    ok, this one is really good.

  • @haske_
    @haske_3 күн бұрын

    Was literally scrolling KZread hoping a new Hormozi video pops up 😄

  • @FirstNameLastName-gb8pg

    @FirstNameLastName-gb8pg

    3 күн бұрын

    Same

  • @redwarf8118

    @redwarf8118

    2 күн бұрын

    wow , literally?! just wow - how extra interesting

  • @madzzzey
    @madzzzey3 күн бұрын

    I don’t know… just started planing 😩 time too plan it out again

  • @SuccessVisualisation
    @SuccessVisualisation2 күн бұрын

    alex always gives the most value out of all these internet teachers like tate, iman ghadzi, jordan whelsh. Alex's twitter is also a great way to learn. cant really say the same about the others. Nevertheless alex defo has the business knowledge

  • @opeonas5817
    @opeonas58173 күн бұрын

    Thanks Alex.

  • @doc_commander
    @doc_commander3 күн бұрын

    Thanks bro ! Im looking to be a Superstar in music

  • @niranjanp65
    @niranjanp652 күн бұрын

    Sandy Smith, you rock.

  • @Boqorka1
    @Boqorka13 күн бұрын

    Thanks alex

  • @hilaytammam
    @hilaytammam3 күн бұрын

    This is exactly what I was looking for

  • @brabramahieddine1113
    @brabramahieddine11133 күн бұрын

    Moses harmozi for me ,you are parting the sea my man

  • @SwapStick-ps8ft
    @SwapStick-ps8ft2 күн бұрын

    Alex sir your a genius 👏

  • @juanCastillo-sy3ts
    @juanCastillo-sy3ts3 күн бұрын

    Please more of these videos

  • @a-1x770
    @a-1x770Күн бұрын

    Thank you!

  • @MullerNita76
    @MullerNita76Күн бұрын

    *Your explanations are clear and straight forward It's always a honor to have you here as a mentor, I appreciate you for the time being spent to educate us financially. Regardless of how bad it gets the economy, I still makeover $28K every single week. I truly value Laura, and her helpful guides.*

  • @Celestine-ib9ex

    @Celestine-ib9ex

    Күн бұрын

    You just mentioned Expert Laura, Indeed, wow that woman has been an incredible mentor to me, imparting a deep understanding of the economy that I wish college had provided.

  • @coachjimmyers878
    @coachjimmyers8783 күн бұрын

    11:29 into it. I am the only one in this life raft; but I can see the hands waving; and for the first time in a very long time, the seem to want to catch a ride, not pull me down with them. This must be a result of pruning anyone that's toxic for whatever reason from my existence. Thanks Alex. Getting back to the rest.

  • @user-vc4uo9sq7i
    @user-vc4uo9sq7i2 күн бұрын

    Excellent ❤ Thanks

  • @main8269
    @main82692 күн бұрын

    this was something else ..... extremely satisficed

  • @MikeGainsM
    @MikeGainsMКүн бұрын

    I love you Alex

  • @amnrasellassie
    @amnrasellassie2 күн бұрын

    THANK YOU.

  • @manonmoon9624
    @manonmoon96243 күн бұрын

    Bro someone give this guy a medal, 🥇

  • @InfoRiumTvOfficial
    @InfoRiumTvOfficial3 күн бұрын

    Nothing matters if you don't take any action🙆

  • @maheshwaransivagnanam6452
    @maheshwaransivagnanam64522 күн бұрын

    Love all your videos Alex!! Just a suggestion the cuts and transition in this video seemed very prevalent, not sure if that's exactly what you were going for but as a person who has watched so much of your content this just looked a lil off😅😅

  • @tracewaybos
    @tracewaybos3 күн бұрын

    Too funny. Used to read all those T-Nation articles as well. That's where I first heard about Charles Poliquin (RIP).

  • @ioneovv
    @ioneovv11 сағат бұрын

    as always a tone of wisdom in less than 30 min )

  • @SergiDassi-pr7tt
    @SergiDassi-pr7tt3 күн бұрын

    I don't mind going to the bathroom right now 💪

  • @TheHistoryOfMoney247
    @TheHistoryOfMoney24714 сағат бұрын

    This is great

  • @MaczeeTy-Lisk
    @MaczeeTy-Lisk2 күн бұрын

    Great content! Buddy just dropped a secret recipe

  • @LiveFreeuniversity
    @LiveFreeuniversity3 күн бұрын

    I love you bro

  • @Baad.Dad.
    @Baad.Dad.3 күн бұрын

    It’s all good I always fuck up spelling “Guaranteed” too

  • @BrianAnderson.
    @BrianAnderson.3 күн бұрын

    Taking Notes 📔

  • @605gbird
    @605gbird3 күн бұрын

    Alex is blowing my FUCKING MIND

  • @FreddeJong
    @FreddeJong3 күн бұрын

    ❤ I love it ❤

  • @zdrux
    @zdrux3 күн бұрын

    This is Hormozi condensed

  • @VagabondsOct000
    @VagabondsOct0003 күн бұрын

    I love you all so much ❤🎉

  • @i0wnxi
    @i0wnxi3 күн бұрын

    Shoutout TNATION

  • @anthonystutsman2591
    @anthonystutsman25913 күн бұрын

    Don’t think I need advice as I was once a top rated seller but I’m always open to fresh ideas. Ever since Covid destroyed my business I’ve been homeless and sick of working jobs that don’t pay enough to solve my problems. I’m currently setting a new online business. I was curious on your opinions thoughts about people in my situation And good ideas for the homeless?

  • @yoericktv9610
    @yoericktv96103 күн бұрын

    Uhhh....Thanks H.

  • @keyursingh
    @keyursingh2 күн бұрын

    I'm watching this again

  • @United_Wings
    @United_Wings3 күн бұрын

    Amazing

  • @paulnicholson8524
    @paulnicholson85243 күн бұрын

    WOW to. Ms.Smith. Either way wow.